The Research Bunker

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  1. Higher Education Competitive Analysis Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Following the completion of an occupational supply and demand research project, a higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a competitive analysis. The client wanted to better understand the

  2. Customer Experience Trends in the Banking and Finance Industry

    As consumers become more hyper-connected, industries are feeling the continual push to adapt in today’s digital revolution. When it comes to creating optimal customer service, the banking and finance industry has the opportunity to leverage new mobile technology. Before joining a bank, many customers assess the organization’s website, mobile, social media, and overall digital presence

  3. Arts Initiative Evaluation Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background:  Research & Marketing Strategies, Inc. (RMS) recently served as a project evaluator for a multi-year arts initiative. The arts initiative included a collaboration of arts organizations whose goal was to experiment with new programming and engage

  4. How Market Research Can Help Your School District

    The following post was co-written with Hilary Ranucci, Business Development Coordinator at RMS. Colleges and Universities are no stranger to market research, but we’ve noticed an uptick in K-12 school districts seeking market research services. To make the most informed decisions about your school district, you should have a strong understanding of your community, both

  5. Customer Satisfaction Research Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: Onondaga County Water Authority (OCWA) partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding its current satisfaction, loyalty, image, and needs among customers. The client wanted to better understand key drivers of customer satisfaction

  6. CAHPS Facts v. Fiction

    The following post was written by Samadhi Moreno, Healthcare Research Associate at RMS. I recently listened to a new AHRQ Podcast on the common concerns and misconceptions regarding the CAHPS surveys. The title of the podcast series was “CAHPS Surveys: Sorting Fact from Fiction” by Rebecca Anhang-Price. CAHPS results are used for pay per performance

  7. Image and Awareness Focus Groups Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An advertising firm partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness focus groups for their client, an international quick service restaurant. The end-client wanted to better understand consumer perceptions of the restaurant’s menu,

  8. An Acclaimed Location for More Than One Reason

    The following post was written by Maggy Stewart, Marketing & Communications Coordinator at RMS. The U.S. News & World Report examined the 100 most populated metropolitan areas in the United States and released the results earlier this month. For the inaugural Best Places to Live rankings, the 100 largest metro areas by population as determined

  9. HCAHPS Update: Using Patient Experience Information in Hospitals

    The following post was written by Samadhi Moreno, Healthcare Research Associate at RMS. The Agency for Healthcare Research and Quality (AHRQ) recently announced a new exciting research project titled: “Using Patient Experience Information in Hospitals: A survey of Hospital Quality Leaders.” The project aims to answer the following questions: How do hospitals collect patient experience

  10. 3 Lessons from the Sales Industry Any Businessperson Will Find Useful

    Recently, I attended the Central New York (CNY) Sales & Marketing Executives (SME) Valuable Sales & Lessons Techniques event. The event featured veterans from the sales industry who revealed key lessons from their professional experiences. Although I work in market research, it’s evident that these best practices are transferable to other industries. Below are three