Mystery shopping is a popular research method used to gather feedback from an audience. It’s common for mystery shopping to be conducted in-person, but can also be conducted via phone or by making online inquiries. Mystery shopping is not solely used for retail research, as it is commonly known for. During a mystery shop, a Read more

This blog post discusses 4 tips for mystery shopping. Research & Marketing Strategies (RMS) is a market research company in Syracuse NY that offers mystery shopping services in several regions.

This post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. What is mystery shopping or secret shopping? Mystery shopping can come in all forms – from phone calls, online inquiries and most commonly, in-person visits. Typically, a script or checklist of Read more

We’ve covered mystery shopping before in a number of different posts.  Those blog posts defined mystery shopping as a market research service designed to measure the quality of customer service or gather specific information about products and services.  Mystery shopping accomplishes that by sending a trained secret shopper into a facility or storefront to evaluate their Read more

George from the RMS Research Bunker summarizes mystery shopping/secret shopping services, if your business can use it, and what you can learn from it.

Looking for mystery shopping services in Central NY? RMS offers a full range of market research services including mystery shopping. This post discusses a little bit about how it works and why it is a growing trend in the industry.