Category Archives: Uncategorized

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  1. Market Research Acronyms Explained

    The following post was written by Tal Gordon, Intern at RMS. The market research industry is flooded with an abundance of phrases and lingo that is commonly used between businesses, employers, and clients. The use of acronyms in particular has gained in popularity, thanks largely due to the prevalence of social media usage, but also in

  2. K-12 Client Satisfaction Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that provides services to K-12 school districts recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a customer satisfaction survey. The client wanted to better understand satisfaction and perception of services provided by

  3. Dealing with a Social Media Crisis

    The RMS social media team recently attended a Social Media Breakfast presentation by Greg Loh, Managing Partner at Eric Mower + Associates. Aside from the great coffee and pastries, our team received an information-packed 90 minutes of social media crisis management gold. Although our social media team prides itself on staying up to date on

  4. Q2 Trends in Higher Education

    For this second installment in the higher education trends series, we revisited industry trends to determine client priorities for the remainder of 2016.  We’ve noticed interest among our higher education clients in digital investments, predictive analytics, stackable certificates, and prioritizing student retention. Through our research and interactions with clients, we’ve compiled a list of trends

  5. Retail Consumer Brand Perception Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An athletic goods retail establishment in New York partnered with Research & Marketing Strategies, Inc. (RMS) to conduct brand perception market research. The store wanted to better understand the brand perception held by its customers and non-customers from

  6. How to Measure Unique Selling Proposition (USP)

    The following blog post was written by Mark Dengler, President of RMS. I recently had the opportunity to be a part of the expert business panel at the 2015 Brazzlebox Small Business Summit on November 4th at the Oncenter. I was thrilled to see the amount of young entrepreneurs eager to learn and gather as

  7. Implementation Delay for the Revised Incentive Plans for NCQA Recognized Primary Care Practices

    The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. RMS Healthcare is a leader in healthcare transformation services, and has assisted over 200 practices in their journey to Patient-Centered Medical Home (PCMH) recognition.  Primary care practices that have patients enrolled in a Medicaid or Managed Medicaid insurance program will

  8. 4 Tips for Transcribing Open-Ended Responses

    In-depth interviews (IDIs) are an insightful qualitative research method that allows the researcher to tap into the mind of consumers. To keep costs down, many businesses choose to complete IDIs via telephone, rather than the more costly option of conducting the interviews in-person.  While telephone IDIs provide a cost advantage, the researcher loses the ability

  9. Tips for Conducting a Successful Focus Group – Part 2

    This is Part 2 of our series on successful focus group implementation. Review Part 1 tips here. Moderating Approach The skill of the moderator can make or break the focus group. It’s best to hire a professional who has experience managing the dynamics of a focus group. It’s not uncommon for discussions to go off

  10. Tips for Conducting a Successful Focus Group – Part 1

    Focus groups are an insightful research option for businesses embarking on the exploratory phase of a project. Implementation of a focus group requires a moderator with the skill necessary to obtain rich data that will allow the client to take the next step in their project. Below are tips for conducting a successful focus group.