|
Improving Bottom Line Performance With Superior Marketing Intelligence and Strategies |
|
RMS’ call center and focus group facility |
|
What is CATI? Computer Assisted Telephone Interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. The software customizes the flow of the survey by branching to or skipping among questions, and then validates the data as it is entered. CATI allows interviewers to perform multiple tasks of interviewing, data entry and simple coding simultaneously making data entry as a separate process obsolete. |
|
Telesurveying vs. Telemarketing Telesurveying is a personalized approach to obtaining respondents thoughts and perceptions for market research. Unlike telemarketing, telesurveying does not seek to sell products or services by telephone. It also allows for in-depth probing to clarify opinions. |
|
B2B Lead Qualification Determine sales prospects by having RMS’s Call Center qualify leads, leaving your sales professionals free to pursue those prospects most likely to buy. |
|
Survey Research Let RMS use your company’s script to make outbound calls to gather data and opinions. |
|
Focus Group Recruiting A focus group is an excellent way to gather opinions and perceptions. Let our call center qualify and recruit individuals for your focus group. |
|
Executive Interviews Let RMS’ experienced interviewers penetrate administrative barriers to get to executives and conduct in-depth interviews. |
|
Help Desk Monitoring Let RMS monitor satisfaction with your help desk with a monthly telephone survey. |
|
Customer Loyalty Let RMS help you increase customer loyalty and referrals by providing feedback on expectation and satisfaction. |
|
Call center definitions |
|
Home About Us Services Call Center Focus Group Facility Resources Clients Careers Contact Us Research & Marketing Strategies, Inc. Baldwinsville Village Commons 15 East Genesee Street, Suite 210 Baldwinsville, NY 13027 (315) 635-9802
|