Tag Archives: higher education

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  1. Q2 Trends in Higher Education

    For this second installment in the higher education trends series, we revisited industry trends to determine client priorities for the remainder of 2016.  We’ve noticed interest among our higher education clients in digital investments, predictive analytics, stackable certificates, and prioritizing student retention. Through our research and interactions with clients, we’ve compiled a list of trends

  2. Higher Education Competitive Analysis Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Following the completion of an occupational supply and demand research project, a higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a competitive analysis. The client wanted to better understand the

  3. Adult Learner Program Interest – Higher Education Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A community college in New York State partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding adult learner program interest and geographic preference for one of the institutions two locations. The client wanted to

  4. Trends in Higher Education

    Now that we’re settling into the first quarter of 2016, we are setting our sights on identifying industry trends to determine client priorities for the year ahead.  In working with our growing roster of higher education clients, our team has noticed a shift in the education landscape towards revitalization and streamlining strategies to accommodate the

  5. Higher Education Satellite Location Feasibility | Case Study

    This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education

  6. Higher Education Brand Awareness and Marketplace Positioning

    It’s that time of year again, students and professors are getting settled in to a new semester of college, and administrators are coming up with solutions to help their institution stay ahead of the competitive curve. Standing out among the crowd is a constant struggle for many institutions that are grappling with recent trends –

  7. How to Measure Student Satisfaction

    Attrition is a growing concern among higher education institutions. Students are no longer starting and completing their college education at one institution, and competition is on the rise to keep them engaged.  According to the National Center for Education Statistics, 33% of first-time college freshmen will not return to the same institution for the following academic year.1

  8. 7 Tips to Boost Graduate Survey Response Rates

    One of the most basic and most commonly used types of survey instruments among higher education institutions is the graduate survey. A graduate survey is a quantitative tool that is administered to recent graduates of the college or university to better understand career progression and understand how the college or university met his or her needs.

  9. 2013 Higher Education Trend: Student Retention

    According to data from the National Center for Educational Statistics, only 58 percent of first-time, full-time students who began at a four-year institution in fall 2004 completed a bachelor’s degree at that institution within six years (150 percent of normal completion time). Furthermore, according to the same source, only 30 percent of first-time, full-time students

  10. 2013 Higher Education Trends: MOOCs

    Online education has been around for well over a decade now and it continues to evolve. One fairly recent model that’s getting a lot of attention in higher education is the Massive Open Online Course (MOOC). The definition of a MOOC is still somewhat imprecise at this point, but broadly speaking, the term refers to