Tag Archives: Market Research

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  1. RMS ViewPoint Panel Book—An Inside Look

    RMS recently released the RMS ViewPoint Panel Book—a dynamic and graphic first edition detailing the demographics of our research panel. Check out some features of the new Panel Book below! Demographics Explore the data everyone wants to know about. We’ve created eye-catching graphics to showcase the demographics and workforce data of our entire panel. Consumer

  2. NYS Fair – Ending the Summer on a Great Note

    The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. using the RMS ViewPoint panel, 62 percent of survey respondents plan to go to the State Fair one or two times this year. With 98 percent

  3. 2016 Trends in K-12 Education

    The K-12 education environment has faced a fair share of upheavals over the last several years, and 2016 has proven to be no different. We’re noticing a shift towards student centered learning standards, a focus on personalized teacher professional development, and a realignment of curriculum to address the changing work environment. More details on each

  4. Central New York Music Preferences

    Summer’s here and the time is right: Central New Yorkers are ready to face the music, RMS ViewPoint Poll Shows.  According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 83 percent of individuals plan to go to a concert this summer. Thirty percent of Central New

  5. The Similarities Between Market Research and Election 2016

    What does market research have in common with Election 2016? Besides the fact that we all are very passionate about our work, have great hair, and want our work to have a positive impact, market research professionals must often overcome similar obstacles to those the candidates are facing in this year’s Presidential election. More commonalities

  6. Arts Initiative Evaluation Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background:  Research & Marketing Strategies, Inc. (RMS) recently served as a project evaluator for a multi-year arts initiative. The arts initiative included a collaboration of arts organizations whose goal was to experiment with new programming and engage

  7. How Market Research Can Help Your School District

    The following post was co-written with Hilary Ranucci, Business Development Coordinator at RMS. Colleges and Universities are no stranger to market research, but we’ve noticed an uptick in K-12 school districts seeking market research services. To make the most informed decisions about your school district, you should have a strong understanding of your community, both

  8. Image and Awareness Focus Groups Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An advertising firm partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness focus groups for their client, an international quick service restaurant. The end-client wanted to better understand consumer perceptions of the restaurant’s menu,

  9. An Acclaimed Location for More Than One Reason

    The following post was written by Maggy Stewart, Marketing & Communications Coordinator at RMS. The U.S. News & World Report examined the 100 most populated metropolitan areas in the United States and released the results earlier this month. For the inaugural Best Places to Live rankings, the 100 largest metro areas by population as determined

  10. Adult Learner Program Interest – Higher Education Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A community college in New York State partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding adult learner program interest and geographic preference for one of the institutions two locations. The client wanted to