Tag Archives: Marketing Research

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  1. NYS Fair – Ending the Summer on a Great Note

    The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. using the RMS ViewPoint panel, 62 percent of survey respondents plan to go to the State Fair one or two times this year. With 98 percent

  2. The Man, The Myth, The Millennial

    The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. It’s a common question, we hear it all the time from clients: how do we market to (and actually captivate) millennials – the now largest generation in the U.S. workforce? Stumble upon any informative, well known business website today and you’re bound to

  3. Image and Awareness Focus Groups Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An advertising firm partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness focus groups for their client, an international quick service restaurant. The end-client wanted to better understand consumer perceptions of the restaurant’s menu,

  4. What Is Green Marketing?

    The following post was written by Zach Shaw, Panel Coordinator at RMS. Companies who engage in green marketing showcase their services and products based on environmental factors or awareness. These companies consider long-term environmental and social impacts of business operational practices such as processing, packaging and distribution. The goal of green marketing companies is to

  5. What Does a Research Analyst & Social Media Strategist Do? A Day in the Life…

    My name is Erica, and I’m a Research Analyst and Social Media Strategist at Research & Marketing Strategies, Inc. (RMS). Some of our readers may know me as a project lead, a LinkedIn connection, or former colleague or classmate. Being the advocate that I am, I fully believe in the power of social media, but

  6. Most Preferred Survey Incentives by Research Panel Participants

    Over the past few years, Research & Marketing Strategies, Inc. (RMS) has cultivated and continually managed an internal research panel consisting of thousands of consumers.  The research panel has proven to be a cost-effective asset available to our clients. Having the panel at our disposal, we have the flexibility to recruit from a highly engaged

  7. The Classic Debate: Market Research vs. Marketing Research

    The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing,

  8. Market Research for Small Businesses | 4 Points to Consider

    This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) Inc. – a market research vendor in Syracuse, NY. As a small business owner, you may know you should do market research, you may want to do market research, but you think you can’t afford

  9. Do We Need Market Research? | Ask RMS

    All businesses engage in some form of market research.  Market research comes in all forms – both formal and informal.  One example of formalized market research would be a Fortune 50 company like Johnson & Johnson conducting a series of 16 different focus groups across the country to test three new varieties of Listerine, followed by

  10. Market Research Reports | Which is Better: More or Less?

    As we’ve mentioned before, one of the more preferred tasks we are assigned in our role here in the Bunker at Research & Marketing Strategies (RMS) is data analysis and reporting.  The day that the fieldwork wraps up for our online survey or telephone work is the time when we kick it in gear for