Tag Archives: Survey

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  1. Central New York Music Preferences

    Summer’s here and the time is right: Central New Yorkers are ready to face the music, RMS ViewPoint Poll Shows.  According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 83 percent of individuals plan to go to a concert this summer. Thirty percent of Central New

  2. 7 Questions to Consider Regarding Survey Response Rates

    At RMS, we are frequently asked by our clients what kind of response rate they can expect from their survey research, or after the fact, if the survey response they did receive was “good.” Usually, the most honest answer we can give to those questions is “It depends.” The truth is that survey response rates are

  3. Benefits and Concerns of Panels | Market Research Agency in Syracuse, NY

    Thinking about using a research panel in Syracuse NY, Central NY, or Upstate, NY? The Bunker lists out 5 benefits and 5 concerns to think about before you do.

  4. RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales

    It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

  5. RMS Scale Week 2010 | Scaling Mistakes & What Not To Do

    Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

  6. RMS Scale Week 2010 | Likert Scale – Market Research

    It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

  7. RMS Scale Week 2010 | Semantic Differential – Market Research

    The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

  8. RMS Scale Week 2010 | Constant Sum Scaling – Market Research

    Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.

  9. Products that Were Begging for Market Research – Part 2

    One of the most important objectives of market research is to develop new products and services that match what the market is looking for. Here are some products that could have put a little more effort into market research.

  10. Market Research Solutions for Colleges and Universities

    Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.