Tag Archives: Surveys

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  1. Arts Initiative Evaluation Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background:  Research & Marketing Strategies, Inc. (RMS) recently served as a project evaluator for a multi-year arts initiative. The arts initiative included a collaboration of arts organizations whose goal was to experiment with new programming and engage

  2. Tips for Conquering a Decline in Higher Education Enrollment

    This blog post provides an updated look on a previous blog post stating how market research can help address higher education enrollment challenges. Institutions are still trudging through slower growth in enrollment than they have experienced in the past. As projected in the previous blog post, the National Center for Education Statistics has again reported

  3. It’s 5 O’clock Somewhere – Age Demographics & Evening Survey Calls

    Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in

  4. Market Research Firm in Upstate NY | Celebrating 10 Years in Business

    This blog post was featured in the recent edition of “Our Town” in the Baldwinsville Messenger in November of this year. It was written by our Communications Coordinator, Erin Wisneski. At a time when businesses were moving out-of-state, Mark Dengler chose to stay in Central New York and start his own company. In early 2000, Dengler’s

  5. Researchers Need Not Apply

    About 10 or 12 years ago, I was in a shopping mall and got approached by a surveyor with a clipboard. She asked if I would be interested in participating in some taste test research involving some sort of food product. I agreed, but strongly suspected that I would be rejected after the researcher ran through the

  6. Why Every Physician Practice Should Conduct Patient Satisfaction Surveying | New York Survey Vendor

    This post was written by our Guest Blogger Megan O’Donnell who is our Healthcare Division Manager here at RMS. Customer satisfaction has been a key measure for companies in every industry for decades.  Only in the past several years has the need to consider, much less measure, customer satisfaction become important in the world of healthcare. It had

  7. Benefits and Concerns of Panels | Market Research Agency in Syracuse, NY

    Thinking about using a research panel in Syracuse NY, Central NY, or Upstate, NY? The Bunker lists out 5 benefits and 5 concerns to think about before you do.

  8. RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales

    It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

  9. RMS Scale Week 2010 | Scaling Mistakes & What Not To Do

    Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

  10. RMS Scale Week 2010 | Likert Scale – Market Research

    It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.