Tag Archives: Surveys

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  1. It’s 5 O’clock Somewhere – Age Demographics & Evening Survey Calls

    Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in Read more

  2. Market Research Firm in Upstate NY | Celebrating 10 Years in Business

    This blog post was featured in the recent edition of “Our Town” in the Baldwinsville Messenger in November of this year. It was written by our Communications Coordinator, Erin Wisneski. At a time when businesses were moving out-of-state, Mark Dengler chose to stay in Central New York and start his own company. In early 2000, Dengler’s Read more

  3. Researchers Need Not Apply

    About 10 or 12 years ago, I was in a shopping mall and got approached by a surveyor with a clipboard. She asked if I would be interested in participating in some taste test research involving some sort of food product. I agreed, but strongly suspected that I would be rejected after the researcher ran through the Read more

  4. Why Every Physician Practice Should Conduct Patient Satisfaction Surveying | New York Survey Vendor

    This post was written by our Guest Blogger Megan O’Donnell who is our Healthcare Division Manager here at RMS. Customer satisfaction has been a key measure for companies in every industry for decades.  Only in the past several years has the need to consider, much less measure, customer satisfaction become important in the world of healthcare. It had Read more

  5. Benefits and Concerns of Panels | Market Research Agency in Syracuse, NY

    Thinking about using a research panel in Syracuse NY, Central NY, or Upstate, NY? The Bunker lists out 5 benefits and 5 concerns to think about before you do.

  6. RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales

    It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

  7. RMS Scale Week 2010 | Scaling Mistakes & What Not To Do

    Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

  8. RMS Scale Week 2010 | Likert Scale – Market Research

    It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

  9. RMS Scale Week 2010 | Semantic Differential – Market Research

    The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

  10. RMS Scale Week 2010 | Constant Sum Scaling – Market Research

    Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.

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