Posts by Emily Palermo

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. The Outlook of Market Research in 2017

    In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. Below are a few tidbits from the Q3 and Q4 report, which we found particularly insightful. Mobile Surveys Are Read more

  2. New Product Launch—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that creates outdoor gardening products partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a product perception study. The client wanted to test the market perception of several new product concepts. The market Read more

  3. 2016 Summer Trends in Banking and Finance

    With summer in full swing, the banking and finance industry is not taking a vacation as it continues to find ways to leverage new technology and satisfy customers. Below are three emerging trends in the industry to watch as we continue to move through the second half of 2016.              1. Read more

  4. Employee Satisfaction—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A community-based organization partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to better understand how happy employees were with the workplace, as well as identify areas of Read more

  5. Customer Experience Trends in the Banking and Finance Industry

    As consumers become more hyper-connected, industries are feeling the continual push to adapt in today’s digital revolution. When it comes to creating optimal customer service, the banking and finance industry has the opportunity to leverage new mobile technology. Before joining a bank, many customers assess the organization’s website, mobile, social media, and overall digital presence Read more

  6. 3 Lessons from the Sales Industry Any Businessperson Will Find Useful

    Recently, I attended the Central New York (CNY) Sales & Marketing Executives (SME) Valuable Sales & Lessons Techniques event. The event featured veterans from the sales industry who revealed key lessons from their professional experiences. Although I work in market research, it’s evident that these best practices are transferable to other industries. Below are three Read more

  7. How Consumers Spend Valentine’s Day

    Since the 5th century, Valentine’s Day has been celebrated with loved ones on February 14th to commemorate St. Valentine. Opinions differ on who St. Valentine was. Some believe there are multiple saints this holiday could have stemmed from, while others believe this holiday was created and first referenced in a poem titled, “The Parliament of Read more

  8. 6 Social Media Best Practices for Small Businesses

    Social media is a quick and easy way to share information and engage with consumers, employees, and the community. Using social media for marketing initiatives is less expensive than other options, making it a cost effective way to communicate. If executed properly, small businesses can see great results from social media efforts. Here are six Read more

  9. How to Manage a Consumer Research Panel

    How to Manage a Consumer Research Panel Step #3: Growth This post is the third in a series revealing the secrets of how RMS has had success with panel management. The first post discussed the importance of welcome calls, and the second post described quality control measures. This blog post will provide information on research Read more

  10. How to Manage a Consumer Research Panel

    How to Manage a Consumer Research Panel Step #2: Quality Control Creating a consumer research panel is a great option for businesses looking to receive ongoing feedback from stakeholders. Consumer research panels allow researchers to periodically receive feedback from members at a fraction of the time and cost of traditional methods. In order to have Read more

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