Posts by George K.

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. 5 Key Takeaways from the Global Consumer Banking Survey Report

    I love secondary research. I employ the strategy of ‘if it exists, I can find it online’. I am always searching for new content for our clients online in the banking and finance, higher education, and in healthcare. One of the latest secondary research reports I came across in banking and finance was the Winning Read more

  2. The Market Research Event (TMRE) 2014 Recap

    From October 20th through 22nd of 2014, I attended The Market Research Event in (not so sunny) Boca Raton, FL. The conference was a gathering of over 1,300 attendees working in market research, 150+ speakers, and over 100 exhibitors. The conference was structured to lead off with two keynote speakers in the morning followed by six Read more

  3. Readership Survey Firm | Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies (RMS).  Background: A regional news publication partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a readership profile survey. The publication wanted to better understand readers’ usage, interests, and work to optimize marketing materials. The market research objective was to provide Read more

  4. CAHPS® Hospice Survey | What You Need to Know

    The CAHPS® Hospice survey team recently conditionally approved a number of vendors to administer the CAHPS® Hospice survey. Research & Marketing Strategies (RMS) was recently named one of those vendors that will attend a mandatory training webinar session on October 7, 2014. All participating vendors must achieve a passing score on a training quiz administered upon the Read more

  5. Breaking Down the New CAHPS® for ACOs Survey

    If you are looking to choose a CAHPS® for ACOs survey vendor, your healthcare organization has until September 22nd, 2014 to do so. Recently, the Centers for Medicare & Medicaid Services granted full approval to 16 CAHPS for ACOs survey vendors across the country in which Research & Marketing Strategies (RMS) is named. If you have Read more

  6. The Golden Rule of Qual Before Quant Explained in 4 Points

    When budgets get tight and businesses need to get answers fast, many will immediately jump to a survey or other form of quantitative design. Decision-makers just don’t have the time to wait for a lengthy process of in-depth interviews (IDIs), focus groups, or shop-alongs. The trade-off of a lengthier and more in-depth study does not outweigh Read more

  7. Branding Research—Case Study

    The following blog post is a case summary for a recently completed project with Research & Marketing Strategies (RMS) in Syracuse, NY. RMS is a brand and branding research firm. We use data and insights to steer your brand and campaign in the right direction. Background: Recently, a regional design and build firm partnered with Research & Read more

  8. Need a Quote for Your ACO CAHPS® Survey?

    Accountable Care Organizations participating in the Medicare Shared Savings Program (MSSP) will need to select a certified vendor for the ACO CAHPS survey by September 22, 2014 for the 2014 survey administration. Research & Marketing Strategies (RMS) has been granted approval as a CAHPS for ACOs survey vendor for the 2014 survey administration. Do you need Read more

  9. How to Choose an ACO CAHPS® Vendor?

    This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS). Research & Marketing Strategies, Inc. (RMS) is pleased to announce that it has received conditional approval from the Center of Medicare & Medicaid Services (CMS) and the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for Read more

  10. 7 Tips to Boost Graduate Survey Response Rates

    One of the most basic and most commonly used types of survey instruments among higher education institutions is the graduate survey. A graduate survey is a quantitative tool that is administered to recent graduates of the college or university to better understand career progression and understand how the college or university met his or her needs. Read more

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