Posts by Heather

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. 8 Benefits of Using an Employee Survey

    Employee surveys are critical to measuring organizational satisfaction. The process to conduct an employee survey is fairly straight-forward and simple whether you decide to manage it in-house or outsource the study. The surveys provide many benefits to top management beyond just the data returned. Here are 8 benefits of using an employee survey: Opens up Read more

  2. Leaning Into the Turn: Our Evolving Response to COVID-19

    It’s safe to say, this year is looking brighter already than the tough times we’ve all endured throughout 2020. Our team at RMS has persevered by utilizing our greatest strengths, and stuck true to the core value that is our commitment to each and every one of our clients. It’s been imperative we stay as Read more

  3. That’s a Wrap for 2020 PCMH Recognition

    The following blog post was written by Shannon Beebe, Manager of Healthcare Operations. It is hard to believe that we are approaching the end of 2020. What a year it has been! COVID-19 has impacted our entire nation, including how and where we receive primary care. Telemedicine, and video conferencing, as a means of receiving Read more

  4. Quantitative vs Qualitative Research

    The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean? Read more

  5. RMS Recognized Nationally as Leader in Healthcare—Named the 7th Largest Patient-Satisfaction Measurement Firm

    We are happy to announce that Modern Healthcare has ranked Research & Marketing Strategies, Inc. the 7th largest patient-satisfaction measurement firm in the United States, according to its recent survey. For fourteen years, RMS has been a national leader in patient satisfaction surveying, growing its market research business within the healthcare industry and assisting numerous Read more

  6. What is a Pulse Survey?

    The following blog post was written by Sara Cruz, Research Analyst at RMS.  A pulse survey is a brief survey that can be utilized online or via telephone. When administered online the survey is typically 10–12 questions and has mostly closed-ended questions. A pulse survey can be completed in 2–3 minutes online and when conducted Read more

  7. What is an In-Depth Interview?

    The following blog post was written by Sara Cruz, Research Analyst at RMS. An in-depth interview (IDI) is a type of qualitative research. It involves an interview, often with just a single respondent and is conducted by a trained interviewer. The purpose of an in-depth interview is to understand thoughts, feelings, perceptions, beliefs, attitudes, or Read more

  8. Worried about getting customers in this dynamic new world?

    How market research can help you discover what your customers need and expect to keep them buying your services and products. The following blog post was written by Sara Cruz, Research Analyst at RMS. When the COVID-19 pandemic hit in March of 2020, everything changed. With stay-at-home orders, businesses closing physical locations and the abrupt Read more

  9. Have your employees gone remote? It may be here to stay.

    How Market Research Can Ensure Employee Success with Changing Office Dynamics The following blog post was written by Sara Cruz, Research Analyst at RMS. When the stay-at-home order was applied in March of 2020, millions of employees became “remote” workers. Although the change was not met without challenges, including a decrease in productivity and communication, Read more

  10. Keep Your Healthcare Practice on the PCMH Recognition Path to Success & Overcome the COVID-19 Hurdle

    In the mirage of COVID-19 uncertainty, you’ve been tasked to begin work to achieve your next PCMH Recognition…now what? With reduced staffing, regulatory changes, and the never-ending flow of “what-ifs,” you may find yourself wondering how you are going to manage preparing your organization for your 2020 PCMH Annual Report. Well, you can be assured Read more

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