Posts by RMS Research Blog

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  1. HCAHPS Update: Using Patient Experience Information in Hospitals

    The following post was written by Samadhi Moreno, Healthcare Research Associate at RMS. The Agency for Healthcare Research and Quality (AHRQ) recently announced a new exciting research project titled: “Using Patient Experience Information in Hospitals: A survey of Hospital Quality Leaders.” The project aims to answer the following questions: How do hospitals collect patient experience Read more

  2. Adult Learner Program Interest—Higher Education Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A community college in New York State partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding adult learner program interest and geographic preference for one of the institutions two locations. The client wanted to Read more

  3. Why Should You Participate in a Research Panel?

    The following post was written by Zach Shaw, Panel Coordinator at RMS. One of the most frequently asked questions we hear at RMS is, “How does signing up for a research panel benefit me?” Many people don’t realize how much surveys, focus groups, and secret shoppers impact the services and products we use in our Read more

  4. Central New York is Buffalo Bills Nation

    Twenty-one percent of Central New Yorkers rank the Buffalo Bills as their favorite National Football League (NFL) team, according to a new RMS ViewPoint poll of Central New York panel members. Close behind, 17 percent of Central New Yorkers favored the New York Giants, and the New York Jets came in third at six percent. Read more

  5. How LinkedIn Can Boost Your Business

    The following blog post was written by Alexis Smith, Intern at RMS.     With over 400 million users, LinkedIn is the top professional social networking site and provides individuals and organizations with invaluable networking resources. Used correctly, LinkedIn can enhance organizations from both B2B and B2C viewpoints. Here are four reasons to why it’s Read more

  6. What Is Green Marketing?

    The following post was written by Zach Shaw, Panel Coordinator at RMS. Companies who engage in green marketing showcase their services and products based on environmental factors or awareness. These companies consider long-term environmental and social impacts of business operational practices such as processing, packaging and distribution. The goal of green marketing companies is to Read more

  7. 'Tis the Season!

    ‘Tis the season to be jolly! From our families to yours, Happy Holidays!

  8. 3 Things to Know About Gen Z in the Workforce

    The following blog post was written by Alexis Smith, Intern at RMS.     There’s a lot of hype about the impact of Millennials, those born in the early 1980s to 1993, in the workforce. The next generation to infiltrate and transform the workforce is Gen Z, those born between 1994 and 2010. According to Read more

  9. What You Need to Know About OAS CAHPS®

    The following blog post was written by Hilary Ranucci, Business Development Coordinator at RMS. RMS continues to expand their abilities and is pleased to announce that we are a Centers for Medicare and Medicaid Services (CMS) approved vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) for Outpatient and Ambulatory Surgery (OAS) survey! RMS Read more

  10. How to Measure Unique Selling Proposition (USP)

    The following blog post was written by Mark Dengler, President of RMS. I recently had the opportunity to be a part of the expert business panel at the 2015 Brazzlebox Small Business Summit on November 4th at the Oncenter. I was thrilled to see the amount of young entrepreneurs eager to learn and gather as Read more

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