According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 24% of individuals purchase 10 to 12 gifts this holiday season, with 21% purchasing for 7 to 9 people, and 19% for both 4 to 6 and more than 15 people. When it comes to starting their Read more
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When it comes to focus groups, it’s crucial to recruit the right participants. Typically a focus group includes a small number of people, often between 8 to 12 participants, plus a moderator that helps guide the discussion. The moderator’s goal is to get participants to answer the pre-defined questions in the moderator’s guide, but also Read more
RMS recently released the RMS ViewPoint Panel Book—a dynamic and graphic first edition detailing the demographics of our research panel. Check out some features of the new Panel Book below! Demographics Explore the data everyone wants to know about. We’ve created eye-catching graphics to showcase the demographics and workforce data of our entire panel. Consumer Read more