The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. NCQA Newsletter | PPC®-PCMH™ Recognition

    This blog post was written by our guest blogger, Susan Maxsween, Healthcare Transformation Manager, here at Research & Marketing Strategies (RMS). The movement of healthcare practices to get PPC®-PCMH™ recognized is a nationwide happening. According to the recently published NCQA Monthly E-Newsletter, they reported that Vermont is building a delivery system, which is built on a Read more

  2. 5 Benefits of Using Participation Packets for Focus Groups | Upstate NY

    Focus groups are designed as a creative and engaging way to hear feedback from a collection of people.  Having participants discuss topics in a group setting often leads to a more productive exchange of ideas than a traditional survey or a one-on-one conversation such as an IDI (In-Depth Interview).  We always talk about better engagement with Read more

  3. Credit Union Marketing | Using Market Research to Grow Membership

    You can address your credit union marketing needs by taking a first step, which is market research.  Market research will provide insight and determine the needs that need to be addressed.  There are many different market research options that will provide benefits to a credit union.  For this blog post, we’ve detailed a few more common Read more

  4. How Market Research Can Help Your Business | Credit Union Consulting NY

    One of the core industries Research & Marketing Strategies (RMS) focuses on is financial services – particularly, banks and credit unions.  Often times we speak with credit unions who have never used market research before in the past but need it.  This need is usually driven by a problem they incurred, whether it is stagnant member Read more

  5. Musings from Mobile Research Participants | Survey Tips

    As mobile research continues to gain a broader appeal and acceptance in the market research field, it also forces the industry to revisit how surveys are written.  Not that they were ever overwhelmingly popular to begin with but many firms are choosing or have already chosen to do away with mail/paper surveys in favor of online Read more

  6. How Market Research Can Help Community Colleges

    Over the past few years, there has been a continuing evolution of the community college’s place in the American higher education landscape. As the economy has declined, community colleges have enjoyed a wider appeal as a more affordable alternative to private and four-year public institutions, to the point where there is actually a “reverse transfer” Read more

  7. 11 Figures from American History Who Could Have Used Market Research

    Here in the Bunker, we believe market research is for everybody and can apply to just about every situation. To prove our point, and to continue our annual tradition of celebrating the Fourth of July holiday with a snarky blog post, we have come up with a list of significant figures from American history and Read more

  8. In-Depth Interviews (IDIs) | Provide Detailed and Comprehensive Findings

    First things first, you might be asking yourself what is an in-depth interview (IDI)?  An IDI is a conversation between a researcher and a single respondent with the purpose of exploring issues or topics in great detail.  The interviewer encourages participants to freely discuss their feelings and opinions, and probes on questions to gain insight Read more

  9. Choosing In-House or a Third Party? | Market Research Budget

    This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research agency in Upstate NY. Many firms today are grappling with two strategic decisions revolving around market research: 1)  Should we do market research? 2) If we do it, should we commission it through a Read more

  10. 4 Tips for Writing a Market Research RFP

    A while back, we came across this video about writing a market research RFP: [youtube=http://www.youtube.com/watch?v=fh7U04rzz8M] Obviously, the video presents a worst-case scenario for comic effect, but frankly every point on there rang true with us and is something we had already encountered or might encounter in the future. The reason for this, we think, is NOT (as Read more

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