The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. How Vital is Benchmarking? | Market Research

    This blog post discusses the importance of doing benchmark research and the shortfalls that are generated without one.

  2. The Value of Customer Satisfaction Research

    This article discusses the value of customer satisfaction research. Some of the most important value in customer satisfaction research is the survey tool you are using in itself. Asking your customers for feedback on you lets them know ‘you’re listening.’

  3. Five Questions You Should Ask Before Doing a Market Research Project In-House

    Here at Research & Marketing Strategies, Inc. (RMS), we sometimes encounter clients or potential clients who want to try to conduct a market research project in-house rather than hiring us for the same work. Like the person who tries to save money on a plumber by fixing their kitchen sink themselves, sometimes it works out and Read more

  4. World Cup | Market Research Fuels Advertising

    Marketing giants such as Anheuser-Busch, Dunkin’ Donuts and Coca-Cola use marketing research to develop targeted advertising campaigns for the World Cup of soccer. This article is based on a June 11th article from the Boston Globe titled Corporate America Looking to Score authored by Johnny Diaz of the Globe Staff.

  5. Using Market Research for Information on School Budget Votes

    This blog post discusses different types of marketing research that a school district could use to assist in their strategic planning and enrollment projections. It is specifically related to market research for school budget votes.

  6. QualiSight | Focus Group Facility in Syracuse, NY

    Trying to find a focus group facility in Syracuse, New York? This post gives you a little insight on the happenings at QualiSight in the past month.

  7. RMS is an Approved HH-CAHPS® & HCAHPS® Vendor in NY and All States

    A quick overview of the HH-CAHPS survey being required by CMS beginning in the 3rd Quarter of 2010. Research & Marketing Strategies (RMS) is an approved survey vendor for both the Home Health CAHPS survey and HCAHPS.

  8. Data Integrity | Protecting Your Online Survey

    This article speaks to common online survey participants that compromise data quality and data integrity in research.

  9. Syracuse BizBuzz Social Media Conference

    This is a recap of my thoughts on the Syracuse BizBuzz Social Media conference taking place on Thursday, May 27th at the Oncenter in downtown Syracuse. Research & Marketing Strategies (RMS) was represented at the event with numerous other local professionals and businesses.

  10. How the 2010 Census Impacts Market Research

    As any market research firm will tell you, the 2010 Census impacts a lot more than just Congressional representation, allocation of social services, and understanding the makeup of the nation.

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