On several occasions over the last year, we in the Bunker have commented upon the ongoing Domino’s Pizza advertising campaign with regard to its foundation in market research. First, we offered praise to Domino’s for their willingness to act upon unflattering market research findings. Then, we became a little concerned when their spots strained credibility Read more

Research & Marketing Strategies (RMS) is your source for all of your NCQA and PCMH questions.  As part of our ongoing series of healthcare blog posts to educate our readers on new healthcare initiatives, today I took some time to conduct a short e-interview with Susan Maxsween, our Healthcare Transformation Manager at RMS.  Here is the Q&A: What Read more

With every passing day in the healthcare industry, patient satisfaction surveying is proving to be more and more commonplace.  With the increased importance of quality initiatives and reimbursement in the marketplace, both physician practices and hospitals are able to attain a positive return on investment (ROI) with this market research.  Improving the quality of care Read more

For an analyst, some market research projects end when the final report goes out the door. But there are other occasions when researchers are called upon to cap off the project with an in-person presentation of the findings to a group. Such presentations are a great way to present the findings in a more accessible, Read more

As we’ve mentioned before, one of the more preferred tasks we are assigned in our role here in the Bunker at Research & Marketing Strategies (RMS) is data analysis and reporting.  The day that the fieldwork wraps up for our online survey or telephone work is the time when we kick it in gear for Read more

A prior market research blog post (authored by our guest blogger, Mark Dengler, President of Research & Marketing Strategies) gave the following explanation of quantitative research. Quantitative research generates numerical data or data that can be converted into numbers for a statistical review. A typical example would be a restaurant survey card that asks “from 1 to 5, Read more

Data quality – we here in the Bunker are fanatics about it. Without data quality control, the results of a 1,000-complete telephone survey becomes nothing more than noise. Worse still, it is noise that might serve as the basis for a costly decision for people who trust the erroneous findings. There are a number of Read more

One dilemma that often confronts our marketing research clients is when do I start? The answer usually depends on a number of factors.  About a month ago, Vance discussed engaging market research sooner rather than later, which by default is always a good directive to follow.  Keeping that thought in mind, here are five different dynamics Read more

Consumer opinion – we all know how important it is, but how much weight does it carry when we compare it to things like advertising and other forms of direct marketing?  The answer is: a lot.  A detailed report by Alterian titled “Your Brand: At Risk or Ready for Growth” shows that only 6 percent of U.S. consumers Read more

Have you ever heard of the term crowdsourcing? If not, you may not be aware of the term, but you are probably very familiar with the process behind the idea. With the emergence of social media and the reinvention of traditional marketing, marketers are turning to new practices to drive strategic brand development. One of these trendy Read more