The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Mystery Shopping & Secret Shopping Services | Syracuse, NY

    Looking for mystery shopping services in Central NY? RMS offers a full range of market research services including mystery shopping. This post discusses a little bit about how it works and why it is a growing trend in the industry.

  2. 400 is the Magic Number | Market Research in Central NY

    This Bunker Blog post discusses the reason why 400 completes is such a common theme in market research.

  3. Making the Most of Your Market Research Budget

    A recap of a blog post from Relevant Insights that discusses how to make the most of market research if you have budget limitations.

  4. If Market Research Was Around in 1776

    The Bunker applies sound market research principles to American History

  5. Strategic Planning Never Stops

    Creating a strategic plan is only the beginning of the real work of strategic planning.

  6. Products That Were Begging for Market Research

    This post quickly overviews some major product launches that flopped once they hit the market – all of which could have been avoided with some timely and sound market research.

  7. How Vital is Benchmarking? | Market Research

    This blog post discusses the importance of doing benchmark research and the shortfalls that are generated without one.

  8. The Value of Customer Satisfaction Research

    This article discusses the value of customer satisfaction research. Some of the most important value in customer satisfaction research is the survey tool you are using in itself. Asking your customers for feedback on you lets them know ‘you’re listening.’

  9. Five Questions You Should Ask Before Doing a Market Research Project In-House

    Here at Research & Marketing Strategies, Inc. (RMS), we sometimes encounter clients or potential clients who want to try to conduct a market research project in-house rather than hiring us for the same work. Like the person who tries to save money on a plumber by fixing their kitchen sink themselves, sometimes it works out and Read more

  10. World Cup | Market Research Fuels Advertising

    Marketing giants such as Anheuser-Busch, Dunkin’ Donuts and Coca-Cola use marketing research to develop targeted advertising campaigns for the World Cup of soccer. This article is based on a June 11th article from the Boston Globe titled Corporate America Looking to Score authored by Johnny Diaz of the Globe Staff.

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