The following article is a case study of a recently completed hotel feasibility study. Background: A local restaurant and banquet facility recently partnered with Research & Marketing Strategies Inc. (RMS) to conduct a feasibility study to support its business plan in order to receive financial support to construct and operate an adjacent hotel on its property. The Read more

The following blog post is a case summary for a recently completed project with Research & Marketing Strategies (RMS) in Syracuse, NY. RMS is a brand and branding research firm. We use data and insights to steer your brand and campaign in the right direction. Background: Recently, a regional design and build firm partnered with Research & Read more

Is market research worth it? It’s probably a question you are asking yourself if you came across this blog post written by RMS. The following narrative is a blinded case study that addresses the concern for the ROI. Is there an ROI for market research? This case study shows how a small investment in market research Read more

Background: A national design and build firm recently partnered with Research & Marketing Strategies Inc. (RMS) to better understand brand features and benefits of its organization by interviewing current and past clients, as well as understand needs and wants from non-clients. The brand development research was broken down into a three component process that served as Read more

Last week the Bunker wrote a case study blog post for a college conducting graduate surveys. This blog post is a case study summary of an online graduate survey targeted to high school graduates. Background: A local school district partnered with Research & Marketing Strategies (RMS) Inc. to conduct an online survey with recent graduates. The Read more

Background: A higher education institution partnered with Research & Marketing Strategies (RMS) to conduct ongoing graduate surveys. The institution’s goals were to obtain feedback from graduates of the college regarding their experience as a student approximately 6 months following their graduation. RMS is a graduate survey firm located outside of Syracuse, NY with a client roster Read more

This blog post is a recap and summary of a recent project completed by Research & Marketing Strategies (RMS), a healthcare market research firm in Syracuse NY. Background: A national advertising firm and healthcare organization partnered with Research & Marketing Strategies (RMS) to conduct market research regarding a print advertisement campaign. The study was designed to Read more

This blog post is a case summary of a recent project completed by Research & Marketing Strategies Inc. (RMS) a market research firm with a focus group facility in Syracuse NY. Background: A local university was looking to conduct market research to better understand the best ad message(s) and placement opportunities for its spring 2014 media. Read more

Background: Research & Marketing Strategies (RMS) recently partnered with an urban revitalization collaborative dedicated to reviving the local community and it’s businesses. The committee wanted to understand the best use of a vacant building across from a major hospital in its local region to determine what type of business would be most successful there. Due Read more

This blog post is a summary of a post project completed by Research & Marketing Strategies (RMS), a Girl Scout market research consultant located in Syracuse, NY. Background: A regional Girl Scouts organization was seeking to commission market research focused on the use and potential use of its camps and service centers. The market research was Read more