Category Archives: Education

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  1. The ROI of College Education | Higher Education Trends

    As a market research company that has been heavily involved in higher education research since our founding, Research & Marketing Strategies (RMS) makes it a point to monitor trends in that industry. In addition to reading about these trends through news outlets, we often see the ground-level manifestation of them in our research. Through the Read more

  2. Environmental Scanning in Higher Education Research

    Environmental Scanning – it sounds like some form of new Green technology, but really it’s just a fancy term for something that all organizations need to do: taking a look at the environment in which they do business and using the information to shape future decisions. All market research is a form of environmental scanning, Read more

  3. Higher Education Market Research | Marketing Consultant

    Here in the Bunker, the RMS Analytics team has worked on a number of different market research projects for our higher education clients.  The types of market research for our higher education clients spans  both qualitative and quantitative – from focus groups to demand modeling.  This is a marketing piece that RMS put together related to Read more

  4. How Market Research Can Help Community Colleges

    Over the past few years, there has been a continuing evolution of the community college’s place in the American higher education landscape. As the economy has declined, community colleges have enjoyed a wider appeal as a more affordable alternative to private and four-year public institutions, to the point where there is actually a “reverse transfer” Read more

  5. Adult Learners: An Important Segment for American Colleges & Universities

    Adult learners, sometimes called nontraditional students, have long been a part of the market for higher education, but in recent years the segment has grown in importance. In fact, a 2002 special analysis by the National Center for Education Statistics revealed that there were roughly the same number of nontraditional undergraduate students studying at American Read more

  6. Helicopter Parents and Their Impact on Market Research for Colleges

    The Bunker covers the topic of Helicopter parents and their impact on market research in colleges and universities.

  7. Market Research Solutions for Colleges and Universities

    Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.

  8. Market Research in Syracuse NY | Case Study 2

    Case Study 2: RMS discusses our market research with a local school district outside of Syracuse, NY.

  9. Using Market Research for Information on School Budget Votes

    This blog post discusses different types of marketing research that a school district could use to assist in their strategic planning and enrollment projections. It is specifically related to market research for school budget votes.

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