This blog post discusses QualiSight, our focus group and interviewing facility in Upstate NY. QualiSight is a division of Research & Marketing Strategies (RMS) located in Syracuse, NY.

Research & Marketing Strategies (RMS) is a market research vendor in Upstate NY with an available focus group facility in the Buffalo, NY area.  QualiSight is located in Syracuse, on the fringe of Western NY.  The Syracuse market is very similar to the Buffalo market on a number of key demographics and market characteristics.  So, if you Read more

Focus groups are designed as a creative and engaging way to hear feedback from a collection of people.  Having participants discuss topics in a group setting often leads to a more productive exchange of ideas than a traditional survey or a one-on-one conversation such as an IDI (In-Depth Interview).  We always talk about better engagement with Read more

This blog post was written by our guest blogger Mark Dengler, Owner & President of RMS. Wouldn’t it be great if we could read our customers’ minds? Well, the next best thing is to conduct qualitative market research. Focus groups and In-depth Interviews (IDIs) open a window to help us gain detailed and in-depth information about Read more

We’ve all heard of the common term in market research called respondent fatigue.  This takes place in survey research when a respondent’s interest begins to wane and they lose focus in the survey.  Numerous studies have been done on this concept and appropriate measures are instituted in survey design to identify and prevent respondent fatigue.  Read more

Since 2002, Research & Marketing Strategies (RMS) has maintained our onsite, state-of-the-art call center in Syracuse, NY that continues to grow.  In March of 2011, the QualiSight call center is expanding yet again into a larger space located in the Village Commons in Baldwinsville, adjacent to the RMS offices.  This new space will allow for more CATI Read more

Trying to locate a focus group facility in Upstate, NY? The RMS facility named QualiSight is located in Baldwinsville, just outside the heart of Syracuse, NY.  2010 wrapped up a busy year for QualiSight. We had clients visiting our facility from all over the country.  A few of our clients came from Columbus (OH), Waltham (MA), Fort Worth (TX), Read more

Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In Read more

The RMS Bunker Blog takes a closer look at qualitative research and often requested quotas in recruiting. In the end, qualitative research is a way to explore topics, not something that should be scientifically broken down into sub-segments.

Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.