Category Archives: Insights

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  1. RMS Scale Week 2010 | Constant Sum Scaling – Market Research

    Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.

  2. Understanding the Van Westendorp Pricing Model | Market Research in Central, NY

    The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.

  3. Starting a Career in Market Research? | 9 Tips

    Starting a career in market research? Bunker Author Chris C. puts together some tips to help you get up to speed.

  4. Interpreting Importance | Max Difference (MaxDiff) Analysis in Market Research

    The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.

  5. 6 Survey Coding Tips | Survey Research in Central NY

    Open-end responses are a great tool to include within surveys. They can be a source for both qualitative and quantitative data. Survey coding is a very delicate process. This article discusses a few tips for survey coding to ensure quality data.

  6. 7 Reasons to Choose Mail Surveys | Market Research in Central NY

    This Bunker Blog post talks about how mail surveys, (a thing of the past to some market researchers) can and are still effective for market research. The Bunker gives 7 reasons as to why this is the case.

  7. Market Research in Syracuse NY | Case Study 2

    Case Study 2: RMS discusses our market research with a local school district outside of Syracuse, NY.

  8. Market Research in Syracuse NY | Case Study 1

    Case Study 1: RMS discusses our market research with a major hospital to assist them with their marketing and advertising efforts.

  9. 400 is the Magic Number | Market Research in Central NY

    This Bunker Blog post discusses the reason why 400 completes is such a common theme in market research.

  10. Data Integrity | Protecting Your Online Survey

    This article speaks to common online survey participants that compromise data quality and data integrity in research.

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