Category Archives: Market Research

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Getting the Most out of your Market Research | 6 New Year's Resolutions

    Market Research can be quite a valuable tool for a business.  It helps a business make decisions based on actuality rather than hunches.  When going through the process of conducting research, it is important to get the most value out of it as possible.  We came up with a few tips (resolutions!) to help you get Read more

  2. Making Decisions About Market Research | New York State

    From our guest blogger Kim Cuccaro, former Business Development Specialist at RMS. Everyone is familiar with the Nike® slogan “Just Do It”.  A lot can also be said for making a decision and going through with it.  Oftentimes businesses fail to find common ground between slapdash decision-making and a lengthier drawn out decision-making process. I commonly see Read more

  3. Bunker Blog at a Glance | 2010

    Happy Holidays! -The Bunker *Image attained from wordle.net

  4. Thanksgiving Day Fun Facts | Market Research in NY

    The Bunker did some secondary market research and put together some fun statistics about Thanksgiving Day.

  5. 5 Scary Situations That Give Market Researchers Nightmares

    The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.

  6. Baby Carrots, Branding & Market Research | Syracuse, NY

    At the local Wegmans, here in Syracuse, shoppers may have noticed a new style of packaging for baby carrots. The carrots appear in packaging that resembles a potato chip bag, complete with attractive images and colors. Syracuse and Cincinnati were picked as test markets to roll out a re-branding campaign for baby-carrots launched by the carrot industry.

  7. Products that Were Begging for Market Research – Part 2

    One of the most important objectives of market research is to develop new products and services that match what the market is looking for. Here are some products that could have put a little more effort into market research.

  8. Are You Ready for Some Research? | Market Research Viewpoints

    Bunker author Vance gives his viewpoints on the NFL and its sponsors. He talks about how market research drives decision-making that may go against common beliefs.

  9. A Question Subway Should Be Researching | Market Research in Upstate NY

    How successful can breakfast at Subway continue to be? The Bunker presents them with something they should be researching.

  10. Market Research for Small Businesses | Northern NY

    Market research can answer many, if not all questions that a business owner has. There is an endless amount of market research that can help small and mid-size businesses. Here are some important things to keep in mind if you are part of a small or mid-size business (or starting a business) and you are considering market research.

Get A QuoteCall UsEmail Us