Category Archives: Survey Tips

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  1. Importance of Patient Satisfaction Surveys

    3 Reasons You Should Really Take That Patient Satisfaction Survey

    The following blog post was written by Christine Benn, Business Development Coordinator at RMS. In a world where we seem to be inundated with surveys (like receipt surveys and purchase experience emails), which ones are worth filling out? Believe it or not, your healthcare provider’s patient satisfaction survey is one survey that’s well worth your Read more

  2. What Is An Intercept Survey?

    An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more

  3. CAHPS Facts v. Fiction

    The following post was written by Samadhi Moreno, Healthcare Research Associate at RMS. I recently listened to a new AHRQ Podcast on the common concerns and misconceptions regarding the CAHPS surveys. The title of the podcast series was “CAHPS Surveys: Sorting Fact from Fiction” by Rebecca Anhang-Price. CAHPS results are used for pay per performance Read more

  4. The Ideal Market Research Participation Incentive

    It is common practice for market researchers to encourage participation in research studies by providing incentives. What many researchers struggle with is the decision to provide multiple incentives of a smaller value, or fewer incentives of a larger value, as well as, what type of incentive to offer. Which option will encourage optimal participation? Opinions Read more

  5. What is Rim Weighting?

    Of all the techniques used in quantitative market research, weighting can be one of the most useful…and one the trickiest to apply properly. Among the various weighting approaches available, rim weighting is an especially valuable addition to the researcher’s toolbox. The “rim” in rim weighting comes from the acronym for Random Iterative Method. The name may sound Read more

  6. 9 Tips to Avoid Over-Surveying Your Customers

    In this era of smart phones and social media, it’s never been easier for organizations to communicate with their customers and prospects. That’s mostly a good thing from an overall marketing perspective. From a market research perspective, it’s proven to be somewhat of a double-edged sword. On the one hand, researchers have new, often more Read more

  7. 7 Tips for Conducting Intercept Surveys

    Intercept surveys/interviews can be a great method for obtaining data for a research project. On-site interviews are one of the best choices when you need top-of-mind feedback or need to speak to an audience that visited a specific location. We’re currently in the process of conducting multiple projects that have an intercept interview component, so we Read more

  8. 4 Tips to Shorten the Length of Telephone Surveys

    We’ve referenced it before on this blog, people are “time poor” and keeping a survey short is more critical than ever in our industry. If a survey goes too long (with that threshold being debatable: 5 minutes, 10 minutes, 15 minutes), the respondent will either become disengaged or simply hang up. We are not big Read more

  9. Using Images to Develop Heat Maps | Improving Your Online Survey

    Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. In general, people always feel pressed for time and that burns true at both ends of the survey candle, from respondents not having the time to take long 15-plus minute Read more

  10. It’s 5 O’clock Somewhere – Age Demographics & Evening Survey Calls

    Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in Read more

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