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# RMS

Research & Marketing Strategies, Inc.

## Sitemaps

- [XML Sitemap](https://rmsresults.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [RMS Blog](https://rmsresults.com/blog/)
- [NYS School Budget Voters are Most Concerned about Taxes, School Safety, Student Behavior, and Academic Performance](https://rmsresults.com/2026/05/19/nys-school-budget-voters-are-most-concerned-about-taxes-school-safety-student-behavior-and-academic-performance/) - Voters across New York State went to the polls on May 19, 2026 to vote on local school budgets & board of education candidates. RMS shares the survey results from residents polled.
- [The Value of Third-Party Administered Employee Satisfaction Surveys](https://rmsresults.com/2026/04/08/the-value-of-third-party-administered-employee-satisfaction-surveys/) - The cost of low employee satisfaction & engagement are high. To understand & improve them, good actionable data through third party employee surveys is required
- [Ice Cold Gold: RMS Research Panel Shares Enthusiasm For 2026 Winter Olympics In Latest Survey](https://rmsresults.com/2026/02/04/ice-cold-gold-rms-research-panel-shares-enthusiasm-for-2026-winter-olympics-in-latest-survey/) - In January of 2026, we asked our Viewpoint research panel to share their opinions about the Winter Olympics. Over 1,000 participants completed the survey, in which we asked respondents questions about their feelings toward the Winter Olympic games, their plans to watch, how they would watch the Olympics and general social behaviors regarding the 2026 Olympic Winter National market research firm RMS shares 2026 Olympic Winter Games survey results
- [OK Computer: RMS Research Panel Shares AI Familiarity and Use In Latest Survey](https://rmsresults.com/2026/01/13/ok-computer-rms-research-panel-shares-ai-familiarity-and-use-in-latest-survey/) - In the fall of 2025, Research & Marketing Strategies, Inc. (RMS), a national market research company, surveyed its ViewPoint research panel to learn about consumers’ familiarity, opinions and use of artificial intelligence. RMS gathered responses from nearly 1,000 participants across the United States. The following post shares the results of this survey. View infographic here. Familiarity and Artificial Intelligence Use Participants were asked how familiar they National market research firm Research & Marketing Strategies, Inc. (RMS) surveyed its ViewPoint Panel to gauge job search strategies.
- [Need to Know: The OAS CAHPS® Survey in 2026](https://rmsresults.com/2025/12/05/what-you-need-to-know-about-oas-cahps-2/) - RMS is a Centers for Medicare & Medicaid Services (CMS) approved vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) for Outpatient and Ambulatory Surgery (OAS) surveys since their inception.
- [How To Be An Influencer: The Power of Joining a Research Panel like RMS ViewPoint](https://rmsresults.com/2025/10/15/unlocking-your-influence-the-power-of-joining-a-research-panel-like-rms-viewpoint/) - Become a research panel member & help shape decisions of local, regional, and global businesses, leading to the creation of improved products & services.
- [RMS Research Panel Shares Job Search Strategies In Latest Survey Results](https://rmsresults.com/2025/08/08/rms-research-panel-shares-job-search-strategies-in-latest-survey-results/) - In addition to the Economic Pulse survey conducted by Research and Marketing Strategies in July 2025, we also surveyed ViewPoint panel members to determine whether they had been searching for a new job in the past 12 months. A total of 251 participants indicated that they had actively looked for employment during that time. Of National market research firm Research & Marketing Strategies, Inc. (RMS) surveyed its ViewPoint Panel to gauge job search strategies.
- [Understanding Patient-Centered Medical Home 2026](https://rmsresults.com/2025/07/31/understanding-patient-centered-medical-home-2026/) - At RMS Healthcare, we're committed to guiding organizations & practices through the intricacies of Patient-Centered Medical Home implementation and sustainability.
- [Money Talks: RMS Research Panel Shares U.S. Economy Confidence With Survey Results](https://rmsresults.com/2025/07/09/money-talks-rms-research-panel-shares-u-s-economy-confidence-with-survey-results/) - Recently, Research & Marketing Strategies, Inc., (RMS), a nationwide market research company, surveyed its ViewPoint Panel to learn about their confidence and perceptions regarding the state of the U.S. economy. RMS gathered responses from nearly 900 participants across the U.S. The following post shares the results of this survey. Direction of the economy Participants National market research firm Research & Marketing Strategies, Inc. (RMS) surveyed its ViewPoint Panel to gauge perceptions regarding the state of the U.S. economy.
- [CAHPS® Hospice Survey Updates Coming July 2025: What You Need To Know](https://rmsresults.com/2025/06/06/cahps-hospice-survey-updates-coming-july-2025-what-you-need-to-know/) - At Research & Marketing Strategies (RMS), we remain at the forefront of keeping our clients informed about upcoming changes pertaining to the reputation management and quality of care within their practices. As a top-rated Centers for Medicare and Medicaid Services (CMS) approved vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) Hospice surveys, we
- [RMS Hospital Case Study: An Image, Awareness & Community Perception Study](https://rmsresults.com/2025/05/20/rms-hospital-case-study-an-image-awareness-community-perception-study/) - RMS can help conduct surveys to understand community awareness, patient experiences, and healthcare needs that. provide clear recommendations for marketing, operations, and service expansion for our clients.
- [What is Rim Weighting?](https://rmsresults.com/2014/06/24/what-is-rim-weighting/) - Of all the techniques used in quantitative market research, weighting can be one of the most useful…and one the trickiest to apply properly. Among the various weighting approaches available, rim weighting is an especially valuable addition to the researcher’s toolbox. The “rim” in rim weighting comes from the acronym for Random Iterative Method. The name may sound
- [Preparing Fieldwork Staff for Success During an Intercept Project](https://rmsresults.com/2025/05/06/preparing-fieldwork-staff-for-success-during-an-intercept-project/) - Training interviewers thoroughly prior to intercept work is an essential step to making sure that the information collected is validated, accurate & meaningful.
- [Think you don’t need market research? Think again!](https://rmsresults.com/2025/04/22/think-you-dont-need-market-research-think-again/) - We work hard to customize research & provide meaningful insights for our clients like method, budget, and analysis type required to address your core questions.
- [The Top Questions We Hear Regarding In-Depth Interviews](https://rmsresults.com/2025/04/08/the-top-questions-we-hear-regarding-in-depth-interviews/) - IDIs are a powerful tool for market research projects & often work well in tandem with other modes of research, like focus groups, surveys, or mystery shopping.
- [3 Questions to Ask Before You Start Your Next Market Research Project](https://rmsresults.com/2025/03/25/3-questions-to-ask-before-you-start-your-next-market-research-project-2/) - Early conversations for any market research project should focus less on method-more on purpose. Ask these 3 questions before your next market research project.
- [7 Best Practices for Better Surveys](https://rmsresults.com/2025/03/11/7-best-practices-for-better-surveys/) - Survey design is a mix of art and science, and here are 7 best practices on ways you can collect better data from your studies for better surveys.
- [5 Strategies to Get More Value Out of Your Data](https://rmsresults.com/2025/03/04/5-strategies-to-get-more-value-out-of-your-data/) - While working with clients, we think critically about the types of analysis that will be the most beneficial and economical for a study.
- [Navigating the NYS Health Equity Impact Assessment Requirement: How Research & Marketing Strategies Can Assist You](https://rmsresults.com/2025/02/27/navigating-the-nys-health-equity-impact-assessment-requirement-how-research-marketing-strategies-can-assist-you/) - Our commitment to excellence & deep understanding of health equity &regulatory requirements positions us as a valuable partner in your CON application process.
- [Brrr-ing on the Stats! How RMS Research Panel Members are "Chillin'" this Winter Season.](https://rmsresults.com/2025/02/26/brrr-ing-on-the-stats-how-rms-research-panel-members-are-chillin-this-winter-season/) - RMS conducted a winter survey with our ViewPoint panel to explore participants' seasonal plans and how they stay busy during this time of year.
- [Touchdown for Market Research: Why You Don't Have to Be a Football Star to Join a Focus Group](https://rmsresults.com/2025/02/20/touchdown-for-market-research-why-you-dont-have-to-be-a-football-star-to-join-a-focus-group/) - If you caught this year’s Super Bowl, you probably saw the commercial with football stars sitting in a focus group, sharing their thoughts on "cheesy" Doritos.
- [The Effective Use of R in Market Research](https://rmsresults.com/2025/02/18/the-effective-use-of-r-in-market-research/) - R can be used to analyze data and the overarching goal for RMS is to make sure that the findings are meaningful and help your business make better decisions.
- [How Sweet It Is! RMS ViewPoint Research Panel Valentine's Day Survey](https://rmsresults.com/2025/02/14/how-sweet-it-is-rms-viewpoint-research-panel-valentines-day-survey/) - RMS conducted a Winter Survey with our ViewPoint Panel Members about their plans for the season and how they keep themselves busy during this time of year.
- [RMS Airport Intercept Project – Case Study](https://rmsresults.com/2025/02/06/rms-airport-intercept-project-case-study/) - The objective of this airport concession study was to identify the strengths & weaknesses of multiple airports’ concessions along the East Coast of the U.S.
- [RMS Case Study: Improving Client Experiences at a Credit Union](https://rmsresults.com/2025/01/30/rms-case-study-improving-client-experiences-at-a-credit-union/) - RMS recently supported a financial institution seeking to better serve its members by conducting two monthly surveys: a new member and post-transaction survey.
- [RMS & CenterState CEO Release CNY 2025 Economic Forecast ](https://rmsresults.com/2025/01/23/rms-centerstate-ceo-release-cny-2025-economic-forecast/) - Released today, the CNY 2025 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2024 and challenges for 2025.
- [PCMH Changes for 2025](https://rmsresults.com/2025/01/22/pcmh-changes-for-2025/) - Here are PCMH Changes for 2025. Whether you are a primary care practice, a large hospital system, or an ACO, this information is important to you.
- [Top 10 RMS Blog Posts of 2024](https://rmsresults.com/2025/01/15/top-10-rms-blog-posts-of-2024/) - We’re thrilled to share the release of our Top 10 RMS Blog Posts of 2024, a collection of our most impactful and insightful content from the past year.
- [The Importance of Screening Criteria in Market Research](https://rmsresults.com/2025/01/08/the-importance-of-screening-criteria-in-market-research/) - Getting “screened out” can be frustrating for participants. Here are some best practices that the RMS team recommends using when developing screening criteria.
- [Exploring the Importance of Climate Studies for School Districts](https://rmsresults.com/2024/12/17/exploring-the-importance-of-climate-studies-for-school-districts/) - The objective of this climate study was to use the information to help the district make informed decisions about issues affecting students, parents, and staff.
- [RMS Case Study: Insights from a Resident Satisfaction Survey](https://rmsresults.com/2024/12/10/rms-case-study-insights-from-a-resident-satisfaction-survey/) - RMS conducted a Resident Study of downtown urban area residents to get their input on improvements and better accommodations in their local area and community.
- [TURF Analysis Explained](https://rmsresults.com/2024/12/03/turf-analysis-explained/) - TURF (Total Unduplicated Reach and Frequency) analysis is an extremely beneficial market research analysis, and one that is commonly applied and used.
- [Overview of Weighting Techniques in Market Research](https://rmsresults.com/2024/11/26/overview-of-weighting-techniques-in-market-research/) - Weighting is a powerful technique and partnering with RMS can provide you with the insights you need to and help you determine if weighting is right for your study.
- [The Benefits of Using MaxDiff as a Research Method ](https://rmsresults.com/2024/11/13/the-benefits-of-using-maxdiff-as-a-research-method/) - RMS explains MaxDiff (Maximum Difference Scaling), a common analysis technique which helps companies distinguish between consumers of the best & worst options.
- [The Benefits of Using Segmentation in Market Research](https://rmsresults.com/2024/11/06/the-benefits-of-using-segmentation-in-market-research/) - Segmentation, with cluster analysis, organizations can use data to make stronger decisions and drive more growth and loyalty around their products/services.
- [So, You've Been Approved for Making Primary Care...Now What?](https://rmsresults.com/2024/11/01/so-youve-been-approved-for-making-primary-care-now-what/) - Having RMS as your MCP partner means collaborating with a dedicated team of experts delivering high-quality, actionable insights that drive meaningful change.
- [How Capturing Real-Time Data Improves Consumer's Experiences](https://rmsresults.com/2024/10/22/how-capturing-real-time-data-improves-consumers-experiences/) - Intercept Surveys conducted immediately after real-time experience provide clients with a wealth of benefits resulting in richer, more accurate, actionable data
- [Tips for Successful Mystery Shopping & Shop-A-Long Projects](https://rmsresults.com/2024/09/26/tips-for-successful-mystery-shopping-shop-a-long-projects/) - Mystery Shopping and Shop-A-Longs are two very effective research methodologies, and when done right, can help brands best understand customer experiences and behaviors.
- [Explaining the Value of Using Conjoint Analysis in Market Research](https://rmsresults.com/2024/10/08/explaining-the-value-of-using-conjoint-analysis-in-market-research/) - Conjoint Analysis is a tool to help determine how people value different features of a product or service.
- [Is a Focus Group Right for Your Organization?](https://rmsresults.com/2024/10/02/is-a-focus-group-right-for-your-organization/) - Focus groups are a terrific research methodology and can help create and better define the variables to test in a survey or for a study.
- [Exploring Summer Adventures: Results from the RMS ViewPoint Research Panel Survey](https://rmsresults.com/2024/09/20/exploring-summer-adventures-results-from-the-rms-viewpoint-research-panel-survey/) - RMS conducted a summer survey in late spring through mid-summer to explore our panel members’ summer plans and provide insights into their summer activities.
- [The Results are in! 5 Themes from the 2024 Best Places to Work Employee Engagement Survey](https://rmsresults.com/2024/09/10/the-results-are-in-5-themes-from-the-2024-best-places-to-work-employee-engagement-survey/) - As RMS analyzed the data for the 2024 Best Places to Work Employee Engagement Survey, five key recommendations emerged for organizations looking to make the winners' list.
- [RMS CASE STUDY: Insights from a Districtwide Climate Study](https://rmsresults.com/2024/09/04/rms-case-study-insights-from-a-districtwide-climate-study/) - The study was designed to understand and address the needs of the school’s stakeholders, specifically looking to understand the district’s overall climate from these three different stakeholder perspectives.
- [Community Health Needs Assessments (CHNA): The Power of Effective CHNAs with RMS Healthcare](https://rmsresults.com/2024/08/28/community-health-needs-assessments-chna-the-power-of-effective-chnas-with-rms-healthcare/) - AT RMS Healthcare, we specialize in conducting comprehensive CHNAs to support organizations in their mission to enhance public health.
- [Elevate Your Practice with RMS Healthcare: Understanding Patient-Centered Medical Home 2025](https://rmsresults.com/2024/08/21/elevate-your-practice-with-rms-healthcare-understanding-patient-centered-medical-home-2025/) - If you are considering NCQA PCMH Recognition for your practice, RMS is are here to ensure your successful journey under the 2025 standards.
- [Enhancing Consumer Experiences: The Power of Real-Time Data Capture](https://rmsresults.com/2024/08/13/enhancing-consumer-experiences-the-power-of-real-time-data-capture/) - For researchers and clients alike, the immediacy and personal interaction of these interviews can unlock deeper understanding and drive more effective decision-making.
- [Unlocking the Power of Intercept Surveying: A Game-Changer in Market Research](https://rmsresults.com/2024/08/06/unlocking-the-power-of-intercept-surveying-a-game-changer-in-market-research/) - Intercept surveying allows researchers to capture insights directly from consumers in the moment, offering a snapshot of their thoughts, preferences, and behaviors.
- [Using Market Research to Enhance the Customer/Member Experience in the Banking & Finance Industry](https://rmsresults.com/2024/07/30/using-market-research-to-enhance-the-customer-member-experience-in-the-banking-finance-industry/) - Proven market research strategies offer banks and credit unions the opportunity to understand the behaviors and unmet needs of customers and members.
- [RMS CASE STUDY: Measuring Customer Satisfaction & Brand Awareness in the Banking Industry](https://rmsresults.com/2024/07/24/rms-case-study-measuring-customer-satisfaction-brand-awareness-in-the-banking-industry/) - RMS partnered with a bank to conduct a community awareness and financial need survey measuring Customer Satisfaction & Brand Awareness in the Banking Industry.
- [Time to Authorize RMS Healthcare as Your ICH CAHPS Survey Vendor-Deadline is 8/31/24!](https://rmsresults.com/2024/07/17/time-to-authorize-rms-healthcare-as-your-ich-cahps-survey-vendor-deadline-is-8-31-24/) - RMS Healthcare partners with your team to provide proven strategies that can help increase your facility's response rates.
- [The Role of Market Research in Shaping Communities: An Interview with Sandy Baker of RMS](https://rmsresults.com/2024/07/12/the-role-of-market-research-in-shaping-communities-an-interview-with-sandy-baker-of-rms/) - Cindy Clarke from PAC-B TV paid a visit to our corporate office & conducted a video interview with our own Sandy Baker, Vice President of Corporate Development.
- [Maximizing the Effectiveness of Intercept Surveys: 3 Essential Tips](https://rmsresults.com/2024/06/12/what-is-an-intercept-survey-2/) - An intercept survey is a research method used to gather on-site feedback from an audience. Here are three tips when preparing for an intercept survey project.
- [Focus Group Best Practices & Why RMS is YOUR CNY Focus Group Facility](https://rmsresults.com/2024/05/23/focus-group-best-practices-why-rms-is-your-cny-focus-group-facility/) - If you are planning Focus Groups for your clients, let us help. CNY is a top test market in the country and we know how to find the right participants! SOME FOCUS GROUP BEST PRACTICES The Importance of Participant Selection Choose participants that represent the greater demographic and are comfortable expressing their views. The Selection
- [COLLEGE SURVEYS: Get Reliable Survey Feedback from Your Staff & Students with RMS](https://rmsresults.com/2024/03/20/college-surveys-get-reliable-survey-feedback-from-your-staff-students-with-rms/) - For college surveys and reliable survey feedback from your staff and students, wecan help you build a professional survey at an affordable and flexible price.
- [Community Health Needs Assessment (CHNA) Consulting](https://rmsresults.com/2024/03/13/community-health-needs-assessment-chna-consulting/) - RMS understands the significance of CHNA research, and how this federal reporting requirement can become a meaningful and insightful process for a community.
- [Get Reliable Survey Feedback from Your Staff, Parents, Community with RMS](https://rmsresults.com/2024/03/06/get-reliable-survey-feedback-from-your-staff-parents-community-with-rms/) - Get Reliable Survey Feedback from Your Staff, Parents and/or Community with RMS. Your team, in turn, is delivered reliable, real results.
- [RMS CASE STUDY: Community Needs Assessment](https://rmsresults.com/2024/02/28/rms-case-study-community-needs-assessment/) - This study was to understand & address the needs of the organization’s stakeholders who rely on the organization for support, guidance, & essential services.
- [RMS & CenterState CEO Release CNY 2024 Economic Forecast](https://rmsresults.com/2024/01/31/rms-centerstate-ceo-release-cny-2024-economic-forecast/) - CenterState CEOs CNY 2024 Economic Forecast report identifies trends that impacted the economy throughout 2023 and outlines opportunities & challenges for 2024.
- [ICH CAHPS Spring 2024 New Vendor Deadline](https://rmsresults.com/2024/01/24/ich-cahps-spring-2024-new-vendor-deadline/) - For the ICH CAHPS Spring 2024 New Vendor Deadline, you have until Wednesday, February 28, 2024 to authorize your ICH CAHPS® patient survey vendor for the upcoming spring cycle.
- [Outlining the Research Process: An Overview of Our Approach](https://rmsresults.com/2024/01/23/outlining-the-research-process-an-overview-of-our-approach/) - RMS follows these 6 steps to ensure your project is handled in a consistent, precise way, ultimately leading to your confident organizational decision making.
- [RMS is Hiring a Market Research Analyst](https://rmsresults.com/2024/01/04/rms-is-hiring-a-market-research-analyst/) - Looking for a Research Analyst to join our Analytics team where you will be part of a collaborative and innovative team working in the Market Research field.
- [Top 10 Most Viewed RMS Blog Posts of 2023!](https://rmsresults.com/2023/12/28/top-10-most-viewed-rms-blog-posts-of-2023/) - Hard to believe 2024 is fast approaching! As we get ready to welcome in the New Year, we are thrilled to unveil the...Top 10 Most Viewed RMS Blog Posts of 2023!
- [Mutually Exclusive & Collectively Exhaustive | Survey Tips](https://rmsresults.com/2010/04/27/mutually-exclusive-collectively-exhaustive-survey-tips-market-research-syracuse-survey/) - This article talks about 2 basic survey tips - writing mutually exclusive and collectively exhaustive questions. In addition to defining each, examples are given to aid survey design.
- [How Customer Lists Make Research a Snap](https://rmsresults.com/2023/12/18/how-customer-lists-make-research-a-snap/) - When conducting market research, an effective outreach strategy means everything! Here's what you NEED TO KNOW about CUSTOMER LISTS.
- [Non-Profit Case Study: How Data Can Help Define Outreach Strategies](https://rmsresults.com/2023/12/14/non-profit-case-study-how-data-can-help-define-outreach-strategies/) - This market research study was to gain further information about the community’s understanding and awareness surrounding the non-profit organization’s mission.
- [HOSPITAL CASE STUDY: Conducting an Image and Brand Awareness Study](https://rmsresults.com/2023/12/12/hospital-case-study-conducting-an-image-and-brand-awareness-study/) - RMS provided the client with important information and actionable steps to help improve their services and maintain a strong relationship with their community.
- [How to Overcome These Four Common Grant Writing Roadblocks](https://rmsresults.com/2023/12/08/how-to-overcome-these-four-common-grant-writing-roadblocks/) - Much of grant-writing work comes before you start writing. These suggestions will help your grant-writing efforts run smoother & lead to a funded submission.
- [Patient Perspectives: Member Satisfaction Survey](https://rmsresults.com/2023/12/06/patient-perspectives-member-satisfaction-survey/) - RMS worked with a managed care plan client to administer a member satisfaction survey to identify expectations & where efforts can be targeted for improvement.
- [RMS/OAS CAHPS Surveys - An Informative Outline](https://rmsresults.com/2023/12/01/rms-oas-cahps-surveys-an-informative-overview/) - This informative overview gives a high-level overview of OAS CAHPS survey requirements and the significance of maintaining compliance.
- [RMS CASE STUDY: Using an Employee Satisfaction Survey to Improve Management Practices](https://rmsresults.com/2023/11/28/case-study-using-an-employee-satisfaction-survey-to-improve-management-practices/) - RMS utilized an online employee satisfaction survey to conduct market research to gain insight about a leadership team within an organization.
- [Healthcare Case Study: How We Helped Understand Factors Related to Provider Engagement](https://rmsresults.com/2023/11/09/healthcare-case-study-how-we-helped-understand-factors-related-to-provider-engagement/) - This survey provided several important takeaways for the client as well as the potential for future projects involving the client’s processes and workflow.
- [4 Benefits of Mixed-Mode Market Research](https://rmsresults.com/2023/11/15/4-benefits-of-mixed-mode-market-research/) - Article by Patrick Fiorenza, RMS Director of Research Analytics - Mixed-mode research uses various data collection strategies within a single survey. This can include CATI (computer-assisted telephone interviewing), mail, text, mobile, or web survey administration. There are different ways a mixed-mode study can be designed. For example, individuals may receive an email soliciting electronic participation
- [RMS CASE STUDY:  Financial Institution Perception Survey](https://rmsresults.com/2023/11/15/rms-case-study-financial-institution-perception-survey/) - RMS conducted a community perception survey that helped a financial institution enhance their services, strategies, and campaigns to attract new customers.
- [3 Questions to Ask Before You Start Your Next Market Research Project](https://rmsresults.com/2023/11/07/3-questions-to-ask-before-you-start-your-next-market-research-project/) - When starting your market research work, focus on these three questions that will ensure you are on a path toward success with your next research project.
- [The Importance of Pre-Testing Your Online Survey](https://rmsresults.com/2023/11/03/the-importance-of-pre-testing-your-online-survey/) - It goes without saying–some level of pre-testing is a must before launching a full-scale survey. Here are some reasons why pre-testing is vital.
- [RMS ViewPoint Panel: Helping You Make Better Decisions](https://rmsresults.com/2023/10/30/rms-viewpoint-panel-helping-you-make-better-decisions/) - Panel Research has many benefits and applications. Working with a vendor like RMS can guide you toward the most cost-effective and suitable modality.
- [Lessons from the Field: How to Conduct an In-Depth Interview](https://rmsresults.com/2023/10/24/lessons-from-the-field-how-to-conduct-an-in-depth-interview/) - I have always enjoyed conducting qualitative research. These are a few tips I have learned along the way on conducting research interviews.
- [Market Research: In-House or Third Party?](https://rmsresults.com/2023/10/17/market-research-in-house-or-third-party/) - Article by Ryan Moore, RMS Research Coordinator - Knowing When to Conduct Market Research – Companies seek insights into their market environment to learn customer preferences and behaviors, market trends, and what competitors are offering. Conducting Market Research In-House – Conducting market research internally could increase the possibility of bias or unreliable results, but can
- [How Market Research Supports Your Grant Writing Initiatives](https://rmsresults.com/2023/10/12/how-market-research-supports-your-grant-writing-initiatives-2/) - Article by Patrick Fiorenza, RMS Director of Research Analytics - We know how competitive grants have become and how essential they are to funding many organizations' programs and initiatives. We strongly feel that organizations should have a market research-backed grant-writing infrastructure before new proposals or opportunities arise. Being prepared with an infrastructure will expedite the
- [NYS Health Equity Impact Assessment Requirement](https://rmsresults.com/2023/09/29/nys-health-equity-impact-assessment-requirement/) - Article by Mark Dengler, RMS President - NYS Health Equity Impact Assessment Requirement Are you planning on submitting a Certificate of Need (CON) application in New York State? If so, most CON applications are now required to conduct a Health Equity Impact Assessment (HEIA). This is something brand new, having taken effect at the end
- [RMS Case Study: A School District's Perception Survey](https://rmsresults.com/2023/09/06/rms-case-study-a-school-districts-perception-survey/) - CNY School District partners with RMS to conduct a community perception research study across its 8 educational facilities.
- [RMS Guiding Clients Through the PCMH Process, Requirements and Renewal](https://rmsresults.com/2023/08/24/rms-guiding-clients-through-the-pcmh-process-requirements-and-renewal/) - Article by Shannon Sawyer, BS - Director of Healthcare Operations. As a healthcare consultant, RMS Healthcare acknowledges the rigor needed to ensure you sustain PCMH Recognition. Our team has over 13 years of experience in providing customized consultative services to a myriad of healthcare organizations and practices. We have 100% success in coaching our clients
- [Pursuing Federally Qualified Health Center (FQHC) Certification or Preparing for an Operational Site Visit?](https://rmsresults.com/2023/08/18/pursuing-federally-qualified-health-center-fqhc-certification-or-preparing-for-an-operational-site-visit/) - Article by Susan S. Maxsween, MHSA, Vice President Healthcare Operations and Consulting. If you are currently an FQHC preparing for your Operational Site Visit, or if you are seeking to pursue FQHC certification, no doubt you understand the operational demands and strategic planning that is required to successfully achieve and sustain this designation to provide
- [RMS CASE STUDY: Higher Education – Image Awareness & Perception](https://rmsresults.com/2023/07/20/rms-case-study-higher-education-image-awareness-perception/) - Article by Molly Burke, RMS Research Analyst Introduction: A community college located in New York recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research about their image and brand awareness within the community. The client wanted to explore what the community thought about the programs and services they offer, as well
- [RMS CASE STUDY: Healthcare Employee Satisfaction](https://rmsresults.com/2023/08/10/rms-case-study-healthcare-employee-satisfaction/) - Article by Molly Burke, RMS Research Analyst Introduction: A medical specialty center recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to learn more about their workforce and overall employee experience. The survey was administered at each of the client’s 5 locations, as well as their
- [Have your employees gone remote? It may be here to stay.](https://rmsresults.com/2020/09/08/have-your-employees-gone-remote-it-may-be-here-to-stay/) - How Market Research Can Ensure Employee Success with Changing Office Dynamics The following blog post was written by Sara Cruz, Research Analyst at RMS. When the stay-at-home order was applied in March of 2020, millions of employees became “remote” workers. Although the change was not met without challenges, including a decrease in productivity and communication,
- [RMS Case Study: Making Your Satisfaction Survey Matter](https://rmsresults.com/2023/07/25/rms-case-study-making-your-satisfaction-survey-matter/) - Article by Ryan Moore, RMS Research Coordinator Our client wanted to know: How can we improve our workplace culture and best support our staff? When a large medical facility partnered with RMS to conduct an employee satisfaction survey, its goal was to assess the needs and values of those employed across nearly a dozen offices
- [Intercept Surveys Done Right: Tips for Achieving Meaningful Results](https://rmsresults.com/2023/06/09/intercept-surveys-done-right-tips-for-achieving-meaningful-results/) - Article by Ryan Moore, RMS Research Coordinator At a glance: What are Intercept Surveys? – A method of getting contextual, immediate feedback from participants in real-time environments. Keep it Short – Try to design the survey so that you can get useful feedback in a short period of time (Ideally 5 minutes or less). Adaptability
- [PCMH Requirements are Changing in 2024](https://rmsresults.com/2023/07/13/pcmh-requirements-are-changing-in-2024/) - RMS Healthcare maintains our commitment to understand and share annual changes in NCQA PCMH requirements. On June 29, 2023, NCQA announced updates to the PCMH standards that will be effective January 1, 2024. As a healthcare consulting firm with proven experience, we strive to cultivate cohesive and meaningful partnerships with our clients. Our mission is
- [5 Topics to Explore in Your Next Employee Engagement Survey](https://rmsresults.com/2023/06/29/5-topics-to-explore-in-your-next-employee-engagement-survey/) - Many of the forward-looking clients RMS works with are conducting employee engagement surveys to improve their current workplace culture and be proactive to the challenges they face in a quickly changing work environment. There is no denying that the workplace looks and feels fundamentally different than just a few years ago. Much of the work
- [How Market Research Supports Your Grant Writing Initiatives](https://rmsresults.com/2023/06/15/how-market-research-supports-your-grant-writing-initiatives/) - We know how competitive grants have become and how essential they are to funding many organizations' programs and initiatives. We strongly feel that organizations should have a market research-backed grant-writing infrastructure before new proposals or opportunities arise. Being prepared with an infrastructure will expedite the grant-writing process and allow grant writers and administrators to focus
- [What To Look for in a CAHPS Vendor](https://rmsresults.com/2017/01/06/what-to-look-for-in-a-cahps-vendor/) - With patient-centered healthcare on the rise, CAHPS® surveys are more prevalent now than ever before. Being such an essential aspect of your organization’s success, how do you go about deciding which CMS-approved CAHPS vendor to partner with for your surveying? If you’re in the position of participating in any of the CAHPS surveys, here are
- [7 Ways to Assure Valuable Insights from Your Market Research Study](https://rmsresults.com/2023/05/31/7-ways-to-assure-valuable-insights-from-your-market-research-study/) - Article by Patrick Fiorenza, RMS Director of Research Analytics RMS Research Analytics projects serve a wide variety of stakeholders. Sometimes we talk with consumers, students, alums, patients, or association members. But the common thread across our customized research work is our commitment to turning raw data into meaningful insights. I recognize the importance of storytelling
- [RMS CASE STUDY - Print Graphics & Communications Association: How RMS revealed the needs, priorities, and motivations of Association membership](https://rmsresults.com/2023/05/31/rms-case-study-print-graphics-communications-association-how-rms-revealed-the-needs-priorities-and-motivations-of-association-membership/) - The Print Graphics and Communications Association (PGCA) recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a Membership Survey. This study provided insights to guide the strategic planning efforts of the new association. The PGCA was formed through the merging of The Printing Industries Alliance (PIA) and the Graphic Arts Association (GAA). The
- [Qualitative and Quantitative Research: Distinctions and Uses](https://rmsresults.com/2023/05/16/qualitative-and-quantitative-research-distinctions-and-uses/) - Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? - Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? - used to understand people's beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples
- [Recruiting the Right Participants for Your Focus Groups: Best Practices](https://rmsresults.com/2023/04/14/recruiting-the-right-participants-for-your-focus-groups-best-practices/) - Recruiting the Right Participants for Your Focus Groups: Best Practices
- [The Key to a Successful Program Evaluation: Developing Your Logic Model - Part 1 of 2](https://rmsresults.com/2023/04/20/the-key-to-a-successful-program-evaluation-developing-your-logic-model-part-1-of-2/) - Program Evaluation & market research are closely related. RMS knows they are both unique & serve different purposes to meet organizations research objectives.
- [The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 2 of 2](https://rmsresults.com/2023/04/26/the-key-to-a-successful-program-evaluation-developing-your-logic-model-part-2-of-2/) - Article by Patrick Fiorenza, RMS Director of Research Analytics One of the most popular blog posts on the RMS site describes the differences between qualitative and quantitative research. What if I told you there was a third approach to research? Mixed methods is a common approach in the program evaluation world to leverage the benefits
- [RMS Proudly Continues Partnership with CenterState CEO on 2023 Economic Forecast Report](https://rmsresults.com/2023/01/27/rms-proudly-continues-partnership-with-centerstate-ceo-on-2023-economic-forecast-report/) - This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY.Released this week, the 2023 Economic Forecast Report by CenterState CEO is a source of strategic insight on regional, state, and national economic trends based on insight from industry leaders across the Central
- [RMS Fortifies CenterState CEO's 2022 Economic Forecast](https://rmsresults.com/2022/02/04/rms-fortifies-centerstate-ceos-2022-economic-forecast-2/) - This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Click here, to download the CenterState CEO 2022 Economic Forecast Report Released last week, the 2022 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2021, and outlines
- [How to Design Your Next Feasibility Study](https://rmsresults.com/2023/01/18/how-to-design-your-next-feasibility-study/) - Article by Pat Fiorenza, Research Analytics Manager – RMS Are you thinking about strategies to grow your business? Expanding into a new market? Opening a new store? Offering a new degree program? Reimagining the way you do business? Feasibility studies are often an essential first step to getting you the data you need, particularly if you
- [Join Our Analytics Team – Hiring a Research Analyst](https://rmsresults.com/2022/11/17/join-our-analytics-team-hiring-a-research-analyst/) - Article by Pat Fiorenza, Research Analytics Manager - RMS RMS is happy to share that we are hiring a Research Analyst to join our Analytics team at RMS. RMS is celebrating its 20th Anniversary, and we are looking to grow our well-established, energetic and passionate team of analysts. The entire team at RMS would welcome
- [How to Overcome Common Barriers to Employee Satisfaction Surveys](https://rmsresults.com/2022/07/15/how-to-overcome-common-barriers-to-employee-satisfaction-surveys/) - Article by Pat Fiorenza, Research Analytics Manager - RMS The U.S. Bureau of Labor Statistics collects troves of data on market activity, working conditions, price changes, and productivity in the U.S. economy. One of their data sets is the American Time Use Survey (ATUS). This data set gives an incredible window into American's daily life.
- [RMS Poised for the Future as it Celebrates its  20th Anniversary as Market Research Leader](https://rmsresults.com/2022/05/11/rms-poised-for-the-future-as-it-celebrates-its-20th-anniversary-as-market-research-leader/) - (BALDWINSVILLE, NY) - This year marks the 20th Anniversary of Research Marketing Strategies, Inc. (RMS) a local, full-service market research firm. Over the past twenty years, the company has delivered valuable research insights to regional and national clients, staying abreast of research innovations within the industry. With Central New York being a top test market,
- [RMS Featured as a CenterState CEO Economic Champion](https://rmsresults.com/2021/11/29/rms-featured-as-a-centerstate-ceo-economic-champion/) - CenterState CEO’s well-known, annual event recognizes the region’s outstanding businesses and organizations as Economic Champions for contributions to the growth of the Central New York economy, including new jobs, new business, company milestones, business expansions and investments in operations, and more. RMS is honored to be included and recognized by CenterState CEO as an Economic
- [RMS Recognized Nationally as Leader in Healthcare](https://rmsresults.com/2021/11/09/rms-recognized-by-modern-healthcare-press-release-2021/) - Modern Healthcare has ranked Research & Marketing Strategies, Inc. (RMS) the eighth largest patient-satisfaction measurement firm in the United States, according to its recent survey. For fifteen years, RMS has been a national leader in patient satisfaction surveying, growing our market research business within the healthcare industry and assisting organizations and facilities in measuring patient
- [COVID-19 Concerns in the Workplace](https://rmsresults.com/2021/09/13/covid-19-concerns-in-the-workplace/) - As the number of COVID cases in our CNY area is on the rise, businesses across the state, RMS included, are keeping up with government guidelines and safety protocols to ensure safe and efficient working environments, both in the office and working remotely. During this time of plan activation, the RMS team is encouraging
- [PCMH™ Requirement Changes Coming in 2022](https://rmsresults.com/2021/07/21/pcmh-requirement-changes-coming-in-2022/) - If you haven’t heard already, NCQA (National Committee for Quality Assurance) has issued some substantial changes to the PCMH™ reporting measures for the coming year. If you’re a practice pursuing or sustaining PCMH Recognition, here’s what you and your team need to know about the NYS PCMH™ Recognition changes, effective January 1, 2022. Notable Changes
- [We're back with this year's Best Places to Work Awards!](https://rmsresults.com/2021/06/16/were-back-with-this-years-best-places-to-work-awards/)
- [Patient-Centered Connected Care™ Program Standards Now Available](https://rmsresults.com/2015/07/28/patient-centered-connected-care-program-standards-now-available/) - The National Committee for Quality Assurance (NCQA) Patient-Centered Connected Care™ (PCCC™) standards are now available for non-traditional practices wishing to seek recognition of their quality-driven patient care. NCQA is offering this program in response to the plethora of choices that patients have in seeking episodic care as well as the need to emphasize the importance
- [Patient-Centered Medical Home (PCMH) Client Satisfaction Testimonials](https://rmsresults.com/2021/05/14/patient-centered-medical-home-pcmh-client-satisfaction-testimonials/) - We love happy clients! Here's a look at a few Patient-Centered Medical Home (PCMH) client testimonials we wanted to share with the world. View more client testimonials here.
- [In-Office Protocols: Our Team's Response to COVID-19](https://rmsresults.com/2021/05/14/in-office-protocols-our-teams-response-to-covid-19/) - Here's a look at our team's evolving response to COVID-19 and what that means for our standards when conducting business at the office.
- [Satisfaction Surveys for the Win](https://rmsresults.com/2021/05/06/satisfaction-surveys-for-the-win/) - We know you care about your employees, and if you want to hear from them, all you have to do is ask. Navigating Everyone's New NormalNow is the time to find out exactly how your team is feeling and how they’re adjusting as you all move forward and make plans for your next steps. Some
- [Understanding Feasibility Studies](https://rmsresults.com/2021/04/28/understanding-feasibility-studies/) - A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the
- [Keep Your Healthcare Practice on the PCMH Recognition Path to Success & Overcome the COVID-19 Hurdle](https://rmsresults.com/2020/09/03/keep-your-healthcare-practice-on-the-pcmh-recognition-path-to-success-overcome-the-covid-19-hurdle/) - In the mirage of COVID-19 uncertainty, you’ve been tasked to begin work to achieve your next PCMH Recognition…now what? With reduced staffing, regulatory changes, and the never-ending flow of “what-ifs,” you may find yourself wondering how you are going to manage preparing your organization for your 2020 PCMH Annual Report. Well, you can be assured
- [That’s a Wrap for 2020 PCMH Recognition](https://rmsresults.com/2020/12/14/thats-a-wrap-for-2020-pcmh-recognition/) - The following blog post was written by Shannon Beebe, Manager of Healthcare Operations. It is hard to believe that we are approaching the end of 2020. What a year it has been! COVID-19 has impacted our entire nation, including how and where we receive primary care. Telemedicine, and video conferencing, as a means of receiving
- [What Is An Intercept Survey?](https://rmsresults.com/2021/04/15/what-is-an-intercept-survey/) - An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results
- [8 Benefits of Using an Employee Survey](https://rmsresults.com/2021/03/31/8-benefits-of-using-an-employee-survey/) - Employee surveys are critical to measuring organizational satisfaction. The process to conduct an employee survey is fairly straight-forward and simple whether you decide to manage it in-house or outsource the study. The surveys provide many benefits to top management beyond just the data returned. Here are 8 benefits of using an employee survey: Opens up
- [Leaning Into the Turn: Our Evolving Response to COVID-19](https://rmsresults.com/2021/02/23/leaning-into-the-turn-our-evolving-response-to-covid-19/) - It’s safe to say, this year is looking brighter already than the tough times we’ve all endured throughout 2020. Our team at RMS has persevered by utilizing our greatest strengths, and stuck true to the core value that is our commitment to each and every one of our clients. It’s been imperative we stay as
- [Market Research in Times of COVID-19](https://rmsresults.com/2020/05/18/market-research-in-times-of-covid-19/) - Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included. With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has
- [Residential Living Facility Feasibility - Case Study](https://rmsresults.com/2017/01/25/residential-living-facility-feasibility-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization aiming to offer residential living services in New York State recently partnered with RMS to conduct feasibility research. The client wanted to better understand the primary market area (PMA) and identify whether it is feasible
- [Higher Education Academic Program Feasibility Research - Case Study](https://rmsresults.com/2017/03/03/7761/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution in the Northeast partnered with Research & Marketing Strategies, Inc. (RMS) to conduct initial feasibility research regarding two potential academic program offerings. The college wanted to better understand the workforce demand for occupations that
- [K-12 District Perception and Public Opinion Research](https://rmsresults.com/2016/11/16/k-12-district-perception-and-public-opinion-research/) - During the fall, we see an uptick in research on district perception and public opinion from our secondary education clients. It’s common for school districts to gauge the community’s perception on proposed curriculum, budget, and instructional changes prior to the public vote the following spring, or prior to implementation. By conducting the research, the district
- [Client Experience Research — Case Study](https://rmsresults.com/2019/02/05/client-experience-research-case-study/) - This following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and preferences in order to provide better service, understand their brand,
- [Retail Market Demand Research — Case Study](https://rmsresults.com/2019/03/15/retail-market-demand-research-case-study/) - The following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential consumer and customer profile, identify brand perceptions, and assess
- [Banking Preferences Research—Case Study](https://rmsresults.com/2019/05/08/banking-preferences-research/) - The following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches are not performing as well as others. The goal of
- [Higher Education—Budgets, Enrollment, Technology...Oh My!](https://rmsresults.com/2019/09/04/higher-education-budgets-enrollment-technology-oh-my/) - We’re officially in the heart of “back-to-school” season, and it’s shaping up to be another busy year in higher education. College and Universities nationwide continue to grapple with lean budgets, a decline in enrollment, and rising expectations among prospective students as the world continues to shift to technology-reliant learning models. Staying ahead of the curve
- [Understanding Your Customers—Making VoC Research Work For You](https://rmsresults.com/2020/01/24/understanding-your-customers-making-voc-research-work-for-you/) - We hear it all the time—your boss has just told you the company needs to find new ways to connect with customers. And you’ve been put in charge of doing just that (cue hyperventilation). That’s not you? How about this...you’re a leader within your organization, and you want to become or maintain your status as
- [Have Your Customer’s Preferences Changed as a Result of COVID-19?](https://rmsresults.com/2020/08/25/have-your-customers-preferences-changed-as-a-result-of-covid-19/) - Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer relations, but it also helps ensure you're investing in the avenues your customers prefer and
- [Higher Education Satellite Location Feasibility | Case Study](https://rmsresults.com/2015/10/07/higher-education-satellite-location-feasibility-case-study/) - This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education
- [K-12 Community Perception Research | Case Study](https://rmsresults.com/2015/10/21/k-12-community-perception-research-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, Baldwinsville Central School District (BCSD) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a stakeholder community perception study to explore learning concepts and identify the district’s strengths and areas of opportunity. Approach: RMS
- [What is Share of Wallet?](https://rmsresults.com/2015/11/12/what-is-share-of-wallet/) - Share of wallet is a metric which allows a company or brand to measure a customer’s spending within a particular category related to competitors. It’s important to note that a company with many brands and product lines may measure their share of wallet for each brand or product line. For example, if your company has
- [Occupational Supply and Demand Research | Case Study](https://rmsresults.com/2015/11/18/occupational-supply-and-demand-research-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct occupational supply and demand research related to two potential graduate-level academic program offerings. The college wanted to better understand the
- [Trends in Higher Education](https://rmsresults.com/2016/01/13/trends-in-higher-education-2016/) - Now that we’re settling into the first quarter of 2016, we are setting our sights on identifying industry trends to determine client priorities for the year ahead. In working with our growing roster of higher education clients, our team has noticed a shift in the education landscape towards revitalization and streamlining strategies to accommodate the
- [Retail Consumer Brand Perception—Case Study](https://rmsresults.com/2016/02/09/retail-consumer-brand-perception-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An athletic goods retail establishment in New York partnered with Research & Marketing Strategies, Inc. (RMS) to conduct brand perception market research. The store wanted to better understand the brand perception held by its customers and non-customers from
- [Image and Awareness Focus Groups—Case Study](https://rmsresults.com/2016/03/30/image-and-awareness-focus-groups-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An advertising firm partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness focus groups for their client, an international quick service restaurant. The end-client wanted to better understand consumer perceptions of the restaurant’s menu,
- [Customer Satisfaction Research Case Study](https://rmsresults.com/2016/04/13/customer-satisfaction-research-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Onondaga County Water Authority (OCWA) partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding its current satisfaction, loyalty, image, and needs among customers. The client wanted to better understand key drivers of customer satisfaction
- [How Market Research Can Help Your School District](https://rmsresults.com/2016/04/22/how-market-research-can-help-your-school-district/) - The following post was co-written with Hilary Ranucci, Business Development Coordinator at RMS. Colleges and Universities are no stranger to market research, but we’ve noticed an uptick in K-12 school districts seeking market research services. To make the most informed decisions about your school district, you should have a strong understanding of your community, both
- [Arts Initiative Evaluation—Case Study](https://rmsresults.com/2016/04/29/arts-initiative-evaluation-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Research & Marketing Strategies, Inc. (RMS) recently served as a project evaluator for a multi-year arts initiative. The arts initiative included a collaboration of arts organizations whose goal was to experiment with new programming and engage
- [Higher Education Competitive Analysis Case Study](https://rmsresults.com/2016/05/12/higher-education-competitive-analysis-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Following the completion of an occupational supply and demand research project, a higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a competitive analysis. The client wanted to better understand the
- [Q2 Trends in Higher Education](https://rmsresults.com/2016/05/19/q2-trends-in-higher-education/) - For this second installment in the higher education trends series, we revisited industry trends to determine client priorities for the remainder of 2016. We’ve noticed interest among our higher education clients in digital investments, predictive analytics, stackable certificates, and prioritizing student retention. Through our research and interactions with clients, we’ve compiled a list of trends
- [The Similarities Between Market Research and Election 2016](https://rmsresults.com/2016/06/09/the-similarities-between-market-research-and-election-2016/) - What does market research have in common with Election 2016? Besides the fact that we all are very passionate about our work, have great hair, and want our work to have a positive impact, market research professionals must often overcome similar obstacles to those the candidates are facing in this year’s Presidential election. More commonalities
- [Dealing with a Social Media Crisis](https://rmsresults.com/2016/06/17/dealing-with-a-social-media-crisis/) - The RMS social media team recently attended a Social Media Breakfast presentation by Greg Loh, Managing Partner at Eric Mower + Associates. Aside from the great coffee and pastries, our team received an information-packed 90 minutes of social media crisis management gold. Although our social media team prides itself on staying up to date on
- [2016 Trends in K-12 Education](https://rmsresults.com/2016/07/08/2016-trends-in-k-12-education/) - The K-12 education environment has faced a fair share of upheavals over the last several years, and 2016 has proven to be no different. We’re noticing a shift towards student centered learning standards, a focus on personalized teacher professional development, and a realignment of curriculum to address the changing work environment. More details on each
- [Transportation Client Satisfaction—Case Study](https://rmsresults.com/2016/09/08/transportation-client-satisfaction-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A school transportation organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct sales strategy research. The client wanted to better understand customer satisfaction and perception of services provided by the organization. The market research
- [What Is Mystery Shopping?](https://rmsresults.com/2016/10/20/what-is-mystery-shopping/) - Mystery shopping is a popular research method used to gather feedback from an audience. It’s common for mystery shopping to be conducted in-person, but can also be conducted via phone or by making online inquiries. Mystery shopping is not solely used for retail research, as it is commonly known for. During a mystery shop, a
- [Conducting a Higher Education Program Feasibility Study: 5 Things To Consider](https://rmsresults.com/2014/09/08/conducting-a-higher-education-program-feasibility-study-5-things-to-consider/) - As budgets become increasingly strained with every passing year, higher education institutions are turning to market research firms to investigate the viability of their current and potential academic programs. Many institutions require feasibility research as part of the program approval process, and for good reason. At RMS, we routinely conduct these studies, and have learned
- [Two Approaches to Feasibility Studies](https://rmsresults.com/2014/09/15/two-approaches-to-feasibility-studies/) - In some ways, feasibility studies are like football-you can go wide or deep with the research, but you often cannot do both at the same time. We often find that many clients will have a couple of concepts they would like to test, but also want to know “what else” they can offer. As a
- [MOOCs – An Updated Look](https://rmsresults.com/2014/10/28/moocs-an-updated-look/) - Massive open online courses (MOOCs) skyrocketed in popularity upon their emergence in the higher education market in recent years. A MOOC is an open access online class that is available to an unlimited population. They are often taught by professors who are well-known in their field of study, and the content presented is intended to
- [Tips for Conducting a Successful Focus Group – Part 1](https://rmsresults.com/2014/12/02/tips-for-conducting-a-successful-focus-group-part-1/) - Focus groups are an insightful research option for businesses embarking on the exploratory phase of a project. Implementation of a focus group requires a moderator with the skill necessary to obtain rich data that will allow the client to take the next step in their project. Below are tips for conducting a successful focus group.
- [Tips for Conducting a Successful Focus Group – Part 2](https://rmsresults.com/2014/12/05/tips-for-conducting-a-successful-focus-group-part-2/) - This is Part 2 of our series on successful focus group implementation. Review Part 1 tips here. Moderating Approach The skill of the moderator can make or break the focus group. It’s best to hire a professional who has experience managing the dynamics of a focus group. It’s not uncommon for discussions to go off
- [The Ideal Market Research Participation Incentive](https://rmsresults.com/2015/02/02/the-ideal-market-research-participation-incentive/) - It is common practice for market researchers to encourage participation in research studies by providing incentives. What many researchers struggle with is the decision to provide multiple incentives of a smaller value, or fewer incentives of a larger value, as well as, what type of incentive to offer. Which option will encourage optimal participation? Opinions
- [Key Takeaways: Demystifying Content Marketing Seminar](https://rmsresults.com/2015/02/27/key-takeaways-demystifying-content-marketing-seminar/) - Erica Winters, Research Analyst, represented RMS at the Demystifying Content Marketing seminar hosted by Eric Mower & Associates, and presented by Matt Read. Below are the key takeaways for implementing a content marketing strategy. For optimal brand engagement and buy-in from consumers, marketers need to do several things. They need to tell a good story,
- [Higher Education Program Feasibility | Case Study](https://rmsresults.com/2015/03/13/highered-program-feasibility-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A State University of New York College partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a program feasibility study. The college wanted to better understand the competitive landscape, occupational supply and demand, and potential learner interest
- [The Classic Debate: Market Research vs. Marketing Research](https://rmsresults.com/2015/04/10/the-classic-debate-market-research-vs-marketing-research/) - The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing,
- [Trends in Higher Education](https://rmsresults.com/2015/04/22/trends-in-higher-education/) - The education industry has faced its fair share of hurtles since the economic downturn. It’s clear that a prosperous economy requires an improved educational system (among other things), but the kinks in the rope have yet to be worked out to figure out exactly how to achieve improvement. Thoughts differ on how to achieve a
- [Tips for Conquering a Decline in Higher Education Enrollment](https://rmsresults.com/2015/05/15/tips-for-conquering-a-decline-in-higher-education-enrollment/) - This blog post provides an updated look on a previous blog post stating how market research can help address higher education enrollment challenges. Institutions are still trudging through slower growth in enrollment than they have experienced in the past. As projected in the previous blog post, the National Center for Education Statistics has again reported
- [Selling Central New York as a National Test Market](https://rmsresults.com/2015/06/10/selling-central-new-york-as-a-national-test-market/) - Central New York has long been revered as a great market for product and concept testing. You may have caught our previous blog post about the topic, where we discussed the market characteristics that make the city of Syracuse an ideal test market. We noted how Syracuse has a similar demographic composition to the United
- [What Does a Research Analyst & Social Media Strategist Do? A Day in the Life...](https://rmsresults.com/2015/06/18/what-does-a-research-analyst-social-media-strategist-do-a-day-in-the-life/) - My name is Erica, and I’m a Research Analyst and Social Media Strategist at Research & Marketing Strategies, Inc. (RMS). Some of our readers may know me as a project lead, a LinkedIn connection, or former colleague or classmate. Being the advocate that I am, I fully believe in the power of social media, but
- [Trending in Higher Education: A Boom in Online Academic Programming Interest](https://rmsresults.com/2015/07/02/trending-in-higher-education-a-boom-in-online-academic-programming-interest/) - Post-secondary online academic offerings are certainly not a new concept. The topic has, however, crossed our radar more frequently over the last year than in the past. With college enrollment numbers on the decline, administrators are angling for ways to combat rising costs and garner renewed interest among prospective populations. It’s no secret that the
- [Law Firm Mystery Shopping Case Study](https://rmsresults.com/2015/07/10/law-firm-mystery-shopping-case-summary/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A law firm partnered with RMS to conduct a mystery shopping competitive assessment study. The firm wanted to better understand competitor pricing, payment plans offered, and prospective client experience. The market research objective was to provide the client with
- [Greater Baldwinsville Chamber of Commerce Membership Survey—Case Study](https://rmsresults.com/2015/07/21/greater-baldwinsville-chamber-of-commerce-membership-survey-case-summary/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In 2014, the Greater Baldwinsville Chamber of Commerce (GBCC) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct an online member satisfaction survey. GBCC wanted to better understand the satisfaction with events and services, key drivers
- [How to Measure Student Satisfaction](https://rmsresults.com/2015/08/04/how-to-measure-student-satisfaction/) - Attrition is a growing concern among higher education institutions. Students are no longer starting and completing their college education at one institution, and competition is on the rise to keep them engaged. According to the National Center for Education Statistics, 33% of first-time college freshmen will not return to the same institution for the following academic year.1
- [Higher Education Brand Awareness and Marketplace Positioning](https://rmsresults.com/2015/09/01/higher-education-brand-awareness-and-marketplace-positioning/) - It’s that time of year again, students and professors are getting settled in to a new semester of college, and administrators are coming up with solutions to help their institution stay ahead of the competitive curve. Standing out among the crowd is a constant struggle for many institutions that are grappling with recent trends -
- [Global Manufacturing—Case Study](https://rmsresults.com/2015/09/09/global-manufacturing-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a global manufacturing company partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a B2B telephone survey with decision makers and buyers of their products. The client wanted to better understand the customer
- [New Milestone - 500,000 Blog Views!](https://rmsresults.com/2015/09/17/new-milestone-500000-blog-views/) - Big news! We’ve received a half million views on the RMS Bunker Blog! A big THANK YOU to our current subscribers and readers. Haven’t subscribed yet? Follow the RMS Bunker Blog and stay on top of the latest industry trends! As you may expect, we love data, so we couldn't resist the opportunity to highlight some
- [Circular Advertisement Usage—Case Study](https://rmsresults.com/2017/01/12/circular-advertisement-usage-case-study/) - This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A national retailer recently partnered with RMS to conduct consumer usage research. The client wanted to better understand consumer perceptions, receipt, use, and sales
- [Social Media Marketing Trends for 2017](https://rmsresults.com/2017/02/09/social-media-marketing-trends-for-2017/) - This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist at Research & Marketing Strategies (RMS). Social media continues to grow in popularity as we trek through 2017. It is clear social media is here to stay, and has outlived the traditional thought of social media marketing being a “fad.”
- [We ♥ our new site. We hope you ♥ it too.](https://rmsresults.com/2017/02/14/7723/) - The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. February—the month when everyone is celebrating love. It's the month of chocolates, roses and Valentines. This February, RMS is also thinking love—because we're head over heels about our brand new website. A website is an extremely powerful marketing tool with the
- [3 Easy Ways to Fight Survey Fatigue](https://rmsresults.com/2017/02/23/3-easy-ways-to-fight-survey-fatigue/) - The following post was written by Tal Gordon, former Intern at RMS. Surveying is a widely used primary research method when conducting a market research project. When creating, distributing, and evaluating a survey, it’s critical to take the participant experience into consideration, and it’s key to keep participants engaged to avoid survey fatigue. Survey fatigue
- [What is an IDI?](https://rmsresults.com/2017/03/09/what-is-an-idi/) - The following post was written by Emily Palermo, Research & Social Media Associate at RMS. An in-depth interview (IDI) is a qualitative research method that gathers comprehensive information from stakeholders. Researchers often conduct IDIs in-person, over the phone, or via the web as it’s critical for the respondent and interviewer to be able to converse
- [Selecting an OAS CAHPS® Vendor Prior to Mandatory Implementation](https://rmsresults.com/2017/03/17/selecting-an-oas-cahps-vendor-prior-to-mandatory-implementation/) - The following blog post was written by Christine Benn, Business Development Coordinator at RMS. Warning: deadlines are closer than they appear. For those Ambulatory Surgery Centers (ASC’s) and Medicare-certified Hospital Outpatient Departments (HOPD’s) who will be mandated to conduct the OAS CAHPS® surveys beginning in January 2018, now is the time to get started. Become
- [Spring Cleaning Your Message](https://rmsresults.com/2017/03/20/spring-cleaning-your-message/) - The following post was written by Mark Dengler, President of RMS. Spring has arrived and with it, a new found energy to refresh and organize. Most associate “spring cleaning” with their homes and yards, but this season of renewal also signifies an ideal time to polish your organization’s marketing activities, strategy effectiveness and messaging. The
- [The Age of Digital Learning in Higher Education](https://rmsresults.com/2017/03/28/the-age-of-digital-learning-in-higher-education/) - This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist at Research & Marketing Strategies (RMS). In recent years, we’ve seen an expanding popularity in digital education options provided in higher education. This growth is due in part to increasing interest among students, as well as skyrocketing tuition prices, and
- [Three Easy Tips to Get the Most out of Your LinkedIn Profile](https://rmsresults.com/2017/04/04/three-easy-tips-to-get-the-most-out-of-your-linkedin-profile/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Picture this: you've been making the move on a prospective client, trying to get your foot in the door, and you've finally been able to reach them over the phone or in person. Their time is extremely limited, and you've
- [Know Your Competitors](https://rmsresults.com/2017/04/21/know-your-competitors/) - The following blog post was written by Zach Shaw, Panel Associate at RMS. Knowing your competition is important, whether you’re starting a new business, revamping an old one, or rolling out a new service. Every good business plan should be created with their competitors in mind; it’s the best way to take a closer look
- [The Benefits of Measuring Employee Satisfaction](https://rmsresults.com/2017/06/08/the-benefits-of-measuring-employee-satisfaction/) - The following blog post was written by Josh Elander, Research Associate at RMS. Surveys are a premier research method for obtaining honest and effective feedback from consumers, but they’re also a valuable way to gain insights from your employees. We have a long history of conducting employee surveys for companies looking to gauge the satisfaction
- [Higher Education Enrollment Process Research - Case Study](https://rmsresults.com/2017/06/29/7956/) - This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution recently partnered with RMS to conduct enrollment process research. The client wanted to better understand the follow up, efficiency, and
- [Using Demographic Segmentation in Branding Strategy](https://rmsresults.com/2017/07/10/using-demographic-segmentation-in-branding-strategy/) - The following post was written by Josh Elander, Research Associate at RMS. Whether or not we’re aware of it, we’re always segmenting the people we encounter; how old they are, what kind of house or car they own, and whether or not they’re raising a family. The idea of using this kind of segmentation has
- [Hospital Revenue Management In-Depth Interviews - Case Study](https://rmsresults.com/2017/07/17/hospital-revenue-management-in-depth-interviews-case-study/) - This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A consulting company recently partnered with RMS to conduct hospital revenue management research. The client wanted to better understand the hospital merger/acquisition process as
- [Don’t Postpone, Move Forward with OAS CAHPS Surveying](https://rmsresults.com/2017/07/19/dont-postpone-move-forward-with-oas-cahps-surveying/) - The following blog post was written by Mark Dengler, President of RMS. The Centers for Medicare & Medicaid Services (CMS) has proposed delaying implementation of the mandated 2018 date for the Consumer Assessment of Healthcare Providers and Systems Outpatient and Ambulatory Surgery Survey (OAS CAHPS). As a result, many ambulatory surgery center facilities are trying
- [Healthcare Update! Acronyms You Need to Know!](https://rmsresults.com/2017/07/27/healthcare-update-acronyms-you-need-to-know/) - The following blog post was written by Christine Benn, Business Development Coordinator at RMS. As the healthcare industry continues to grow and evolve, we are finding ourselves with more and more acronyms to remember. As a research firm, we want to help you stay up to date and informed on the latest acronyms we are
- [Closed Account Research in Banking—Case Study](https://rmsresults.com/2017/08/04/closed-account-research-in-banking-case-study/) - This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A banking institution recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct closed account research with members who have voluntarily closed their
- [How Market Research Can Help You](https://rmsresults.com/2017/08/28/how-market-research-can-help-you-2/) - The following post was written by Josh Elander, Research Associate at RMS. Jumping into the world of market research can be a daunting idea, especially when your business isn’t accustomed to the research process. A great market research firm will be able to customize the project to suit the needs of your business, and help
- [Quantitative vs Qualitative Research](https://rmsresults.com/2020/11/04/quantitative-vs-qualitative-research/) - The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean?
- [RMS Recognized Nationally as Leader in Healthcare—Named the 7th Largest Patient-Satisfaction Measurement Firm](https://rmsresults.com/2020/11/02/rms-recognized-nationally-as-leader-in-healthcare-named-the-7th-largest-patient-satisfaction-measurement-firm/) - We are happy to announce that Modern Healthcare has ranked Research & Marketing Strategies, Inc. the 7th largest patient-satisfaction measurement firm in the United States, according to its recent survey. For fourteen years, RMS has been a national leader in patient satisfaction surveying, growing its market research business within the healthcare industry and assisting numerous
- [What is a Pulse Survey?](https://rmsresults.com/2020/10/21/what-is-a-pulse-survey/) - The following blog post was written by Sara Cruz, Research Analyst at RMS. A pulse survey is a brief survey that can be utilized online or via telephone. When administered online the survey is typically 10–12 questions and has mostly closed-ended questions. A pulse survey can be completed in 2–3 minutes online and when conducted
- [What is an In-Depth Interview?](https://rmsresults.com/2020/10/19/what-is-an-in-depth-interview/) - The following blog post was written by Sara Cruz, Research Analyst at RMS. An in-depth interview (IDI) is a type of qualitative research. It involves an interview, often with just a single respondent and is conducted by a trained interviewer. The purpose of an in-depth interview is to understand thoughts, feelings, perceptions, beliefs, attitudes, or
- [Worried about getting customers in this dynamic new world?](https://rmsresults.com/2020/09/28/worried-about-getting-customers-in-this-dynamic-new-world/) - How market research can help you discover what your customers need and expect to keep them buying your services and products. The following blog post was written by Sara Cruz, Research Analyst at RMS. When the COVID-19 pandemic hit in March of 2020, everything changed. With stay-at-home orders, businesses closing physical locations and the abrupt
- [RMS Response to COVID-19](https://rmsresults.com/2020/03/16/rms-response-to-covid-19/) - Updated as of Monday, March 23 In response to COVID-19, the RMS team is fully functional and working remote. To contact us directly, please visit our staff page here. Currently there are local, state, and federal states of emergency where RMS offices are based that are impacting our normal business operations. Research & Marketing Strategies, Inc.
- [World Kidney Day 2020: Recognizing the Importance of Dialysis Patient Experiences](https://rmsresults.com/2020/03/12/world-kidney-day-2020-recognizing-the-importance-of-dialysis-patient-experiences/) - As we take a moment to recognize World Kidney Day—March 12, 2020—we are also vastly approaching the Spring 2020 cycle for ICH CAHPS® dialysis facilities. The ICH CAHPS Survey is a means to engage patients in sharing their experience with the facility and provider. As part of the national move to a value-based, outcomes-driven healthcare
- [ICH CAHPS Survey Vendor | Research & Marketing Strategies (RMS)](https://rmsresults.com/2012/10/25/ich-cahps-survey-vendor-research-marketing-strategies-rms/) - This blog post was written by our guest blogger Michele Treinin, a Healthcare Analyst at RMS. Are you a Dialysis Center in need of conducting the ICH-CAHPS® survey? There is still time to choose a vendor to complete the process for you even though the end of the year is quickly approaching. Research & Marketing Strategies (RMS) is a
- [The Impact of Social Determinants of Health on Patient Outcomes (Updated)](https://rmsresults.com/2020/02/25/the-impact-of-social-determinants-of-health-on-patient-outcomes-updated/) - The following is an update to a blog post written by Shannon Beebe, Manager of Healthcare Operations. Social Determinants of Health (SDoH) play a very important role in health outcomes of patients of all ages. The ability to influence social determinants largely falls outside of the healthcare system’s reach. Therefore, a key to address opportunities
- [So Your Practice Has Officially Earned their PCMH Recognition. Hurray! Now What?](https://rmsresults.com/2020/02/11/so-your-practice-has-officially-earned-their-pcmh-recognition-hurray-now-what/) - First of all, congratulations for your continued commitment to PCMH (Patient-Centered Medical Home) Recognition through your practice’s recent recognition. No doubt this was a journey, and your accomplishments are well-deserving of celebration (happy dance and party hats encouraged). Once the confetti has settled, it’s time for your practice to think “next steps” to keep the
- [RMS Research Featured in CenterState CEO’s 2020 Economic Forecast Report](https://rmsresults.com/2020/01/28/rms-research-featured-in-centerstate-ceos-2020-economic-forecast-report/) - This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Download the 2020 CenterState CEO Economic Forecast Report PDF here. Released last week, the 2020 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2019, and outlines opportunities
- [Results Are In: RMS Clients Scores Higher Than the National Average](https://rmsresults.com/2017/10/06/results-are-in-rms-clients-scored-higher-than-the-national-average/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. The Agency for Healthcare Research & Quality (AHRQ) recently posted the results from their Consumer Assessment of Healthcare Providers and Systems (CAHPS) Clinician & Group Survey 2016 data submissions. How well providers communicate with patients is the highest scoring
- [This Is How You Should Go About Choosing the Right ICH CAHPS<sup>®</sup>* Vendor](https://rmsresults.com/2018/01/17/this-is-how-you-should-go-about-choosing-the-right-ich-cahps-vendor/) - Updated December 2019 A new year means a new In-Center Hemodialysis (ICH) CAHPS survey season. At RMS, we’re diving into 2020 by closing the books on the ICH CAHPS 2019 Fall Survey cycle and prepping new and existing clients for the 2020 Spring Survey cycle. With the close of the Fall 2019 Survey data collection,
- [Patients Will Be Judging Your Facility. Are You Ready for That?](https://rmsresults.com/2018/03/12/patients-will-be-judging-your-facility-are-you-ready-for-that/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Do you know how to score high in health rating systems? Equally (if not more) important, do you know what to do when you don't score high in health rating systems? In the December 2017 issue of Outpatient Surgery
- [Reimbursement for HCAHPS® Scores | CMS CAHPS® Survey Vendors](https://rmsresults.com/2012/07/23/reimbursement-for-hcahps-scores-cms-cahps-survey-vendors/) - This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS) in Syracuse, NY. Starting Oct. 1, HCAHPS® scores will begin to influence how much hospitals are compensated under the Patient Protection and Affordable Care Act. Safety Net Hospitals (SNHs) are at a risk of receiving even
- [Looking for a CMS Approved ICH CAHPS® Survey Vendor?](https://rmsresults.com/2014/02/05/looking-for-an-cms-approved-ich-cahps-survey-vendor/) - In 2012, Research & Marketing Strategies, Inc. (RMS) was one of only five National Renal Administrators Association (NRAA) preferred vendors for the ICH CAHPS® survey. Since its inception, RMS has been a leader in ICH CAHPS® survey administration and has proven to be a great resource for dialysis facilities. The intent of the survey is
- [RMS is CAHPS® For PQRS Approved!](https://rmsresults.com/2015/08/07/rms-is-cahps-for-pqrs-certified/) - RMS is pleased to announce that we are a Centers for Medicare and Medicaid Services (CMS) approved vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) for Physician Quality Reporting System (PQRS) survey! RMS is in its ninth year of CAHPS® survey administration, and is highly experienced in the collection of data and
- [Staff Spotlight | Get to Know the RMS Team](https://rmsresults.com/2020/01/13/staff-spotlight-get-to-know-the-team-at-rms/) - Who’s On the Other Line of a Telephone Survey? Written by Heather Kubacki, RMS Graphic Designer & Marketing Coordinator As you can imagine, the RMS team's talents extend beyond market research and exceptional customer service. Meet Kathleen Deming, a telephone interviewer in RMS QualiSight, our in-house Call Center—or you might know her better as Buella
- [The Impact of Social Determinants of Health on Patient Outcomes](https://rmsresults.com/2019/12/16/the-impact-of-social-determinants-of-health-on-patient-outcomes/) - The following blog post was written by Shannon Beebe, Manager of Healthcare Operations. RMS Healthcare is pleased to provide ongoing relevant information on healthcare trends and specific transformation activities. We understand the importance of identifying and assessing Social Determinants of Health and the impact on care delivery and management. Social Determinants of Health (SDoH) play
- [NCQA Updates for 2020 You Should Know](https://rmsresults.com/2019/12/09/ncqa-updates-for-2020-you-should-know/) - We would like to take this opportunity to share recent updates with you pertinent to PCMH™ Recognition. National Committee for Quality Assurance (NCQA) continues in their commitment to New York State Patient-Centered Medical Home (NYS PCMH) Recognition. They recently announced that effective January 1, 2020 that attestations for specific NYS PCMH criteria would not be
- [The ROI of College Education | Higher Education Trends](https://rmsresults.com/2012/04/27/the-roi-of-college-education-higher-education-trends/) - As a market research company that has been heavily involved in higher education research since our founding, Research & Marketing Strategies (RMS) makes it a point to monitor trends in that industry. In addition to reading about these trends through news outlets, we often see the ground-level manifestation of them in our research. Through the
- [RMS Ranked One of the Top 10 Largest Patient Satisfaction Measurement Firms in the Nation by "Modern Healthcare"](https://rmsresults.com/2019/11/14/rms-ranked-one-of-the-top-10-largest-patient-satisfaction-measurement-firms-in-the-nation-by-modern-healthcare/) - For 13 years, RMS has been a national leader in patient satisfaction surveying, growing its consulting and survey business within the healthcare industry and assisting numerous organizations across the nation in measuring patient satisfaction and engagement. Modern Healthcare recently released their annual report of the largest patient satisfaction measurement firms in the U.S., with RMS
- [Senior Living Market Assessments and the Role of Consumer-Driven Research](https://rmsresults.com/2010/12/15/senior-living-market-assessments-and-the-role-of-consumer-driven-research/) - Our guest blogger Brian discusses Senior Living Market Assessments and the Role in Consumer-Driven Research.
- [Mystery Shopping & Secret Shopping | Syracuse, NY](https://rmsresults.com/2010/12/17/mystery-shopping-secret-shopping-syracuse-central-upstate-ny-new-york/) - George from the RMS Research Bunker summarizes mystery shopping/secret shopping services, if your business can use it, and what you can learn from it.
- [Qualitative vs. Quantitative Research](https://rmsresults.com/2010/12/21/qualitative-quantitative-market-research-syracuse/) - This post was written by our Guest Blogger Mark Dengler who is President here at Research & Marketing Strategies, Inc. (RMS). When doing market research, businesses often wonder whether they should conduct qualitative or quantitative research. Qualitative research is used to explore and understand people's beliefs, experiences, attitudes, behavior and interactions. It generates non-numerical data –
- [Making Decisions About Market Research | New York State](https://rmsresults.com/2010/12/29/making-decisions-about-market-research-new-york-state/) - From our guest blogger Kim Cuccaro, former Business Development Specialist at RMS. Everyone is familiar with the Nike® slogan “Just Do It”. A lot can also be said for making a decision and going through with it. Oftentimes businesses fail to find common ground between slapdash decision-making and a lengthier drawn out decision-making process. I commonly see
- [7 Common Pitfalls When Managing a Survey | Marketing in Syracuse, NY](https://rmsresults.com/2011/01/03/7-common-pitfalls-when-managing-a-survey-marketing-in-syracuse-ny-market-research-upstate-ny-central-ny-new-york/) - As a marketing research and marketing consultant in Syracuse, NY – Research & Marketing Strategies (RMS) speaks with a lot of clients about their needs. Sometimes clients come to us knowing they need to do some type of marketing research, but don’t know where to start. Other times clients come to us having already started
- [7 Questions to Consider Regarding Survey Response Rates](https://rmsresults.com/2011/01/06/7-questions-to-consider-regarding-survey-response-rates-marketing-research-in-syracuse-ny/) - At RMS, we are frequently asked by our clients what kind of response rate they can expect from their survey research, or after the fact, if the survey response they did receive was “good.” Usually, the most honest answer we can give to those questions is “It depends.” The truth is that survey response rates are
- [4 Reasons To Choose Customer Satisfaction Surveys](https://rmsresults.com/2011/01/14/4-reasons-to-choose-customer-satisfaction-surveys-syracuse-ny-upstate-ny-central-ny-new-york/) - Customer satisfaction research is one of the most basic forms of market research. It's a course of research that virtually all businesses have considered, and in a lot of cases implemented. Customer satisfaction surveying is a linchpin in process improvement, offers a portal to customer feedback, and is used to evaluate products and services. Yet there are many
- [Market Research and Probabilistic Sampling Methods](https://rmsresults.com/2011/01/19/market-research-and-probabilistic-sampling-methods/) - There are many types of sampling methods available in a market researcher’s toolbox. Each method has its pros and cons. Some methods, much more so than others, are suitable for specific types of marketing research. Some sampling methods are truly random in that each member of the specific population has an equal chance of being
- [Market Research and Non-Probabilistic Sampling Methods](https://rmsresults.com/2011/01/21/market-research-and-non-probabilistic-sampling-methods/) - As a follow up to yesterday’s post on probability samples, I will be going over non-probability samples. These methods don’t provide the same level of fair representation, but certainly serve their own purpose in the market research industry. These types of samples lend themselves to preliminary forms of research, removing the need for them to
- [Choosing the Right Market Research Vendor](https://rmsresults.com/2011/01/24/choosing-the-right-market-research-vendor-in-buffalo-ny/) - Many clients have their own market research department in-house, while others have gone through the process of selecting a market research supplier. Depending on whether you are looking for a long-term retainer firm who works as your consultant or a short-term one project supplier, the process is usually the same. You have to select a
- [QualiSight | Focus Group Facility in Upstate, NY](https://rmsresults.com/2011/01/28/focus-group-facility-in-upstate-ny-qualisight/) - Trying to locate a focus group facility in Upstate, NY? The RMS facility named QualiSight is located in Baldwinsville, just outside the heart of Syracuse, NY. 2010 wrapped up a busy year for QualiSight. We had clients visiting our facility from all over the country. A few of our clients came from Columbus (OH), Waltham (MA), Fort Worth (TX),
- [Hidden & Overlooked Market Research Findings](https://rmsresults.com/2011/02/04/hidden-overlooked-market-research-findings/) - Ever had issues like these - projects riddled with poor response rates; screeners that disqualify nearly all potential respondents; respondents wondering why they are being contacted about something they are supposed to be familiar with? Most likely anybody that has worked in market research has had some sort of experience with issues like this. In
- [How Respondent Anonymity Impacts Feedback and Market Research](https://rmsresults.com/2011/02/08/how-respondent-anonymity-impacts-feedback-and-market-research/) - Market research and, ultimately, the success of a business both rely greatly on receiving honest feedback from customers. If you were always told what you wanted to hear and that you were doing the right thing, rather than the truth, where would you be now? Where would businesses be right now? While this general question
- [Selecting Your HCAHPS® or HHCAHPS® Approved Survey Vendor](https://rmsresults.com/2011/02/09/selecting-your-hcahps-or-hhcahps-approved-survey-vendor/) - Research & Marketing Strategies (RMS) is a market research firm and a CMS approved HCAHPS® and HH-CAHPS® Survey vendor. As of April 30th, 2010 there were only 41 approved organizations in the country (as listed on the CMS Website of Approved HCAHPS® vendors). Benefits of Using RMS Healthcare as your Vendor Have you worked with other large national
- [Market Research as a Tool for Organizational Change](https://rmsresults.com/2011/02/11/market-research-as-a-tool-for-organizational-change-syracuse-upstate-ny-new-york/) - When people think about market research, they often think of it in terms of an organization looking outside itself for insights into their customers or markets. That is a large part of it, but an often overlooked (and sometimes feared) application of market research involves turning the lens around and looking inside your own organization.
- [QualiSight | Call Center Services in Syracuse, NY](https://rmsresults.com/2011/02/14/qualisight-call-center-services-in-syracuse-ny-upstate-new-york/) - Since 2002, Research & Marketing Strategies (RMS) has maintained our onsite, state-of-the-art call center in Syracuse, NY that continues to grow. In March of 2011, the QualiSight call center is expanding yet again into a larger space located in the Village Commons in Baldwinsville, adjacent to the RMS offices. This new space will allow for more CATI
- [Brand Equity Study | Market Research](https://rmsresults.com/2011/02/18/brand-equity-study-market-research/) - When people think of your company, what image comes to their mind? Many people think of branding as simply a logo or the company name, but the fundamental nature of a brand is to create an identity for your company – that people can identify with. This includes the image you create for all aspects
- [Market Research for Small Businesses | 4 Points to Consider](https://rmsresults.com/2011/09/09/market-research-for-small-businesses-syracus/) - This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) Inc. - a market research vendor in Syracuse, NY. As a small business owner, you may know you should do market research, you may want to do market research, but you think you can’t afford
- [When Should We Use a Market Research Agency?](https://rmsresults.com/2011/09/15/when-should-we-use-a-market-research-agency/) - One of the challenges of the market research business is that many of those who need your service don’t realize they need it. Or they don’t understand that you’re the place to find it. Large corporations tend to use a lot of research, and they have internal research departments and they speak the jargon. (We
- [Syracuse, NY: A Great Test Market](https://rmsresults.com/2011/02/03/syracuse-ny-a-great-test-market-market-research/) - Syracuse, NY has enjoyed a long history as one of the nation’s top test markets. The metropolitan area’s use by marketers as proving ground of eventual product success or failure has been well documented for decades. Products both famous and obscure, ranging from ice cream to alcoholic beverages to baby carrots have been tested in Syracuse
- [An Acclaimed Location for More Than One Reason](https://rmsresults.com/2016/03/22/an-acclaimed-location-for-more-than-one-reason/) - The following post was written by Maggy Stewart, Marketing & Communications Coordinator at RMS. The U.S. News & World Report examined the 100 most populated metropolitan areas in the United States and released the results earlier this month. For the inaugural Best Places to Live rankings, the 100 largest metro areas by population as determined
- [How Market Research Can Help Address Higher Education Enrollment Challenges](https://rmsresults.com/2012/08/20/how-market-research-can-help-address-higher-education-enrollment-challenges/) - American colleges and universities are facing a challenge of demographics. We are now in a period where there is and will continue to be a dip in the number of traditional college age students (age 18 to 24). According to trends and projections measured by the Western Interstate Commission for Higher Education, the number of
- [2013 Higher Education Trends: MOOCs](https://rmsresults.com/2013/01/18/2013-higher-education-trends-moocs/) - Online education has been around for well over a decade now and it continues to evolve. One fairly recent model that’s getting a lot of attention in higher education is the Massive Open Online Course (MOOC). The definition of a MOOC is still somewhat imprecise at this point, but broadly speaking, the term refers to
- [2013 Higher Education Trend: What is Student Swirl?](https://rmsresults.com/2013/05/07/2013-higher-education-trend-what-is-student-swirl/) - The common perception of the process of pursuing a college degree is that a person starts at a given institution and stays there until they complete the program. For many students, the reality is that the path to a degree is not so direct and straightforward. In fact, a report released in 2012 by the
- [2013 Higher Education Trends: Student Housing](https://rmsresults.com/2013/06/03/2013-higher-education-trends-student-housing/) - Some of the more dramatic ongoing trends in higher education over the past decade or so have surrounded student housing. Due to a variety of factors including generational tastes, competition between institutions and broader trends in the overall housing market, the nature of student housing has been transforming on and near college campuses across the United
- [2013 Higher Education Trends: STEM Education](https://rmsresults.com/2013/07/02/2013-higher-education-trends-stem-education/) - One of the cornerstones of education policy in the United States in recent years is an attempt to bolster STEM (Science, Technology, Engineering & Math) education. The Obama Administration has made STEM a high-profile priority in its efforts to address challenges in the American educational system. STEM education is widely viewed by industry, educators and
- [Adult Learner Program Interest—Higher Education Case Study](https://rmsresults.com/2016/02/25/adult-learner-program-interest-higher-education-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A community college in New York State partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding adult learner program interest and geographic preference for one of the institutions two locations. The client wanted to
- [K-12 Client Satisfaction Case Study](https://rmsresults.com/2016/06/29/k-12-client-satisfaction-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that provides services to K-12 school districts recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a customer satisfaction survey. The client wanted to better understand satisfaction and perception of services provided by
- [Gathering Ingredients for an Effective Strategic Plan Recipe](https://rmsresults.com/2010/11/15/gathering-ingredients-for-an-effective-strategic-plan-recipe-in-syracuse-ny-upstate-ny-central-ny/) - Guest blogger Brian Jones gives his take on the strategic planning process and how market research can support your needs. Discussing the when, why, what, and how of good strategic planning.
- [3 Characteristics of Good Crisis Communication](https://rmsresults.com/2014/07/07/3-characteristics-of-good-crisis-communication/) - Strategic communication during a crisis is essential. During this time, stakeholders are looking for confirmation that the company or person has his or her best interests in mind. If the crisis is not handled well, the company or person will fight to get its stakeholders back. Here are 3 characteristics of good crisis communication for your company: 1) Quickness - First,
- [What Is Green Marketing?](https://rmsresults.com/2016/01/07/what-is-green-marketing/) - The following post was written by Zach Shaw, Panel Coordinator at RMS. Companies who engage in green marketing showcase their services and products based on environmental factors or awareness. These companies consider long-term environmental and social impacts of business operational practices such as processing, packaging and distribution. The goal of green marketing companies is to
- [How to Assess a Company's Brand Equity? | Use a Telephone Survey](https://rmsresults.com/2013/02/13/how-to-assess-a-companys-brand-equity-use-a-telephone-survey/) - A common project that we often field for our clients here at Research & Marketing Strategies (RMS) is a brand equity survey, which is often called an image and awareness survey. Many businesses find it easier to survey their own customers because they have customer samples available (phone numbers, emails, etc.) but it's often difficult
- [Qualities of a Great Telephone Survey Associate](https://rmsresults.com/2015/09/30/qualities-of-a-great-telephone-survey-associate/) - The following blog post was written by Meghan House, CAHPS Associate at RMS. A Telephone Survey Associate (TSA) is a fundamental part of any Call Center. From customer satisfaction to business lead qualification, a TSA is the face, or rather the voice, of the company. They are the persona that is portrayed each time someone is
- [Trends in the Financial Services Industry | Market Research](https://rmsresults.com/2012/05/31/trends-in-the-financial-services-industry-market-research/) - We all know how much technology has grown in the past decade or so, and how it continues to grow exponentially. Particularly in the past few years, technology has played a larger role in our day-to-day life as businesses find more uses for internet and mobile applications. These technologies provide many opportunities for businesses that
- [RMS is Featured in The New York Times with ABC Creative Group](https://rmsresults.com/2012/06/08/rms-is-featured-in-the-new-york-times-with-abc-creative-group/) - Research & Marketing Strategies (RMS) recently teamed up with ABC Creative Group in Syracuse and the Fireman's Association of the State of New York (FASNY) to conduct market research to assist both groups with better volunteer recruiting for the organization. Focus groups were customized to address the following objectives for ABC Creative and FASNY: (1) analyze
- [RMS Bunker Blog Reaches 100,000 Hits | Market Research Blog](https://rmsresults.com/2012/06/11/rms-bunker-blog-reaches-100000-hits-market-research-blog/) - Thank you to all of our subscribers, regular readers, and new readers who come across our market research blog on a daily basis. We are glad to be a continued source of information for the market research industry and our clients' industries of focus. If you haven't already, we'd like to hear a little bit
- [Mystery Shopping at Banks and Credit Unions | Case Study](https://rmsresults.com/2012/06/12/mystery-shopping-at-banks-and-credit-unions-case-study/) - Background: A local credit union in Upstate NY partnered with Research & Marketing Strategies, Inc. (RMS) to better understand the customer experience at all of its branch locations. The credit union wanted to use mystery shopping services to learn unbiased perceptions regarding services. Specific objectives of the market research were to evaluate the customer experience based
- [Does Happier Staff Equal Happier Patients? | Healthcare Market Research](https://rmsresults.com/2012/06/13/does-happier-staff-equal-happier-patients-healthcare-market-research/) - This blog post was written by our new guest blogger Michele Treinin, Healthcare Analyst of the Healthcare team at Research & Marketing Strategies (RMS). Medical offices are constantly under the pressure to meet the needs of patients, not only to provide excellent healthcare but to also satisfy the patient from every aspect of their experience.
- [How to Improve Advertising in 5 Steps Using Market Research](https://rmsresults.com/2012/06/15/how-to-improve-advertising-in-5-steps-using-market-research/) - One of the most common requests Research & Marketing Strategies (RMS) receives from clients is related to marketing or advertising campaigns. They are unhappy with the results of their current campaign, don't know the return of their advertising (ROI), or they want to head in a different direction. It's surprising the number of marketing campaigns
- [Need a CAHPS® Surveying Vendor for ICH Facilities? | RMS is NRAA Preferred](https://rmsresults.com/2012/06/18/need-a-cahps-surveying-vendor-for-ich-facilities-rms-is-nraa-preferred/) - This blog post was written by our guest blogger, Megan O'Donnell, Manager of RMS Healthcare. The healthcare team at Research & Marketing Strategies is expanding its complement of survey administration of the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) to include the newly-required In-Center Hemodialysis (ICH) CAHPS® survey. This new survey is added to the company’s
- [Why You Should Choose RMS as Your ICH CAHPS® Survey Vendor](https://rmsresults.com/2012/06/22/why-you-should-choose-rms-as-your-ich-cahps-survey-vendor/) - The in-center hemodialysis (ICH CAHPS®) survey process is designed to evaluate the patients' experiences for dialysis care. The goal of this new initiative is to create evaluation scores that can be used to compare facilities to other facilities in the region, state, and across the country. By undertaking this effort, a facility will ultimately aid
- [What is the In-Center Hemodialysis (ICH CAHPS®) Survey? | Vendor in NY](https://rmsresults.com/2012/06/25/what-is-the-in-center-hemodialysis-ich-cahps-survey-vendor-in-ny/) - If you came across this blog post, perhaps you are wondering: What is the in-center hemodialysis ICH CAHPS® survey? When does the ICH CAHPS® survey start? How do I get started with a vendor for the ICH CAHPS® survey? If you are looking for answers to any of these questions or other questions about this
- [How Many People Do We Survey? | Market Research Firm Upstate NY](https://rmsresults.com/2012/07/12/how-many-people-do-we-survey-market-research-firm-upstate-ny/) - One of the more common questions in market research is "How many people do we survey?" Those who have not spent a lot of time working with surveys are not sure what the difference is between collecting 100 completes in comparison to 1,000 completes. I am sure they understand the inherent concept that 1,000 completes
- [The Bunker Ad Critic 2: We’re Not Gonna Take It](https://rmsresults.com/2012/07/13/the-bunker-ad-critic-2-were-not-gonna-take-it/) - Last year, I wrote a post called the Bunker Ad Critic that took a light-hearted look at some TV commercials that I found a little baffling. The idea was to explore commercials that seemed annoying or even creepy then try to discern the strategy that led to them or, failing that, simply to make fun
- [Are Adult Learners a Growing Segment in Higher Education Institutions?](https://rmsresults.com/2012/07/16/are-adult-learners-a-growing-segment-in-higher-education-institutions/) - As part of our effort to continually grow our in-house panel, Research & Marketing Strategies (RMS) launches a panel survey every few months to keep our members engaged. Panel members are also randomly selected for various quantitative and qualitative studies in which they may qualify for throughout the year. These panel surveys are conducted in-house
- [Satisfaction Survey Vendor | RMS News Summer 2012](https://rmsresults.com/2012/07/24/satisfaction-survey-vendor-rms-news-summer-2012/) - This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research firm in Syracuse NY. This article was also featured in summer edition of RMS News. Stopping for a bite to eat, picking up a prescription, going shopping – consumers engaged in these activities have seen
- [Improving HCAHPS® Scores at Hospitals | CAHPS® Survey Vendor](https://rmsresults.com/2012/08/02/improving-hcahps-scores-at-hospitals-cahps-survey-vendor/) - Background: RMS partnered with a local hospital to conduct qualitative focus group research among recently discharged patients to obtain feedback and perceptions around their recent hospital experience. In particular, the research focused on the thought process and behaviors linking the types of individual attributes reported in the HCAHPS® survey to the patient’s overall satisfaction, quality
- [Focus Group Facility Upstate NY | RMS QualiSight](https://rmsresults.com/2012/08/08/focus-group-facility-upstate-ny-rms-qualisight/) - Is your business looking for a focus group facility in Upstate NY? RMS QualiSight has hosted a number of focus groups here at our facility in the past few months. Our focus group facility in Upstate NY is located in Baldwinsville, a suburb of Syracuse NY offering convenient access to major highways, hotels, and the Syracuse Hancock
- [What is Secondary Research? | Case Study on Higher Ed](https://rmsresults.com/2012/08/09/what-is-secondary-research-case-study-on-higher-ed/) - What is secondary research? According to our friends at GMI, secondary research is the analysis of research that had been collected at an earlier time (for reasons unrelated to the current project) that can be applied to a study in progress. Secondary market research can be an excellent tool for decision-making and identifying future trends. Furthermore, using secondary market
- [4 Home Health Industry Trends | Healthcare News](https://rmsresults.com/2012/08/15/4-home-health-industry-trends-healthcare-news/) - This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS) - a HH-CAHPS® vendor located in New York State. As healthcare evolves, the trends that have begun to emerge don’t point to a prosperous future in the Home Health Industry. From the lack of qualified applicants
- [Product Testing & Usability Research | Case Study](https://rmsresults.com/2013/04/19/product-testing-usability-research-case-study/) - Objectives: A global office furniture company partnered with Research & Marketing Strategies, Inc. (RMS) to gather feedback on final design concepts relative to competitive task chairs and internal options, and to validate the design direction, feature set and product positioning for new seating. In addition to the main objective, the market research also covered topical areas such as the decision-making
- [Three Barriers to Using Market Research | Market Research Consultant NY](https://rmsresults.com/2013/05/02/3-barriers-to-using-market-research-market-research-consultant-ny/) - Market research is often something that is on many business's "want to do" list rather than their "must do" list. In most cases, large corporations understand the need for market research and use both in-house resources and third-party consultants, whereas small and mid-size businesses often grapple with using market research due to lack of resources
- [Why Every Physician Practice Should Conduct Patient Satisfaction Surveying | New York Survey Vendor](https://rmsresults.com/2010/12/07/why-every-physician-practice-should-conduct-patient-satisfaction-surveying-new-york-survey-vendor/) - This post was written by our Guest Blogger Megan O'Donnell who is our Healthcare Division Manager here at RMS. Customer satisfaction has been a key measure for companies in every industry for decades. Only in the past several years has the need to consider, much less measure, customer satisfaction become important in the world of healthcare. It had
- [Market Research in Syracuse, NY | Research & Marketing Strategies, Inc. (RMS)](https://rmsresults.com/2010/11/18/market-research-in-syracuse-ny-research-marketing-strategies-inc-rms/) - Here is a quick post on our company Research & Marketing Strategies, Inc. (RMS). We are a local market research company located in Syracuse, NY. The blog post discusses our industries of focus, capabilities, and mission statement.
- [Quotas and Qualitative Research | Focus Group Facility in Syracuse, NY](https://rmsresults.com/2010/12/13/quotas-and-qualitative-research-focus-group-facility-in-syracuse-ny/) - The RMS Bunker Blog takes a closer look at qualitative research and often requested quotas in recruiting. In the end, qualitative research is a way to explore topics, not something that should be scientifically broken down into sub-segments.
- [Call Center in Syracuse, NY | Market Research Agency](https://rmsresults.com/2011/09/16/call-center-in-syracuse-ny-market-research-agency/) - This post was written by our guest blogger Erin Wisneski, Communications Coordinator at Research & Marketing Strategies (RMS) - a market research agency in Syracuse, NY. Since the recession hit at the start of this decade, many companies have downsized, outsourcing various department functions, especially those which traditionally require extensive staffing and intensive management. Enter
- [NCAA Conference Realignment and the Art of Survey Question Writing](https://rmsresults.com/2011/09/21/ncaa-conference-realignment-and-the-art-of-survey-question-writing/) - I have a confession to make: I’ve been obsessively following the recent story about NCAA athletic conference realignment, hanging on all the details, developments, and speculation the same way a lot of people did with the Casey Anthony trial or Charlie Sheen’s public meltdown earlier this year. A lot of that is because Syracuse, my
- [Benefits of Changing Your HCAHPS® Vendor](https://rmsresults.com/2011/09/23/benefits-of-changing-your-hcahps-vendor/) - Did you know that CMS (Centers for Medicare & Medicaid Services) allows hospitals to change their approved HCAHPS® survey vendor on a quarterly basis? That means you can select a new HCAHPS® vendor at four different times during the calendar year. This depends on the current contract you have with your vendor, but if you
- [The Importance of Quality Control | Monitoring Data](https://rmsresults.com/2011/09/29/the-importance-of-quality-control-monitoring-data/) - In the market research industry data quality is everything. Data quality needs to be a top priority – everything relies on it. Putting your energy into monitoring the quality of your data will help ensure the quality of your results, quality findings, and quality recommendations. In previous blog posts we’ve talked about things such as pre-testing,
- [What is the Difference Between a Poll and a Survey?](https://rmsresults.com/2011/09/30/what-is-the-difference-between-a-poll-and-a-survey/) - Polls are constantly in the news these days. You can rarely scan the day’s headlines without finding a reference to the President’s approval rating, or the results of some other news poll about a current issue. And, of course, sports and entertainment websites are littered with unscientific reader polls, that usually consist of a single question
- [Higher Education Market Research | Marketing Consultant](https://rmsresults.com/2011/10/06/higher-education-consultant-market-research-firm-marketing-ny-new-york/) - Here in the Bunker, the RMS Analytics team has worked on a number of different market research projects for our higher education clients. The types of market research for our higher education clients spans both qualitative and quantitative - from focus groups to demand modeling. This is a marketing piece that RMS put together related to
- [Environmental Scanning in Higher Education Research](https://rmsresults.com/2011/10/07/environmental-scanning-in-higher-education-research/) - Environmental Scanning – it sounds like some form of new Green technology, but really it’s just a fancy term for something that all organizations need to do: taking a look at the environment in which they do business and using the information to shape future decisions. All market research is a form of environmental scanning,
- [How To Improve HCAHPS® Scores Using Market Research | RMS Healthcare](https://rmsresults.com/2011/10/12/how-to-improve-hcahps-scores-using-market-research-rms-healthcare/) - When it comes to improving your HCAHPS® scores, you may not know where to start. Or maybe you are a hospital who scores very well in specific survey composites such as Responsiveness of Hospital Staff or Nurse Communications but you cannot figure out why your recent discharges rate your Doctor Communications so low. Or perhaps you
- [6 Tips for Web Surveys | Online Survey Company in Syracuse, NY](https://rmsresults.com/2011/10/14/6-tips-for-web-surveys-online-survey-company-in-syracuse-ny/) - I recently came across an article in the latest edition of Quirk’s titled “A Systematic Method for Checking Online Questionnaires” written by Jerry Arbittier of SurveyHealthCare. Read it here. He discussed the importance of testing your online survey before launch, which we have covered before here in the Bunker with this post. The article offers six quality
- [The RMS Bunker Blog | Quirk's Approved](https://rmsresults.com/2011/10/18/the-rms-bunker-blog-quirks-approved/) - The RMS Bunker Blog was recently added to the Market Research Blogs page on Quirk's.com. Quirk's has always been a favorite source for us Bunker authors. A quick visit to Quirk's.com or a flip through their magazine is a sure-fire way to spark ideas for future blog posts. The market research blogs webpage offers a comprehensive list
- [RMS Newsletter Article: Measuring Customer Experience](https://rmsresults.com/2011/10/22/rms-newsletter-article-measuring-customer-experience/) - This article is taken from the October 2011 edition of the RMS Newsletter. Customers have always been the backbone of any successful business. Therefore, it makes sense that a business should ensure its customers’ happiness. After all, happy customers supply repeat business, greater opportunities for cross and up-selling, word of mouth recommendations, as well as
- [RMS Newsletter Article: What is a Market Research Dashboard?](https://rmsresults.com/2011/10/25/what-is-a-market-research-dashboard-market-research-agency-in-upstate-ny/) - What is a market research dashboard? Think in terms of a dashboard on your vehicle and the dials you look at to keep it running at peak performance. You inspect and maintain an automobile to ensure every part is properly contributing to the vehicle’s overall performance. A business needs this same attention to gauge its overall performance
- [BizBuzz Social Media Conference | Syracuse NY](https://rmsresults.com/2011/10/27/bizbuzz-social-media-conference-syracuse-ny/) - On Tuesday, November 1st, the RMS Analytics team will be presenting at the second annual BizBuzz Social Media Conference at the Holiday Inn in Liverpool. Our breakout session IV begins at 2:40 PM in Convention Center A. From the BizBuzz website: "George will discuss his basic B2B strategies that drive market research business to his
- [Question Order Bias in Customer Satisfaction Surveys | Syracuse, NY](https://rmsresults.com/2011/10/31/question-order-bias-in-customer-satisfaction-surveys-syracuse-ny/) - Most people know that the wording of a question on a survey can have an impact on the way respondents answer it. A less obvious, but potentially significant source of bias is the point in the survey instrument at which a question is asked. A good example of this issue is the problem of when
- [How to Attain Patient Centered Medical Home Recognition?](https://rmsresults.com/2011/11/02/how-to-attain-patient-centered-medical-home-recognition/) - How to Attain Patient Centered Medical Home Recognition? This blog post offers some information to attain recognition by year's end 2011 and beyond.
- [Market Research Company Presents at BizBuzz | Upstate NY](https://rmsresults.com/2011/11/03/market-research-company-upstate-ny-syracuse-new-york-presents-at-bizbuzz/) - Research & Marketing Strategies (RMS), a market research company in Upstate NY, presented at the BizBuzz Social Media Conference in Liverpool on Tuesday at the Holiday Inn. This blog posts shows our B2B Small Business Blogging Basics presentation.
- [Four Customer Satisfaction Research Tips | Generating Actionable Feedback](https://rmsresults.com/2011/11/10/4-customer-satisfaction-research-tips-generating-actionable-feedback/) - The main reason for conducting customer satisfaction research is to improve your customers’ overall experience with your organization. It is imperative that the research process lends itself to helping management make informed changes that will ultimately advance the process. The research should not only be used as a safeguard against issues that might arise, but
- [5 Tips for New Focus Group Moderators | Market Research](https://rmsresults.com/2012/05/21/5-tips-for-new-focus-group-moderators-market-research/) - Good focus group moderators are not a dime a dozen. The best ones have the keen ability to guide a group through different topics systematically yet thoroughly, all the while generating in-depth and exploratory feedback from participants. It often takes years of practice to perfect, and focus group moderators constantly evolve their style and process
- [2012 Healthcare Trends | Practice Transformation Services Consultant](https://rmsresults.com/2012/05/25/2012-healthcare-trends-practice-transformation-services-consultant/) - RMS Healthcare has been promoting development of the primary care patient centered medical home (PCMH) and clinical integration of healthcare for the past several years. Healthcare delivery is currently undergoing significant transformation in hopes of improving quality and efficiency. Several activities are underway to help practices optimize healthcare through efficient operations. All indications are practices will continue to
- [Engage Your Patients Online | Healthcare News](https://rmsresults.com/2013/02/26/engage-your-patients-online-healthcare-news/) - This blog post was featured in the Winter 2013 edition of the Quality Care Courier, a newsletter publication of Research & Marketing Strategies (RMS). Many practices are looking to engage their patients using the Internet. Patient portals are being touted as a key means to share information between a physician practice and patients. In fact,
- [2013 Banking Trends | The Future of Mobile Banking](https://rmsresults.com/2013/02/28/2013-banking-trends-the-future-of-mobile-banking/) - Mobile Banking is becoming more and more utilized among banking customers. This banking trend is moving along hand-in-hand with the increased adoption of smart phones and tablets, especially among the younger generations. A study conducted by the Federal Reserve last year found that nearly 21 percent of mobile users have used mobile banking in the past 12 months,
- [NCQA Announces Incentives for Early Adopters of Patient-Centered Specialty Practice Recognition](https://rmsresults.com/2013/03/01/ncqa-announces-incentives-for-early-adopters-of-patient-centered-specialty-practice-recognition/) - Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare – Practice Transformation, and her team – Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. The National Committee for Quality Assurance (NCQA) has just announced incentives for early adoption of its Patient-Centered Specialty Practice Recognition. For information about
- [2013 Higher Education Trends: Fiscal Challenges](https://rmsresults.com/2013/03/04/2013-higher-education-trends-fiscal-challenges/) - Last month, Moody’s Investors Services issued a negative outlook for the entire U.S. higher education sector. The main reason cited for the outlook was increased fiscal pressure on key university revenue sources. A major contributor to that pressure is increased tuition price sensitivity among potential students. High tuition and the prospect of crushing debt levels after graduation
- [2013 Healthcare Trends: Nursing Home CAHPS® Survey](https://rmsresults.com/2013/03/05/2013-healthcare-trends-nursing-home-cahps-survey/) - This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst on the RMS Healthcare team. Along with hospitals, home health agencies and in-center hemodialysis providers, skilled nursing facilities may be the next type of organization to have reimbursement tied to patient satisfaction scores and quality measures. A report issued by the HHS
- [Closed Account Surveys for Banks & Credit Unions | Case Study](https://rmsresults.com/2013/03/06/closed-account-surveys-for-banks-credit-unions-case-study/) - This is a blog post that summarizes a completed project at Research & Marketing Strategies (RMS). Objective: A financial services client wanted to understand why customers voluntarily closed checking account(s) with bank. The bank also wanted to identify any unmet needs of those former customers and identify where those former customers currently obtain their banking services. The
- [Case Study | B2B Lead Qualification and Website Usability](https://rmsresults.com/2013/03/11/case-study-b2b-lead-qualification-and-website-usability/) - The following blog is a case study in for a medical billing healthcare client who partnered with Research & Marketing Strategies (RMS) last year to conduct market research. Background: The healthcare client partnered with RMS to broaden and enhance its marketing strategies. In particular, the client wanted to engage in a B2B lead qualification survey to
- [Healthcare Delivery Transformation - The Future is Now](https://rmsresults.com/2013/03/15/healthcare-delivery-transformation-the-future-is-now/) - This article was featured in the latest edition of the RMS Quality Care Courier newsletter. Accountable Care Organizations (ACOs) are popping up nationwide. There are 67 Medicare ACOs in 29 states from coast to coast. In addition to ACOs participating in Medicare programs, there are other programs being organized by states and payers that have
- [HIPAA Provisions Providers Should Know](https://rmsresults.com/2013/03/19/hipaa-provisions-providers-should-know/) - This article was featured as part of the Quality Care Courier from Research & Marketing Strategies (RMS). If knowledge, including patient data, is power then the U.S. Department of Health & Human Services has sent a message to providers and other organizations charged with handling and protecting that data when it published the HIPAA omnibus final rule: With great
- [RMS Healthcare Salutes Specialty Care Practices for Becoming “Early Adopters”](https://rmsresults.com/2013/03/27/rms-healthcare-salutes-specialty-care-practices-for-becoming-early-adopters/) - This blog was written by our guest bloggers Susan Maxsween, Director of RMS Healthcare - Practice Transformation, Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. RMS Healthcare salutes specialty care practices for adopting the recently launched medical home concept as “neighbors” of primary care practices in providing quality patient care. On March
- [2013 Healthcare Trend: Over-Surveying Patients and the Impact on Hospital Budgets](https://rmsresults.com/2013/03/29/2013-healthcare-trend-over-surveying-patients-and-the-impact-on-hospital-budgets/) - The Consumer Assessment of Healthcare Providers and Systems (CAHPS®) program offers a host of surveys to accommodate various healthcare settings. Recently, CMS requested information to aid in the design and development of a new survey tool for hospital outpatient surgery departments (HOSDs) and ambulatory surgery centers (ASCs), which ultimately would add another survey tool to
- [2013 Higher Education Trend: Student Retention](https://rmsresults.com/2013/04/01/2013-higher-education-trend-student-retention/) - According to data from the National Center for Educational Statistics, only 58 percent of first-time, full-time students who began at a four-year institution in fall 2004 completed a bachelor's degree at that institution within six years (150 percent of normal completion time). Furthermore, according to the same source, only 30 percent of first-time, full-time students
- [2013 Banking Trend: Self-Service Financial Kiosks](https://rmsresults.com/2013/04/02/2013-banking-trend-self-service-financial-kiosks/) - When organizations are seeking new technology, they’re most often looking for something that will not only streamline its internal processes, but also help it serve its customers better. The financial institution industry has been readily taking advantage of some of the new technology available today. Internet and mobile banking have been two of the largest
- [2013 Healthcare Trend: Getting the Most Value from Measuring your Patient Experience](https://rmsresults.com/2013/04/04/2013-healthcare-trend-getting-the-most-value-from-measuring-your-patient-experience/) - This blog post was written by our guest bloggers from the RMS Healthcare Transformation Team. Measuring patient experience is a growing trend in healthcare and a pivotal element in providing quality patient care. Although it has been federally mandated for hospitals and home health agencies for a number of years, the Centers for Medicare and
- [Subjectivity of Qualitative Research | Is it a Big Deal?](https://rmsresults.com/2013/04/05/subjectivity-of-qualitative-research-is-it-a-big-deal/) - It's the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of
- [Quality of Health Care in New York State: Better than Most, But Not the Best](https://rmsresults.com/2013/04/15/quality-of-health-care-in-new-york-state-better-than-most-but-not-the-best/) - Recently the National Committee for Quality Assurance (NCQA) and the New York State Health Foundation (NYSHealth) jointly sponsored a webinar briefing on the Quality of Health Care in New York State. This represented the first time that NCQA has prepared reports highlighting trends in health care on 122 measures of quality, comparing one state, New
- [How to Choose a Market Research Call Center? | 5 Factors to Consider](https://rmsresults.com/2013/04/12/how-to-choose-a-market-research-call-center-5-factors-to-consider/) - This article was recently featured in the April 2013 edition of Quirk's Marketing Research Review. You can find the full article on Quirks.com/articles - ID 20090416. Thoroughbred Research Group and DataPrompt International assisted Quirk's in authoring this article. The article discusses questions you should ask when selecting a telephone facility for your market research survey or recruiting
- [2013 Banking Trends: Social Media Integration](https://rmsresults.com/2013/05/03/2013-banking-trends-social-media-integration/) - Companies have come to realize that social media has potential for most any industry. Most organizations are learning by example, watching what industry leaders do with social media and then attempting to move along similar lines if the strategy is applicable to their organizational goals. The usage of social media by financial institutions has slowly
- [The Value of Customer Satisfaction Research](https://rmsresults.com/2010/06/22/the-value-of-customer-satisfaction-research-syracuse-ny-new-york-market-research-focus-groups-upstate/) - This article discusses the value of customer satisfaction research. Some of the most important value in customer satisfaction research is the survey tool you are using in itself. Asking your customers for feedback on you lets them know ‘you’re listening.’
- [How Vital is Benchmarking? | Market Research](https://rmsresults.com/2010/06/23/how-vital-is-benchmarking-market-research-in-syracuse-central-new-york-ny-upstate-cny-survey-online-surve/) - This blog post discusses the importance of doing benchmark research and the shortfalls that are generated without one.
- [Making the Most of Your Market Research Budget](https://rmsresults.com/2010/07/05/making-the-most-of-your-market-research-budget-syracuse-central-new-york-ny-upstate-surveys/) - A recap of a blog post from Relevant Insights that discusses how to make the most of market research if you have budget limitations.
- [400 is the Magic Number | Market Research in Central NY](https://rmsresults.com/2010/07/07/400-is-the-magic-number-market-research-in-central-ny/) - This Bunker Blog post discusses the reason why 400 completes is such a common theme in market research.
- [Mystery Shopping & Secret Shopping Services | Syracuse, NY](https://rmsresults.com/2010/07/08/mystery-shopping-services-at-rms-central-ny-syracuse-upstate-new-york/) - Looking for mystery shopping services in Central NY? RMS offers a full range of market research services including mystery shopping. This post discusses a little bit about how it works and why it is a growing trend in the industry.
- [Introducing RMS on Twitter!](https://rmsresults.com/2010/07/09/introducing-rms-on-twitter/) - RMS has recently added a new Twitter account.
- [Customer Satisfaction Hangs on a Phone Call | Syracuse NY](https://rmsresults.com/2010/07/13/custome-satisfaction-hangs-on-a-phone-call-syracuse-ny-central-upstate-new-york-market-research/) - This article gives an overview of the major impact telephone experiences has on customer satisfaction and how RMS detailed similar findings in other market research projects.
- [Choosing your HH-CAHPS® Vendor in NY | Now is the Time](https://rmsresults.com/2010/07/14/choosing-your-hh-cahps-vendor-in-ny-new-york-syracuse-upstate-home-health-cahps-vendor/) - Looking for your HH-CAHPS vendor in NY or HCAHPS vendor in NY? Look no further than Research & Marketing Strategies (RMS) located in Central NY. We will handle all of your HH-CAHPS and HCHAPS vendor needs.
- [9 Reasons to Choose In-Depth Interviews (IDIs) | Market Research in Upstate NY](https://rmsresults.com/2010/07/20/in-depth-interviews-market-research-in-upstate-ny-central-new-york-syracuse-survey/) - This Bunker Blog post lists some of the benefits of doing qualitative research, in particular in-depth interviews (IDIs).
- [Strengthen Your Organization with Employee Surveys | Syracuse, NY](https://rmsresults.com/2010/07/23/strengthen-your-organization-with-employee-surveys-syracuse-ny-employee-survey-central-new-york-upstate-employee-satisfaction-surveys/) - Looking for some tips on topics to cover in your employee survey? Thinking about doing employee satisfaction surveys? You already see the value in it, so you're on the right track. Here is a blog post on why you should use a third-party like RMS to administer it.
- [Market Research in Syracuse NY | Case Study 1](https://rmsresults.com/2010/07/27/market-research-in-syracuse-ny-case-study-1/) - Case Study 1: RMS discusses our market research with a major hospital to assist them with their marketing and advertising efforts.
- [Market Research in Syracuse NY | Case Study 2](https://rmsresults.com/2010/07/30/market-research-in-syracuse-ny-case-study-2-central-ny-upstate-survey-school-budget-votes/) - Case Study 2: RMS discusses our market research with a local school district outside of Syracuse, NY.
- [7 Reasons to Choose Mail Surveys | Market Research in Central NY](https://rmsresults.com/2010/08/04/mails-surveys-still-effective-market-resaerch-in-central-ny-syracuse-upstate-new-york/) - This Bunker Blog post talks about how mail surveys, (a thing of the past to some market researchers) can and are still effective for market research. The Bunker gives 7 reasons as to why this is the case.
- [The Bunker Adds an Author | RMS](https://rmsresults.com/2010/08/05/the-bunker-adds-an-author-rms-syracuse-central-upstate-ny-new-york-market-research/) - RMS adds Chris Coville to our staff.
- [CMS HH-CAHPS® Survey Vendor in NY | Dry Run](https://rmsresults.com/2010/08/10/cms-hh-cahps-survey-vendor-in-ny-dry-run-market-research-in-syracuse-new-york-central-ny-upstate-ny-surveys/) - Have any questions about CMS HH-CAHPS® dry run? Read this article to find out what the dry run is, how you get started and why you should use RMS as your approved HH-CAHPS® survey vendor in NY.
- [6 Survey Coding Tips | Survey Research in Central NY](https://rmsresults.com/2010/08/11/6-survey-coding-tips-survey-research-in-central-ny-upstate-market-research-in-syracuse-online-surveys/) - Open-end responses are a great tool to include within surveys. They can be a source for both qualitative and quantitative data. Survey coding is a very delicate process. This article discusses a few tips for survey coding to ensure quality data.
- [Market Research for Small Businesses | Northern NY](https://rmsresults.com/2010/08/19/market-research-for-small-businesses-northern-ny-watertown/) - Market research can answer many, if not all questions that a business owner has. There is an endless amount of market research that can help small and mid-size businesses. Here are some important things to keep in mind if you are part of a small or mid-size business (or starting a business) and you are considering market research.
- [Focus Group Moderator Tips to Handle 7 Unique Personalities](https://rmsresults.com/2010/08/20/focus-group-moderator-tips-to-handle-7-unique-personalities-focus-group-facility-in-watertown-ny-northern-ny/) - This blog post discusses several tips that a focus group moderator can use to handle different types of participants.
- [Interpreting Importance | Max Difference (MaxDiff) Analysis in Market Research](https://rmsresults.com/2010/08/23/interpreting-importance-max-difference-maxdiff-analysis-in-market-research/) - The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.
- [The Bunker Authors Pick Our Top 5](https://rmsresults.com/2010/08/24/the-bunker-authors-pick-our-top-5-posts-market-research-in-syracuse-ny-new_york-upstate-central/) - The Bunker Authors pick their top 5 favorite blog posts from the first 4 months.
- [4 Benefits of Phone Surveys | Call Center in Syracuse, NY](https://rmsresults.com/2011/04/25/4-benefits-of-phone-surveys-call-center-in-syracuse-ny/) - We all know how important it is to keep in touch with your customer-base in order to make sure they are satisfied, to understand them better, to test interest of new ideas, and so on. When conducting market research, there are quite a few advantages telephone surveying will provide over other methodologies (such as web surveys or mail surveys).
- [Demographic Analysis Should Be Part of Your Site Selection Decision](https://rmsresults.com/2011/04/29/demographic-analysis-should-be-part-of-your-site-selection-decision-demographic-site-selection-syracuse/) - Imagine you were going to going to open a business. Let’s say it’s a coffee shop that will try to attract college students and hip, young professionals. There’s an available retail space in a neighborhood that appears to have a lot of the target customers in it and the building looks nice enough. Is it
- [Participant Fatigue | Focus Group Facility in Rochester NY Area](https://rmsresults.com/2011/05/02/participant-fatigue-focus-group-facility-in-rochester-ny-buffalo-syracuse-utica-albany-upstate/) - We've all heard of the common term in market research called respondent fatigue. This takes place in survey research when a respondent's interest begins to wane and they lose focus in the survey. Numerous studies have been done on this concept and appropriate measures are instituted in survey design to identify and prevent respondent fatigue.
- [Focus Groups & IDIs: Rich Sources of Information | Market Research](https://rmsresults.com/2011/05/03/focus-groups-idis-rich-sources-of-information-market-research-firm-in-syracuse-ny-upstate/) - This blog post was written by our guest blogger Mark Dengler, Owner & President of RMS. Wouldn’t it be great if we could read our customers’ minds? Well, the next best thing is to conduct qualitative market research. Focus groups and In-depth Interviews (IDIs) open a window to help us gain detailed and in-depth information about
- [Choosing Between Phone and Web Methodologies | Why Not Both?](https://rmsresults.com/2011/05/09/choosing-between-phone-and-web-methodologies-why-not-both-market-research-syracuse-ny/) - I recently read an article in the May 2011 edition of Quirks, which is titled "Marrying Phone and Web" by Tom Donnelly - click here to read it. The theme of the article is why web-assisted TDIs (tele-depth interviews) are a cost-effective qualitative methodology. Methodologies like online bulletin boards, virtual focus groups and video chat
- [“Do we really need to ask that?” | Internal Data vs. Survey Data](https://rmsresults.com/2011/05/13/do-we-really-need-to-ask-that-internal-data-vs-survey-data/) - You’re conducting a customer survey, and you want to ask your customers about their experiences at your store. Aside from testing their satisfaction and asking for feedback, you also include questions like: what products they are buying, when did they visit the store, etc. When developing a survey you might want to reconsider the questions
- [A Closer Look at Non-Responders | Market Research](https://rmsresults.com/2011/05/17/a-closer-look-at-non-responders-syracuse-ny-market-research/) - Response rates are a commonly explored theme in market research today. This is especially the case with online surveys where a lot of times it's counterproductive to put in additional time hounding respondents to complete your survey. There are few exceptions, but in most cases the vast majority of your online survey completes will come with
- [Enhancing Relationships | Patient Satisfaction Survey Vendor](https://rmsresults.com/2011/05/18/enhancing-relationships-patient-satisfaction-survey-vendor/) - This post was written by our guest blogger Mark Dengler, who is President of Research & Marketing Strategies (RMS) - a patient satisfaction survey vendor located in NY. In this age of the Internet and social media, word-of-mouth can still be the best advertising tool available. It can also be detrimental to any business’ reputation.
- [Adult Learners: An Important Segment for American Colleges & Universities](https://rmsresults.com/2011/05/20/adult-learners-an-important-segment-for-american-colleges-universities/) - Adult learners, sometimes called nontraditional students, have long been a part of the market for higher education, but in recent years the segment has grown in importance. In fact, a 2002 special analysis by the National Center for Education Statistics revealed that there were roughly the same number of nontraditional undergraduate students studying at American
- [The Price of Not Covering All Response Categories](https://rmsresults.com/2011/05/27/the-price-of-not-covering-all-response-categories/) - One thing you must always think about when developing a survey is to encompass all possible responses; this means conducting secondary research (even some qualitative research) to ensure that you are covering everything. This is more commonly referred to as collectively exhaustive in market research terms, part of the MECE principle. The results of not
- [5 Market Research PowerPoint Tips | Slide:ology](https://rmsresults.com/2011/05/31/market-research-powerpoint-tips-slideology-syracuse-upstate-ny/) - I just wrapped up reading a book titled slide:ology written by Nancy Duarte. As I’ve mentioned before numerous times on the Bunker Blog, my most enjoyable part of my work is creative design with regards to reporting. Market research may be viewed as an uncreative and arithmetical career (let’s face it, sometimes it is) and
- [Choosing a Market Research Firm](https://rmsresults.com/2011/06/03/choosing-a-market-research-firm-syracuse-ny-upstate-new-york/) - A couple of weeks ago, I was part of a conference call with a potential new client. At one point, one of the people on the other end of the call said, “Tell us why we should hire RMS over another research vendor?” It’s rare that someone states the point so succinctly, but that
- [Writer's Bias on Survey Design | Surveys in Syracuse, NY](https://rmsresults.com/2011/06/09/writers-bias-on-survey-design-surveys-in-syracuse-ny-upstate-new-york/) - What if I could tell you the general consensus of how respondents will answer questions in your survey, before you even fielded it? It may sound crazy, but it's true. At times, the way a survey question is written has more impact on the data than the respondent's opinion on the topic. You wouldn't think
- [Take Action With Your Results | Market Research Firm in Syracuse, NY](https://rmsresults.com/2011/06/10/take-action-with-your-results-market-research-firm-in-syracuse-ny/) - This is a post from our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies - a market research firm in Syracuse, NY. You’ve invested money into market research and the results are in. What’s the next step? Create a plan to put your results into action! All research is time bound
- [Using Telephone Surveys to Build Customer Loyalty | Call Center Upstate NY](https://rmsresults.com/2011/06/14/using-telephone-surveys-to-build-customer-loyalty-call-center-upstate-ny/) - This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) - a market research agency in Upstate NY. This article was also featured in a prior edition of the RMS newsletter. Have you ever wondered, “Do I really understand how our customers perceive our company?
- [Shopper Insights | What Goes Into a Buyer’s Decision?](https://rmsresults.com/2011/06/16/shopper-insights-what-goes-into-a-buyers-decision/) - One of the major challenges companies face is gaining an understanding of what drives a consumer to make a particular purchase. Taking the necessary steps through market research to better understand shopper insights is one of the most important things a growing company (or any company for that matter) can do. Ultimately the shopper’s decision
- [A Cautious View of Social Media | Syracuse, NY](https://rmsresults.com/2011/06/17/a-cautious-view-of-social-media-syracuse-ny/) - Several days ago, I attended a very thought-provoking lecture called “Social Media: Beyond the Hype.” The lecturer was Robert Thompson, a renowned and often-cited professor at Syracuse University’s S.I. Newhouse School of Public Communications. If you follow stories about media and popular culture in outlets like the New York Times, NPR or CNN, there is
- [NCQA Consultant | RMS Healthcare Transformation](https://rmsresults.com/2011/06/20/ncqa-consultant-rms-healthcare-transformation/) - This blog post was written by our guest blogger, Susan Maxsween, Practice Transformation Manager, here at Research & Marketing Strategies (RMS). Not everyone likes to admit they need help. In fact, most people would rather dive headfirst into the unknown without a clue. This rings true both on the individual scale (such as the age-old
- [4 Tips for Writing a Market Research RFP](https://rmsresults.com/2011/06/21/4-tips-for-writing-a-market-research-rfp/) - A while back, we came across this video about writing a market research RFP: [youtube=http://www.youtube.com/watch?v=fh7U04rzz8M] Obviously, the video presents a worst-case scenario for comic effect, but frankly every point on there rang true with us and is something we had already encountered or might encounter in the future. The reason for this, we think, is NOT (as
- [Choosing In-House or a Third Party? | Market Research Budget](https://rmsresults.com/2011/06/28/choosing-in-house-or-a-third-party-market-research-budget/) - This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research agency in Upstate NY. Many firms today are grappling with two strategic decisions revolving around market research: 1) Should we do market research? 2) If we do it, should we commission it through a
- [Focus Group and Interviewing Facility Upstate NY](https://rmsresults.com/2012/02/06/focus-group-and-interviewing-facility-upstate-ny/) - This blog post discusses QualiSight, our focus group and interviewing facility in Upstate NY. QualiSight is a division of Research & Marketing Strategies (RMS) located in Syracuse, NY.
- [Robots Need Not Apply | Call Center Upstate NY](https://rmsresults.com/2012/02/08/robots-need-not-apply-call-center-upstate-ny/) - This is a blog posts that discusses the importance of good quality callers in our call center in Upstate NY. Research & Marketing Strategies (RMS) is a full-service market research firm and call center in Upstate NY.
- [Library Usage | Not for Profit Market Research](https://rmsresults.com/2012/02/14/library-usage-not-for-profit-market-research/) - This blog post discusses not for profit market research conducted for library usage. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY.
- [Banking and Credit Union Market Research | Case Study](https://rmsresults.com/2012/02/17/banking-and-credit-union-market-research-case-study/) - This blog post is a case study which details market research for banks and credit unions. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY which partners with financial institutions in the financial sector.
- [Engaging Practices in Healthcare Transformation Services](https://rmsresults.com/2012/02/20/engaging-practices-in-healthcare-transformation-services/) - This blog post discusses the recent NCQA initiatives shown to support healthcare transformation services across the country. RMS Healthcare is a healthcare transformation services organization based in Syracuse, NY.
- [How Reliable Is Your Data? | Market Research Vendor](https://rmsresults.com/2012/02/21/how-reliable-is-your-data-market-research-vendor/) - With all of the market research methodologies available to a business, it's difficult to determine which one is best. Work with your market research consultant to determine the pros and cons of each. Research & Marketing Strategies (RMS) is a market research vendor in Upstate, NY.
- [Tips for Using Free Online Survey Software | Survey Research Firm](https://rmsresults.com/2012/02/28/tips-for-using-free-online-survey-software-survey-research-firm/) - This blog post discusses several tips for writing an online survey using free online survey tools at your disposal. Research & Marketing Strategies (RMS) is a market research firm in Upstate, NY.
- [Margin of Error and Cost Trade-off in Survey Research | Why 400?](https://rmsresults.com/2012/02/29/margin-of-error-and-cost-trade-off-in-survey-research-why-400/) - This blog posts discusses the ROI of margin of error versus cost in telephone survey research. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY.
- [The National Do-Not-Call Registry | Market Research Company Upstate NY](https://rmsresults.com/2012/03/01/the-national-do-not-call-registry-market-research-company-upstate-ny/) - This blog post explains why market research firms like Research & Marketing Strategies (RMS) do not apply to the National Do Not Call Registry. RMS is a market research company in Upstate NY.
- [4 Tips for Mystery Shopping | Syracuse NY](https://rmsresults.com/2012/03/02/4-tips-for-mystery-shopping-syracuse-ny/) - This blog post discusses 4 tips for mystery shopping. Research & Marketing Strategies (RMS) is a market research company in Syracuse NY that offers mystery shopping services in several regions.
- [Does Your Business Avoid Market Research? | The Glass is 50% Full](https://rmsresults.com/2012/03/05/does-your-business-avoid-market-research-the-glass-is-50-full-market-research-firm-syracuse-ny/) - Businesses across the world use third-party market research firms to provide them with objectivity of results, among other benefits. However, even businesses that are equipped to do a project in-house are still forced to look outside of the organization in order to gain an unbiased perspective. Think in terms of employees evaluating their own company's television
- [What Sports Analytics and Market Research Have in Common](https://rmsresults.com/2012/03/06/what-sports-analytics-and-market-research-have-in-common/) - A few days ago, the sixth annual MIT Sloan Sports Analytics Conference was held in Boston. The officially stated goal of this conference is to “provide a forum for industry professionals (executives and leading researchers) and students to discuss the increasing role of analytics in the sports industry.” Unfortunately, I did not attend the conference,
- [Focus Group Facility Upstate NY | Video Blog Post 2](https://rmsresults.com/2012/03/07/focus-group-facility-upstate-ny-video-blog-post-2/) - This is another RMS video blog post which speaks about our focus group facility in Upstate NY. QualiSight has been host to many clients all across the country from small businesses to large businesses. Our projects have ranged from package design testing, to taste testing, to concept testing, to a number of other customer and
- [Market Research Feasibility Study | Consultant in Upstate NY](https://rmsresults.com/2012/03/15/market-research-feasibility-study-consultant-in-upstate-ny/) - This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies, Inc. (RMS), a market research consulting firm located in Upstate NY. RMS is currently celebrating its 10th year in business. Let's say you’re developing a new product, service, location or program. Before you delve too deeply,
- [The Benefits of Developing a Customer Panel | Market Research](https://rmsresults.com/2012/03/16/the-benefits-of-developing-a-customer-panel-market-research/) - Research panels are becoming increasingly important for data collection in market research. Access to research participants is becoming more limited and segmented (mainly due to the phasing out of the landline telephone due to younger generations, and their wide Internet adoption). Research panels help provide a way around these issues, while also serving many other
- [Program Feasibility | Higher Education Case Study](https://rmsresults.com/2012/03/22/program-feasibility-higher-education-case-study/) - Background: A college in New York State partnered with Research & Marketing Strategies (RMS) to understand and substantiate the need for a proposed Master’s program in a specific Liberal Arts track. The market research aimed to analyze the occupational forecast to determine if it demonstrated significant need for the Master's program and if that need for the
- [Is E-mail Becoming Obsolete?](https://rmsresults.com/2012/03/28/is-e-mail-becoming-obsolete/) - It wasn’t all that long ago at all – maybe 10 or 12 years – that you couldn't assume with any certainty that a person had access to e-mail. The medium was still fairly new and not everyone had adopted it yet. With that in mind, it is a testament to how fast technology moves that we can now
- [5 Steps to Improve Participation in Qualitative Research](https://rmsresults.com/2012/03/29/5-steps-to-improve-participation-in-qualitative-research/) - There are many crucial aspects to a good qualitative research project, including the moderator's guide, design of the participation packet, and even the report that is delivered afterwards. But all of those pieces of the qualitative puzzle are insignificant unless you can actually get a fair number of participants to show up for the focus groups and/or interviews.
- [Quick Pulse Telephone Survey | Banking and Finance Case Study](https://rmsresults.com/2012/03/30/quick-pulse-telephone-survey-banking-and-finance-case-study/) - Background: A major bank in New York State partnered with Research & Marketing Strategies (RMS) to understand the awareness of one specific under-performing bank branch compared to competitive banks and credit unions in the market area as well as identify why local residents may not be choosing the branch for their business. Specific objectives of the market research
- [Customer Needs Assessment | Market Research Company Upstate NY](https://rmsresults.com/2012/04/05/customer-needs-assessment-market-research-company-upstate-ny/) - This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research company in Upstate NY. In order to successfully serve customers, businesses must have an acute understanding of customers’ needs. Using market research and conducting a Customer Needs Assessment shows customers you are
- [Five Things I Have Learned About Market Research | Market Research Careers](https://rmsresults.com/2012/11/02/5-things-i-have-learned-about-market-research-market-research-careers/) - This blog post was written by Paul Dybas, our former RMS Business Development Associate. As a new member of the RMS team, I have learned a lot about market research over the course of my first month. I have also cleared up some of my misconceptions about the industry by comparing what I have learned in
- [Should You Embrace Panel Research? | Market Research Firm Syracuse, NY](https://rmsresults.com/2012/11/08/should-you-embrace-panel-research-market-research-firm-syracuse-ny/) - This article was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) and it will be featured in the upcoming edition of the RMS Newsletter. This is an age where everyone wants instant results. Not only do we want it fast, but we want it cheap and accurate. Often with market research, this
- [What is a Quick Pulse Survey?](https://rmsresults.com/2012/11/09/what-is-a-quick-pulse-survey/) - This article was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) and it will be featured in the upcoming edition of the RMS Newsletter. Researchers all agree that telephone surveys are one of the best means for collecting primary data from targeted population segments. They provide for real-time, two-way communication and give
- [The Market Research Event | Day 1](https://rmsresults.com/2012/11/12/the-market-research-event-day-1/) - The Market Research Event conference (TMRE) kicked off today in Boca Raton, Florida, at the Boca Raton Resort & Club. This annual conference has been called the "best" of all market research conferences by many attendees and I actually chatted with a few who stated that in years past, the TMRE has been far better
- [The Market Research Event | Day 2](https://rmsresults.com/2012/11/13/the-market-research-event-day-2/) - Today was the second day of The Market Research Event (TMRE) conference held in Boca Raton, Florida. The conference lasts over three days from Monday, Nov. 12, through Wednesday, Nov. 14. Each day's events are broken down to three key sections: (1) a keynote speaker or two, which all attendees of the conference attend in
- [The Market Research Event | Day 3](https://rmsresults.com/2012/11/14/the-market-research-event-day-3/) - Today was the third and final day of The Market Research Event (TMRE) conference held in Boca Raton, Florida at the Boca Raton Resort & Club. It was the first appearance at the conference for Research & Marketing Strategies (RMS), which is celebrating ten years in business. Overall the event was a great experience and I
- [Things Market Researchers Are Thankful For](https://rmsresults.com/2012/11/21/things-market-researchers-are-thankful-for/) - Sandy Baker, Director of Business Development at RMS Client surveys – We practice what we preach. We survey our own customers and I am thankful that we have happy customers. I appreciate that they chose to work with us and that they take the time to give us feedback. Our clients are pleased with our
- [5 Reasons to Use a Third-Party Vendor for CAHPS Surveys](https://rmsresults.com/2012/11/26/5-reasons-to-use-a-third-party-vendor-for-cahps-surveys/) - This post was written by our guest blogger Paul Dybas, former Business Development Associate at RMS, an approved CAHPS® survey vendor. Whether your practice already conducts the CG-CAHPS® survey or is just getting started, now is a great time to consider contracting a third-party vendor to administer the survey for you. CAHPS® has been a popular topic
- [Are my Customers Satisfied? | 5 Steps to Find out Using Market Research](https://rmsresults.com/2012/11/27/are-my-customers-satisfied-5-steps-to-find-out-using-market-research/) - One of the most common uses of market research and surveys is for customer satisfaction or customer loyalty research. It's often the type of project that new clients to Research & Marketing Strategies (RMS) will "dip their toes" into to test the value and ROI of market research. Using market research to find out if
- [Market Research Firm in Upstate NY | Celebrating 10 Years in Business](https://rmsresults.com/2012/11/28/market-research-firm-in-upstate-ny-celebrating-10-years-in-business/) - This blog post was featured in the recent edition of "Our Town" in the Baldwinsville Messenger in November of this year. It was written by our Communications Coordinator, Erin Wisneski. At a time when businesses were moving out-of-state, Mark Dengler chose to stay in Central New York and start his own company. In early 2000, Dengler’s
- [Feasibility Study Firm | Case Study About Service Expansion](https://rmsresults.com/2012/12/03/feasibility-study-firm-case-study-about-service-expansion/) - This blog post was written by Erin Wisneski, Communication Coordinator at Research & Marketing Strategies (RMS), a feasibility study firm in Syracuse, NY. It was also featured in the Fall edition of RMS News. Background: Research & Marketing Strategies (RMS) was engaged to conduct a feasibility study and needs assessment for a client looking to expand
- [Five Tips to Tell a Better Story Using Market Research](https://rmsresults.com/2012/12/05/5-tips-to-tell-a-better-story-using-market-research/) - As a market research supplier, we work for a large variety of clients across many different industries. A progressing trend that we've come to realize not only with our clients, but within our own organization, is businesses need to get more done in less time. Some would argue that's always been the case. Our clients'
- [How Important is Market Research?](https://rmsresults.com/2012/12/10/how-important-is-market-research/) - I came across a video the other day in my Twitter feed for #SmallBiz, which answered the question: "How important is market research?" The video was featured in the Small Business 911 show on MSNBC. In it, Stella Grizont, founder of Woopaah, discusses the positive impacts market research can have on a small business. "If
- [5 Tips to Boost Your Mail Survey Response Rate](https://rmsresults.com/2012/12/14/5-tips-to-boost-your-mail-survey-response-rate/) - Our team here at RMS constantly has some sort of mail survey in the field. In the last few weeks, we feel like we’ve begun quite a few more projects that include a mail survey component. Mail surveys can be a great way to solicit feedback from your customers. They are great for reaching audiences
- [Budget Friendly Market Research | 4 Low Cost Options](https://rmsresults.com/2012/12/18/budget-friendly-market-research-4-low-cost-options/) - Newbies to market research might assume, "I can't afford it." With continuous strain on budgets, market research is one of the most common components of a budget to be cut. Management often feels as though there are more important pieces of the business plan to spend money on and that market research can always wait
- [Consumerology Takeaways | The Psychology of Shopping](https://rmsresults.com/2012/12/20/consumerology-takeaways-the-psychology-of-shopping/) - Traditional market research (think surveys, focus groups) often gets a bad rap from some because of its assumed limitations. Usually the argument against traditional research begins with (1) its unreliability because consumers are being asked about purchases in an artificial environment (home, office, wherever they answer their cell phone) and (2) the survey is asking them to recall specifics about purchases
- [Happy Holidays! | RMS Bunker Blog in Words - 2012](https://rmsresults.com/2012/12/27/happy-holidays-rms-bunker-blog-in-words-2012/) - Hope everyone is enjoying the holidays. Here is the 2012 Wordle of the RMS Bunker Blog posts completed in 2012. Research & Marketing Strategies (RMS) is a market research firm located in Syracuse, NY.
- [New Year's Resolutions from Market Researchers](https://rmsresults.com/2013/01/02/new-years-resolutions-from-market-researchers/) - As Research & Marketing Strategies (RMS) heads into a New Year, our 11th in business, it's a good time to reflect on what kinds of positive changes each of us want to make in our professional careers. With 2013 newly upon us, two members of the RMS Analytics team and one member of the RMS
- [QualiSight Facility | Focus Groups Syracuse, NY](https://rmsresults.com/2013/01/11/qualisight-facility-focus-groups-syracuse-ny/) - Things continue to remain busy at our in-house focus group facility in Syracuse, NY. In the calendar year of 2012, QualiSight hosted a number of focus group, in-depth interview (IDI) and call center projects. Projects covered a number of different industries including retail, higher education, healthcare and financial services to name a few. What is
- [HCAHPS® Response Rate | Approved Vendor RMS Far Exceeds National Average](https://rmsresults.com/2013/01/14/hcahps-response-rate-approved-vendor-rms-far-exceeds-national-average/) - If you are looking for the average response rate for HCAHPS®, it stands at 33 percent based on nationwide statistics for discharges from April 2011 through March 2012. The acronym HCAHPS® stands for Hospital Consumer Assessment of Health Plans Survey (or Hospital CAHPS®). So, the national response rate average for HCAHPS® means that only one out of
- [Banking Trends: Net Promoter Scores (NPS) for Banks and Credit Unions](https://rmsresults.com/2013/07/03/banking-trends-net-promoter-scores-nps-for-banks-and-credit-unions/) - The Net Promoter Score (NPS®) is a widely used measure that looks at the likelihood of customers recommending a company. NPS is a customer loyalty metric developed in 2003 by management consultant Fred Reichheld of Bain & Company in collaboration with the company Satmetrix. While there are still many important factors beyond likelihood to recommend, NPS
- [How to Qualify Leads? | Use Surveys and Data to Fuel Sales](https://rmsresults.com/2013/07/10/how-to-qualify-leads-use-surveys-and-data-to-fuel-sales/) - This article was featured in the latest edition of RMS News which was published in the summer of 2013. Consider the following: It can take upwards of 20 attempts to connect with a prospect. Once identified, a prospect’s conversion rate is only 10 to 20 percent, which means out of every 10 prospect leads, only
- [Using Images to Develop Heat Maps | Improving Your Online Survey](https://rmsresults.com/2013/07/11/using-images-to-develop-heat-maps-improving-your-online-survey/) - Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. In general, people always feel pressed for time and that burns true at both ends of the survey candle, from respondents not having the time to take long 15-plus minute
- [2013 Higher Education Trends: MOOCs Revisited](https://rmsresults.com/2013/07/24/2013-higher-education-trends-moocs-revisited/) - Back in January, The Research Bunker Blog featured a post that talked about the emerging trend of Massive Open Online Courses (MOOCs). Half a year has passed since then and there have been a number of noteworthy developments on the MOOC front. Earlier this week, it was reported that San Jose State University has suspended
- [2013 Trend: Big Data & Market Research Go Hand-in-Hand](https://rmsresults.com/2013/07/26/market-research-trend-big-data-market-research-go-hand-in-hand/) - If you've seen the hit Netflix exclusive series called House of Cards, what you’re watching is largely a product of big data. If you haven’t seen it, at least there is a good chance you've probably heard of it. Netflix is a great example of the collection and use of big data due to the
- [10 Signs That I’ve Been in Market Research Too Long](https://rmsresults.com/2013/08/12/10-signs-that-ive-been-in-market-research-too-long/) - Any job that a person does for a long time will inevitably start to seep into their personality and affect, at least in small ways, how they behave in their personal lives. At least I've found that to be the case with me. I've been working in market research for 15 years, ten of which
- [Diary of an Intern - Part 4 | Market Research Careers](https://rmsresults.com/2013/08/13/diary-of-an-intern-part-4-market-research-careers/) - This blog post was written by our guest blogger, Alyssa Dalrymple, summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY. Well, as difficult as it is to believe, this will be my last blog entry as I begin the final week of my internship here at RMS, a market research firm in
- [Case Study: Estimating Economic Impact Using Market Research](https://rmsresults.com/2013/08/20/case-study-estimating-economic-impact-using-market-research/) - Background: A local organization in the area recently received a grant and was looking to partner with Research & Marketing Strategies (RMS) to gather information and estimate the economic impact of a recent festival held in the region. The study specifically wanted to address: (1) how the patrons learned of the event to guide future marketing
- [4 Tips to Shorten the Length of Telephone Surveys](https://rmsresults.com/2013/08/22/4-tips-to-shorten-the-length-of-telephone-surveys/) - We've referenced it before on this blog, people are "time poor" and keeping a survey short is more critical than ever in our industry. If a survey goes too long (with that threshold being debatable: 5 minutes, 10 minutes, 15 minutes), the respondent will either become disengaged or simply hang up. We are not big
- [2013 Higher Education Trends: Blended Learning](https://rmsresults.com/2013/08/26/2013-higher-education-trends-blended-learning/) - Much of the recent discussion about technology in higher education has centered on MOOCs. Here at the Bunker Blog, we’ve featured two MOOC posts this year. (You can read them here and here.) But one reality that shouldn't get lost in all of the hype is the fact that MOOCs represent only one of several
- [Customer Satisfaction Survey for Banks | Market Research](https://rmsresults.com/2013/08/27/customer-satisfaction-survey-for-banks-market-research/) - Background: A local financial institution recently partnered with Research & Marketing Strategies (RMS) to assess its retail and business customer satisfaction, loyalty, and needs. Additionally, the bank wanted to use the market research to measure changes from the prior study conducted with RMS in 2009, awareness level of products and services at the bank, product
- [What are Direct Banks? | 2013 Banking Trends](https://rmsresults.com/2013/08/29/what-are-direct-banks-2013-banking-trends/) - Direct Banks are financial institutions that operate without branch locations. Services are offered through online and mobile banking, as well as telephone and mail. Direct banking has been around for a while, however when it was first established, customers banked through just telephone and mail. Direct Banks have become more of a consideration for people
- [5 Things I've Learned about Market Research](https://rmsresults.com/2013/09/09/5-things-ive-learned-about-market-research/) - This blog post was written by our guest blogger, Marc Bovenzi, Business Development Associate at Research & Marketing Strategies, Inc. (RMS). Marc started at RMS a few months ago and wanted to share 5 things he's learned about market research while working with the business development team here at RMS. 1. Market Research is more than
- [Patient Mystery Shopping | Healthcare Insights](https://rmsresults.com/2013/09/24/patient-mystery-shopping-healthcare-insights/) - This blog post is a case study for a recent project completed by Research & Marketing Strategies (RMS) for a dermatology practice using patient mystery shopping experiences and market research. Background: In 2013, a dermatology practice partnered with RMS to better understand and measure the experience of its patients. The practice used mystery shopping services to learn
- [Product Testing Research Firm | Case Study](https://rmsresults.com/2013/09/25/product-testing-research-firm-case-study/) - This blog post is a case study on a recent product testing research project completed by Research & Marketing Strategies (RMS) in Syracuse, NY. Background: Recently, a start-up company partnered with Research & Marketing Strategies Inc. (RMS) to conduct new product concept research and product testing. The client wanted to learn more about potential usage, interest, marketing sources, and
- [2013 Market Research Trend: Are Panels Worth It?](https://rmsresults.com/2013/09/26/2013-market-research-trend-are-panels-worth-it/) - For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? My answer is a very firm and definite “It depends!” Online panel research can be a very appropriate option for some studies under the right conditions. Here are a few
- [Market Research Trend (Part 2): Are Panels Worth It?](https://rmsresults.com/2013/09/27/market-research-trend-part-2-are-panels-worth-it/) - For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? I would definitely recommend the use of an online research panel for a large scope quantitative research study. However, the scope of the research truly needs to be large. Online
- [ICH CAHPS® Vendor | CMS National Implementation Requirements](https://rmsresults.com/2013/10/18/ich-cahps-vendor-cms-national-implementation-requirements/) - CMS announced its national implementation requirements for ICH CAHPS®. CMS is making major changes to the requirements and procedures that must be followed by in-center hemodialysis (ICH) facilities, which will begin the national implementation of the ICH CAHPS® survey administration in the fall of 2014. It is important to fully understand your new responsibilities to ensure
- [ICH CAHPS® Survey Vendor | RMS Healthcare](https://rmsresults.com/2013/10/21/ich-cahps-survey-vendor-rms-healthcare/) - For the latest CMS ICH CAHPS® implementation requirements for 2014, click here. RMS Healthcare is a market research vendor in Syracuse, NY and an ICH CAHPS® survey vendor. RMS Healthcare is closely monitoring the new ICH CAHPS® survey website, watching for more information regarding the new survey protocols to be announced this fall. RMS Healthcare
- [RMS Healthcare | Your Source for ICH CAHPS® Information](https://rmsresults.com/2013/10/25/rms-healthcare-your-source-for-ich-cahps-information/) - The official CMS survey website for news and information about the ICH CAHPS® survey administration is now live at www.ichcahps.org. At this time, there is limited functionality on the website, but beginning in February 2014, ICH facilities will be able to register and login to access a number of secure links and resources that will
- [Welcome to the Bunker](https://rmsresults.com/2010/04/15/welcome-to-the-bunkermarket-research-syracuse-survey/) - Welcome to the Research Bunker, a new blog from Research & Marketing Strategies (RMS).
- [Patient Satisfaction Surveying | Market Research](https://rmsresults.com/2010/04/16/patient-satisfaction-surveying-market-research-syracuse-survey/) - (From Quirks.com) Multiple survey instruments assessing organizational performance in a range of areas will have a far greater impact on improving a hospital’s level of service quality than a patient satisfaction survey alone.
- [Introducing RMS on LinkedIn!](https://rmsresults.com/2010/05/13/introducing-rms-on-linkedin-market-researchsyracusesurvey/) - Introducing our new LinkedIn profile.
- [Facing Up to Unflattering Research Findings | Market Research](https://rmsresults.com/2010/05/13/facing-up-to-unflattering-research-findingssyracusesurvey/) - Negative feedback or results from a market research study is tough to come to terms with, but clients should embrace and act on this information rather than ignore it.
- [Increase Online Survey Response Rates | Survey Tips](https://rmsresults.com/2010/05/19/increase-online-survey-response-rates-survey-tips-market-research-syracuse/) - Online surveys have become the mode of choice for market researchers. In this post, RMS provides you with a handful of key pointers to help boost your online survey response rate.
- [Data Integrity | Protecting Your Online Survey](https://rmsresults.com/2010/06/01/data-integrity-protecting-the-quality-of-your-online-survey-syracuse-market-research-focus-grou/) - This article speaks to common online survey participants that compromise data quality and data integrity in research.
- [RMS is an Approved HH-CAHPS® & HCAHPS® Vendor in NY and All States](https://rmsresults.com/2010/06/03/rms-is-a-certified-hcahps-hhcahps-vendor-in-ny-syracuse-central-new-york-home-health-cahps-hcahps-hhcahps-hh-chaps/) - A quick overview of the HH-CAHPS survey being required by CMS beginning in the 3rd Quarter of 2010. Research & Marketing Strategies (RMS) is an approved survey vendor for both the Home Health CAHPS survey and HCAHPS.
- [QualiSight | Focus Group Facility in Syracuse, NY](https://rmsresults.com/2010/06/08/qualisight-focus-group-facility-in-syracuse-ny-new-york-focus-group-facility-in-ny-new-york-central-new-york-find-a-focus-group-facility-in-syracuse-ny-market-research-upstate-ny/) - Trying to find a focus group facility in Syracuse, New York? This post gives you a little insight on the happenings at QualiSight in the past month.
- [Using Market Research for Information on School Budget Votes](https://rmsresults.com/2010/06/10/market-research-for-information-school-budget-votes-district-survey-enrollment-projections-syracuse-upstate-new-york-ny/) - This blog post discusses different types of marketing research that a school district could use to assist in their strategic planning and enrollment projections. It is specifically related to market research for school budget votes.
- [Five Questions You Should Ask Before Doing a Market Research Project In-House](https://rmsresults.com/2010/06/16/five-questions-you-should-ask-before-doing-a-market-research-project-in-house-survey-focus-group-syracuse-central-new-york-ny-upstate/) - Here at Research & Marketing Strategies, Inc. (RMS), we sometimes encounter clients or potential clients who want to try to conduct a market research project in-house rather than hiring us for the same work. Like the person who tries to save money on a plumber by fixing their kitchen sink themselves, sometimes it works out and
- [Starting a Career in Market Research? | 9 Tips](https://rmsresults.com/2010/08/30/starting-a-career-in-market-research-9-tips-central-ny-new_york-upstate-focus-groups-surveys/) - Starting a career in market research? Bunker Author Chris C. puts together some tips to help you get up to speed.
- [Looking to Get Paid to Take Surveys? | Research Panel - Syracuse, NY](https://rmsresults.com/2010/08/31/looking-to-get-paid-to-take-surveys-research-panel-syracuse-ny/) - Looking to get paid to take surveys in Syracuse, Central or Upstate NY? Read this blog post and sign-up for our research panel.
- [Why You Should Choose RMS for Your Patient Satisfaction Surveys | Approved CMS HCAHPS® Vendor](https://rmsresults.com/2010/09/02/why-you-should-choose-rms-for-your-patient-satisfaction-surveys-approved-cms-hcahps-vendor-hhcahps-patient-satisfaction-survey-surveys-ny-new_york/) - This blog post discusses why RMS Healthcare continually outpeforms competitors in regards to response rates of HCAHPS. RMS is an approved HCAHPS vendor located outside of Syracuse, NY.
- [Understanding the Van Westendorp Pricing Model | Market Research in Central, NY](https://rmsresults.com/2010/09/09/understanding-the-van-westendorp-pricing-model-market-research-in-central-ny-syracuse-upstate-new_york-surveys/) - The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.
- [Feasibility Research for Senior Care | Market Research](https://rmsresults.com/2010/09/13/feasibility-research-for-senior-care-market-research-syracuse-central-new-york/) - The increasing senior population is creating a greater demand for senior housing and senior living options. Research & Marketing Strategies (RMS) performs feasibility studys for independent living, assisted living, nursing homes and more. The information can be used to aid healthcare systems looking expand on their continuum of care by allowing them to make an informed decision.
- [Market Research Solutions for Colleges and Universities](https://rmsresults.com/2010/09/15/market-research-solutions-for-colleges-and-universities/) - Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.
- [RMS Scale Week 2010 | Constant Sum Scaling - Market Research](https://rmsresults.com/2010/09/20/scale-week-2010-constant-sum-scaling-syracuse-upstate-central-ny-new_york-surveys-focus-groups/) - Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.
- [RMS Scale Week 2010 | Semantic Differential - Market Research](https://rmsresults.com/2010/09/21/rms-scale-week-2010-semantic-differential-diff-market-research-syracuse-central-upstate-ny-new_york-surveys-focus-groups/) - The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.
- [RMS Scale Week 2010 | Likert Scale – Market Research](https://rmsresults.com/2010/09/22/rms-scale-week-2010-likert-scale-market-research-in-syracuse-ny-upstate-central-new-york-survey-focus-group/) - It's Day 3 of Scale Week and this post discusses the most popular scale used in Market Research - the Likert Scale. It's the Great White of all things scales.
- [RMS Scale Week 2010 | Scaling Mistakes & What Not To Do](https://rmsresults.com/2010/09/23/rms-scale-week-2010-scaling-mistakes-amp-what-not-to-do-market-research-in-syracuse-ny-upstate-central-new-york-surveys-focus-groups/) - Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.
- [RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales](https://rmsresults.com/2010/09/24/rms-scale-week-2010-six-simple-tips-for-using-rating-scales-market-research-in-syracuse-ny-upstate-central-surveys-focus-groups/) - It's the final day of Scale Week and what better than to give you 6 tips on what else? Scales.
- [Benefits and Concerns of Panels | Market Research Agency in Syracuse, NY](https://rmsresults.com/2010/09/29/benefits-and-concerns-of-panels-market-research-agency-in-syracuse-ny/) - Thinking about using a research panel in Syracuse NY, Central NY, or Upstate, NY? The Bunker lists out 5 benefits and 5 concerns to think about before you do.
- [Helicopter Parents and Their Impact on Market Research for Colleges](https://rmsresults.com/2010/10/01/helicopter-parents-and-their-impact-on-market-research-for-colleges/) - The Bunker covers the topic of Helicopter parents and their impact on market research in colleges and universities.
- [Patient-Centered Medical Home (PCMH) | NCQA Accreditation](https://rmsresults.com/2010/10/08/patient-centered-medical-home-pcmh-ncqa-accreditation-health-care-healthcare-quality-assurance/) - The Bunker welcomes guest blogger Susan Maxsween in this post. In this blog post she discusses the impact of Patient-Centered Medical Homes (PCMH) and it's relationship to NCQA.
- [6 Recruitment Tips | Focus Group Facility in Upstate, NY](https://rmsresults.com/2010/10/14/focus-group-facility-in-upstate-ny-syracuse-central-new-york/) - This blog post discusses several tips about recruiting for qualitative market research projects. The same tips we utilize at our QualiSight Focus Group Facility in Upstate, NY.
- [5 Things to Look for in a Market Research Report](https://rmsresults.com/2010/10/19/5-things-to-look-for-in-a-market-research-report-syracuse-ny-upstate-ny-central-ny-new-york/) - The RMS Bunker gives you 5 things to think about when writing your next market research report.
- [Market Research in Syracuse, NY | Patient Satisfaction – Case Study 3](https://rmsresults.com/2010/10/22/market-research-in-syracuse-ny-patient-satisfaction-case-study-3/) - Case Study 3: The Bunker discusses how patient satisfaction surveys impact our healthcare clients.
- [4 Benefits of Mixed Mode Market Research | Syracuse, NY](https://rmsresults.com/2010/10/29/4-benefits-of-mixed-mode-market-research-syracuse-ny/) - The Bunker gives you 4 benefits of mixed mode research: (1) increasing response rates; (2) gaining more reach; (3) slashing the budget; and (4) speeding up the fieldwork.
- [Build Customer Loyalty, Value and Retention Through Market Research](https://rmsresults.com/2010/11/04/build-customer-loyalty-value-and-retention-through-market-research-survey-company-in-syracuse-ny-upstate-ny-central-ny/) - The Bunker discusses customer loyalty and why you should measure it with market research. Satisfied customers are more loyal, they buy more frequently, they are less price sensitive, and they offer good word of mouth. If you choose to do any market research whatsoever, choose to at least measure your customer satisfaction.
- [Focus Group Facility in Upstate New York | Using Focus Groups to Conduct Exploratory Research](https://rmsresults.com/2010/11/10/focus-group-facility-in-upstate-new-york/) - Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.
- [6 Basic Tips to Proof Your Market Research Report](https://rmsresults.com/2011/02/21/x-tips-to-proof-your-market-research-report-market-research-vendor/) - The Bunker had previously written a blog post regarding 5 Things to Look for in a Market Research Report, which spoke much about report content. Market research reports are something that we are all familiar with. The report may be the culmination of weeks, months, or even years of hard work from a research staff. So, after all
- [What is Qualitative Research?](https://rmsresults.com/2011/02/22/what-is-qualitative-research/) - A prior market research blog post (authored by our guest blogger, Mark Dengler, President of Research & Marketing Strategies) gave the following explanation of qualitative research. Qualitative Research is used to explore and understand people’s beliefs, experiences, attitudes, behavior and interactions. It generates non-numerical data – for example a customer’s explanation of "very satisfied" rather than a "10" rating using
- [Market Research: Sooner Rather Than Later](https://rmsresults.com/2011/02/23/market-research-sooner-rather-than-later-syracuse-upstate-ny/) - Some people treat market research the same way many approach going to the dentist – they know they should do it, in theory, but ultimately tend to put it off. There are a lot of reasons research gets put off as it takes money, time and effort, things most of us like to conserve when
- [Market Research – More Than Just Statistics](https://rmsresults.com/2011/02/25/market-research-more-than-just-statistics/) - In its most basic definition, market research is a prepared effort to collect information about markets or a group of people. Oftentimes it is viewed as solely that, information used to solve only one piece of an organizational puzzle, but this is not true. It goes well beyond just gathering statistics. Research findings can provide
- [Brand Metrics – The Importance of Measuring Impact](https://rmsresults.com/2011/03/03/brand-metrics-the-importance-of-measuring-impact/) - When it comes down to researching a brand, more often than not you’ll see a lot of the focus being spent on perceptual information. When researching a brand through a survey or focus group, businesses will ask about awareness of the brand, familiarity with the brand, and impressions (all perceptual statistics). These are all-powerful metrics
- [Is There a ROI for Market Research?](https://rmsresults.com/2011/03/04/is-there-a-roi-for-market-research/) - Here at Research & Marketing Strategies (RMS), a market research company in Syracuse, NY – we often hear that little to no market research is done by businesses for new product development or before a major marketing campaign is undertaken. Have you ever heard the phrase “any advertising is good advertising?” It seems like a
- [Researchers Need Not Apply](https://rmsresults.com/2011/03/07/researchers-need-not-apply-market-research-syracuse-ny/) - About 10 or 12 years ago, I was in a shopping mall and got approached by a surveyor with a clipboard. She asked if I would be interested in participating in some taste test research involving some sort of food product. I agreed, but strongly suspected that I would be rejected after the researcher ran through the
- [Practice Transformation – The Future of Healthcare Delivery](https://rmsresults.com/2011/03/08/practice-transformation-the-future-of-healthcare-delivery-ncqa-aco-pcm/) - This blog post is written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS), Inc., a market research company in Syracuse, NY. Healthcare delivery is undergoing transformation with a focus on “evidence-based” care delivery. Leading the reform is the development of Accountable Care Organizations (ACO). An ACO is a group of
- [Have You Considered Shop-Alongs for Market Research?](https://rmsresults.com/2011/03/11/have-you-considered-shop-alongs-for-market-research/) - As a market researcher, our job is often to be the liaison between client and customer. So, market research firms all across the globe are trying to find new methodologies to access the minds of consumers. What better way to do that than to be there when they are actually making those critical decisions? There may
- [Qualitative Research Incentives: 5 Reasons Why More is Better](https://rmsresults.com/2011/03/14/qualitative-research-incentives-5-reasons-why-more-is-better/) - Many qualitative research projects, such as focus groups or in-depth interviews, will offer a monetary incentive to entice people into participating. In fact, unless the research is being conducted for a person’s employer or for a charitable organization, incentives are the only way to get them to give up their time. At the beginning of
- [The NCAA Basketball Tournament – By the Numbers](https://rmsresults.com/2011/03/16/the-ncaa-basketball-tournament-by-the-numbers/) - This week marks the beginning of the NCAA Men’s Basketball Tournament. People all over the country will be filling out brackets and cheering on their favorite teams (or at least the teams that will help them win the office pool). Being located just outside of the college basketball hotbed of Syracuse, NY, we here in
- [What is Crowdsourcing? It's Market Research.](https://rmsresults.com/2011/03/18/what-is-crowdsourcing-its-market-research/) - Have you ever heard of the term crowdsourcing? If not, you may not be aware of the term, but you are probably very familiar with the process behind the idea. With the emergence of social media and the reinvention of traditional marketing, marketers are turning to new practices to drive strategic brand development. One of these trendy
- [The Impact of Consumer Reviews | Customer Satisfaction Research](https://rmsresults.com/2011/03/23/the-impact-of-consumer-reviews-customer-satisfaction-research/) - Consumer opinion – we all know how important it is, but how much weight does it carry when we compare it to things like advertising and other forms of direct marketing? The answer is: a lot. A detailed report by Alterian titled “Your Brand: At Risk or Ready for Growth” shows that only 6 percent of U.S. consumers
- [When is the Right Time for Market Research?](https://rmsresults.com/2011/03/25/when-is-the-right-time-for-market-research/) - One dilemma that often confronts our marketing research clients is when do I start? The answer usually depends on a number of factors. About a month ago, Vance discussed engaging market research sooner rather than later, which by default is always a good directive to follow. Keeping that thought in mind, here are five different dynamics
- [Market Research Call Centers | Quality Should Always Trump Quantity](https://rmsresults.com/2011/03/29/in-market-research-call-centers-quality-should-always-trump-quantity-syracuse-ny-upstate-ny-central-ny/) - Data quality – we here in the Bunker are fanatics about it. Without data quality control, the results of a 1,000-complete telephone survey becomes nothing more than noise. Worse still, it is noise that might serve as the basis for a costly decision for people who trust the erroneous findings. There are a number of
- [What is Quantitative Research?](https://rmsresults.com/2011/04/01/what-is-quantitative-research/) - A prior market research blog post (authored by our guest blogger, Mark Dengler, President of Research & Marketing Strategies) gave the following explanation of quantitative research. Quantitative research generates numerical data or data that can be converted into numbers for a statistical review. A typical example would be a restaurant survey card that asks “from 1 to 5,
- [Market Research Reports | Which is Better: More or Less?](https://rmsresults.com/2011/04/06/market-research-reports-which-is-better-more-or-less-syracuse-ny/) - As we’ve mentioned before, one of the more preferred tasks we are assigned in our role here in the Bunker at Research & Marketing Strategies (RMS) is data analysis and reporting. The day that the fieldwork wraps up for our online survey or telephone work is the time when we kick it in gear for
- [7 Tips for Delivering Market Research Presentations](https://rmsresults.com/2011/04/08/7-tips-for-delivering-market-research-presentations/) - For an analyst, some market research projects end when the final report goes out the door. But there are other occasions when researchers are called upon to cap off the project with an in-person presentation of the findings to a group. Such presentations are a great way to present the findings in a more accessible,
- [Benefits of Patient Satisfaction Surveying | Healthcare](https://rmsresults.com/2011/04/13/benefits-of-patient-satisfaction-surveying-healthcare/) - With every passing day in the healthcare industry, patient satisfaction surveying is proving to be more and more commonplace. With the increased importance of quality initiatives and reimbursement in the marketplace, both physician practices and hospitals are able to attain a positive return on investment (ROI) with this market research. Improving the quality of care
- [NCQA Recognition and PCMH 2011 | FAQs](https://rmsresults.com/2011/04/15/ncqa-recognition-and-pcmh-2011/) - Research & Marketing Strategies (RMS) is your source for all of your NCQA and PCMH questions. As part of our ongoing series of healthcare blog posts to educate our readers on new healthcare initiatives, today I took some time to conduct a short e-interview with Susan Maxsween, our Healthcare Transformation Manager at RMS. Here is the Q&A: What
- [In-Depth Interviews (IDIs) | Provide Detailed and Comprehensive Findings](https://rmsresults.com/2011/06/29/in-depth-interviews-idis-provide-detailed-and-comprehensive-findings/) - First things first, you might be asking yourself what is an in-depth interview (IDI)? An IDI is a conversation between a researcher and a single respondent with the purpose of exploring issues or topics in great detail. The interviewer encourages participants to freely discuss their feelings and opinions, and probes on questions to gain insight
- [How Market Research Can Help Community Colleges](https://rmsresults.com/2011/07/07/how-market-research-can-help-community-colleges/) - Over the past few years, there has been a continuing evolution of the community college’s place in the American higher education landscape. As the economy has declined, community colleges have enjoyed a wider appeal as a more affordable alternative to private and four-year public institutions, to the point where there is actually a "reverse transfer"
- [Musings from Mobile Research Participants | Survey Tips](https://rmsresults.com/2011/07/08/musings-from-mobile-research-participants-survey-tips/) - As mobile research continues to gain a broader appeal and acceptance in the market research field, it also forces the industry to revisit how surveys are written. Not that they were ever overwhelmingly popular to begin with but many firms are choosing or have already chosen to do away with mail/paper surveys in favor of online
- [How Market Research Can Help Your Business | Credit Union Consulting NY](https://rmsresults.com/2011/07/12/how-market-research-can-help-your-business-credit-union-consulting/) - One of the core industries Research & Marketing Strategies (RMS) focuses on is financial services - particularly, banks and credit unions. Often times we speak with credit unions who have never used market research before in the past but need it. This need is usually driven by a problem they incurred, whether it is stagnant member
- [Credit Union Marketing | Using Market Research to Grow Membership](https://rmsresults.com/2011/07/18/credit-union-marketing-using-market-research-to-grow-membership/) - You can address your credit union marketing needs by taking a first step, which is market research. Market research will provide insight and determine the needs that need to be addressed. There are many different market research options that will provide benefits to a credit union. For this blog post, we’ve detailed a few more common
- [5 Benefits of Using Participation Packets for Focus Groups | Upstate NY](https://rmsresults.com/2011/07/22/5-benefits-of-using-participation-packets-for-focus-groups-upstate-ny/) - Focus groups are designed as a creative and engaging way to hear feedback from a collection of people. Having participants discuss topics in a group setting often leads to a more productive exchange of ideas than a traditional survey or a one-on-one conversation such as an IDI (In-Depth Interview). We always talk about better engagement with
- [NCQA Newsletter | PPC®-PCMH™ Recognition](https://rmsresults.com/2011/07/29/ncqa-newsletter-ppc-pcmh-recognition/) - This blog post was written by our guest blogger, Susan Maxsween, Healthcare Transformation Manager, here at Research & Marketing Strategies (RMS). The movement of healthcare practices to get PPC®-PCMH™ recognized is a nationwide happening. According to the recently published NCQA Monthly E-Newsletter, they reported that Vermont is building a delivery system, which is built on a
- [4 Benefits of Using Client Panels in Market Research](https://rmsresults.com/2011/08/05/4-benefits-of-using-client-panels-in-market-research/) - In a prior post, I wrote about general benefits and concerns of panels. As previously defined in that post, a panel is a group of recruited survey respondents who have agreed to take part in surveys and/or other modes of market research. Although many panel houses have extensive pools of consumer and even B2B panels,
- [The Stat, the Myth, the Legend: The 100% Response Rate](https://rmsresults.com/2011/08/09/the-stat-the-myth-the-legend-the-100-response-rate-market-research-in-syracuse-ny/) - It’s often the most discussed variable before a market research study begins. It’s often an unspoken goal of all market research studies in the industry. It may be the single most rewarding statistic when it comes to survey projects. It provides you with a 0% margin of error for your analysis (if your sample equals
- [Bunker Blog Launches Readership Survey](https://rmsresults.com/2011/08/10/bunker-blog-launches-readership-survey/) - With our growing number of readers and subscribers each day, the Bunker is making an effort to better understand who our readers are. You might have noticed a new link on the right toolbar which enables you to take our Bunker Blog Reader Survey (click here) and enter for a chance to win a $25 Best Buy gift
- [Finding a Place for Social Media Marketing in Your Business](https://rmsresults.com/2011/08/12/finding-a-place-for-social-media-marketing-in-your-business/) - I recently read an article about social media marketing titled Ten Myths About Social Networking for Business by Neal Rodriguez (which I recommend everyone should read). The article brings up a lot of great points about myths surrounding social networking. Rodriguez makes points on both ends of the spectrum with regards to myths that we
- [Importance of Narrative in Mystery Shopping | Syracuse, NY](https://rmsresults.com/2011/08/16/importance-of-narrative-in-mystery-shopping-syracuse-ny-upstate-new-york/) - We've covered mystery shopping before in a number of different posts. Those blog posts defined mystery shopping as a market research service designed to measure the quality of customer service or gather specific information about products and services. Mystery shopping accomplishes that by sending a trained secret shopper into a facility or storefront to evaluate their
- [RMS Expands Call Center | Syracuse, NY](https://rmsresults.com/2011/08/17/rms-expands-call-center-syracuse-ny/) - Research & Marketing Strategies, Inc. (RMS), a full service market research firm, recently expanded its call center, which offers inbound and outbound communication services to companies seeking to outsource various department functions, especially those which traditionally require extensive staffing and intensive management. “We offer multiple businesses inbound calling services, reducing the amount of downtime and
- [Telling a Story With Map-Based Data](https://rmsresults.com/2011/08/19/telling-a-story-with-map-based-data/) - A good market researcher will always try to organize a report in such a way that the data tells a story. That’s the main difference between presenting a client with insights rather than just a data dump. One of the most powerful graphic tools at the researcher’s disposal when it comes to making data come
- [Do We Need Market Research? | Ask RMS](https://rmsresults.com/2011/08/24/do-we-need-market-research-ask-us/) - All businesses engage in some form of market research. Market research comes in all forms - both formal and informal. One example of formalized market research would be a Fortune 50 company like Johnson & Johnson conducting a series of 16 different focus groups across the country to test three new varieties of Listerine, followed by
- [QualiSight | Focus Group Facility in Buffalo, NY Area](https://rmsresults.com/2011/08/25/qualisight-focus-group-facility-in-buffalo-ny-area-rochester-syracuse-upstate-new-york/) - Research & Marketing Strategies (RMS) is a market research vendor in Upstate NY with an available focus group facility in the Buffalo, NY area. QualiSight is located in Syracuse, on the fringe of Western NY. The Syracuse market is very similar to the Buffalo market on a number of key demographics and market characteristics. So, if you
- [Choosing a Test Market | Product Testing in Syracuse, NY](https://rmsresults.com/2011/08/26/choosing-a-test-market-product-testing-in-syracuse-ny/) - Syracuse, New York has had a long history of being used as a test market (from past to present). A 2004 report titled Mirror of America, published by Acxiom, ranked Syracuse as one of the top five test markets in the United States. There are many reasons for choosing Syracuse as a test market including low advertising
- [Weighting Data – A Few Cautions](https://rmsresults.com/2011/08/30/what-is-weighting-data-in-market-research-a-few-cautions/) - Data weighting is a technique that is commonly used in market research. Many people reading this will already know what the concept means. If you’re not one of them, it refers to the practice of adjusting data results to either overcome sampling bias or to give more or less significance to factors based on their estimated
- [What is Mystery Shopping? | Market Research Firm Syracuse, NY](https://rmsresults.com/2011/09/02/what-is-mystery-shopping-market-research-firm-syracuse-ny/) - This post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. What is mystery shopping or secret shopping? Mystery shopping can come in all forms – from phone calls, online inquiries and most commonly, in-person visits. Typically, a script or checklist of
- [The Importance of Pre-Testing Your Online Survey](https://rmsresults.com/2011/09/07/the-importance-of-pretesting-your-online-survey/) - It goes without saying - some level of pre-testing is a must before launching a full-scale survey. Survey Sampling International (SSI) defines a pre-test as a questionnaire that is tested on a statistically small sample of respondents before a full-scale study. The benefits of pre-testing cannot be overstated whether you go to the extent of a soft launch or
- [5 Features of a Quick Pulse Telephone Survey](https://rmsresults.com/2011/11/11/features-of-a-quick-pulse-telephone-survey-market-research-vendor-upstate-ny/) - Research & Marketing Strategies is a market research vendor in Upstate NY. One of the services we offer is a quick pulse telephone survey. This blog post answers the question - "what is a quick pulse telephone survey?"
- [Car Dealerships and Market Research | A Perfect Match?](https://rmsresults.com/2011/11/14/car-dealerships-and-market-research-a-perfect-match/) - This blog post quickly discusses some different market research options for car dealerships such as market studies, mystery shopping, and site selection studies. RMS is a market research company located in Upstate NY.
- [3 Good Questions to Ask at a Kickoff Meeting | Market Research](https://rmsresults.com/2011/11/15/3-good-questions-to-ask-at-a-kickoff-meeting-market-research/) - Market research projects stand a better chance of success when you get off on the right foot. That's why the Research & Marketing Strategies (RMS) Analytics team and other divisions at RMS make it standard to do some level of project kickoff meeting prior to the market research. This kickoff meeting can be handled over
- [Happy Thanksgiving from the Bunker!](https://rmsresults.com/2011/11/23/happy-thanksgiving-from-the-bunker/) - Happy Thanksgiving from the RMS Bunker!
- [Our Top 10 Market Research Trends for 2012 | Part 2](https://rmsresults.com/2011/12/08/our-top-10-market-research-trends-for-2012-part-2/) - This blog post is the 2nd part of our 2012 Market Research Trends series. We list off the top 10 trends that will impact our market research firm for 2012 and beyond.
- [Optimizing Patient Operations with Commitment to Quality in the Patient Centered Medical Home](https://rmsresults.com/2011/12/08/optimizing-patient-operations-with-commitment-to-quality-in-the-patient-centered-medical-home/) - This blog post was written by our guest blogger, Susan Maxsween, Healthcare Transformation Manager, here at Research & Marketing Strategies (RMS). Improved patient care and coordination of care has captured the attention of the healthcare delivery system nationwide. With the inception of the concept of Patient Centered Medical Home (PCMH), much attention has been directed to
- [Key Market Research Takeaways from Raving Fans | Part 2](https://rmsresults.com/2011/12/15/key-market-research-takeaways-from-raving-fans-part-2/) - This is part 2 of this series which discusses the market research implications from a few good takeaways from the book Raving Fans, written by Ken Blanchard.
- [Key Market Research Takeaways from Raving Fans | Part 1](https://rmsresults.com/2011/12/13/key-market-research-takeaways-from-raving-fans-part-1/) - This is part 1 of a series which discusses key takeaways from Raving Fans and their implications on the market research industry.
- [Survey Coding in Market Research | Is There a Bias?](https://rmsresults.com/2011/12/19/what-is-survey-coding-in-market-research-is-there-a-bias/) - This blog posts discusses what survey coding is in market research. It also discusses the subjectivity of coding open-ended responses and how it can vary from coder to coder.
- [The Referral Engine | Market Research Consultant in Syracuse, NY](https://rmsresults.com/2011/12/21/the-referral-engine-part-1-market-research-consultant-in-syracuse-ny/) - This blog post discusses the book The Referral Engine and how the author reinvents the customer decision making process and the AIDA model. RMS is a market research consultant in Syracuse, NY.
- [5 Advantages to a Smaller Market Research Firm | Syracuse, NY](https://rmsresults.com/2012/01/10/5-advantages-to-a-smaller-market-research-firm-syracuse-ny/) - Thinking about a career in market research? Here are 5 advantages to working for a smaller market research firm. Research & Marketing Strategies (RMS) is a market research firm in Syracuse, NY.
- [RMS is on the Map! | Healthcare Transformation Services](https://rmsresults.com/2012/01/11/rms-is-on-the-map-healthcare-transformation-services/) - Looking for a healthcare transformation services organization? The Research & Marketing Strategies (RMS) Healthcare division specializes in assisting primary care physician practices in transforming to patient centered medical homes (PCMH)
- [Healthcare Transformation Services | RMS Healthcare Newsletter Launched!](https://rmsresults.com/2012/01/19/healthcare-transformation-services-rms-healthcare-newsletter-launched/) - This blog post discusses the launch of the new RMS newsletter, the Quality Care Courier. RMS is a healthcare transformation services organization in New York.
- [Is Observational Research Too Often Overlooked in Market Research?](https://rmsresults.com/2012/01/20/what-is-observational-research/) - This blog post discusses how market research firms should look into observational and behavioral research in addition to traditional market research methods for clients. RMS is a market research firm in Upstate, NY.
- [What is Market Research?](https://rmsresults.com/2012/01/23/what-is-market-research/) - What is market research? Market research is the process gathering information about a specific consumers/customer group or market. RMS is a market research firm located in Syracuse, NY. Check out our blog for more information about market research.
- [Practices Recognized for Top Level PCMH Recognition | Healthcare Transformation Services](https://rmsresults.com/2012/01/24/practices-recognized-for-top-level-pcmh-recognition-healthcare-transformation-services/) - RMS Healthcare, a division of Research & Marketing Strategies, Inc., located in upstate New York, is pleased to announce that FLH Medical, PC practices have been awarded PPC®-PCMH™ Level 3 Recognition from National Committee for Quality Assurance (NCQA). RMS is a healthcare transformation services organization in Syracuse NY.
- [4 Benefits of Transcripts in Qualitative Research | Market Research Upstate NY](https://rmsresults.com/2012/01/26/4-benefits-of-transcripts-in-qualitative-research-market-research-upstate-ny/) - This blog post discusses the key benefits to using transcripts in qualitative research, particularly in reporting. RMS is a market research firm located in Upstate NY.
- [Healthcare Transformation Services Organization | 'Best in Class'](https://rmsresults.com/2012/01/27/healthcare-transformation-services-organization-ny/) - RMS helps practices become ‘Best in Class’. Our healthcare transformation services division assists practices in achieving NCQA PPC® PCMH™ recognition. RMS is a healthcare services firm in Upstate, NY.
- [Market Research Company in Upstate NY Shows Strong Progress](https://rmsresults.com/2012/01/31/market-research-company-in-upstate-ny-shows-strong-progress/) - This is the latest article published in the Central New York's Business Journal. This edition of the CNYBJ focused on local companies who have show progress over the course of the past year. Research & Marketing Strategies (RMS) is a market research company in Upstate, NY.
- [7 Hidden Easter Eggs in Market Research Proposals](https://rmsresults.com/2012/04/06/7-hidden-easter-eggs-in-market-research-proposals/) - A market research proposal is something that Research & Marketing Strategies (RMS) deals with on a daily basis. Market research proposals are either created in response to a specific RFP process or requested directly from a prospective client. Because many of our clients we work with in the healthcare, higher education, and the financial industries
- [Managing Your Customer’s Expectations | Market Research Firm](https://rmsresults.com/2012/04/09/managing-your-customers-expectations-market-research-firm/) - This post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies, Inc. - a market research firm in Upstate NY. Whether hospitality, healthcare or retail, successful businesses excel by distinguishing themselves from the competition. For example, in Central and Western New York, Wegmans is considered the gold standard of grocery
- [Healthcare Transformation Services | Momentum is Increasing](https://rmsresults.com/2012/04/11/healthcare-transformation-services-momentum-is-increasing/) - This post was written by our guest blogger Erin Wisneski, Communications Coordinator at Research & Marketing Strategies (RMS), which offers healthcare transformation services across the country. RMS Healthcare’s momentum continues to increase in its 10th year and May 5th marks the research firm’s significant anniversary. As RMS celebrates its 10th year in business, the firm
- [Focus Group Facility in Syracuse NY Adds FocusVision](https://rmsresults.com/2012/04/18/focus-group-facility-in-syracuse-ny-adds-focus-vision/) - Are you looking for a focus group facility in Syracuse NY? QualiSight is located just outside the heart of Syracuse, NY and is conveniently located in the town of Baldwinsville, NY - home of Research & Marketing Strategies (RMS). QualiSight offers our focus group clients a number of amenities including a private kitchen/conference room, a focus group
- [Market Research Scams | Don't Be Fooled](https://rmsresults.com/2012/04/20/market-research-scams-dont-be-fooled/) - Last week our Communications Coordinator at Research & Marketing Strategies (RMS) informed us of her recent dealings with a supposed market research company who requested her services. She received a phone call and email requesting her participation in mystery shopping. Working as part of a market research firm, she immediately had her guard up and knew
- [13 Traits of a Good Data Analyst | Market Research Careers](https://rmsresults.com/2012/04/23/13-traits-of-a-good-data-analyst-market-research-careers/) - As I am reading through the book Now You See It written by Stephen Few, I came across a good chapter, which highlights 13 key traits of a data analyst. Although much of the book is focused on visual techniques, the author explains how critical it is to understand the story behind the visuals before
- [Summerwood Pediatrics Earns PPC-PCMH Recognition | Practice Transformation Services](https://rmsresults.com/2012/04/24/summerwood-pediatrics-earns-ppc-pcmh-recognition-practice-transformation-services/) - RMS Healthcare was the lead consultant in helping Summerwood Pediatrics to receive recognition from the National Committee for Quality Assurance (NCQA) Physician Practice Connections-Patient Centered Medical Home (PPC®-PCMH™) program. “The patient-centered medical home promises to improve health and health care,” said NCQA President Margaret E. O’Kane. “The active, ongoing relationship between a patient and a
- [HIPAA Training Videos | Rules Becoming More Stringent](https://rmsresults.com/2012/04/25/hipaa-training-videos-rules-becoming-more-stringent/) - The Health Insurance Portability and Accountability Act (HIPAA) enacted in 1996, mandates standards-based implementation of security controls by all healthcare organizations that create, store or transmit electronic Protected Health Information (PHI) . Further in May of 2011, the Department of Health and Human Services’ Office for Civil Rights (OCR) published a proposed rule, managed under
- [4 Tips to Improve Patient Experiences | Healthcare Consulting Firm](https://rmsresults.com/2012/04/30/4-tips-to-improve-patient-experiences-healthcare-consulting-firm/) - The patient experience has become the center of attention for the practice. Physicians, Practice Managers, staff alike are beginning to understand that the patient experience begins at the point when the patient pulls into the parking lot of the facility/practice and follows through the time that the patient checks out after their visit. Organizations that instill
- [Specialty Practice Recognition - The Next Step in Healthcare Transformation](https://rmsresults.com/2012/05/02/specialty-practice-recognition-the-next-step-in-healthcare-transformation/) - The National Committee for Quality Assurance (NCQA) announced they are intending for a summer launch of a program for Specialty Practice Recognition. The program is slated to include some of the same elements required of Patient Centered Medical Home recognitions awarded to primary care providers. These will include providing timely access to care and continuous
- [Which Methodology Generates the Best Results? | Market Research](https://rmsresults.com/2012/05/04/which-methodology-generates-the-best-results-market-research/) - Today, I posed the question to our staff to get their feedback on the following topic: "Which methodology generates the best results?" We each took some time to give you our thoughts on which market research methodology is best and why. Here are the answers below: Chris, Senior Research Associate at RMS - Each and every
- [Top Patient Satisfaction Surveying Firms | Vendor in NY](https://rmsresults.com/2012/05/07/top-patient-satisfaction-surveying-firms-vendor-in-ny/) - Research & Marketing Strategies’ dedicated healthcare division (RMS Healthcare) is listed in the Top 21 of the Modern Healthcare’s Patient Satisfaction Measurement Firms Survey. “RMS Healthcare has been conducting patient satisfaction surveys since 2007. The Modern Healthcare designation gives us national recognition for the work we do,” said Mark Dengler, President of Research & Marketing
- [Year Around March Madness for Market Research Firms? | Syracuse NY](https://rmsresults.com/2012/05/08/year-around-march-madness-for-market-research-firms-syracuse-ny/) - This is an article I just came across in the recent edition of Quirk's magazine: "TRC Market Research, Philadelphia, has launched Bracket, a market research technique designed to aid marketers in new product development. Bracket aims to offer a method for prioritizing choices using a tournament-style structure that eliminates losing features to make the task
- [Consumer Behavior Research Case Study | Linking Thoughts to Actions](https://rmsresults.com/2012/05/09/consumer-behavior-research-case-study-linking-thoughts-to-actions/) - Background: In order to better understand endcap usage by shoppers, a national advertising agency engaged Research & Marketing Strategies (RMS) to conduct a series of in-store intercepts and shop-alongs regarding its client’s items in a local grocery store. (What are shop-alongs? Click Here) The end-client was a Fortune 50 multinational consumer goods company. The intercepts and
- [Learn to Recognize Your Customer Lifecycle Triggers | Market Research](https://rmsresults.com/2012/05/10/learn-to-recognize-your-customer-lifecycle-triggers-market-research/) - This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) in Baldwinsville, NY. Relationship marketing is not about having a "buddy-buddy" relationship with your customers. Customers do not want that. Relationship marketing uses the event-driven tactics of customer retention marketing, but treats marketing as a process spanning
- [Social Media a Growing Presence in Health Care and Patient Care?](https://rmsresults.com/2012/05/11/social-media-a-growing-presence-in-health-care-and-patient-care/) - The article was written by guest blogger, Susan Maxsween, Manager, Healthcare Transformation Services Division. As a healthcare consultant, I subscribe to many electronic venues to stay abreast of trends in healthcare and healthcare delivery. Of late, I have noticed a great influx of articles and blog posts regarding the role and impact of social media
- [Client Satisfaction Survey Results | RMS Analytics](https://rmsresults.com/2012/05/16/client-satisfaction-survey-results-rms-analytics/) - In 2012, Research & Marketing Strategies (RMS) retooled its client satisfaction survey to garner more actionable feedback from our clients. At the end of each research project, a client satisfaction survey is mailed out with the final report and project CD. The results are invaluable to our teams, and if no response is received, our
- [Client Satisfaction Survey Results | RMS Healthcare](https://rmsresults.com/2012/05/17/client-satisfaction-survey-results-rms-healthcare/) - Yesterday's blog post featured the RMS Analytics team's survey results. Today, we switch gears to highlight the Healthcare team's results. As was detailed yesterday, in 2012, Research & Marketing Strategies (RMS) retooled its client satisfaction survey to garner more actionable feedback from our clients. At the end of each healthcare project/process, RMS mails out a client satisfaction
- [RMS Healthcare Newsletter | Quality Care Courier Issue II](https://rmsresults.com/2012/05/18/rms-healthcare-newsletter-quality-care-courier-issue-ii/) - The second issue of the RMS Healthcare newsletter was just released this week, titled the Quality Care Courier. You can review the first issue by clicking here. This newsletter is put together by our healthcare team to keep the pulse of the healthcare industry for our clients, staff and other readers. You can subscribe to
- [Enrollment Research Case Study | Market Research Firm Upstate NY](https://rmsresults.com/2012/08/24/enrollment-research-case-study-market-research-firm-upstate-ny/) - The following blog post is a summary of a market research project conducted recently by Research & Marketing Strategies (RMS) - a market research firm in Upstate NY. Background: A college was interested in learning the degree to which its inquiry and enrollment process for continuing education students was a barrier to their enrollment growth. (It
- [Career in Market Research | Human Resources](https://rmsresults.com/2012/08/30/career-in-market-research-human-resources/) - If you came across this blog post and you are thinking about a career in market research, the Bunker thinks you are making a wise choice. A career in market research offers you a good blend of marketing, statistics and consulting. If you work on the supplier side, chances are you'll be able to dip
- [Five Things in a Market Research Report Worth Noting](https://rmsresults.com/2012/09/04/5-things-in-a-market-research-report-worth-noting/) - Working in the market research field, the Bunker comes across many different reports provided to us by our clients. In most cases, these are past reports they commissioned with a separate vendor and have since made the wise decision to partner with Research & Marketing Strategies (RMS) on their upcoming study. We've said time and time
- [Managing Through a Dashboard | Healthcare Consultant Upstate NY](https://rmsresults.com/2012/09/05/managing-through-a-dashboard-healthcare-consultant-upstate-ny/) - This article will be featured in the Fall edition of the RMS Quality Care Courier. With today’s busy practice activities and competing priorities, it is very important that practice administrators keep a careful eye on the key attributes tied to business operations. After all, in order to continue to deliver quality healthcare to patients, the
- [Team Huddles | Important Tool to Build a PCMH](https://rmsresults.com/2012/09/13/team-huddles-important-tool-to-build-a-pcmh/) - This article will be featured in the Fall edition of the RMS Quality Care Courier. Building and teaching the Patient Centered Medical Home (PCMH) concept model requires tools and infrastructure. A good place to start is with the team huddle, which is a platform for team building, communication and process improvement. Team huddles should utilize
- [Act on Your Patient's Experience | Healthcare Market Research Firm NY](https://rmsresults.com/2012/09/14/act-on-your-patients-experience-healthcare-market-research-firm-ny/) - This article was featured in the latest edition of the RMS Healthcare Newsletter, The Quality Care Courier in September of 2012. As a practice committed to ensuring your patients overall satisfaction with their experience, you want to obtain valuable and timely feedback. The next step is determining what to do with the data? Second to
- [How to Write a Focus Group Moderator's Guide | Market Research Consultant](https://rmsresults.com/2012/09/20/how-to-write-a-focus-group-moderators-guide-market-research-consultant/) - If you are wondering how to write a focus group moderator's guide, you found the right blog post. With that being said, the thing is...there is no right or wrong way to write a guide for focus groups. Each market research consultant or market research firm probably has their own unique way of writing a
- [Panel to Discuss Selling Syracuse | Test Market Cities in the U.S.](https://rmsresults.com/2012/09/25/panel-to-discuss-selling-syracuse-test-market-cities-in-the-u-s/) - RMS’ Director of Business Development Sandy Baker, second from left, joined fellow colleagues David Holder (left), of Syracuse Convention & Visitors Bureau, Ben Walsh (center), of Syracuse Economic Development Corporation, Joanne Rauch (second from right), of C.R. Fletcher & Associates, and Jamie Marciniak Waller on a panel discussing the selling points of Syracuse and Central
- [5 Key Components of a Market Research Feasibility Study](https://rmsresults.com/2012/09/28/5-key-components-of-a-market-research-feasibility-study/) - One of the most preferred types of projects that comes our way at Research & Marketing Strategies (RMS) is a market research feasibility study. The request from our client usually pertains to needing research around a new program they want to offer at their institution, a new type of business they want to start in
- [Key Drivers to Patient Satisfaction | CAHPS® Survey Vendor](https://rmsresults.com/2012/10/03/key-drivers-to-patient-satisfaction-cahps-survey-vendor/) - This post was written by our guest blogger Michele Treinin, a Healthcare Analyst at RMS. In a time when consumers are very price sensitive and the economy is fragile, there is no surprise that companies are trying to win loyalty by offering deals and incentives and providing impeccable service to keep them coming back but
- [RMS Healthcare Fall 2012 Newsletter](https://rmsresults.com/2012/10/09/rms-healthcare-fall-2012-newsletter/) - We are pleased to share the Fall 2012 Edition of the Quality Care Courier, a publication of Research & Marketing Strategies, Inc. We hope you find the information timely and valuable. To read the online version of the Fall 2012 RMS Healthcare Newsletter, click here. RMS Healthcare provides a broad scope of healthcare consultative services. We
- [Decision 2012 | Telephone Survey Versus Online Survey](https://rmsresults.com/2012/10/10/decision-2012-telephone-survey-versus-online-survey/) - To be consistent with the 2012 Presidential Election and the campaigning we will all see over the next month, the Research Bunker introduces: Decision 2012 featuring the Telephone Survey Versus Online Survey. The two candidates have long been combatants in the market research realm and we have decided to place them head-to-head in a methodology
- [Readership Study | Market Research Vendor Case Study](https://rmsresults.com/2012/10/15/readership-study-market-research-vendor-case-study/) - This blog post is a case study summary of a recent project we completed with a business publication client in the United States. The study was completed by Research & Marketing Strategies (RMS) - a readership study firm and market research vendor with clients all across the country. Background: A business-focused publication partnered with Research & Marketing Strategies (RMS) to
- [Student Satisfaction Survey | Quick Pulse Vendor](https://rmsresults.com/2012/10/18/student-satisfaction-survey-quick-pulse-vendor/) - This marketing piece was developed by Paul Dybas, former Business Development Associate at RMS. A recent study conducted by U.S. News and World Report concluded that about 25% of freshman students will not return to the same institution for their sophomore year. Reasons for such high attrition rates across the U.S. vary between institutions, but most often,
- [Market Research in the News: A Controversial NHL Focus Group](https://rmsresults.com/2012/10/19/market-research-in-the-news-a-controversial-nhl-focus-group/) - Focus groups occur so often in the worlds of business and politics that the news media rarely takes note of them. But when a sports league conducted one recently, it became a story that drew a lot of attention. Earlier this week, the NHL made a lot of headlines when it was leaked to the media that
- [Research & Marketing Strategies (RMS) in the News | October 2012](https://rmsresults.com/2012/10/24/research-marketing-strategies-rms-in-the-news-october-2012/) - Business Development Director at RMS, Sandy Baker is Recognized at Onondaga Community College Sandy Baker was recognized as a 2012 Alumni Faces Honoree, which is an Onondaga Community College initiative honoring “outstanding alumni whose achievements illustrate the transformative power of an Onondaga education and represent the promise of self-discovery that the College commits to every student,
- [The Challenge of Reaching Young Adults Through Survey Research](https://rmsresults.com/2012/10/30/the-challenge-of-reaching-young-adults-through-survey-research/) - There is a certain irony when it comes to young adult Americans when it comes to market research: No generation in history has ever been as constantly plugged in to personal communication options, yet they are one of the hardest groups for survey researchers to reach. For decades, telephone surveys were a reliable way to
- [Patient Experience Measurements | H CAHPS® Consultant](https://rmsresults.com/2012/10/31/patient-experience-measurements-hcahps-consultant/) - This post was written by our guest blogger, Megan O'Donnell, Manager of RMS Healthcare. This is an interesting article on the recent implications of the recently instituted Value-Based Purchasing program from the Centers for Medicare and Medicaid Services (CMS). But I think the author misleads the reader initially by making it sound like hospitals will
- [Is Traditional Market Research Dying? | Our Take](https://rmsresults.com/2013/01/15/is-traditional-market-research-dying-our-take/) - One of our clients recently came across a blog post written by Sensei Marketing titled "Is the Consumer Survey Dead?" In it, the author, Sam Fiorella, discusses how more insight can be garnered from observing social interactions of consumers with each other rather than speaking to a third-party through traditional market research. Here is a
- [Feasibility Study Firm in Syracuse, NY | Auto Mall Case Study](https://rmsresults.com/2013/01/16/feasibility-study-firm-in-syracuse-ny-auto-mall-case-study/) - This blog post is a case study for a recent feasibility study that was completed by Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. The feasibility study aimed to discover interest and demand for an auto mall being built in the state of Arizona. Objective: Our client recently acquired land in Arizona
- [Focus Group Facility in NYC | Go Upstate and Choose QualiSight](https://rmsresults.com/2013/01/17/focus-group-facility-in-nyc-go-upstate-and-choose-qualisight/) - In many cases you probably came across this blog post through a search engine term like focus group facility in NYC or focus groups in NY. Before you go ahead and book a focus group room in New York City for your market research, you may want to consider some other options. Here at Research
- [NCQA PCMH™ Recognition | Process FAQs Part 1](https://rmsresults.com/2013/01/21/ncqa-pcmh-recognition-process-faqs-part-1/) - Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare - Practice Transformation, and her team - Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. RMS Healthcare has assisted clients in a variety of transformation activities custom designed to meet specific organizational goals. Clients may seek assistance in order to
- [NCQA PCMH™ Recognition | Process FAQs Part 2](https://rmsresults.com/2013/01/22/ncqa-pcmh-recognition-process-faqs-part-2/) - Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare – Practice Transformation, and her team – Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. If you are looking for a practice transformation consultant, RMS Healthcare has compiled some frequently asked questions (FAQs) that our clients ask to
- [NCQA PCMH™ Recognition | Process FAQs Part 3](https://rmsresults.com/2013/01/23/ncqa-pcmh-recognition-process-faqs-part-3/) - Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare – Practice Transformation, and her team – Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. This blog post is the final part of a three-part series on the Bunker Blog, which provides answers to frequently asked questions (FAQs)
- [Dangers of Using Online Survey Sites | How Much Are You Willing to Risk?](https://rmsresults.com/2013/01/28/dangers-of-using-online-survey-sites-how-much-are-you-willing-to-risk/) - One of the largest barriers we face as a market research firm in Syracuse, NY, is our prospective clients stating they are using/will use online survey sites such as Survey Monkey and Zoomerang to conduct their research. The cost savings up-front (and I emphasize up-front) are hard to ignore. In many cases, you can use online
- [Restaurant Survey Vendor | Case Study](https://rmsresults.com/2013/01/29/restaurant-survey-vendor-case-study/) - In past posts on the Research & Marketing Strategies (RMS) blog, we often discussed how often observational or ethnographic research is overlooked even though it can be critical to the market research project's findings. Perhaps never more than in this case study blog post is that point summarized. Observational findings and research can add value to any project
- [What Do You Need to Know? | RMS Can Ask, Listen and Solve to Find Out](https://rmsresults.com/2013/01/30/what-do-you-need-to-know-rms-can-ask-listen-and-solve-to-find-out/) - Recently, Research & Marketing Strategies (RMS) was featured in the Central New York Business Journal's (CNYBJ) 2013 Progress Edition. Each year, the publication features businesses in the CNY area that are "works in progress." RMS is also working closely with our valued clients such as CNYBJ, Biz Eventz and AmeriCU to manage and analyze the
- [2013 Banking Trends | Will New Technology Make Branch Locations Obsolete?](https://rmsresults.com/2013/01/31/2013-banking-trends-will-new-technology-make-branch-locations-obsolete/) - New technology is constantly being invented that provides uses for consumer businesses. The new technology is usually designed to make things easier and cheaper for both the business and its customers. However, sometimes it becomes easy for businesses to lose sight of how new technology is affecting its entire customer base. The banking industry has had
- [2013 Healthcare Trends | Raising HCAHPS® Scores Through Staff Engagement](https://rmsresults.com/2013/02/01/2013-healthcare-trends-raising-hcahps-scores-through-staff-engagement/) - This blog post was written by our guest blogger, Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS), a nationwide HCAHPS® vendor located in Syracuse, NY. As a healthcare analyst, my monthly routine involves working with various hospital clients to create patient satisfaction reports based on the HCAHPS® surveys that RMS sends out. Here
- [What can the Baltimore Ravens Teach us About Market Research?](https://rmsresults.com/2013/02/07/what-can-the-baltimore-ravens-teach-us-about-market-research/) - This past Sunday, Feb. 3, 2013, marked the end of another NFL season and it was a day where a new World Champion was crowned. Albeit begrudgingly, the Baltimore Ravens beat the San Francisco 49ers 34-31, which ended the reign of my New York Giants as champions of the NFL. We've spent quite a few
- [2013 ICH CAHPS® Survey Vendor — The Second Round](https://rmsresults.com/2013/02/08/2013-ich-cahps-survey-vendor-the-second-round/) - This blog post was written by our guest blogger, Paul Dybas, former Business Development Associate at Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. Now that the ICH CAHPS® survey process is complete for 2012, it is a great time to do a recap and also discuss what is coming in 2013.
- [ICH CAHPS® Survey Vendor | What's New for 2013?](https://rmsresults.com/2013/02/11/ich-cahps-survey-vendor-whats-new-for-2013/) - This blog was written by our guest blogger Paul Dybas, former Business Development Associate for Research & Marketing Strategies (RMS). RMS is an ICH CAHPS® vendor based out of Syracuse, NY. What’s new for 2013? Short answer: not much. The general guidelines for the administration and data collection have stayed the same for 2013. One significant difference
- [Top 12 Focus Group Trends | Market Research Company Upstate NY](https://rmsresults.com/2013/02/19/top-12-focus-group-trends-market-research-company-upstate-ny/) - As part of our cross-country travel this week to both Chicago and Los Angeles for focus groups, it's given me some time to catch up on some reading while in-flight. One book, that was purchased recently on behalf of RMS, was titled Secrets of a Master Moderator, written by Naomi Henderson from RIVA Market Research
- [What is a Typical Focus Group Project Like?](https://rmsresults.com/2013/02/21/what-is-a-typical-focus-group-project-like/) - If you are thinking about using focus groups as a means of exploring feedback from specific individuals but you are not familiar with the methodology, continue reading this blog post below. At Research & Marketing Strategies (RMS) (315-635-9802) we conduct a number of focus groups for our clients. For some projects, we’ll manage the whole
- [What Skills are Needed to be a Good In-Depth Interviewer?](https://rmsresults.com/2013/02/22/what-skills-are-needed-to-be-a-good-in-depth-interviewer/) - As Research & Marketing Strategies (RMS) was travelling to both Chicago and Los Angeles for focus group sessions and in-depth interviews (IDIs), one book I was reading while on my flights was written by Naomi Henderson titled Secrets of a Master Moderator. To view more information on this book or purchase it click here. The
- [How to Choose Your ICH CAHPS® Survey Vendor](https://rmsresults.com/2013/02/25/how-to-choose-your-ich-cahps-survey-vendor/) - This blog was written by our guest blogger Paul Dybas, fomer CAHPS® Business Development Associate for RMS Healthcare, a division of Research & Marketing Strategies (RMS). RMS is an ICH CAHPS® survey vendor based out of Syracuse, NY. There are many research and survey companies that are capable of conducting the ICH CAHPS® Patient Experience of Care
- [In the Physician Practice — Marketing is Everyone’s Role](https://rmsresults.com/2013/05/06/in-the-physician-practice-marketing-is-everyones-role/) - This blog post was written by our guest blogger Susan Maxsween, Director of RMS Healthcare, Practice Transformation, and her Practice Transformation team at Research & Marketing Strategies (RMS). Every employee has an important role in marketing. Whether a member of patient registration, discharge, administrative, clinical or billing staff, each staff member serves equally as an
- [Looking for a Moderator in New York (NY)? | 25 Qualities to Consider](https://rmsresults.com/2013/05/08/looking-for-a-moderator-in-new-york-ny-25-qualities-to-consider/) - I've spent a few other blog posts discussing the book titled Secrets of a Master Moderator, written by Naomi Henderson from Riva Market Research & Training Institute. If you are just getting started with moderating qualitative research or you are well-experienced in the field, this book is worth a read as you are sure to
- [Advertising ROI | Case Study](https://rmsresults.com/2013/05/09/advertising-roi-case-study/) - This is a case study that summarizes a recent project in which Research & Marketing Strategies (RMS) partnered with an advertising agency to determine the return on investment (ROI) on a specific channel of advertising used by one of its end-clients (Company XYZ). The market research study was designed to create a statistical model and
- [Market Research Case Study | Girl Scouts Needs Assessment](https://rmsresults.com/2013/05/15/market-research-case-study-girl-scouts-needs-assessment/) - This blog post is a summary of a post project completed by Research & Marketing Strategies (RMS), a Girl Scout market research consultant located in Syracuse, NY. Background: A regional Girl Scouts organization was seeking to commission market research focused on the use and potential use of its camps and service centers. The market research was
- [How to Choose a Market Research Firm? | Use Our Scorecard](https://rmsresults.com/2013/05/16/how-to-choose-a-market-research-firm-use-our-scorecard/) - This blog post was written by our guest blogger Paul Dybas, former Business Development Associate at Research & Marketing Strategies (RMS), a global market research firm located in Syracuse, NY. There are many market research firms to choose from that can help you with your project. At the initial Google search, the process of choosing one
- [It’s 5 O’clock Somewhere – Age Demographics & Evening Survey Calls](https://rmsresults.com/2013/05/21/its-5-oclock-somewhere-age-demographics-evening-survey-calls/) - Most marketers understand that the demographics of a population are largely a question of “Where?”Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in when
- [2013 Banking Trends | What New Channels Are Financial Institutions Acting On?](https://rmsresults.com/2013/06/04/2013-banking-trends-what-new-channels-are-financial-institutions-acting-on/) - With a variety of emerging channels in the financial industry, it’s nice to know where banks and credit unions are truly placing their efforts. One study that we've found to provide these insights is an annual survey conducted by The Financial Brand among banking/credit union marketing executives (which can be viewed here). As expected, the
- [Feasibility Study Firm | Providing Your Business with the Answers You Need](https://rmsresults.com/2013/06/05/feasibility-study-firm-providing-your-business-with-the-answers-you-need/) - The following blog post is a case study for a recently completed project by Research & Marketing Strategies (RMS) in Baldwinsville, NY. RMS is a feasibility study firm that conducts market research to provide businesses with the information and answers they need to determine whether a venture is feasible or not. The final report from RMS
- [NCQA News | New York State to Revise Certain Incentive Plans](https://rmsresults.com/2013/06/10/ncqa-news-new-york-state-to-revise-certain-incentive-plans/) - Effective July 1, 2013, New York State Medicaid Program is changing the reimbursement policy and billing requirements for providers recognized by the National Committee for Quality Assurance (NCQA) under the Physician Practice Connections-Patient Centered Medical Home (PPC®-PCMH™) program (2008 Standards). The new policy applies to both Medicaid Managed Care and Fee-for-Service (FFS). Payments will be
- [Diary of an Intern - Part 1 | Market Research Careers](https://rmsresults.com/2013/06/13/diary-of-an-intern-part-1-market-research-careers/) - This blog post was written by our guest blogger Alyssa Dalrymple, our summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY. I am thrilled to be joining the RMS team as an intern this summer. Although I have only been here for a few days, it has already been an incredible learning
- [Mall Intercept Survey Firm | Case Study](https://rmsresults.com/2013/06/17/mall-intercept-survey-firm-case-study/) - The following blog post is a summary of a project completed by Research & Marketing Strategies (RMS) in Syracuse, NY - a mall intercept survey firm. Background: The main objective of the project was to provide the client with an understanding of the shopping habits of respective shoppers at each of their 15 enclosed malls including
- [How to Think Like a Consultant and Why You Should | Business Tips](https://rmsresults.com/2013/06/18/how-to-think-like-a-consultant-and-why-you-should-business-tips/) - For a long time, when I met someone new and they asked me what I did for a living, I told them that I was a market research analyst. Nine times out of 10 that would cause their eyes to glaze over and they would immediately change the subject or start looking around the room
- [Healthcare Trend: Patients Are Shopping Like Consumers](https://rmsresults.com/2013/06/19/healthcare-trend-patients-are-shopping-like-consumers/) - The Research & Marketing Strategies (RMS) healthcare team recently came across an article posted in the most current edition of Quirk's Marketing Research Review. The article summarizes a survey conducted by HealthPocket, which discusses how one-third of patients may switch doctors if the price was right. Here is the article text taken from the Quirk's website:
- [Social Media Continues to Gain a Stronger Presence in Healthcare](https://rmsresults.com/2013/06/24/social-media-continues-to-gain-a-stronger-presence-in-healthcare/) - This blog post was written by our guest blogger Susan Maxsween, Director of Healthcare-Practice Transformation. A variety of social media platforms are changing the way consumers share information about personal health, physicians and treatments. The world is now a technologically driven place, and it is in the best interest of both physicians catering to patient
- [Healthcare Trend: Physicians' Roles in Managing Patients' Medications](https://rmsresults.com/2013/06/27/healthcare-trend-physicians-roles-in-managing-patients-medications/) - This blog post was written by Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS), a healthcare consulting firm in Syracuse, NY. Getting a prescription historically meant going to the doctor, addressing a chief complaint, being given a piece of paper with a name of a drug and instructions for the pharmacist on how
- [Diary of an Intern - Part 2 | Market Research Careers](https://rmsresults.com/2013/06/28/diary-of-an-intern-part-2-market-research-careers/) - This blog post was written by our guest blogger our Market Research Intern, Alyssa Dalrymple. To view Diary of an Intern - Part 1 | Market Research Careers - click here. I am happy to report that my most recent time here has been just as busy and exciting as my first few days. I
- [Market Research Trends | Declining Survey Response Rates](https://rmsresults.com/2013/07/01/market-research-trend-declining-survey-response-rates/) - I recently watched a webinar published by Snap Surveys, which was part of their 2013 Summer Camp series of training events available online. This particular presentation was developed by Steve Bax, managing director at Bax Interaction Limited. The title of his webinar was "Designing engaging questionnaires to deliver high response rates," which, based on the
- [Ad Testing Focus Groups | Case Study](https://rmsresults.com/2013/10/28/ad-testing-focus-groups-case-study/) - This blog post is a case summary of a recent project completed by Research & Marketing Strategies Inc. (RMS) a market research firm with a focus group facility in Syracuse NY. Background: A local university was looking to conduct market research to better understand the best ad message(s) and placement opportunities for its spring 2014 media.
- [Online Healthcare Panel Survey | Case Study](https://rmsresults.com/2013/10/29/online-healthcare-panel-survey-case-study/) - This blog post is a recap and summary of a recent project completed by Research & Marketing Strategies (RMS), a healthcare market research firm in Syracuse NY. Background: A national advertising firm and healthcare organization partnered with Research & Marketing Strategies (RMS) to conduct market research regarding a print advertisement campaign. The study was designed to
- [Website Usability Research | Heat Maps & In-Depth Interviews](https://rmsresults.com/2013/11/01/website-usability-research-heat-maps-in-depth-interviews/) - As we all know, websites are an extremely important component to both the marketing and operations for any given company. At this point having a website is unlikely to be a competitive advantage for most industries, but ensuring that your web presence is thoroughly optimized for its visitors may very well be. Through secondary research we know
- [Pharmacy and Drug Store Trends | Market Research](https://rmsresults.com/2013/11/07/pharmacy-and-drug-store-trends-market-research/) - At Research & Marketing Strategies (RMS), due to the variety of different client projects we work on, we become part-time and even full-time industry experts in a lot of sectors. One of those full-time expert sectors would be healthcare. A growing sector of research for our company has become retail from shop-alongs to behavioral surveys to
- [What is Homophily?](https://rmsresults.com/2013/11/12/what-is-homophily/) - During a presentation last week from Vance, our Senior Analyst and co-author on the Bunker Blog, a new term was brought to my attention. While I've always understood the concept of homophily in market research, I was never aware of the term that was used to describe it. Homophily means literally “love of the same.” Social
- [Top Patient Satisfaction Vendors | RMS Up 3 Spots](https://rmsresults.com/2013/11/18/top-patient-satisfaction-vendors-rms-up-3-spots/) - Research & Marketing Strategies (RMS) was recently named a top patient satisfaction surveying firm for 2013. Every year Modern Healthcare creates a list of the largest patient satisfaction measurement firms in the country. This is the second consecutive year, RMS Healthcare has made this list, following up its nomination in 2012. Since last year, RMS
- [Qualities to Look for in a Focus Group Moderator | NY](https://rmsresults.com/2013/11/19/qualities-to-look-for-in-a-focus-group-moderator-ny/) - A previously published post on the RMS Bunker Blog discussed top qualities of a master moderator. The blog post was based on a book written by written by Naomi Henderson from Riva Market Research & Training Institute. That blog post discussed traits 1 through 12, while this blog post will serve as a part two, addressing moderator
- [Graduate Survey Case Study | Market Research](https://rmsresults.com/2013/11/21/graduate-survey-case-study-market-research/) - Background: A higher education institution partnered with Research & Marketing Strategies (RMS) to conduct ongoing graduate surveys. The institution's goals were to obtain feedback from graduates of the college regarding their experience as a student approximately 6 months following their graduation. RMS is a graduate survey firm located outside of Syracuse, NY with a client roster
- [Focus Group Facilities in Syracuse NY](https://rmsresults.com/2013/11/22/focus-group-facilities-in-syracuse-ny/) - Research & Marketing Strategies (RMS) and our QualiSight focus group facility in Syracuse, NY recently completed a video for our website. The focus group video details all aspects of the focus group process at our facility for potential participants from the recruitment call straight through to participation. Click on the YouTube video link below to
- [Bank and Credit Union Market Research | 2014 Options](https://rmsresults.com/2013/11/25/bank-and-credit-union-market-research-2014-options/) - This blog post was written by our guest blogger Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS) a bank and credit union market research firm. RMS partners with banks and credit unions to improve marketing and management agendas through market research. Are you ready for 2014? Use research to reach full market potential
- [Online Graduate Survey | Case Study](https://rmsresults.com/2013/11/26/online-graduate-survey-case-study/) - Last week the Bunker wrote a case study blog post for a college conducting graduate surveys. This blog post is a case study summary of an online graduate survey targeted to high school graduates. Background: A local school district partnered with Research & Marketing Strategies (RMS) Inc. to conduct an online survey with recent graduates. The
- [Consumer Feedback Drives Purchases | NY Research Panel](https://rmsresults.com/2013/12/02/consumer-feedback-drives-purchases-ny-research-panel/) - This article was featured in the latest edition of the Baldwinsville Messenger Our Town edition. It was written by our Communications Coordinator Lori Lichorobiec of Research & Marketing Strategies (RMS). As the holiday shopping season approaches, momentum is high as eager shoppers gear up to take advantage of the holiday sales and be the first in
- [7 Tips to Develop Mobile-Friendly Online Surveys](https://rmsresults.com/2013/12/03/7-tips-to-develop-mobile-friendly-online-surveys/) - In the last year or two, we've seen a considerable jump in the number of online surveys conducted. It is a becoming the quickest and most cost efficient way for our clients to reach out to their target audiences and gather a significant amount of data. We’ve conducted surveys among both consumer and business audiences
- [2013 Market Research Trend: Growing Demand](https://rmsresults.com/2013/12/06/2013-market-research-trend-growing-demand/) - In examining the significant trends in market research this year and going forward, perhaps the biggest trend is also the easiest to overlook: For the foreseeable future, the need for market research will grow and there will be more market researchers. A recent study from CareerBuilder and Economic Modeling Specialists International has projected “market research analysts and
- [Brand Development Research | Case Study](https://rmsresults.com/2013/12/10/brand-development-research-case-study/) - Background: A national design and build firm recently partnered with Research & Marketing Strategies Inc. (RMS) to better understand brand features and benefits of its organization by interviewing current and past clients, as well as understand needs and wants from non-clients. The brand development research was broken down into a three component process that served as
- [Focus Group Facility Syracuse | QualiSight](https://rmsresults.com/2013/12/16/focus-group-facility-syracuse-qualisight/) - RMS QualiSight is the only focus group facility in the Syracuse area. The RMS QualiSight focus group facility is located in Syracuse, NY. It offers the convenience of many nearby hotels, restaurants, and local area attractions. The focus group facility is located in Baldwinsville, NY - just outside of the city of Syracuse. Due to
- [Market Research Trends for 2014](https://rmsresults.com/2013/12/17/market-research-trends-for-2014/) - As part of our final full staff meeting of 2013 at Research & Marketing Strategies, Inc. (RMS), a market research firm in Syracuse NY, I presented my Market Research Trends for 2014. Upcoming market research trends for the new year and beyond were categorized into three key perspectives: (1) What is driving the trends in
- [Is Market Research Worth It? | Case Study on ROI](https://rmsresults.com/2013/12/20/is-market-research-worth-it-case-study-on-roi/) - Is market research worth it? It's probably a question you are asking yourself if you came across this blog post written by RMS. The following narrative is a blinded case study that addresses the concern for the ROI. Is there an ROI for market research? This case study shows how a small investment in market research
- [2013 Market Research Trends: A Look Back](https://rmsresults.com/2013/12/23/2013-market-research-trends-a-look-back/) - Earlier this year, GreenBook put out its Research Industry Trends Report based on data it collected in the 4th quarter of 2012 (GRIT Winter 2013). The report is a terrific resource for market research suppliers and clients as well. Now, at year-end, we thought it might be worthwhile to look back at some predictions that
- [The Importance of Personal Finance Management | Banking Trends](https://rmsresults.com/2013/12/24/the-importance-of-personal-finance-management-banking-trends/) - The overall trend for banking has been moving towards customers and members of banks and credit unions having on-demand access to their financial information including everything from simple balance and transaction data to more detailed personal finance analytics. Many financial customers want to be in touch with their finances. They want to know what their
- [4 Tips for Transcribing Open-Ended Responses](https://rmsresults.com/2015/02/18/4-tips-for-transcribing-open-ended-responses/) - In-depth interviews (IDIs) are an insightful qualitative research method that allows the researcher to tap into the mind of consumers. To keep costs down, many businesses choose to complete IDIs via telephone, rather than the more costly option of conducting the interviews in-person. While telephone IDIs provide a cost advantage, the researcher loses the ability
- [Implementation Delay for the Revised Incentive Plans for NCQA Recognized Primary Care Practices](https://rmsresults.com/2015/04/17/implementation-delay-for-the-revised-incentive-plans-for-ncqa-recognized-primary-care-practices/) - The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. RMS Healthcare is a leader in healthcare transformation services, and has assisted over 200 practices in their journey to Patient-Centered Medical Home (PCMH) recognition. Primary care practices that have patients enrolled in a Medicaid or Managed Medicaid insurance program will
- [How to Measure Unique Selling Proposition (USP)](https://rmsresults.com/2015/12/02/how-to-measure-unique-selling-proposition-usp/) - The following blog post was written by Mark Dengler, President of RMS. I recently had the opportunity to be a part of the expert business panel at the 2015 Brazzlebox Small Business Summit on November 4th at the Oncenter. I was thrilled to see the amount of young entrepreneurs eager to learn and gather as
- [Market Research Acronyms Explained](https://rmsresults.com/2016/12/29/market-research-acronyms-explained/) - The following post was written by Tal Gordon, Intern at RMS. The market research industry is flooded with an abundance of phrases and lingo that is commonly used between businesses, employers, and clients. The use of acronyms in particular has gained in popularity, thanks largely due to the prevalence of social media usage, but also in
- [The Redesigned PCMH™ Recognition Process is Here. How's Your Practice Shaping Up?](https://rmsresults.com/2017/06/15/the-redesigned-pcmh-recognition-process-is-here-now-what/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. This past March, the National Committee for Quality Assurance (NCQA) launched the redesigned Patient-Centered Medical Home (PCMH) Recognition program, which includes an ongoing, sustained recognition status with an annual check-in and reporting. Redesigned program features replaced the previous program’s three-year
- [RMS Receives CMS Approval to Administer the MIPS CAHPS Survey](https://rmsresults.com/2017/06/29/rms-receives-cms-approval-to-administer-the-mips-cahps-survey/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Research & Marketing Strategies, Inc. (RMS) announced it has received final approval from Centers for Medicare & Medicaid Services (CMS) to conduct the Merit-based Incentive Payment System Consumer Assessment of Healthcare Providers and Systems Survey (MIPS CAHPS)® for the
- [4 Tasks of a Care Manager | Patient-Centered Medical Homes (PCMH) Updated 2019](https://rmsresults.com/2019/06/28/4-tasks-of-a-care-manager-patient-centered-medical-homes-pcmh-updated-2019/) - The following blog post was written & updated by Susan Maxsween, Vice President of Healthcare Consulting & Operations With the growth of patient-centered medical homes (PCMH) and the push for VBP agreements in NYS, care managers are expected to serve an increasing role in managing high risk patients. Long-term transformation and healthcare delivery system reform will rely on the work of
- [Gearing Up for Going Back to School](https://rmsresults.com/2019/08/27/gearing-up-for-going-back-to-school/) - In a recent survey to parents, conducted by our team at Research & Marketing Strategies, Inc. (RMS), it was discovered that going back to school has its share of perceived ups and downs. With everything that goes into getting prepared for the new school year, we were eager to find out where parents across the
- [What are CAHPS® Surveys?](https://rmsresults.com/2019/09/10/what-are-cahps-surveys/) - The following blog post was written by Sara Cruz, Research Associate at RMS. Consumer Assessment of Healthcare Providers and Systems (CAHPS) standardized surveys are designed to help health care organizations use data collected from patients to identify strengths and areas of improvement, as well as track the improvement of quality care over time. CAHPS surveys
- [Back to School Survey Word Cloud](https://rmsresults.com/2019/08/23/back-to-school-survey-word-cloud/) - Tis’ the season of going back to school. For parents and kids alike, there’s a genuine mixed bag of emotions that go along with that big day in September. Based on a recent survey our team at RMS conducted, parents across the states shared what it takes to become back to school-ready (view the full
- [Do you want to be like Nike?](https://rmsresults.com/2019/07/10/do-you-want-to-be-like-nike/) - The following blog post was written by Sara Cruz, Research Associate at RMS. What do many multi-million or multi-billion companies have in common? They truly know and understand their ideal customer. They see the value in learning everything possible about what they like, don’t like, want, don’t want, as well as their struggles, preferences, and
- [How to Choose Your ACO CAHPS® Vendor](https://rmsresults.com/2019/08/16/how-to-choose-your-aco-cahps-vendor/) - This blog post was updated by Heather Kubacki, Graphic Designer & Marketing Coordinator at Research & Marketing Strategies (RMS). Research & Marketing Strategies, Inc. (RMS) has once again received approval from the Center of Medicare & Medicaid Services (CMS) and the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for ACOs Survey Project Team to
- [Market Research is Shaking Up the Beer Industry](https://rmsresults.com/2019/08/01/market-research-is-shaking-up-the-beer-industry/) - One thing we can say for sure, beer manufacturing companies know the value of market research, and finding out exactly what their customers want out of their favorite products. The key is keeping up with what their current audience and the younger generations want to experience in an alcoholic beverage. They bring their target demographics
- [Employee Satisfaction Research—Case Study](https://rmsresults.com/2019/07/23/employee-satisfaction-research-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A healthcare provider recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to better understand employee satisfaction, loyalty, and unmet needs. Market research objectives included identifying areas where
- [9 Questions You Need to Know as a Business Owner](https://rmsresults.com/2019/06/19/9-questions-you-need-to-know-as-a-business-owner/) - The following blog post was written by Sara Cruz, Research Associate at RMS. Owning a business is not for the faint of heart, the meek, the uncertain, or the unwilling. Business owners are strong, bold, driven, committed, and resilient. Starting and growing a business takes a certain type of person, and creating a successful business
- [5 Reasons You Should Hire a Professional Market Research Firm Instead of Conducting Market Research In-House](https://rmsresults.com/2019/05/24/5-reasons-you-should-hire-a-professional-market-research-firm/) - The truth is, you are completely capable of conducting your own market research in-house. For example, if you have questions regarding your company’s image, products or services, you could create a survey and email the survey to your current client list requesting they participate. If you are curious about a new product or service you
- [What makes a GREAT focus group facility?](https://rmsresults.com/2019/06/13/what-makes-a-great-focus-group-facility/) - The following blog post was written by Sara Cruz, Research Associate at RMS. First, let’s define what a focus group facility means. A typical focus group facility is a space consisting of a customized setting. One example would be a conference room, where an observation room is connected to the focus group setting by a one-way mirror. The one-way mirror allows
- [RMS partners with CenterState CEO for Economic Forecast](https://rmsresults.com/2014/01/22/rms-partners-with-centerstate-ceo-for-economic-forecast/) - This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse. It was written by Lori Lichorobiec, Communications Coordinator at RMS. Fresh off the presses, the 2014 Economic Forecast report by CenterState CEO identifies trends that impacted the economy in the previous year, and
- [RMS Partners with the Rescue Mission](https://rmsresults.com/2014/03/21/rms-partners-with-the-rescue-mission-ask-listen-solve/) - This blog post is a summary of a recent panel survey project managed by Research & Marketing Strategies (RMS) which donated its staff's time and service's to the Rescue Mission. Background: Research & Marketing Strategies (RMS) recently partnered with the Rescue Mission to conduct market research. This market research was done in-kind as a donation of
- [RMS ViewPoint | Paid Research Panel in New York](https://rmsresults.com/2014/04/18/rms-viewpoint-paid-research-panel-in-new-york/) - Research & Marketing Strategies (RMS) is a market research firm located outside of Syracuse, NY. We have many local clients, regional clients, and national clients that utilize our services and look to get answers to their key business questions. A growing trend in market research over the past few years is companies using panels to conduct
- [The Syracuse Chiefs Partner with RMS | Fan Experience Survey](https://rmsresults.com/2014/05/23/the-syracuse-chiefs-partner-with-rms-fan-experience-survey/) - The Syracuse Chiefs Are Using Mobile Surveys with RMS to Find Out More About Their Fans in 2014 For the 2014 season, the Syracuse Chiefs partnered with Research & Marketing Strategies (RMS) to conduct a fan experience (FX) survey. The online and mobile survey is aimed to gather opinions from its fans regarding their experience at
- [NCQA Announces Intention to Redesign PCMH™ Recognition Process](https://rmsresults.com/2015/06/30/ncqa-announces-intention-to-redesign-pcmh-recognition-process/) - The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. The National Committee for Quality Assurance (NCQA) has announced that it is redesigning the Patient-Centered Medical Home (PCMH) recognition process to better engage practices in an ongoing assessment of compliance with PCMH standards. Four key goals of the newly redesigned
- [American Board of Pediatrics Awards Credit to NCQA PCMH Recognized Pediatricians](https://rmsresults.com/2015/09/21/american-board-of-pediatrics-awards-credit-to-ncqa-pcmh-recognized-pediatricians/) - Pediatricians associated with a practice that is a recognized Patient-Centered Medical Home (PCMH) by the National Committee for Quality Assurance (NCQA) can now be awarded Maintenance of Certification (MOC) credit by the American Board of Pediatrics (ABP). MOC is designed by and for pediatricians to encourage lifelong learning, self-assessment, and a continuous commitment to quality.
- [Central New York is Buffalo Bills Nation](https://rmsresults.com/2016/02/02/central-new-york-is-buffalo-bills-nation/) - Twenty-one percent of Central New Yorkers rank the Buffalo Bills as their favorite National Football League (NFL) team, according to a new RMS ViewPoint poll of Central New York panel members. Close behind, 17 percent of Central New Yorkers favored the New York Giants, and the New York Jets came in third at six percent.
- [Practice Transformation Through Quality Assurance | NCQA](https://rmsresults.com/2011/02/01/practice-transformation-through-quality-assurance-ncqa-patient-centered-medical-home-pcmh/) - This post was written by our Guest Blogger Susan Maxsween who is our Healthcare Transformation Manager at RMS. Nationally, healthcare delivery is undergoing significant change and reform. Locally, individual practices are being asked to join this movement, with the expectation of creating more effective provider communities that: Engages the patient, as a whole person, in
- [Social Media Assessment | Consultant in Syracuse, NY](https://rmsresults.com/2011/04/26/social-media-consultant-in-syracuse-ny/) - In today's social media world of Blogging, Facebook, Twitter, and LinkedIn (to name a few) it can be easy for your business to fall behind. With local businesses all across Central New York adding Facebook pages and blogs to their advertising campaign, it can often seem overwhelming at times. We talk to a lot of businesses in the Syracuse area
- [How to Get Started with Social Media? | Small Business Research](https://rmsresults.com/2012/06/01/how-to-get-started-with-social-media-small-business-research/) - As part of Research & Marketing Strategies (RMS) ongoing strategic initiative to progress our social media marketing efforts, I attended a GetListed.org conference at Driver's Village on Tuesday, May 22nd. The half-day conference included speakers from Google, Bing, and GetListed.org - detailing ways to improve your business's search engine results online. The conference was well
- [10 Tips to Improve Strategic Planning for Your Business](https://rmsresults.com/2012/07/19/10-tips-to-improve-strategic-planning-for-your-business/) - This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a strategic planning consulting firm in Upstate, NY. With the close of the second quarter of 2012, now is a good time to review where you are with accomplishing your goals and objectives in your
- [Four Marketing Tips to Help Boost Sales | Market Research Firm](https://rmsresults.com/2013/07/08/4-marketing-tips-to-help-boost-sales-market-research-firm/) - This article was featured in the latest edition of RMS News, written by Mark Dengler, President and CEO of Research & Marketing Strategies (RMS) in Baldwinsville, NY. We’re midway through the year - how’s your marketing plan working? The summer months are a time to re-charge. Often, this means re-examining and modifying your company’s marketing
- [5 Tips to Build a Research Panel](https://rmsresults.com/2014/07/03/5-tips-to-build-a-research-panel/) - Research panels have grown immensely over the past decade due to a number of factors. The major driving force behind research panels coincides with the industry's switch to electronic and mobile platforms, coupled with the dwindling effectiveness of telephone surveying. Conducting research with panel respondents that have opted-into continued participation in research provides end-clients with
- [5 Tips to Get Started with Social Media for Business](https://rmsresults.com/2014/07/30/5-tips-to-get-started-with-social-media-for-business/) - Social media is a great method of outreach if you know how to use it. Many businesses utilize social media because it is a cheap and easy way to connect with consumers. However, some companies do not know what they should and should not include on their social media pages. As a result they decide
- [Branding Research—Case Study](https://rmsresults.com/2014/08/01/branding-research-case-study/) - The following blog post is a case summary for a recently completed project with Research & Marketing Strategies (RMS) in Syracuse, NY. RMS is a brand and branding research firm. We use data and insights to steer your brand and campaign in the right direction. Background: Recently, a regional design and build firm partnered with Research &
- [Hotel Feasibility Study—Case Study](https://rmsresults.com/2014/08/12/hotel-feasibility-study-case-study/) - The following article is a case study of a recently completed hotel feasibility study. Background: A local restaurant and banquet facility recently partnered with Research & Marketing Strategies Inc. (RMS) to conduct a feasibility study to support its business plan in order to receive financial support to construct and operate an adjacent hotel on its property. The
- [Tips for B2B and B2C Marketing From RMS](https://rmsresults.com/2014/08/13/tips-for-b2b-and-b2c-marketing-from-rms/) - The RMS Analytics Division works with two very different audiences and it is imperative that it tailors each message accordingly. One audience is businesses, which need clear-cut professional messages. Our Analytics Division provides tailored market research and consulting in various industries such as healthcare, education, financial services, manufacturing, and others. Another audience is ViewPoint members, which
- [Predicting the Residential Market Potential of Downtown Syracuse](https://rmsresults.com/2014/09/26/predicting-the-residential-market-potential-of-downtown-syracuse/) - The following blog post is a case study summary of a recently completed project here at RMS. The market potential model study and algorithm referenced in this post was designed and completed by George Kuhn, Director of Research Services at RMS. You can contact him on LinkedIn by clicking here. The project took a total of
- [What Is The Difference Between Qualitative and Quantitative Research?](https://rmsresults.com/2016/06/03/what-is-the-difference-between-qualitative-and-quantitative-research/) - The following post was co-written with Zach Shaw, Panel Associate at RMS What is Qualitative Research? Qualitative research is a non-numerical method used to discover and understand consumer behavior, beliefs, attitudes, experiences, and interactions. Qualitative data is often implemented during the exploratory phase of the research, using unstructured or semi structured techniques to facilitate an open
- [Graph Fail | Motivators Pie Chart](https://rmsresults.com/2012/03/08/graph-fail-motivators-pie-chart/) - As part of a new series on the Bunker Blog, Research & Marketing Strategies (RMS) will feature some select charts and graphs that we come across in our daily routines. Data visualization is one of our strong interests here on the RMS Analytics team and we take a lot of pride in making our graphs
- [Graph Fail | 3D Columns](https://rmsresults.com/2012/03/20/graph-fail-3d-columns/) - This post is the second in a new series on the Bunker Blog. Research & Marketing Strategies (RMS) is featuring some select charts and graphs that we come across in our daily routines that we believe represent failures in data visualization. As always, we have reconstructed these graphing disasters and generalized the titles and labels
- [Graph Fail | Vertical 3D Pyramids](https://rmsresults.com/2012/06/21/graph-fail-vertical-3d-pyramids/) - As part of our continuing series to critique a selection of graphs and charts, we have selected this wonderful pyramid column chart, based on an actual graph we saw in a real report prepared by another firm we are too polite to name. The Bunker takes a lot of pride in reporting and data visualization, and
- [NYS Fair - Ending the Summer on a Great Note](https://rmsresults.com/2016/08/17/nys-fair-ending-the-summer-on-a-great-note/) - The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. using the RMS ViewPoint panel, 62 percent of survey respondents plan to go to the State Fair one or two times this year. With 98 percent
- [2016 RMS Election Survey Results](https://rmsresults.com/2016/11/08/2016-rms-election-survey-results/) - We recently conducted a 2016 election survey amongst our RMS ViewPoint Research Panel, as well as Central New York residents. Respondents were not asked who they would be voting for, however, they were asked about their overall impression of the elections. Below is a summary of some of the results. RMS is a full-service market
- [The Annual RMS New York State Fair Survey Results Are Here. How Did You 'Fair'?](https://rmsresults.com/2017/08/22/the-results-are-in-the-annual-rms-new-york-state-fair-survey-results-are-here/) - The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here. Picking up ‘Great’ vibrations: majority of Central New Yorkers enjoyed the new layout and are most excited for The Beach Boys—and (gasp) there’s a new favorite food, RMS NY State Fair survey shows. According to a
- [RMS Ranks as One of the Largest Patient Satisfaction Measurement Firms in the Country](https://rmsresults.com/2017/11/14/rms-ranks-as-one-of-the-largest-patient-satisfaction-measurement-firms-in-the-country/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Modern Healthcare has ranked Research & Marketing Strategies, Inc. (RMS) one of the largest patient-satisfaction measurement firms in the United States. Celebrating its milestone 15-year anniversary in 2017, RMS continues to grow its consulting and survey business within the
- [It's in the Cards: Turning Stone Voted Favorite CNY Casino, Del Lago Trips Planned According to Recent RMS Survey](https://rmsresults.com/2017/12/21/its-in-the-cards-turning-stone-voted-favorite-cny-casino-del-lago-trips-planned-according-to-recent-rms-survey/) - The following blog post & infographic was written & designed by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here According to a recent poll of Central New York residents conducted by Research & Marketing Strategies, Inc. (RMS) using the RMS ViewPoint panel, the majority (59 percent) of respondents voted Turning
- [Employee Satisfaction Survey—Case Study](https://rmsresults.com/2012/08/01/employee-satisfaction-survey-case-study/) - Background: For this study, RMS was engaged to conduct a survey among a healthcare facility’s employees to obtain primary research information regarding its employees' satisfaction, loyalty and unmet needs. The objectives of the market research included measuring employee perception and satisfaction around several changes regarding policy and scheduling. The client also wanted to identify areas of dissatisfaction
- [Hospitality Employee Satisfaction Survey—Case Study](https://rmsresults.com/2013/01/08/employee-satisfaction-survey-case-study-2/) - Objective: A hospitality client with hotels across the country wanted to measure satisfaction, loyalty and unmet needs as well as obtain feedback from hundreds of employees at a number of hotel properties using primary research. The survey included all departments: front desk, operations, sales, banquet, administrative and housekeeping. The research effort was aimed to identify areas where
- [Diary of an Intern - Part 3 | Market Research Careers](https://rmsresults.com/2013/07/17/diary-of-an-intern-part-3-market-research-careers/) - This blog post was written by our guest blogger, Alyssa Dalrymple, summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY. Information is a powerful thing. It is the most important tool used to answer questions and give clients the results they need to make an impact on business. Acquiring information is the
- [Credit Union: Measuring the Member Experience—Case Study](https://rmsresults.com/2013/07/29/credit-union-case-study-measuring-the-member-experience/) - Background: A credit union located in the Northeast wanted to better understand in-branch member experiences at its multiple branch locations. The client partnered with Research & Marketing Strategies (RMS) to conduct market research to help address these objectives and other secondary objectives. The market research was targeted to help the client better understand staff members' abilities
- [New Business Feasibility Study—Case Study](https://rmsresults.com/2013/07/31/case-study-new-business-feasibility-study/) - Background: Research & Marketing Strategies (RMS) recently partnered with an urban revitalization collaborative dedicated to reviving the local community and it's businesses. The committee wanted to understand the best use of a vacant building across from a major hospital in its local region to determine what type of business would be most successful there. Due
- [Employee Survey Vendor | EmPulse with RMS](https://rmsresults.com/2013/11/13/employee-survey-vendor-empulse-with-rms/) - This blog post was written by our guest blogger, Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS), an employee survey vendor. All companies want their employees to be productive, work well with customers, work well with each other, and to do excellent work, but figuring out ways to improve in all of
- [Best Places to Work | Employee Survey Case Study](https://rmsresults.com/2013/12/12/best-places-to-work-employee-survey-case-study/) - Background: In 2013, BizEventz, the Central New York Business Journal (CNYBJ), and AmeriCU Credit Union partnered with Research & Marketing Strategies Inc. (RMS) to conduct the CNY’s Best Places to Work survey. The study identified and recognized the best places of employment in Central New York (based upon the RMS employee survey instrument). The RMS tool
- [The ROI Appeal of Market Research](https://rmsresults.com/2015/03/27/the-roi-appeal-of-market-research/) - Difficult business problems require innovative ideas to solve them. Utilizing market research provides business decision makers with the insight needed to overcome these hurdles. Research & Marketing Strategies, Inc. (RMS) knows that when conducted appropriately, market research can have a generous return on investment (ROI). Here are four examples for how market research can improve
- [Dodge the Dog Daze of Summer](https://rmsresults.com/2016/08/25/dodge-the-dog-daze-of-summer/) - The following post was written by Mark Dengler, President at RMS. As summer starts to wind down, I trust that folks are enjoying the sunny and hot weather. However, don’t be fooled by these hazy days. Companies can’t afford to be lazy. Summer is actually an excellent time to work on relationship marketing strategies with existing
- [New Product Launch—Case Study](https://rmsresults.com/2016/08/04/new-product-launch-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that creates outdoor gardening products partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a product perception study. The client wanted to test the market perception of several new product concepts. The market
- [Butter, Beef Sundaes & ZZ Top: The Annual New York State Fair Survey Results Are In!](https://rmsresults.com/2018/08/21/butter-beef-sundaes-zz-top-the-annual-new-york-state-fair-survey-results-are-in/) - The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer at RMS. View the infographic here. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS), fairgoers have a lot to be excited about this year. With 87 percent of survey respondents planning to
- [CAHPS® for PQRS Timeline Taking Shape for 2015](https://rmsresults.com/2015/06/05/cahps-for-pqrs-timeline-taking-shape-for-2015/) - This blog post was written by our guest blogger Megan O’Donnell, Manager at Research & Marketing Strategies, Inc. (RMS) Healthcare Division. The Affordable Care Act mandates that all eligible professionals in practices of two or more physicians, who are receiving payment for Medicare Part B fee-for-service under the Medicare Physician Fee Schedule (MPFS), participate in public
- [Market Research Can Help Meet DSRIP Goals](https://rmsresults.com/2015/06/16/market-research-can-help-meet-dsrip-goals/) - The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. Across the country, health care and community resource providers have joined together to transform our health care delivery systems, reducing the upward cost curve of Medicaid spending while ensuring access to appropriate, quality care. States have been given the opportunity to
- [Selecting a CAHPS® for ACOs Vendor](https://rmsresults.com/2015/09/15/selecting-a-cahps-for-acos-vendor/) - RMS is pleased to announce that we have been approved for a second year as a Centers for Medicare and Medicaid Services (CMS) vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) for Accountable Care Organizations (ACOs) survey! RMS is in its ninth year of CAHPS® survey administration, and is highly experienced in
- [What You Need to Know About OAS CAHPS®](https://rmsresults.com/2015/12/09/what-you-need-to-know-about-oas-cahps/) - The following blog post was written by Hilary Ranucci, Business Development Coordinator at RMS. RMS continues to expand their abilities and is pleased to announce that we are a Centers for Medicare and Medicaid Services (CMS) approved vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) for Outpatient and Ambulatory Surgery (OAS) survey! RMS
- [HCAHPS Update: Using Patient Experience Information in Hospitals](https://rmsresults.com/2016/03/15/hcahps-update-using-patient-experience-information-in-hospitals/) - The following post was written by Samadhi Moreno, Healthcare Research Associate at RMS. The Agency for Healthcare Research and Quality (AHRQ) recently announced a new exciting research project titled: “Using Patient Experience Information in Hospitals: A survey of Hospital Quality Leaders.” The project aims to answer the following questions: How do hospitals collect patient experience
- [CAHPS Facts vs. Fiction](https://rmsresults.com/2016/04/07/cahps-facts-v-fiction/) - The following post was written by Samadhi Moreno, Healthcare Research Associate at RMS. I recently listened to a new AHRQ Podcast on the common concerns and misconceptions regarding the CAHPS surveys. The title of the podcast series was “CAHPS Surveys: Sorting Fact from Fiction” by Rebecca Anhang-Price. CAHPS results are used for pay per performance
- [Finding Great Employees and Keeping Them Engaged](https://rmsresults.com/2015/08/12/finding-great-employees-and-keeping-them-engaged/) - The following blog post was written by Mark Dengler, President & Owner of RMS. This past spring RMS celebrated its “lucky” thirteenth anniversary. A lot has changed over the years. The market research industry is full of transition. Phone surveys that were once a staple in the industry are moving to online, internet-based tools. Detailed,
- [Employee Satisfaction—Case Study](https://rmsresults.com/2016/05/26/employee-satisfaction-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A community-based organization partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to better understand how happy employees were with the workplace, as well as identify areas of
- [If Market Research Was Around in 1776](https://rmsresults.com/2010/07/01/if-market-research-was-around-in-1776/) - The Bunker applies sound market research principles to American History
- [5 Scary Situations That Give Market Researchers Nightmares](https://rmsresults.com/2010/10/27/5-scary-situations-that-give-market-researchers-nightmares-market-research-comapny-in-syracuse-ny/) - The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.
- [Thanksgiving Day Fun Facts | Market Research in NY](https://rmsresults.com/2010/11/24/thanksgiving-day-fun-facts-market-research-in-ny/) - The Bunker did some secondary market research and put together some fun statistics about Thanksgiving Day.
- [Bunker Blog at a Glance | 2010](https://rmsresults.com/2010/12/23/bunker-blog-at-a-glance-2010/) - Happy Holidays! -The Bunker *Image attained from wordle.net
- [Getting the Most out of your Market Research | 6 New Year's Resolutions](https://rmsresults.com/2010/12/30/getting-the-most-out-of-your-market-research-6-new-years-resolutions/) - Market Research can be quite a valuable tool for a business. It helps a business make decisions based on actuality rather than hunches. When going through the process of conducting research, it is important to get the most value out of it as possible. We came up with a few tips (resolutions!) to help you get
- [8 Valentine’s Day Desires from a Market Researcher](https://rmsresults.com/2011/02/14/8-valentines-day-desires-from-a-market-researcher/) - Here in the Bunker, we put together everything that we, as market researchers, love. So in honor of Valentine’s Day 2011, here they are: Unexpectedly high response rates. Reaching the survey completes quota on the first day of an online survey; recruiting a peculiar niche for a focus group in a few days; receiving a majority
- [What Your Mother Taught You About Market Research](https://rmsresults.com/2011/05/06/what-your-mother-taught-you-about-market-research-syracuse-ny/) - With Mother's Day coming up this Sunday, the day after Saturday (yes, it's this Sunday, May 8th - yet another reminder!), we put together a few things we have heard our mothers say. Although they probably didn't have market research in mind as they were trying to teach us valuable life lessons, we always have market research on the
- [11 Figures from American History Who Could Have Used Market Research](https://rmsresults.com/2011/07/01/11-figures-from-american-history-who-could-have-used-market-research/) - Here in the Bunker, we believe market research is for everybody and can apply to just about every situation. To prove our point, and to continue our annual tradition of celebrating the Fourth of July holiday with a snarky blog post, we have come up with a list of significant figures from American history and
- [A Glimpse into the Mind of CNY’s Holiday Shopper](https://rmsresults.com/2012/01/09/a-glimpse-into-the-mind-of-cnys-holiday-shopper/) - This blog post discusses shopper statistics for the 2011 holiday season in Central New York.
- [How Consumers Spend Valentine’s Day](https://rmsresults.com/2016/02/11/how-consumers-spend-valentines-day/) - Since the 5th century, Valentine’s Day has been celebrated with loved ones on February 14th to commemorate St. Valentine. Opinions differ on who St. Valentine was. Some believe there are multiple saints this holiday could have stemmed from, while others believe this holiday was created and first referenced in a poem titled, “The Parliament of
- [Central New Yorkers Are In The Holiday Spirit!](https://rmsresults.com/2016/12/22/central-new-yorkers-are-in-the-holiday-spirit/) - According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 24% of individuals purchase 10 to 12 gifts this holiday season, with 21% purchasing for 7 to 9 people, and 19% for both 4 to 6 and more than 15 people. When it comes to starting their
- [How to Manage a Consumer Research Panel](https://rmsresults.com/2015/10/02/how-to-manage-a-consumer-research-panel-3/) - How to Manage a Consumer Research Panel Step #3: Growth This post is the third in a series revealing the secrets of how RMS has had success with panel management. The first post discussed the importance of welcome calls, and the second post described quality control measures. This blog post will provide information on research
- [Banking User Experience Research](https://rmsresults.com/2015/05/01/banking-user-experience-research/) - Over the past decade, the frequency of online banking usage has grown. A study conducted by Pew Research in 2013 found that 51% of US adults bank online. Additionally, a 2014 study by the Federal Reserve found that 51% of smart phone owners have used mobile banking in the past 12 months. Customers have come
- [Retail Banking – The Importance of a Consultative Approach](https://rmsresults.com/2015/06/24/retail-banking-the-importance-of-a-consultative-approach/) - Over the years, branch usage and face-to-face transactions have decreased in frequency at financial institutions. Alternate banking channels have become more convenient, familiar, and rich in features. Consumers are turning to ATMs, Kiosks, Mobile, and Online to conduct transactions that in the past they may have gone to a branch for. A study conducted by
- [Customer Experience Trends in the Banking and Finance Industry](https://rmsresults.com/2016/05/06/customer-experience-trends-in-the-banking-and-finance-industry/) - As consumers become more hyper-connected, industries are feeling the continual push to adapt in today’s digital revolution. When it comes to creating optimal customer service, the banking and finance industry has the opportunity to leverage new mobile technology. Before joining a bank, many customers assess the organization’s website, mobile, social media, and overall digital presence
- [2016 Summer Trends in Banking and Finance](https://rmsresults.com/2016/07/28/2016-summer-trends-in-banking-and-finance/) - With summer in full swing, the banking and finance industry is not taking a vacation as it continues to find ways to leverage new technology and satisfy customers. Below are three emerging trends in the industry to watch as we continue to move through the second half of 2016. 1.
- [New Year, #NewMR: Our Best Blogs of 2018](https://rmsresults.com/2018/12/19/new-year-newmr-our-best-blogs-of-2018/) - The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered
- [The Outlook of Market Research in 2017](https://rmsresults.com/2017/01/17/the-outlook-of-market-research-in-2017/) - In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. Below are a few tidbits from the Q3 and Q4 report, which we found particularly insightful. Mobile Surveys Are
- [Market Research: More Than Data Collection in this Digital Age](https://rmsresults.com/2017/09/25/market-research-more-than-data-collection-in-this-digital-age/) - The following blog post was written by Mark Dengler, President & Owner of RMS. Over the past several years, the market research industry has sought to identify relevant consumer data and turn that into decision-making, informational knowledge for clients. However, no longer is it sufficient to simply analyze data and answer questions like “Are my
- [Do Your Research: Our Best Market Research Blogs of 2017](https://rmsresults.com/2017/12/29/do-your-research-our-best-market-research-blogs-of-2017/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. As we head into the new year, there couldn't be a better time to look back at the market research trends and methods that shaped 2017. Our most popular articles of the year covered a variety of useful information,
- [The Market Research Forecast for 2018](https://rmsresults.com/2018/02/26/the-market-research-forecast-for-2018/) - The following blog post was written by Mark Dengler, President & Owner of RMS. One of today's popular business approaches is known as "agile management." Under this business method there is a keen focus on short development cycles, continuous improvement, product scope flexibility and work team input. RMS continues to see our clients looking for
- [Syracuse BizBuzz Social Media Conference](https://rmsresults.com/2010/05/28/syracuse-bizbuzz-social-media-conference-market-research-survey-focus-group/) - This is a recap of my thoughts on the Syracuse BizBuzz Social Media conference taking place on Thursday, May 27th at the Oncenter in downtown Syracuse. Research & Marketing Strategies (RMS) was represented at the event with numerous other local professionals and businesses.
- [World Cup | Market Research Fuels Advertising](https://rmsresults.com/2010/06/11/world-cup-survey-focus-group-online-survey-syracuse-central-new-york-ny-upstate/) - Marketing giants such as Anheuser-Busch, Dunkin' Donuts and Coca-Cola use marketing research to develop targeted advertising campaigns for the World Cup of soccer. This article is based on a June 11th article from the Boston Globe titled Corporate America Looking to Score authored by Johnny Diaz of the Globe Staff.
- [Products That Were Begging for Market Research](https://rmsresults.com/2010/06/25/products-that-begged-for-market-research-in-syracuse-new-york-ny-upstate-cny-central-new-york-survey/) - This post quickly overviews some major product launches that flopped once they hit the market - all of which could have been avoided with some timely and sound market research.
- [Strategic Planning Never Stops](https://rmsresults.com/2010/06/30/strategic-planning-never-stops/) - Creating a strategic plan is only the beginning of the real work of strategic planning.
- [Focus Groups in Syracuse, NY | Still Needed for Market Research](https://rmsresults.com/2010/07/15/focus-groups-in-syracuse-ny-still-needed-for-market-research-northern-ny-central-ny/) - This blog post discusses why focus groups are still a necessary and integral part of the market research process as a whole. It also goes on to briefly list why clients enjoy conducting focus group research with consumers.
- [A Question Subway Should Be Researching | Market Research in Upstate NY](https://rmsresults.com/2010/08/27/a-question-subway-should-be-researching-market-research-in-upstate-ny-central-new_yorksyracuseonlinesurveys/) - How successful can breakfast at Subway continue to be? The Bunker presents them with something they should be researching.
- [Are You Ready for Some Research? | Market Research Viewpoints](https://rmsresults.com/2010/09/08/are-you-ready-for-some-research-market-research-viewpoints-market-research-in-syracuse-ny-new_york-upstate-central-surveys-focus-groups/) - Bunker author Vance gives his viewpoints on the NFL and its sponsors. He talks about how market research drives decision-making that may go against common beliefs.
- [Products that Were Begging for Market Research - Part 2](https://rmsresults.com/2010/09/16/products-that-were-begging-for-market-research-part-2-syracuse-upstate-central-ny-new_york-surveys-focus_groups/) - One of the most important objectives of market research is to develop new products and services that match what the market is looking for. Here are some products that could have put a little more effort into market research.
- [Baby Carrots, Branding & Market Research | Syracuse, NY](https://rmsresults.com/2010/10/05/baby-carrots-branding-market-research-syracuse-ny/) - At the local Wegmans, here in Syracuse, shoppers may have noticed a new style of packaging for baby carrots. The carrots appear in packaging that resembles a potato chip bag, complete with attractive images and colors. Syracuse and Cincinnati were picked as test markets to roll out a re-branding campaign for baby-carrots launched by the carrot industry.
- [4 Things the 2010 New York Giants Can Teach us About Market Research | NFL](https://rmsresults.com/2011/01/04/4-things-the-2010-new-york-giants-can-teach-us-about-market-research-nfl-syracuse-upstate-central-ny-new-york/) - We here in the research bunker discuss a fair amount of football in our downtime and during our lunch breaks. So, with the NFL Playoffs just around the corner, we figured we would use today to take an interest of ours and craft a blog post out of it – by relating it to market
- [Is Price a Competitive Advantage? | Marketing Research](https://rmsresults.com/2011/01/13/is-price-a-competitive-advantage-marketing-research-syracuse-ny/) - We recently read an in-depth article posted in the December 2010 issue of Quirk’s. The author is Mark Goodin, President of Aaron-Abrams Field Support Services in Las Vegas. Goodin makes an impassioned plea to those who recruit respondents for qualitative research to improve the quality of their service by not taking shortcuts, offering excuses instead of
- [Focus Groups in TV Commercials](https://rmsresults.com/2011/01/26/focus-groups-in-tv-commercials-focus-group-facility-in-syracuse-ny/) - Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In
- [Domino’s Jumps the Shark](https://rmsresults.com/2011/04/21/dominos-jumps-the-shark/) - On several occasions over the last year, we in the Bunker have commented upon the ongoing Domino’s Pizza advertising campaign with regard to its foundation in market research. First, we offered praise to Domino’s for their willingness to act upon unflattering market research findings. Then, we became a little concerned when their spots strained credibility
- [The Bunker Ad Critic | Market Research for Advertising](https://rmsresults.com/2011/08/04/the-bunker-ad-critic-market-research-for-advertising/) - I’ve long believed that a lot of people who work in the broad range of marketing fields are frustrated, would-be advertising copywriters. I certainly am. When I was in graduate school, I envisioned myself moving on to an advertising career, being one of the people responsible for clever and funny television commercials. It didn’t quite
- [Is Survey Gamification a Lasting Trend or a Fad?](https://rmsresults.com/2011/11/16/is-survey-gamification-a-lasting-trend-or-a-fad/) - Gamification seems to be a hot new buzzword right now. It involves applying game design principles to non-game applications with the intent of making them more fun and attractive to users. Examples of gamification include the use of badges in Foursquare and the points systems of some customer loyalty programs. It is a very trendy
- [Our Top 10 Market Research Trends for 2012 | Part 1](https://rmsresults.com/2011/12/06/our-top-10-market-research-trends-for-2012-part-1/) - This is a blog post written by Research & Marketing Strategies (RMS) which discusses 10 trends that will likely have an impact on RMS and/or its clients in 2012.
- [RMS Continues to Build In-House Panel | Market Research](https://rmsresults.com/2011/12/20/rms-continues-to-build-in-house-panel-upstate-ny/) - This was a recent publication in the local Baldwinsville Messenger newspaper which discusses the effort at RMS to build a comprehensive in-house panel to serve local clients, clients in Upstate NY, and beyond.
- [The Dangers of Defining Your Competition Too Narrowly](https://rmsresults.com/2012/01/12/the-dangers-of-defining-your-competition-too-narrowly-competitive-research/) - This most recent blog posts discusses the narrow scope that businesses often set for their competition. In reality, your true competition spreads well-beyond product category.
- [Market Research and the NFL](https://rmsresults.com/2012/02/22/market-research-and-the-nfl/) - This is a blog post which discusses a recent article Research & Marketing Strategies (RMS) came across regarding the NFL. The blog post details each of our key takeaways from the NFL poll. RMS is a market research firm in Syracuse, NY.
- [How the 2010 Census Impacts Market Research](https://rmsresults.com/2010/05/26/how-census-2010-impacts-market-research-syracuse-survey/) - As any market research firm will tell you, the 2010 Census impacts a lot more than just Congressional representation, allocation of social services, and understanding the makeup of the nation.
- [Predictive Analytics: The Future of Market Research?](https://rmsresults.com/2012/02/24/predictive-analytics-the-future-of-market-research/) - This blog post discusses predictive analytics and how it relates to market research. Research & Marketing Strategies (RMS) is a market research firm in Syracuse, NY.
- [How does the Erosion of Landline Telephones Impact Market Research?](https://rmsresults.com/2012/04/04/how-does-the-erosion-of-landline-telephones-impact-market-research/) - This blog post was written by our guest blogger Mark Dengler, President & Owner of Research & Marketing Strategies (RMS) in Baldwinsville, NY.Surveys are a great way to get feedback from customers and one of the three most common modes of conducting a survey is via the telephone. However, statistics show a continuing trend that
- [How Can Carnival Cruise Lines Fix its Image? | Use Market Research](https://rmsresults.com/2013/03/22/how-can-carnival-cruise-lines-fix-its-image-use-market-research/) - In the recent wake (no pun intended) of Carnival Cruise Lines' ship malfunctions and issues, the senior management at the company must be wondering what type of impact it will have on future business. The number of reported issues on cruise ships has grown to four in the past few months (beginning with Triumph then
- [The Impact of Telemarketing on Market Research](https://rmsresults.com/2013/05/24/the-impact-of-telemarketing-on-market-research/) - "I'm on the do not call list." A phrase our QualiSight on-site call center here in Syracuse, NY, hears sometimes from potential respondents over the phone. This phrase is often uttered even though Research & Marketing Strategies (RMS) is a full-service market research firm that conducts legit surveys, which makes our company exempt from the National
- [Do Men or Women Care More About Their Car?](https://rmsresults.com/2013/06/25/do-men-or-women-care-more-about-their-car/) - Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY, recently completed an online survey using its panel of more than 1,500 members across the country. The survey consisted of five questions related to air fresheners and gender preferences. If you are interested in signing up for our research panel and getting paid
- [Market Research Trend: Are Survey Panels Here to Stay?](https://rmsresults.com/2013/11/06/market-research-trend-are-survey-panels-here-to-stay/) - Online research panels have been around for a number of years now. During that time, they have become a widely used resource for survey projects, despite a number of limitations. (The Research Bunker Blog has recently discussed some of those limitations here and here.) At this point, panels have proven that they aren't another technology
- [Are Test Markets Worth It? | Market Research](https://rmsresults.com/2014/01/10/are-test-markets-worth-it-market-research/) - As Vance stated previously on LinkedIn, Syracuse gets a lot of publicity for its winter weather and college basketball, but it also has a long history of being one of the best test markets in the U.S. In fact, Syracuse has such a good reputation as a test market, he wrote about it through a
- [What is Scrum? | How Market Research Can Help](https://rmsresults.com/2014/01/13/what-is-scrum-how-market-research-can-help/) - When I say the word scrum, you probably immediately think of a two piles of rugby players huddled together on a field. Although we've covered sports topics before on the RMS Bunker Blog, this post will not be one of those. Scrum is a term picking up steam across the world in all types of
- [What Should You Look for in a Market Research Supplier?](https://rmsresults.com/2014/02/11/what-should-you-look-for-in-a-market-research-supplier/) - This article was written by our guest blogger Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS). Marc recently registered for a Greenbook webinar titled "Research Industry Trends: Current Wave of Change and What's to Come". It was held on Thursday, February 6th at 12:00 PM EST. Below is his recap of some
- [Retail Trends | How Gluten-Free is Trumping Price](https://rmsresults.com/2014/03/25/retail-trends-how-gluten-free-is-trumping-price/) - This blog post was written by our guest blogger, Brendan Keogh, ViewPoint Panel Coordinator at Research & Marketing Strategies (RMS). Brendan shares his time between RMS and being a full-time student at SUNY Oswego. As a college student living off campus with a job at RMS, I always try to find a way to save a few
- [Convenience Sampling Versus Random Sampling](https://rmsresults.com/2014/04/01/convenience-sampling-versus-random-sampling/) - Yesterday in the Research Bunker, I posed this question to our two analysts: "In your opinion, has convenience sampling overtaken random sampling as the preferred method of sampling in quantitative research?" Working in market research and on surveys daily, sampling methodologies become a key piece to answering our insights puzzles for our clients. Depending on
- [RMS News: Too Many Surveys? Is There a Down-Side?](https://rmsresults.com/2014/04/17/rms-news-too-many-surveys-is-there-a-down-side/) - This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). It was featured in the April 2014 edition of the RMS Newsletter. I was recently asked my thoughts about the burgeoning survey industry in today's marketplace. My response was, "Too many? That depends." The perception of excess surveying depends
- [Is Do It Yourself Research (DIY) Worth the Risk?](https://rmsresults.com/2014/04/28/is-do-it-yourself-research-diy-worth-the-risk/) - This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). Market Research - You want to do it, but are scared off by the price. So here you are, considering do-it-yourself (DIY) research. Let me caution you. While DIY may be great for home or garden projects, it
- [Marketing Research Helps Provide Business Focus](https://rmsresults.com/2014/04/30/marketing-research-helps-provide-business-focus/) - Mark Dengler, president of Research & Marketing Strategies, Inc. (RMS), prepared this article. RMS is a full service marketing and market research firm located in Syracuse, New York. Far too often in today’s business environment, companies conduct marketing activities that are not effective and do not provide the expected return on investment (ROI). Management is not
- [Intercept Interviewing | Mickey Mouse Style](https://rmsresults.com/2014/05/29/intercept-interviewing-mickey-mouse-style/) - I’m always thinking about market research, even when I’m on vacation. During my most recent vacation, I wound up thinking about it a lot. Last week, my family and I visited the Walt Disney World Resort in Orlando, Florida. During our stay, I noticed that the Disney Research team had a very strong contingent of
- [A Career in Market Research | 5 Things I’ve Learned Quickly](https://rmsresults.com/2014/08/25/a-career-in-market-research-5-things-ive-learned-quickly/) - As I approached the summer before my senior year at Oswego State, I received an opportunity to intern at Research & Marketing Strategies, Inc. (RMS). At Oswego State I am working towards a degree in public relations with a minor in business administration. As the ViewPoint panel coordinator at RMS, I am able to blend my
- [The Market Research Event (TMRE) 2014 Recap](https://rmsresults.com/2014/11/24/the-market-research-event-tmre-2014-recap/) - From October 20th through 22nd of 2014, I attended The Market Research Event in (not so sunny) Boca Raton, FL. The conference was a gathering of over 1,300 attendees working in market research, 150+ speakers, and over 100 exhibitors. The conference was structured to lead off with two keynote speakers in the morning followed by six
- [Central New York Music Preferences](https://rmsresults.com/2016/06/20/central-new-york-music-preferences/) - Summer's here and the time is right: Central New Yorkers are ready to face the music, RMS ViewPoint Poll Shows. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 83 percent of individuals plan to go to a concert this summer. Thirty percent of Central New
- [What are the Steps in the PCMH Process? (Updated)](https://rmsresults.com/2019/06/06/what-are-the-steps-in-the-pcmh-process-updated/) - By Susan Maxsween Updated 3/22/19 from a previous blog post Practices making the commitment to become a Patient-Centered Medical Home (PCMH) are embarking on an exciting, enlightening, and an empowering journey. Practices also recognize that this journey can be complex, challenging, and in the end, extremely rewarding. This process may require re-engineering of operating structure, development
- [What is VoC Research?](https://rmsresults.com/2016/12/01/what-is-voc-research/) - The following post was written by Mark Dengler, President at RMS. In the market research world, the voice of the customer (VoC) is key to understanding and managing customer experiences as well as enhancing product/service design. You should always be listening to your customers and what they are saying, whether it be directly to your organization’s
- [Here's What You're Doing Wrong With Your Customer Surveys](https://rmsresults.com/2018/07/11/heres-what-youre-doing-wrong-with-your-customer-surveys/) - And 3 easy ways to fix them for enhanced customer experience & brand engagement. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. It happens every day and most of us, as ever-evolving consumers, are so used to it that we think nothing of it. After you hit
- [Video Blog Post | Introduction to Market Research](https://rmsresults.com/2012/02/01/video-blog-post-introduction-to-market-research/) - This is the first video blog post for Research & Marketing Strategies (RMS) - a market research firm in Upstate NY. This will be the first of a series of video blog posts produced for the RMS Bunker Blog.
- [Are Your Customers Jumping Ship?](https://rmsresults.com/2018/05/01/are-your-customers-jumping-ship/) - 3 ways to get customers on board with your brand. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. How important do you think it is to make your customers happy and keep them coming back for more? Your answer to that question is the answer to how important
- [What Does a Social Media and Panel Coordinator Do? A Day in the Life…](https://rmsresults.com/2015/07/08/day-in-the-life-social-media-and-panel-coordinator/) - Hi I’m Emily - the Social Media and Panel Coordinator at Research & Marketing Strategies, Inc. (RMS). You may recognize me from previous blog posts, LinkedIn, or we may have conversed via email or phone if you’re a member of the RMS ViewPoint Research Panel or another panel I manage. Typically, when I tell a
- [What Does a Director of Research Analytics Do? A Day in the Life…](https://rmsresults.com/2015/07/31/what-does-a-director-of-research-analytics-do-a-day-in-the-life/) - The following blog post was written by Keith Chidsey, Director of Research Analytics at RMS. My name is Keith, and I am the Director of Research Analytics at Research & Marketing Strategies, Inc. (RMS). I am a new face at RMS, though I have been working in the Market Research industry over 20 years with a
- [Member Preferences Research—Case Study](https://rmsresults.com/2019/05/14/member-preferences-research-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and
- [Did You Know Focus Groups Are Being Featured In Commercials?](https://rmsresults.com/2019/02/28/did-you-know-focus-groups-are-being-featured-in-commercials/) - The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino's commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers' Peanut Butter Squared? Did you know you were watching a focus group in those commercials?
- [These 3 Tactics Can Improve Your Patient Engagement & Overall Scores](https://rmsresults.com/2018/11/28/these-3-tactics-can-improve-your-patient-engagement-overall-scores/) - The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As a CMS-approved CAHPS Survey provider and healthcare consulting research firm with over a decade of patient satisfaction surveying experience, it is our job and our goal as a survey vendor and consultant to provide our clients with the tools and
- [Patient Satisfaction Surveying Can Earn MIPS Points](https://rmsresults.com/2018/11/07/patient-satisfaction-surveying-can-earn-mips-points/) - The following blog post was written by Susan Maxsween, Vice President of Healthcare Operations & Consulting at RMS. Positioning your practice to succeed in our ever-changing landscape of patient care delivery is vitally important. One means to achieve alignment with MIPS quality improvement activities is to attest to patient satisfaction surveying. This is an activity
- [Community Health Needs Assessment: Guidelines You Need To Know](https://rmsresults.com/2018/08/17/community-health-needs-assessment-guidelines-you-need-to-know/) - The following blog post was written by Mark Dengler, President of RMS. It’s hard to believe that it’s that time again — regulators are looking for New York counties and healthcare systems to update and refresh their local community healthcare priorities by conducting a Community Health Assessment (CHA). Additionally, many non-profit hospitals are also coming
- [Blog Series: How To Choose The Right Market Research Vendor Part II](https://rmsresults.com/2018/08/08/blog-series-how-to-choose-the-right-market-research-vendor-part-ii/) - The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the
- [Blog Series: How To Choose the Right Market Research Vendor](https://rmsresults.com/2018/08/02/blog-series-how-to-choose-the-right-market-research-vendor/) - The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the first blog post of a two-part series providing insider tips on selecting the right market research professionals. Picture this — you’ve just been asked to lead your department’s efforts in solving [insert problem here]. Maybe you want to improve your
- [The Most Important Things to Consider When Selecting Your Patient Satisfaction Firm](https://rmsresults.com/2018/06/14/the-most-important-things-to-consider-when-selecting-your-patient-satisfaction-firm/) - The following blog post was written by the RMS Business Development Team. With a large number of healthcare consulting & research firms out there, how do you go about selecting the best fit for your consultative needs? Whether it’s patient satisfaction surveys or health needs assessments you’re looking to conduct, partnering with a healthcare consulting
- [The New York State PCMH™ Recognition Program Is Here](https://rmsresults.com/2018/04/09/the-new-york-state-pcmh-recognition-program-is-here/) - The following blog post was written by Susan Maxsween, Senior Director of Healthcare Operations & Compliance at RMS. The New York State Department of Health established a partnership with the National Committee for Quality Assurance (NCQA) with the goal of launching an enhanced payment model that focuses on patient-centered practice transformation in all New York
- [3 Reasons You Should Really Take That Patient Satisfaction Survey](https://rmsresults.com/2018/03/20/3-reasons-you-should-really-take-that-patient-satisfaction-survey/) - The following blog post was written by Christine Benn, Business Development Coordinator at RMS. In a world where we seem to be inundated with surveys (like receipt surveys and purchase experience emails), which ones are worth filling out? Believe it or not, your healthcare provider's patient satisfaction survey is one survey that's well worth your
- [Do These 3 Things to Create a Winning Content Marketing Strategy](https://rmsresults.com/2018/02/14/do-these-3-things-to-create-a-winning-content-marketing-strategy/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. A new year means a new opportunity to rejuvenate your content marketing strategy. At its most basic, content marketing is an outline that answers the ‘how’ and ‘why’ of your brand’s mission and content. Meant to guide your approach and
- [You Have the Research, Now Turn the Numbers into Insights](https://rmsresults.com/2017/10/20/you-have-the-research-now-turn-the-numbers-into-insights/) - The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant
- [Case Study: Two Different Approaches for Obtaining Consumer Product Feedback](https://rmsresults.com/2017/09/19/case-study-two-different-approaches-for-obtaining-consumer-product-feedback/) - The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each
- [3 Tips to Elevate the Customer Experience](https://rmsresults.com/2017/05/25/3-tips-to-elevate-the-customer-experience/) - The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Years ago, customer service got a little shifty. It wasn’t uncommon that you found yourself trying to communicate your billing issues via keypad and automated telephone systems. It also wasn’t uncommon to find yourself treated as just another number
- [Integrating Primary Research with Secondary Research](https://rmsresults.com/2017/05/11/integrating-primary-research-with-secondary-research/) - The following blog post was written by Josh Elander, Research Associate at RMS. Data is everywhere these days. It’s nearly impossible not to encounter at least one form of it in the business world on a regular basis, whether you’re a client or market research supplier. But not all data is created equal - primary
- [Cheers to 15 years!](https://rmsresults.com/2017/05/05/cheers-to-15-years/) - Cinco de Mayo is a significant day for Research & Marketing Strategies, Inc. (RMS). This year, May 5th marks RMS' 15th year of helping clients better understand their market perception through comprehensive data collection, surveying, assessments, focus groups and interviews. This impressive milestone marks a long journey from a three-person operation providing market research, to
- [RMS ViewPoint Panel Book—An Inside Look](https://rmsresults.com/2016/09/01/rms-viewpoint-panel-book-an-inside-look/) - RMS recently released the RMS ViewPoint Panel Book—a dynamic and graphic first edition detailing the demographics of our research panel. Check out some features of the new Panel Book below! Demographics Explore the data everyone wants to know about. We’ve created eye-catching graphics to showcase the demographics and workforce data of our entire panel. Consumer
- [ICH-CAHPS® Industry Benchmark Report](https://rmsresults.com/2014/04/11/ich-cahps-industry-benchmark-report/) - Research & Marketing Strategies (RMS) is an ICH-CAHPS® vendor that manages the survey process for a large number of dialysis centers across the country. Each year, the RMS Healthcare Team prepares an ICH-CAHPS® industry benchmark report so facilities can compare individual facility scores with aggregate RMS industry-wide results. This report is a value-added supplement provided
- [What is the Best Mode for HH-CAHPS® Surveying?](https://rmsresults.com/2014/05/19/what-is-the-best-mode-for-hh-cahps-surveying/) - This blog post was written by our guest blogger Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS). RMS is an approved HH-CAHPS ® survey vendor. Home health agencies have the option of choosing one of several modes for the administration of the Home Health Care Consumer Assessment of Healthcare Provider and System (HH-CAHPS®)
- [Breaking Down the New CAHPS® for ACOs Survey](https://rmsresults.com/2014/08/28/breaking-down-the-new-cahps-for-acos-survey/) - If you are looking to choose a CAHPS® for ACOs survey vendor, your healthcare organization has until September 22nd, 2014 to do so. Recently, the Centers for Medicare & Medicaid Services granted full approval to 16 CAHPS for ACOs survey vendors across the country in which Research & Marketing Strategies (RMS) is named. If you have
- [CAHPS® Hospice Survey | What You Need to Know](https://rmsresults.com/2014/09/02/cahps-hospice-survey-what-you-need-to-know/) - The CAHPS® Hospice survey team recently conditionally approved a number of vendors to administer the CAHPS® Hospice survey. Research & Marketing Strategies (RMS) was recently named one of those vendors that will attend a mandatory training webinar session on October 7, 2014. All participating vendors must achieve a passing score on a training quiz administered upon the
- [How To Get The Right Participants For Focus Groups](https://rmsresults.com/2016/12/16/how-to-get-the-right-participants-for-focus-groups/) - When it comes to focus groups, it’s crucial to recruit the right participants. Typically a focus group includes a small number of people, often between 8 to 12 participants, plus a moderator that helps guide the discussion. The moderator’s goal is to get participants to answer the pre-defined questions in the moderator’s guide, but also
- [The Man, The Myth, The Millennial](https://rmsresults.com/2016/08/12/the-man-the-myth-the-millennial/) - The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. It's a common question, we hear it all the time from clients: how do we market to (and actually captivate) millennials - the now largest generation in the U.S. workforce? Stumble upon any informative, well known business website today and you’re bound to
- [3 Lessons from the Sales Industry Any Businessperson Will Find Useful](https://rmsresults.com/2016/03/09/3-lessons-from-the-sales-industry-any-businessperson-will-find-useful/) - Recently, I attended the Central New York (CNY) Sales & Marketing Executives (SME) Valuable Sales & Lessons Techniques event. The event featured veterans from the sales industry who revealed key lessons from their professional experiences. Although I work in market research, it’s evident that these best practices are transferable to other industries. Below are three
- [Why Should You Participate in a Research Panel?](https://rmsresults.com/2016/02/18/why-should-you-participate-in-a-research-panel/) - The following post was written by Zach Shaw, Panel Coordinator at RMS. One of the most frequently asked questions we hear at RMS is, “How does signing up for a research panel benefit me?” Many people don’t realize how much surveys, focus groups, and secret shoppers impact the services and products we use in our
- [How LinkedIn Can Boost Your Business](https://rmsresults.com/2016/01/21/how-linkedin-can-boost-your-business/) - The following blog post was written by Alexis Smith, Intern at RMS. With over 400 million users, LinkedIn is the top professional social networking site and provides individuals and organizations with invaluable networking resources. Used correctly, LinkedIn can enhance organizations from both B2B and B2C viewpoints. Here are four reasons to why it’s
- ['Tis the Season!](https://rmsresults.com/2015/12/22/tis-the-season/) - 'Tis the season to be jolly! From our families to yours, Happy Holidays!
- [3 Things to Know About Gen Z in the Workforce](https://rmsresults.com/2015/12/16/3-things-to-know-about-gen-z-in-the-workforce/) - The following blog post was written by Alexis Smith, Intern at RMS. There’s a lot of hype about the impact of Millennials, those born in the early 1980s to 1993, in the workforce. The next generation to infiltrate and transform the workforce is Gen Z, those born between 1994 and 2010. According to
- [Thanksgiving Day By The Numbers](https://rmsresults.com/2015/11/25/thanksgiving-day-by-the-numbers/) - Thanksgiving has evolved from the celebration of a good harvest in 1642 to the celebration of food, football, floats, family, and fun. We’re researchers, so we couldn’t help ourselves, we had to dig up some interesting data. Enjoy! Although these Thanksgiving Day traditions have evolved over the years, what has remained consistent is the meaning
- [6 Social Media Best Practices for Small Businesses](https://rmsresults.com/2015/11/05/6-social-media-best-practices-for-small-businesses/) - Social media is a quick and easy way to share information and engage with consumers, employees, and the community. Using social media for marketing initiatives is less expensive than other options, making it a cost effective way to communicate. If executed properly, small businesses can see great results from social media efforts. Here are six
- [Customer Experience Metrics | Analyzing The Data](https://rmsresults.com/2015/10/28/customer-experience-metrics-analyzing-the-data/) - Many companies measure customer metrics such as Net Promoter Score (NPS), as well as other loyalty and customer satisfaction metrics through short surveys sent to their customers. In fact, many Customer Relationship Management (CRM) systems integrate with tools to collect data and report on those metrics. Data for customer experience metrics can be transactional or
- [12 Step Program for Data Breach Response](https://rmsresults.com/2015/10/13/12-step-program-for-data-breach-response/) - The following blog post was written by Al Tripodi, Quality Auditor Associate at RMS. It’s probably not surprising that there has been an increasing number of HIPAA Breaches across the country. There is no question that as you hear of these breaches, you consider how to put more rigor around prevention. Here are 12 best
- [Is Your Practice HIPAA Compliant?](https://rmsresults.com/2015/08/25/is-your-practice-hipaa-compliant/) - The following blog post was written by Al Tripodi, Quality Auditor Associate at RMS. HIPAA Privacy and Security Compliance is paramount to health care organizations, as well as any vendors or associates which have access to Protected Health Information (PHI). Violation of HIPAA can lead to termination of employment, large financial fines, and even jail
- [How to Manage a Consumer Research Panel](https://rmsresults.com/2015/08/21/how-to-manage-a-consumer-research-panel-2/) - How to Manage a Consumer Research Panel Step #2: Quality Control Creating a consumer research panel is a great option for businesses looking to receive ongoing feedback from stakeholders. Consumer research panels allow researchers to periodically receive feedback from members at a fraction of the time and cost of traditional methods. In order to have
- [The Importance of Care Coordination in the Primary Care Setting](https://rmsresults.com/2015/08/18/the-importance-of-care-coordination-in-the-primary-care-setting/) - The following blog post was written by Heather Banks, a Healthcare Transformation Coordinator at RMS. Care Coordination is paramount to ensuring management and delivery of quality-centered patient-care. The goal of care coordination is to make the primary care practice the hub of all patient care. Not only must care coordination be within the practice, but
- [How to Manage a Consumer Research Panel](https://rmsresults.com/2015/07/24/how-to-manage-a-consumer-research-panel/) - How to Manage a Consumer Research Panel Step #1: Welcome Calls A few years ago, Research & Marketing Strategies, Inc. (RMS) created the RMS ViewPoint Research Panel, which now consists of thousands of consumers, just like you, who get the opportunity to be rewarded for sharing their thoughts and opinions! Research panels allow RMS to
- [Criminal Attacks Now Number One Cause of Data Breaches in Healthcare](https://rmsresults.com/2015/07/14/criminal-attacks-now-number-one-cause-of-data-breaches-in-healthcare/) - The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. According to a recent study published by the Ponemon Institute, criminal attacks are now the number one cause of data breaches in healthcare. In the five years that the Institute has studied the privacy and security of healthcare data, there
- [3 Things to Look For in a B2B Lead Qualification Vendor](https://rmsresults.com/2015/06/04/3-things-to-look-for-in-a-b2b-lead-qualification-vendor/) - At RMS, we define business-to-business (B2B) lead qualification as the process of ascertaining the level of interest a contact database has for our clients’ products or services. As part of B2B lead qualification projects, we rank each prospect’s level of interest to determine their likelihood of making a purchase in the near future. There are
- [Using the CAHPS® Clinician & Group Survey for Quality Improvement—Moving Results Into Actions](https://rmsresults.com/2015/05/29/using-the-cahps-clinician-group-survey-for-quality-improvement-moving-results-into-actions/) - This blog post was written by our guest blogger Megan O’Donnell, Manager at Research & Marketing Strategies, Inc. (RMS) - Healthcare Division. So your organization is conducting surveys of your patients to measure their experience with your practice. Now what? Using the information from the CAHPS®1 Clinician & Group Survey (CG-CAHPS) can help your practice improve the quality of experiences
- [Most Preferred Survey Incentives by Research Panel Participants](https://rmsresults.com/2015/05/19/most-preferred-survey-incentives-by-research-panel-participants/) - Over the past few years, Research & Marketing Strategies, Inc. (RMS) has cultivated and continually managed an internal research panel consisting of thousands of consumers. The research panel has proven to be a cost-effective asset available to our clients. Having the panel at our disposal, we have the flexibility to recruit from a highly engaged
- [The Benefits of Becoming a Patient-Centered Medical Home](https://rmsresults.com/2015/05/08/the-benefits-of-becoming-a-patient-centered-medical-home/) - The following blog post was written by Heather Banks, a Healthcare Transformation Coordinator at RMS. The marketplace recognizes the potential for return on investment in the medical home through realization of improved quality of care and reduced healthcare expenses. Data has shown that Patient-Centered Medial Homes (PCMH) improves health outcomes, enhances patient experience of care,
- [Questions to Ask When Choosing a CG-CAHPS® Survey Version](https://rmsresults.com/2015/04/03/questions-to-ask-when-choosing-a-cg-cahps-survey-version/) - This post was written by guest contributors Michele Treinin and Marc Bovenzi. Measuring patient experiences and patient loyalty is becoming increasingly important in the healthcare arena as patients are becoming more concerned and aware of the care they receive. The Centers for Medicare & Medicaid Services (CMS) have developed a “Physician Compare” website to share
- [3 Reasons You Should Survey Your Employees](https://rmsresults.com/2015/03/16/3-reasons-you-should-survey-your-employees/) - At Research & Marketing Strategies, Inc. (RMS), we understand the top barriers to conducting employee surveys. From the perspective of employers, a common barrier is the fear of receiving negative feedback from employees. Most business owners would agree that they prefer happy hardworking employees to dissatisfied ones. To create a positive work environment, business owners
- [Improving CAHPS Response Rates by Telephone Survey Administration | Case Study on CAHPS Response Rates](https://rmsresults.com/2015/03/06/improving-cahps-response-rates-by-telephone-survey-administration-case-study-on-cahps-response-rates/) - This blog post was written by our guest blogger Megan O’Donnell, Manager at Research & Marketing Strategies, Inc. (RMS) Healthcare Division. Improving CAHPS response rates is top of mind for many of our clients. In our experience, Telephone Only and Mixed modes of survey administration result in higher response rates than Mail Only mode. The following
- [5 Steps to Create a Customer Panel](https://rmsresults.com/2015/01/21/create-a-customer-panel/) - Research & Marketing Strategies, Inc. (RMS) understands the significance of research panels. RMS created ViewPoint, its proprietary research panel, in order to have quick and easy access to research participants. Through the responses gained from ViewPoint, RMS helps clients respond to business opportunities. For information about joining, and the benefits to joining the RMS ViewPoint
- [3 Tips for Preparing Your Next Market Research Presentation](https://rmsresults.com/2015/01/07/3-tips-for-preparing-your-next-market-research-presentation/) - Through my time at Research & Marketing Strategies, Inc. (RMS) and college, I have had my fair share of public speaking opportunities. These experiences have allowed me to witness great speeches, and not so great speeches. Here are three tips to help make your next speaking event successful. Know your speaking strengths Speakers often have
- [5 Key Takeaways from the Global Consumer Banking Survey Report](https://rmsresults.com/2014/12/10/5-key-takeaways-from-the-global-consumer-banking-survey-report/) - I love secondary research. I employ the strategy of 'if it exists, I can find it online'. I am always searching for new content for our clients online in the banking and finance, higher education, and in healthcare. One of the latest secondary research reports I came across in banking and finance was the Winning
- [5 Tips for Completing Great Research Interviews (IDIs)](https://rmsresults.com/2014/11/14/interviewtips/) - Conducting in-depth interviews (IDIs) is the ideal research method for getting highly detailed responses from key stakeholders. Research & Marketing Strategies, Inc. (RMS) knows that completing IDIs allows the interviewer to probe on respondents’ answers in order to gain detailed information on a given topic. Through the use of interview techniques, the researcher can delve
- [Readership Survey Firm | Case Study](https://rmsresults.com/2014/10/17/readership-survey-firm-case-study/) - This blog post is a summary of a recent project completed by Research & Marketing Strategies (RMS). Background: A regional news publication partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a readership profile survey. The publication wanted to better understand readers’ usage, interests, and work to optimize marketing materials. The market research objective was to provide
- [5 Tips for Organizing Social Media for Small Businesses](https://rmsresults.com/2014/10/08/5-tips-for-organizing-social-media-for-small-businesses/) - Managing content on social media platforms can become time consuming. Social media is something we at RMS deal with on a daily basis for our internal purposes, recruiting purposes, ViewPoint Research Panel, and clients. Through our work, we have come up with strategies to tackle managing social media accounts that could be applied to your
- [5 Benefits of Joining a Research Panel Like ViewPoint](https://rmsresults.com/2014/09/24/5-benefits-of-joining-a-research-panel-like-viewpoint/) - ViewPoint is a research panel owned and operated by Research & Marketing Strategies, Inc. (RMS). ViewPoint provides businesses with insight for actionable decision-making. Research panels such as ViewPoint need consumers just like you! ViewPoint members receive opportunities to participate in market research efforts such as surveys, focus groups, interviews, and mystery shopping. Signing up for
- [5 Research Panel Quality Assurance Tips](https://rmsresults.com/2014/09/10/5-research-panel-quality-assurance-tips/) - Here at Research & Marketing Strategies, Inc. (RMS), we manage our own research panel called ViewPoint. ViewPoint is comprised of members who are willing to participate in various types of research such as focus groups, surveys, in-depth interviews, and mystery shopping. Typically, members of research panels, like ViewPoint, are rewarded for their participation which makes
- [4 Benefits of Market Research Panels](https://rmsresults.com/2014/09/05/4-benefits-of-market-research-panels/) - Previously, I discussed what I’ve learned from my time with RMS thus far as the ViewPoint Panel Coordinator. However, I did not discuss how much I’ve learned about research panels. In college, research panels are not discussed in detail, but through my time at RMS, I’ve learned that panels are an integral part of the
- [The Golden Rule of Qual Before Quant Explained in 4 Points](https://rmsresults.com/2014/08/20/the-golden-rule-of-qual-before-quant-explained-in-4-points/) - When budgets get tight and businesses need to get answers fast, many will immediately jump to a survey or other form of quantitative design. Decision-makers just don't have the time to wait for a lengthy process of in-depth interviews (IDIs), focus groups, or shop-alongs. The trade-off of a lengthier and more in-depth study does not outweigh
- [HIPAA-Like Policies Growing in Non-Healthcare Related Industries](https://rmsresults.com/2014/08/19/hipaa-like-policies-growing-in-non-healthcare-related-industries-2/) - What does the healthcare industry have in common with the financial industry? Answer: HIPAA policies The Health Insurance Portability and Accountability Act (HIPAA) enacted in 1996 is no longer affecting just the healthcare industry and its business associates. In fact, many industries have started to adopt policies similar to HIPAA in order to keep consumer
- [4 Tasks of a Care Manager | Patient-Centered Medical Homes (PCMH)](https://rmsresults.com/2014/08/18/4-tasks-of-a-care-manager-patient-centered-medical-homes-pcmh/) - With the growth of patient-centered medical homes (PCMH) and the advent of payment reform, care managers are expected to serve an increasing role in managing high risk patients. According to a recent Healthcare Intelligence Network survey care managers in patient-centered medical homes have grown by 20% in the last two years alone. Long-term transformation and
- [Need a Quote for Your ACO CAHPS® Survey?](https://rmsresults.com/2014/07/22/need-a-quote-for-your-aco-cahps-survey/) - Accountable Care Organizations participating in the Medicare Shared Savings Program (MSSP) will need to select a certified vendor for the ACO CAHPS survey by September 22, 2014 for the 2014 survey administration. Research & Marketing Strategies (RMS) has been granted approval as a CAHPS for ACOs survey vendor for the 2014 survey administration. Do you need
- [How to Choose an ACO CAHPS® Vendor?](https://rmsresults.com/2014/07/21/how-to-choose-an-aco-cahps-vendor/) - This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS). Research & Marketing Strategies, Inc. (RMS) is pleased to announce that it has received conditional approval from the Center of Medicare & Medicaid Services (CMS) and the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for
- [7 Tips to Boost Graduate Survey Response Rates](https://rmsresults.com/2014/07/14/7-tips-to-boost-graduate-survey-response-rates/) - One of the most basic and most commonly used types of survey instruments among higher education institutions is the graduate survey. A graduate survey is a quantitative tool that is administered to recent graduates of the college or university to better understand career progression and understand how the college or university met his or her needs.
- [Embracing a Change in Patient Care Delivery](https://rmsresults.com/2014/07/10/embracing-a-change-in-patient-care-delivery/) - This blog post was taken from the latest Quality Care Courier produced by RMS Healthcare. As the Director of Healthcare for RMS, I regularly meet with practices that are eager to take the journey to become PCMH recognized and to truly embody the principles in providing quality driven patient care. Very often when I introduce PCMH concepts and standards, practice staff find themselves excited
- [What to Expect From Patient-Centered Connected Care (PCCC)?](https://rmsresults.com/2014/07/09/what-to-expect-from-patient-centered-connected-care-pccc/) - This blog post was written by our guest blogger Karen Joncas, Coordinator of Healthcare Transformation at Research & Marketing Strategies (RMS) and the RMS Healthcare Division. The National Committee for Quality Assurance (NCQA) opened its public comment period on new standards for ambulatory care clinics expected to be released in March 2015. The new NCQA
- [RMS Congratulates Chris Coville on New Promotion](https://rmsresults.com/2014/07/08/rms-congratulates-chris-coville-on-new-promotion/) - (RMS) Research & Marketing Strategies promotes Christopher Coville to Research Analyst. Chris began his career with RMS in August of 2010 and is a contributing author to the RMS Bunker Blog. (Baldwinsville, NY) Baldwinsville based Research & Marketing Strategies, Inc. (RMS) is pleased to announce the promotion of Chris Coville to Research Analyst. Chris has
- [How to Reach Generation Y?](https://rmsresults.com/2014/07/02/how-to-reach-generation-y/) - This blog post was written by Emily Palermo, ViewPoint Panel Coordinator for Research & Marketing Strategies (RMS) and one of our resident Gen Ys. Generation Ys, also known as millennials, are individuals who were born in the 1980s to the 2000s. They are an important segment of our population since it consists of over 80
- [Tips to Sustain Your Patient-Centered Medical Home Practice](https://rmsresults.com/2014/07/01/tips-to-sustain-your-patient-centered-medical-home-practice/) - As physician practices embark on the journey to transform to Patient-Centered Medical Homes (PCMH), questions that are often in the forefront if the “transformation” team’s mind is how are “we” going to get there, and more importantly, what is it going to take for the team to get there? These can be very daunting questions
- [Are You Ready for Hospice CAHPS®?](https://rmsresults.com/2014/06/30/are-you-ready-for-hospice-cahps/) - In addition to the number of Consumer Assessment of Healthcare Providers and Systems (CAHPS®) surveys currently in the field, a new addition will be expanded into come 2015 with the implementation of Hospice CAHPS. This will complement the four other programs currently in place with CMS: Hospital CAHPS (HCAHPS®), Home Health CAHPS (HHCAHPS®), Clinician and Group
- [Hiring a CAHPS® Vendor? | Consider These 4 Items](https://rmsresults.com/2014/06/20/hiring-a-cahps-vendor-consider-these-4-items/) - Whether you are brand new to CAHPS® or a seasoned-veteran, you should always look to work with a CAHPS vendor that fits your organization's needs. Are you a small healthcare organization that needs to be walked-through the process, consulted with on the findings, and receive assistance to initiating next steps? There's a CAHPS vendor for
- [Hospital Mergers, Acquisitions, and Affiliations | Case Study](https://rmsresults.com/2014/06/19/hospital-mergers-acquisitions-and-affiliations-case-study/) - This blog post is a case summary of a recent market research project completed by Research & Marketing Strategies (RMS). All hospitals and health systems should use market research to help guide any type of hospital merger or new affiliation. It's critical to understand perceptions and challenges among staff and physicians, as well as the
- [Is Market Research Overrated? In a Word: "No"](https://rmsresults.com/2014/06/09/is-market-research-overrated-in-a-word-no/) - I came across an article publicized on Inc.com titled "Market Research is Overrated" written by Paul Brown, a best-selling author for a number of business books. The article discusses the value of market research and how listening to the market, and not market research, may be the most important predictive factor of how well your new
- [Make Work More Than Just a Job for Your Employees](https://rmsresults.com/2014/06/05/make-work-more-than-just-a-job-for-your-employees/) - That is the number one factor in predicting overall satisfaction at the workplace according to a recent Best Places to Work study conducted by Research & Marketing Strategies (RMS) in Baldwinsville, NY. RMS recently completed its 2nd annual CNY's Best Places to Work Study in a partnership with BizEventz, the Business Journal News Network, and
- [5 Barriers to Conducting Employee Surveys](https://rmsresults.com/2014/06/04/5-barriers-to-conducting-employee-surveys/) - Employee engagement. Most business owners and Human Resource personnel know they need to have engaged employees, satisfied employees, and loyal employees to operate a team successfully. In order to truly gauge whether or not your organization promotes a healthy and positive culture for its employees, an organization must use quantitative metrics gained through employee surveying efforts.
- [How to Conduct an Employee Survey in 12 Steps](https://rmsresults.com/2014/06/03/how-to-conduct-an-employee-survey-in-12-steps/) - Employee surveys are one of the most eye-opening yet underutilized studies among organizations. There are many studies that reference the impact that employee satisfaction has on customer satisfaction. In fact, most human resource consultants would argue you should start with fixing the culture inside of your organization before pursuing an external research focus. Even though valuable feedback
- [CNY's Best Places to Work 2014 | Employee Survey](https://rmsresults.com/2014/05/30/cnys-best-places-to-work-2014-employee-survey/) - The 2014 CNY's Best Places to Work awards marked the 2nd year in a row Research & Marketing Strategies (RMS) partnered with BizEventz and the Business Journal News Network (BJNN) to manage the employee surveying process. RMS managed all of the data and analysis portions of the project leading up to the event held at
- [Assisted Living Feasibility Research | Case Study](https://rmsresults.com/2014/05/27/assisted-living-feasibility-research-case-study/) - This blog post is a case study for a recently completed assisted living feasibility project designed and fulfilled by Research & Marketing Strategies (RMS). Background: A client recently commissioned Research & Marketing Strategies (RMS) to assist its organization with the feasibility of an upcoming assisted living facility project. There is an 18,000+ square foot building located in rural Upstate
- [What are the Steps in the PCMH Process?](https://rmsresults.com/2014/05/21/what-are-the-steps-in-the-pcmh-process/) - Practices making the commitment to become a Patient-Centered Medical Home (PCMH) are embarking on an exciting, enlightening, and an empowering journey. Practices also recognize that this journey can be complex, challenging, and in the end, extremely rewarding. This process may require re-engineering of operating structure, development of policies and procedures, and assessment of current operations.
- [5 Metrics Banks and Credit Unions Should Be Tracking](https://rmsresults.com/2014/05/20/5-metrics-banks-and-credit-unions-should-be-tracking/) - Banks and credit unions work with numbers every minute, of every day, from opening until closing. The financial industry is in essence a numbers game. So metrics and measurements should not scare the vast majority of professionals working in financial industry. As a result, many banks and credit unions employ market research to aid their decision-making.
- [7 Guiding Principles of a CHNA | RMS Healthcare](https://rmsresults.com/2014/05/15/7-guiding-principles-of-a-chna-rms-healthcare/) - We've covered quite a few different topics this week on the RMS Healthcare blog that discussed Community Health Needs Assessments (CHNAs). Prior blog posts have discussed 4 tips to conduct a better CHNA survey, 7 components of a CHNA, and using a partner for CHNA data collection. This blog post discusses the 7 guiding principles
- [Using a Partner for CHNA Data Collection | RMS](https://rmsresults.com/2014/05/14/using-a-partner-for-chna-data-collection-rms/) - Increased jurisdiction from the Centers for Disease Control (CDC), the Affordable Care Act, and from the Internal Revenue Service (IRS) regarding community health improvement and preventative care measures has increased the awareness, usage, and value of Community Health Needs Assessments (CHNAs). CHNAs are undertaken by hospitals, healthcare entities, and other community organizations to assess and improve
- [7 Components of a CHNA | Community Health Needs Assessment](https://rmsresults.com/2014/05/13/7-components-of-a-chna-community-health-needs-assessment/) - According to the Centers for Disease Control (CDC) the Affordable Care Act has encouraged numerous healthcare entities across the country to focus on improving the overall health of their communities. In order to address the health and needs of each community, a Community Health Needs Assessment (CHNA) is recommended. These CHNA studies are typically conducted on
- [Community Health Needs Assessment | CHNA Vendor](https://rmsresults.com/2014/05/12/community-health-needs-assessment-chna-vendor/) - A Community Health Needs Assessment (or CHNA) survey is a widely used tool by a variety of governmental public health agencies and hospital systems to improve the overall health of the community through priority identification and strategy implementation. The CHNA survey becomes the linchpin in identifying needs, examining problem areas, and exploring strengths among healthcare
- [Real-Time Access to Survey Data Through Portals | Market Research Trends](https://rmsresults.com/2014/05/09/real-time-access-to-survey-data-through-portals-market-research-trends/) - One option that Research & Marketing Strategies (RMS) has been offering to clients more frequently is access to data portals. These data portals allow our clients to access survey results in real-time. This is particularly useful to clients who are conducting ongoing or longitudinal studies. The portals allow our clients to access data at any point
- [Focus Groups: A Window Into Your Customer's Mind](https://rmsresults.com/2014/05/08/focus-groups-a-window-into-your-customers-mind/) - This article was written by Mark Dengler, President of Research & Marketing Strategies (RMS) in Syracuse, NY. It was featured in a prior edition of RMS News. Focus groups are a tried and true way to engage populations to learn in-depth information about opinions, perceptions, and experiences. They are a form of qualitative research that
- [RMS Chosen as Preferred Vendor by the NRAA](https://rmsresults.com/2014/05/07/rms-chosen-as-preferred-vendor-by-the-nraa/) - The National Renal Administrators Association (NRAA) recently selected RMS as an ICH-CAHPS® Survey Vendor. Research & Marketing Strategies, Inc. (RMS) has been chosen by the Renal Services Exchange (RSE), a subsidiary of the National Renal Administrators Association (NRAA), as a preferred vendor to conduct ICH-CAHPS® (In-Center Hemodialysis Consumer Assessment of Healthcare Providers and Systems) patient surveys.
- [The Journey to a Patient-Centered Medical Home (PCMH)](https://rmsresults.com/2014/05/05/the-journey-to-a-patient-centered-medical-home-pcmh/) - RMS Healthcare, a division of Research & Marketing Strategies (RMS) in Syracuse, NY, recently hosted a healthcare webinar session on Tuesday, April 29th. The webinar was titled the Journey to a Patient-Centered Medical Home (PCMH) and was hosted by Sandy Baker and Susan Maxsween of RMS. Sandy is the Director of Business Development at RMS
- [Higher Education Trends: The Cost of Not Going to College](https://rmsresults.com/2014/05/02/higher-education-trends-the-cost-of-not-going-to-college/) - Over the past few years, there has been a growing concern that high education costs combined with uncertain employment prospects for recent graduates have created a situation where a college degree is no longer worth the cost. The Research Bunker Blog addressed this topic in a post last year about fiscal challenges in higher education.
- [Mall Intercept Company | Case Study](https://rmsresults.com/2014/05/01/mall-intercept-company-case-study/) - This blog post is a case summary of a recent mall intercept project completed by Research & Marketing Strategies (RMS). RMS specializes in mall intercept studies across many different states. If you are interested in conducting a survey with a mall intercept company, contact our Business Development Director Sandy Baker at SandyB@RMSresults.com or by calling
- [Patient Experience Surveying Case Study](https://rmsresults.com/2014/04/29/patient-experience-surveying-case-study/) - This blog post was featured in the latest edition of the Quality Care Courier, a Healthcare newsletter published by Research & Marketing Strategies (RMS). Background: RMS was engaged to conduct patient satisfaction/experience survey work with a client’s patients visiting their facilities each month. The focus of the market research was to benchmark and continually monitor
- [It's Not Enough to Have Satisfied Customers](https://rmsresults.com/2014/04/24/its-not-enough-to-have-satisfied-customers/) - This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). Marketing is an ongoing effort within an organization. In our current economy, marketing innovation often trumps product/service technical innovation. What makes it tricky is the fickleness of consumers. In this world of rapid change and the continual need
- [HIPAA Data Breaches Abound | Top 5 from 2013](https://rmsresults.com/2014/04/16/hipaa-data-breaches-abound-top-5-from-2013/) - This blog post was written by our guest blogger Al Tripodi, Healthcare Administrative Assistant at Research & Marketing Strategies (RMS). Redspin, a leading provider of penetrating testing services and IT security audits, annually analyzes breaches that have been reported to the Department of Health and Human Services (DHHS). This blog provides a summary of findings published
- [Improve Patient Care By Improving Patient Engagement](https://rmsresults.com/2014/04/15/improve-patient-care-by-improving-patient-engagement/) - This blog post was written by our guest blogger Karen Joncas, Healthcare Transformation Coordinator at Research & Marketing Strategies (RMS). In a recent interview, Devin Gross, CEO of Emmi Solutions, a technology firm that provides interactive and multimedia solutions which engage and empower patients to take a more active role in their own healthcare, shared his
- [Delay of Implementation of ICD-10 Coding](https://rmsresults.com/2014/04/10/delay-of-implementation-of-icd-10-coding/) - RMS Healthcare provides a broad scope of consultative services. We understand in this ever-changing healthcare environment that your focus is to provide quality patient care while optimizing operations. We would like to share the following link with you concerning a recent article in the Modern Healthcare on-line publication pertaining to the Senate passing the House's
- [9 Tips to Avoid Over-Surveying Your Customers](https://rmsresults.com/2014/04/09/9-tips-to-avoid-over-surveying-your-customers/) - In this era of smart phones and social media, it’s never been easier for organizations to communicate with their customers and prospects. That’s mostly a good thing from an overall marketing perspective. From a market research perspective, it’s proven to be somewhat of a double-edged sword. On the one hand, researchers have new, often more
- [7 Tips for Conducting Intercept Surveys](https://rmsresults.com/2014/04/07/7-tips-for-conducting-intercept-surveys/) - Intercept surveys/interviews can be a great method for obtaining data for a research project. On-site interviews are one of the best choices when you need top-of-mind feedback or need to speak to an audience that visited a specific location. We’re currently in the process of conducting multiple projects that have an intercept interview component, so we
- [PCMH Informational Webinar on Tuesday, April 29th at 12:00 PM EDT](https://rmsresults.com/2014/04/04/pcmh-informational-webinar-on-tuesday-april-29th-at-1200-pm-edt/) - RMS Healthcare will be hosting a series of webinar sessions which address the Patient-Centered Medical Home (PCMH) model adoption within physician practices. The sessions will be aimed to provide the participant with applicable “how-to’s” of implementing processes to change the landscape of patient care within the practice and to optimize operations which support the adoption
- [NCQA Releases Updated PCMH Standards for 2014](https://rmsresults.com/2014/03/27/ncqa-releases-updated-pcmh-standards-for-2014/) - This blog post was written by our guest blogger Karen Joncas, Healthcare Transformation Coordinator at Research & Marketing Strategies (RMS). In a recent blog posted in February of 2014, RMS Healthcare announced that National Committee for Quality Assurance (NCQA) would be releasing updated Patient Centered Medical Home (PCMH) standards in March. On Monday, March 24th,
- [7 Components of a Patient-Centered Medical Home | RMS Healthcare](https://rmsresults.com/2014/03/19/7-components-of-a-patient-centered-medical-home-rms-healthcare/) - This blog post was written by our guest blogger Susan Maxsween, Director of Healthcare and Practice Transformation at Research & Marketing Strategies (RMS). In February of this year, RMS Healthcare posted a blog entitled NCQA to launch new 2014 PCMH standards, which highlighted the core components of the Patient Centered Medical Home (PCMH) Model and
- [How Urgent Care Centers Support the PCMH Model](https://rmsresults.com/2014/03/18/how-urgent-care-centers-support-the-pcmh-model/) - This blog post was written by our guest blogger Karen Joncas, Healthcare Transformation Coordinator at Research & Marketing Strategies (RMS). The Patient Centered Medical Home (PCMH) model places the patient at the center of care. The model of care truly embodies the important role of well-integrated and coordinated quality driven healthcare. In a recent blog
- [3 Takeaways from a Data Security and Privacy Webinar](https://rmsresults.com/2014/03/17/3-takeaways-from-a-data-security-and-privacy-webinar/) - Last Thursday I attended a webinar hosted by Quirks Marketing Research Review in conjunction with Radius Global. The title of the webinar was Data Security and Privacy: The Opportunity to Differentiate Your Brand With Today's Consumers. Much of the discussion centered around the importance of data security and privacy of information among consumers and where it
- [ICH CAHPS® Approved Vendor | RMS Healthcare](https://rmsresults.com/2014/03/14/ich-cahps-approved-vendor-rms-healthcare/) - After an intensive application process, Baldwinsville based Research & Marketing Strategies (RMS) has received approval as a survey vendor for the 2014 In-Center Hemodialysis Consumer Assessment of Healthcare Providers and Systems Survey. (ICH CAHPS®). The Centers for Medicaid & Medicare Services (CMS) granted RMS as an ICH CAHPS® approved vendor this week. “We are happy
- [The Inseparability of Services | Marketing Concepts](https://rmsresults.com/2014/03/13/the-inseparability-of-services-marketing-concepts/) - In addition to working as an analyst at RMS, I am an adjunct faculty member at the SUNY Oswego School of Business. This semester, I am teaching a section of a course called Marketing Principles. One great thing about teaching an introductory course is that it requires me to think a lot about the basics
- [6 Key Takeaways | State of Bank and Credit Union Marketing Report](https://rmsresults.com/2014/03/12/6-key-takeaways-state-of-bank-and-credit-union-marketing-report/) - Each year, the Financial Brand produces a comprehensive report on the landscape of banks and credit unions across the globe with the assistance of Aite's Senior Analyst Ron Shevlin. As a market research firm that specializes on insights for the financial sector, our Analytics team always looks forward to the yearly release date for the
- [Is Big Data Overwhelming You? Use Small Data](https://rmsresults.com/2014/03/11/is-big-data-overwhelming-you-use-small-data/) - First the big hype was all about “Big Data” but now there is some buzz generating for “Small Data”. The concept of big data has caused strain at many companies as they realize their databases lack both the size and sophistication necessary to analyze large amounts of data and produce actionable next steps. Ultimately, utilizing
- [7 Areas to Consider When Developing a Research Panel](https://rmsresults.com/2014/03/10/7-areas-to-consider-when-developing-a-research-panel/) - We've touched on a variety of market research panel topics on the company blog over the years. Online panels are growing for a variety of factors including a decline in landline telephone usage and a desire for paying clients to obtain quality market research that is inexpensive and timely. If you deal with market research at any
- [RMS Unveils Its New Marketing Look and Design](https://rmsresults.com/2014/03/07/rms-unveils-its-new-marketing-look-and-design/) - Recently, Research & Marketing Strategies (RMS) unveiled its new marketing folder giving our company a new look and design. What exactly is the new look and design? Check out the images below: The inside cover features an 'About RMS' section. RMS is a full-service market research firm. We specialize in providing strategically-sound solutions to the
- [What is NAICS?](https://rmsresults.com/2014/03/04/what-is-naics/) - The United States Census Bureau states NAICS is the North American Industry Classification System and this classification system is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. In 1997 it officially replaced the Standard Industrial Classification (SIC)
- [Higher Education Trends: Rethinking MOOCs](https://rmsresults.com/2014/02/27/higher-education-trends-rethinking-moocs/) - Over the past year or so, The Research Bunker Blog has been tracking the development of massive online open courses (MOOCs) and their impact on higher education. Much has been written about the ups and downs of the course format during that time, and the future at this point is still very uncertain. In the
- [3 Client Frustrations with Market Research Vendors](https://rmsresults.com/2014/02/25/3-client-frustrations-with-market-research-vendors/) - Research & Marketing Strategies (RMS) is a market research vendor in Syracuse, NY. Our company strives to mitigate any predisposed client frustrations they might have with market research. Many of our clients come to us with past experience with other market research vendors and they tell our team that we are better than the rest.
- [6 Market Research Industry Trends](https://rmsresults.com/2014/02/24/6-market-research-industry-trends/) - The Research & Marketing Strategies (RMS) company retreat held on February 12th provided a ton of insights into market research industry trends. Many of the trends including client expectations from a market research firm, key criteria for selecting a market research firm, and what companies are looking for from a market research firm were covered
- [8 Client Expectations from a Market Research Firm](https://rmsresults.com/2014/02/20/8-client-expectations-from-a-market-research-firm/) - Each year Greenbook releases its GRIT Report which highlights key industry trends. It also provides relevant insight into the decision-making process when choosing a market research firm. Expectations can differ for a market research firm depending on whether you are working with a vendor on your first project or your 50th. However, some common expectation
- [5 Key Criteria for Selecting a Market Research Firm](https://rmsresults.com/2014/02/19/5-key-criteria-for-selecting-a-market-research-firm/) - The 2014 GRIT Report produced by Greenbook identified five key criteria for selecting a market research firm. These factors were recapped by the President of Research & Marketing Strategies (RMS), Mark Dengler, in our off-site company retreat last week. The Winter 2014 Grit Report is can be accessed here and is a comprehensive survey of
- [RMS Recaps the Winter 2014 GRIT Report](https://rmsresults.com/2014/02/18/rms-recaps-the-winter-2014-grit-report/) - RMS held its annual company retreat last Wednesday, February 12th. One of the presentation topics covered by our President Mark Dengler was the Winter 2014 GRIT report which can be viewed at GRITReport.org. He recapped a portion of the GRIT report which discussed what companies are looking for from market research, and market research supplier
- [HIPAA Compliance Tips for Your Practice | Do's and Don'ts](https://rmsresults.com/2014/02/17/hipaa-compliance-tips-for-your-practice-dos-and-donts/) - The Health Insurance Portability and Accountability Act of 1996 (HIPAA) provides federal protection for individuals identifiable health information held by covered entities and their business associates, and gives patients rights with respect to that information. HIPAA ensures that you have rights over your health information. That includes the right to review your personal information, making
- [Hospital Image & Awareness Survey | Case Study](https://rmsresults.com/2014/02/13/hospital-image-awareness-survey-case-study/) - Background: Recently, a hospital client partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a telephone survey among residents living in the hospital's primary market area (PMA) to determine community awareness and perception of the facility. The study also aimed to identify consumer preferences regarding healthcare delivery awareness, usage, needs, and unmet needs. The survey
- [3 Skills Needed to Succeed in Healthcare | RMS](https://rmsresults.com/2014/02/12/3-skills-needed-to-succeed-in-healthcare-rms/) - This article was written by our guest blogger Megan O'Donnell, Manager of RMS Healthcare here at Research & Marketing Strategies (RMS) in Syracuse, NY. The RMS white paper is based on a HelpScout.net article titled “15 Customer Service Skills that Every Employee Needs”, authored by Gregory Ciotti. This blog post serves as part 5 of a 5 part
- [NCQA to Launch New PCMH Standards](https://rmsresults.com/2014/02/10/ncqa-to-launch-new-pcmh-standards/) - This blog post was written by our guest author Susan Maxsween, Director of Healthcare - Practice Transformation. You can connect with her on LinkedIn by clicking here. The National Committee for Quality Assurance (NCQA) has announced that they will be launching new Patient Centered Medical Home (PCMH) standards on March 31, 2014. These standards, yet
- [The Research Bunker Blog Reaches 300K](https://rmsresults.com/2014/02/07/the-research-bunker-blog-reaches-300k/) - This blog article was written by Lori Lichorobiec, Communications Coordinator at Research & Marketing Strategies (RMS). The RMS Research Bunker Blog hits 300,000 views! Thank you to all of our readers over the years. When it comes to a blog, any views are good, but for Baldwinsville based RMS - Research & Marketing Strategies, 300,000
- [Training Tips for Healthcare Employees | RMS Healthcare](https://rmsresults.com/2014/02/04/training-tips-for-healthcare-employees-rms-healthcare-2/) - This blog post is part 4 of a 5 part series written by Megan O’Donnell of Research & Marketing Strategies (RMS) and RMS Healthcare. It is based on a HelpScout.net article titled “15 Customer Service Skills that Every Employee Needs”, authored by Gregory Ciotti. To obtain the full white paper from Megan, including all 15 training tips for
- [7 Survey Programming Features | Market Research Firm NY](https://rmsresults.com/2014/02/03/7-survey-programming-features-market-research-firm-ny/) - Finding and utilizing the right survey software is integral to the market research process. Survey software becomes a market researcher’s best friend during the design process, all the way from start to finish. Here are highlights of some survey programming features: Quality Control Features – Most survey software incorporates a multitude of quality control features
- [Skills Needed for Healthcare Employees | RMS Healthcare](https://rmsresults.com/2014/01/31/skills-needed-for-healthcare-employees-rms-healthcare/) - This blog post was authored by Megan O’Donnell, Manager of RMS Healthcare at Research & Marketing Strategies (RMS). This article is part 3 of a 5 part series on 15 skills that healthcare employees need to be successful. It is based on an article written by HelpScout.net article titled “15 Customer Service Skills that Every Employee Needs”, written
- [The True Value of Market Research | Case Study](https://rmsresults.com/2014/01/30/the-true-value-of-market-research-case-study/) - I came across a post from my network on LinkedIn the other day that shared the following quote from Red Adair, a famous American Oil Well Firefighter: "If you think it's expensive to hire a professional, wait until you hire an amateur." - Red Adair The case may never be as true as it is
- [The Healthcare Delivery Landscape | 2014 and Beyond](https://rmsresults.com/2014/01/29/the-healthcare-delivery-landscape-2014-and-beyond/) - This post was written by our guest blogger Susan Maxsween, Director of Healthcare and Practice Transformation here at RMS. No question, the landscape of healthcare delivery continues to evolve at a very rapid rate. The launch of Obamacare, the Healthcare Marketplace, Affordable Care Act, and the continued evolution of Accountable Care Organizations, patients, physicians, physician
- [5 Ways Multigenerational Households Impact Market Research](https://rmsresults.com/2014/01/28/5-ways-multigenerational-households-impact-market-research/) - As market researchers, we in the Research Bunker are always interested in changes in the way people live. Those changes will invariably have an impact on their behavior as consumers and on our approaches to researching them. One trend that has been evident for about a decade and appears to be picking up steam is
- [Training Tips for Healthcare Employees | RMS Healthcare](https://rmsresults.com/2014/01/27/training-tips-for-healthcare-employees-rms-healthcare/) - This blog article is a series of posts written by Megan O'Donnell, Manager of RMS Healthcare. RMS Healthcare is a division of Research & Marketing Strategies (RMS) located in Syracuse, NY. This post covers skills 4 through 6 and is based on the HelpScout.net article titled “15 Customer Service Skills that Every Employee Needs”, written by Gregory Ciotti.
- [3 Skills Every Healthcare Employee Needs | RMS Healthcare](https://rmsresults.com/2014/01/24/3-skills-every-healthcare-employee-needs-rms-healthcare/) - This blog post was written by Megan O'Donnell, Manager of RMS Healthcare at Research & Marketing Strategies (RMS). Her white paper on the topic was based on the HelpScout.net article titled “15 Customer Service Skills that Every Employee Needs”, written by Gregory Ciotti. To request the full white paper on the topic with all 15 skills
- [Focus Group Facility and Market Research Firm in Syracuse NY](https://rmsresults.com/2014/01/20/focus-group-facility-and-market-research-firm-in-syracuse-ny/) - Research & Marketing Strategies, Inc. (RMS) offers a focus group facility and is also a full-service market research firm in Syracuse NY. The focus group facility named QualiSight is located on-site is and is currently the only focus group facility available for qualitative research rentals in the Central New York area. For more information on how to
- [RMS Director Wins Top Honors for 40 Under 40](https://rmsresults.com/2014/01/17/rms-director-wins-top-honors-for-40-under-40/) - George Kuhn, Director of Research Services for RMS, wins prestigious “40 under 40” award. Nominated by the community and selected by local business leaders, the “40 Under 40” award sponsored by the CNY Business Journal recognizes 40 men and women under the age of 40 who have achieved professional success and made significant civic contributions
- [5 Tips to Improve the Effectiveness of Your Employees](https://rmsresults.com/2014/01/14/5-tips-to-improve-the-effectiveness-of-your-employees/) - This article was featured in the Winter 2013/2014 edition of RMS News - a publication of Research & Marketing Strategies, Inc. (RMS). Here are five tips and tricks to having more effective employees in 2014: (1) Right Roles for the Right People - Understanding your employee’s strengths and weaknesses, and likes and dislikes can go a long way in employee
- [Obtaining Specialty Practice Recognition | RMS Healthcare](https://rmsresults.com/2014/01/08/obtaining-specialty-practice-recognition-rms-healthcare/) - RMS Healthcare has a division specifically dedicated to guide your Specialty Practice Recognition Program (SPRP) through practice transformation services. If you came across this blog post on the RMS Bunker Blog, it is clear you and your team is committed to learning more about core values of a Specialty Practice and you are committed to
- [Turn Big Data Into Insights | Market Research](https://rmsresults.com/2014/01/07/turn-big-data-into-insights-market-research/) - This blog post was featured in the December 2013 edition of the RMS Newsletter written by our President Mark Dengler. A popular trend in the market research world is the use of big data for more effective decision making. The idea here is to use available data, many times collected by the company itself, and turn

## Pages

- [Home](https://rmsresults.com/) - RMS is a full-service market research & healthcare consulting firm located in Central NY that conducts customer/employee surveys, focus groups, and analysis.
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- [About RMS](https://rmsresults.com/about-rms/) - We're a full service market research and healthcare consulting firm located in Central New York. Make your brand more intelligent. Measure the satisfaction of your target audience. Transform your healthcare practice. We're here to help. Let us be your back office. How we find the answers to your questions. Image & Awareness Studies Customer, Employee
- [CHNA/CHA](https://rmsresults.com/healthcare/chna/) - Determining Community Needs. RMS Healthcare understands that the creation of a Community Health Needs Assessment (CHNA) is not only intended to meet the requirements of the IRS to maintain the status of tax exempt or "charitable" status, but is also a tool used to identify and prioritize health issues and develop targeted interventions to build
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- [Community Healthcare Survey](https://rmsresults.com/healthcaresurvey2024/) - Residents Encouraged to Participate in Community Healthcare Survey Research & Marketing Strategies, Inc (RMS) – a Syracuse-area healthcare consulting and market research company, is conducting a community healthcare awareness survey. The survey is seeking input from residents of the Watertown, Alexandria Bay, and Thousand Islands region to measure community awareness levels about the availability of
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- [Amusement Park](https://rmsresults.com/amusementparks/) - Summer 2023 Amusement Park Experience Survey We are looking for Buffalo and Western NY residents to take part in a quick survey about amusement parks. We want to know why you visited certain parks this summer and your experience at them. To thank you for your participation, you will be entered into a raffle to
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- [Adult Learner Focus Group](https://rmsresults.com/adultlearnerfg/) - Research & Marketing Strategies, Inc., a market research company based outside Syracuse, NY, is partnering with a community college to host a series of virtual focus groups. These focus groups will discuss adult learners’ experiences while pursuing additional education. If you qualify, you will be part of a virtual group discussion with 8-10 of your
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- [Focus Groups Offer](https://rmsresults.com/focus-groups-offer/) - Experience the power of focus groups. Focus groups are ideal for maximizing participant responsiveness and engaging group interaction. Just ask some of our focus group clients. This year, RMS wants to answer your toughest questions & give you a front row seat to your customer's experience. Tell us a little bit about what you'd
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- [Net Promoter Score (NPS)](https://rmsresults.com/category/net-promoter-score-nps/)

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- [Halloween](https://rmsresults.com/tag/halloween/)
- [Mixed Mode Research](https://rmsresults.com/tag/mixed-mode-research/)
- [Customer Churn](https://rmsresults.com/tag/customer-churn/)
- [Customer Loyalty](https://rmsresults.com/tag/customer-loyalty/)
- [exploratory research](https://rmsresults.com/tag/exploratory-research/)
- [focus group](https://rmsresults.com/tag/focus-group/)
- [Consulting](https://rmsresults.com/tag/consulting/)
- [Upstate NY](https://rmsresults.com/tag/upstate-ny/)
- [New York](https://rmsresults.com/tag/new-york/)
- [Research & Marketing Strategies](https://rmsresults.com/tag/research-marketing-strategies/)
- [RMS](https://rmsresults.com/tag/rms/)
- [Fun Facts](https://rmsresults.com/tag/fun-facts/)
- [Thanksgiving](https://rmsresults.com/tag/thanksgiving/)
- [Consumer-driven research](https://rmsresults.com/tag/consumer-driven-research/)
- [Market assessments](https://rmsresults.com/tag/market-assessments/)
- [Market research support](https://rmsresults.com/tag/market-research-support/)
- [Senior Living Construction](https://rmsresults.com/tag/senior-living-construction/)
- [Secret Shopping](https://rmsresults.com/tag/secret-shopping/)
- [Quantitative Research](https://rmsresults.com/tag/quantitative-research/)
- [Decision Making](https://rmsresults.com/tag/decision-making/)
- [Market Research Vendor](https://rmsresults.com/tag/market-research-vendor/)
- [Market Research for Businesses](https://rmsresults.com/tag/market-research-for-businesses/)
- [Market Research New York](https://rmsresults.com/tag/market-research-new-york/)
- [Survey Mistakes](https://rmsresults.com/tag/survey-mistakes/)
- [Central NY](https://rmsresults.com/tag/central-ny/)
- [Giants](https://rmsresults.com/tag/giants/)
- [New York Giants](https://rmsresults.com/tag/new-york-giants/)
- [Response Rates](https://rmsresults.com/tag/response-rates/)
- [competitive advantage](https://rmsresults.com/tag/competitive-advantage/)
- [recruitment service syracuse](https://rmsresults.com/tag/recruitment-service-syracuse/)
- [research call center](https://rmsresults.com/tag/research-call-center/)
- [syracuse ny](https://rmsresults.com/tag/syracuse-ny/)
- [Probability Sample](https://rmsresults.com/tag/probability-sample/)
- [Sampling methods](https://rmsresults.com/tag/sampling-methods/)
- [non-probability samples](https://rmsresults.com/tag/non-probability-samples/)
- [Buffalo](https://rmsresults.com/tag/buffalo/)
- [advertising](https://rmsresults.com/tag/advertising/)
- [TV Commercials](https://rmsresults.com/tag/tv-commercials/)
- [Albany](https://rmsresults.com/tag/albany/)
- [Focus Group Facilities](https://rmsresults.com/tag/focus-group-facilities/)
- [Patient Centered Medical Home](https://rmsresults.com/tag/patient-centered-medical-home/)
- [Market Research Call Center](https://rmsresults.com/tag/market-research-call-center/)
- [Market Research Findings](https://rmsresults.com/tag/market-research-findings/)
- [Telephone Surveys](https://rmsresults.com/tag/telephone-surveys/)
- [3rd party market research vendor](https://rmsresults.com/tag/3rd-party-market-research-vendor/)
- [confidential survey](https://rmsresults.com/tag/confidential-survey/)
- [respondent](https://rmsresults.com/tag/respondent/)
- [CAHPS](https://rmsresults.com/tag/cahps/)
- [Hospital](https://rmsresults.com/tag/hospital/)
- [Call Center](https://rmsresults.com/tag/call-center/)
- [In-Depth Interviewing](https://rmsresults.com/tag/in-depth-interviewing/)
- [Valentine's Day Market Research](https://rmsresults.com/tag/valentines-day-market-research/)
- [Market Research Report](https://rmsresults.com/tag/market-research-report/)
- [Market Research Tips](https://rmsresults.com/tag/market-research-tips/)
- [Proofing](https://rmsresults.com/tag/proofing/)
- [Brand](https://rmsresults.com/tag/brand/)
- [brand equity](https://rmsresults.com/tag/brand-equity/)
- [brand study](https://rmsresults.com/tag/brand-study/)
- [branding research](https://rmsresults.com/tag/branding-research/)
- [What is Qualitative Research](https://rmsresults.com/tag/what-is-qualitative-research/)
- [Market Research in Syracuse NY](https://rmsresults.com/tag/market-research-in-syracuse-ny/)
- [Brand Metrics](https://rmsresults.com/tag/brand-metrics/)
- [ROI](https://rmsresults.com/tag/roi/)
- [ROI for Market Research](https://rmsresults.com/tag/roi-for-market-research/)
- [Screener](https://rmsresults.com/tag/screener/)
- [Accountable Care Organizations](https://rmsresults.com/tag/accountable-care-organizations/)
- [Practice Transformation](https://rmsresults.com/tag/practice-transformation/)
- [Consumer Market Research](https://rmsresults.com/tag/consumer-market-research/)
- [Shop Alongs Syracuse](https://rmsresults.com/tag/shop-alongs-syracuse/)
- [Basketball](https://rmsresults.com/tag/basketball/)
- [college basketball](https://rmsresults.com/tag/college-basketball/)
- [NCAA](https://rmsresults.com/tag/ncaa/)
- [Crowdsourcing](https://rmsresults.com/tag/crowdsourcing/)
- [Consumer Reviews](https://rmsresults.com/tag/consumer-reviews/)
- [When is the Right Time for Market Research?](https://rmsresults.com/tag/when-is-the-right-time-for-market-research/)
- [Call Center in Syracuse NY](https://rmsresults.com/tag/call-center-in-syracuse-ny/)
- [Call Center in Upstate NY](https://rmsresults.com/tag/call-center-in-upstate-ny/)
- [data quality](https://rmsresults.com/tag/data-quality/)
- [QualiSight](https://rmsresults.com/tag/qualisight/)
- [What is Quantitative Research?](https://rmsresults.com/tag/what-is-quantitative-research/)
- [Market Research Reports](https://rmsresults.com/tag/market-research-reports/)
- [Market Research Presentations](https://rmsresults.com/tag/market-research-presentations/)
- [powerpoint](https://rmsresults.com/tag/powerpoint/)
- [Healthcare Market Research](https://rmsresults.com/tag/healthcare-market-research/)
- [Patient Satisfaction Surveying](https://rmsresults.com/tag/patient-satisfaction-surveying/)
- [Patient Satisfaction Surveys](https://rmsresults.com/tag/patient-satisfaction-surveys/)
- [NCQA Recognition](https://rmsresults.com/tag/ncqa-recognition/)
- [PCMH 2011](https://rmsresults.com/tag/pcmh-2011/)
- [PPC PCMH](https://rmsresults.com/tag/ppc-pcmh/)
- [Tate](https://rmsresults.com/tag/tate/)
- [Benefits of Phone Surveys](https://rmsresults.com/tag/benefits-of-phone-surveys/)
- [Social Media Consultant Syracuse NY](https://rmsresults.com/tag/social-media-consultant-syracuse-ny/)
- [Demographic Analysis](https://rmsresults.com/tag/demographic-analysis/)
- [GIS](https://rmsresults.com/tag/gis/)
- [Site Selection Decision](https://rmsresults.com/tag/site-selection-decision/)
- [Focus Group Facility in Buffalo NY](https://rmsresults.com/tag/focus-group-facility-in-buffalo-ny/)
- [Focus Group Facility in Rochester NY](https://rmsresults.com/tag/focus-group-facility-in-rochester-ny/)
- [Focus Group Facility in Upstate NY](https://rmsresults.com/tag/focus-group-facility-in-upstate-ny/)
- [Market Research Firm in Syracuse NY](https://rmsresults.com/tag/market-research-firm-in-syracuse-ny/)
- [Market Research in Syracuse](https://rmsresults.com/tag/market-research-in-syracuse/)
- [Mother's Day](https://rmsresults.com/tag/mothers-day/)
- [Market Research Syracuse NY](https://rmsresults.com/tag/market-research-syracuse-ny/)
- [TDIs](https://rmsresults.com/tag/tdis/)
- [Web IDIs](https://rmsresults.com/tag/web-idis/)
- [Web-Assisted Tele-Depth Interviews](https://rmsresults.com/tag/web-assisted-tele-depth-interviews/)
- [internal data survey data](https://rmsresults.com/tag/internal-data-survey-data/)
- [Market Research Upstate NY](https://rmsresults.com/tag/market-research-upstate-ny/)
- [Non-Responders](https://rmsresults.com/tag/non-responders/)
- [Online Survey](https://rmsresults.com/tag/online-survey/)
- [Patient Satisfaction Survey Vendor](https://rmsresults.com/tag/patient-satisfaction-survey-vendor/)
- [Higher Ed](https://rmsresults.com/tag/higher-ed/)
- [response categories](https://rmsresults.com/tag/response-categories/)
- [Market Research Presentation](https://rmsresults.com/tag/market-research-presentation/)
- [Market Research Firm Syracuse NY](https://rmsresults.com/tag/market-research-firm-syracuse-ny/)
- [Market Research Firm](https://rmsresults.com/tag/market-research-firm/)
- [Surveys in Syracuse NY](https://rmsresults.com/tag/surveys-in-syracuse-ny/)
- [Surveys in Upstate NY](https://rmsresults.com/tag/surveys-in-upstate-ny/)
- [Market Research Firm in Upstate NY](https://rmsresults.com/tag/market-research-firm-in-upstate-ny/)
- [Call Center Syracuse NY](https://rmsresults.com/tag/call-center-syracuse-ny/)
- [Call Center Upstate NY](https://rmsresults.com/tag/call-center-upstate-ny/)
- [Consumer Research](https://rmsresults.com/tag/consumer-research/)
- [Shopper Insights](https://rmsresults.com/tag/shopper-insights/)
- [NCQA Consultant](https://rmsresults.com/tag/ncqa-consultant/)
- [rfp](https://rmsresults.com/tag/rfp/)
- [Writing a Market Research RFP](https://rmsresults.com/tag/writing-a-market-research-rfp/)
- [DIY Research](https://rmsresults.com/tag/diy-research/)
- [In-House Research](https://rmsresults.com/tag/in-house-research/)
- [Market Research Budget](https://rmsresults.com/tag/market-research-budget/)
- [Third Party Research](https://rmsresults.com/tag/third-party-research/)
- [What is an In-Depth Interview?](https://rmsresults.com/tag/what-is-an-in-depth-interview/)
- [Community College Market Research](https://rmsresults.com/tag/community-college-market-research/)
- [Mobile Research Survey Tips](https://rmsresults.com/tag/mobile-research-survey-tips/)
- [Survey Writing Tips](https://rmsresults.com/tag/survey-writing-tips/)
- [Credit Union Consulting](https://rmsresults.com/tag/credit-union-consulting/)
- [Credit Union Market Research](https://rmsresults.com/tag/credit-union-market-research/)
- [How Market Research Can Help Your Business](https://rmsresults.com/tag/how-market-research-can-help-your-business/)
- [Credit Union Marketing](https://rmsresults.com/tag/credit-union-marketing/)
- [Credit Unions](https://rmsresults.com/tag/credit-unions/)
- [participation packets](https://rmsresults.com/tag/participation-packets/)
- [ad critic](https://rmsresults.com/tag/ad-critic/)
- [Advertising for Market Research](https://rmsresults.com/tag/advertising-for-market-research/)
- [Client Panels](https://rmsresults.com/tag/client-panels/)
- [Census](https://rmsresults.com/tag/census/)
- [U.S. Census](https://rmsresults.com/tag/u-s-census/)
- [social media business](https://rmsresults.com/tag/social-media-business/)
- [social media marketing](https://rmsresults.com/tag/social-media-marketing/)
- [social networking business](https://rmsresults.com/tag/social-networking-business/)
- [Evaluation Forms](https://rmsresults.com/tag/evaluation-forms/)
- [Mystery Shopping Syracuse NY](https://rmsresults.com/tag/mystery-shopping-syracuse-ny/)
- [Secret Shopping Syracuse NY](https://rmsresults.com/tag/secret-shopping-syracuse-ny/)
- [Call Center Services](https://rmsresults.com/tag/call-center-services/)
- [maps](https://rmsresults.com/tag/maps/)
- [Customer Satisfaction Survey](https://rmsresults.com/tag/customer-satisfaction-survey/)
- [Do We Need Market Research](https://rmsresults.com/tag/do-we-need-market-research/)
- [Focus Groups Buffalo NY](https://rmsresults.com/tag/focus-groups-buffalo-ny/)
- [Choosing a Test Market](https://rmsresults.com/tag/choosing-a-test-market/)
- [Product Testing](https://rmsresults.com/tag/product-testing/)
- [Product Testing Focus Groups](https://rmsresults.com/tag/product-testing-focus-groups/)
- [Syracuse Test Market](https://rmsresults.com/tag/syracuse-test-market/)
- [test market](https://rmsresults.com/tag/test-market/)
- [analysis](https://rmsresults.com/tag/analysis/)
- [Data](https://rmsresults.com/tag/data/)
- [Weighting Data](https://rmsresults.com/tag/weighting-data/)
- [What is Weighting Data in Market Research](https://rmsresults.com/tag/what-is-weighting-data-in-market-research/)
- [What is mystery shopping?](https://rmsresults.com/tag/what-is-mystery-shopping/)
- [What is secret shopping?](https://rmsresults.com/tag/what-is-secret-shopping/)
- [Pretesting](https://rmsresults.com/tag/pretesting/)
- [Market Research for Small Businesses](https://rmsresults.com/tag/market-research-for-small-businesses/)
- [market rese](https://rmsresults.com/tag/market-rese/)
- [Market Research Agency Syracuse NY](https://rmsresults.com/tag/market-research-agency-syracuse-ny/)
- [acc](https://rmsresults.com/tag/acc/)
- [baylor](https://rmsresults.com/tag/baylor/)
- [conference realignment](https://rmsresults.com/tag/conference-realignment/)
- [Sports Marketing](https://rmsresults.com/tag/sports-marketing/)
- [Approved HCAHPS Vendor](https://rmsresults.com/tag/approved-hcahps-vendor/)
- [Benefits of Changing Your HCAHPS Vendor](https://rmsresults.com/tag/benefits-of-changing-your-hcahps-vendor/)
- [CMS HCAHPS](https://rmsresults.com/tag/cms-hcahps/)
- [HCAHPS Survey Vendor](https://rmsresults.com/tag/hcahps-survey-vendor/)
- [Hospital CAHPS](https://rmsresults.com/tag/hospital-cahps/)
- [Quality Control](https://rmsresults.com/tag/quality-control/)
- [Difference Between a Poll and a Survey](https://rmsresults.com/tag/difference-between-a-poll-and-a-survey/)
- [Polling Research](https://rmsresults.com/tag/polling-research/)
- [College Market Research](https://rmsresults.com/tag/college-market-research/)
- [Higher Ed Market Research](https://rmsresults.com/tag/higher-ed-market-research/)
- [Higher Education Consultant](https://rmsresults.com/tag/higher-education-consultant/)
- [Higher Education Marketing](https://rmsresults.com/tag/higher-education-marketing/)
- [University Market Research](https://rmsresults.com/tag/university-market-research/)
- [environmental scanning](https://rmsresults.com/tag/environmental-scanning/)
- [Higher Education Research](https://rmsresults.com/tag/higher-education-research/)
- [Online Survey Company in Syracuse NY](https://rmsresults.com/tag/online-survey-company-in-syracuse-ny/)
- [Tips for Web Surveys](https://rmsresults.com/tag/tips-for-web-surveys/)
- [Approved HCHAPS Survey Vendor](https://rmsresults.com/tag/approved-hchaps-survey-vendor/)
- [HCAHPS Survey Instrument](https://rmsresults.com/tag/hcahps-survey-instrument/)
- [Hospital Focus Groups](https://rmsresults.com/tag/hospital-focus-groups/)
- [How to Improve HCAHPS Scores](https://rmsresults.com/tag/how-to-improve-hcahps-scores/)
- [Improving HCAHPS Scores](https://rmsresults.com/tag/improving-hcahps-scores/)
- [Market Research Blog](https://rmsresults.com/tag/market-research-blog/)
- [Market Research Vendor Syracuse NY](https://rmsresults.com/tag/market-research-vendor-syracuse-ny/)
- [Marketing Research Blog](https://rmsresults.com/tag/marketing-research-blog/)
- [Measuring Customer Experience](https://rmsresults.com/tag/measuring-customer-experience/)
- [Market Research Agency in Upstate NY](https://rmsresults.com/tag/market-research-agency-in-upstate-ny/)
- [Market Research Dashboard](https://rmsresults.com/tag/market-research-dashboard/)
- [BBSMC](https://rmsresults.com/tag/bbsmc/)
- [BizBizz Social Media Conference](https://rmsresults.com/tag/bizbizz-social-media-conference/)
- [Blog Tips](https://rmsresults.com/tag/blog-tips/)
- [SEO](https://rmsresults.com/tag/seo/)
- [Small Business Blogging Tips](https://rmsresults.com/tag/small-business-blogging-tips/)
- [How to Attain Patient Centered Medical Home Recognition?](https://rmsresults.com/tag/how-to-attain-patient-centered-medical-home-recognition/)
- [PPC-PCMH Accreditation](https://rmsresults.com/tag/ppc-pcmh-accreditation/)
- [B2B Blogging](https://rmsresults.com/tag/b2b-blogging/)
- [Blogging Tips](https://rmsresults.com/tag/blogging-tips/)
- [Market Research Company Upstate NY](https://rmsresults.com/tag/market-research-company-upstate-ny/)
- [Customer Satisfaction Research](https://rmsresults.com/tag/customer-satisfaction-research/)
- [Market Research Vendor Upstate NY](https://rmsresults.com/tag/market-research-vendor-upstate-ny/)
- [Quick Pulse Telephone Survey](https://rmsresults.com/tag/quick-pulse-telephone-survey/)
- [Car Dealership Market Research](https://rmsresults.com/tag/car-dealership-market-research/)
- [Car Dealership Marketing](https://rmsresults.com/tag/car-dealership-marketing/)
- [Car Dealership Survey](https://rmsresults.com/tag/car-dealership-survey/)
- [Car Dealerships Upstate NY](https://rmsresults.com/tag/car-dealerships-upstate-ny/)
- [Kickoff Meeting](https://rmsresults.com/tag/kickoff-meeting/)
- [gamification](https://rmsresults.com/tag/gamification/)
- [market research trends](https://rmsresults.com/tag/market-research-trends/)
- [Survey Gamification](https://rmsresults.com/tag/survey-gamification/)
- [2012 Trends](https://rmsresults.com/tag/2012-trends/)
- [patient experience measurement](https://rmsresults.com/tag/patient-experience-measurement/)
- [Customer Service](https://rmsresults.com/tag/customer-service/)
- [Market Research Provider](https://rmsresults.com/tag/market-research-provider/)
- [Raving Fans](https://rmsresults.com/tag/raving-fans/)
- [Market Research Provider Upstate NY](https://rmsresults.com/tag/market-research-provider-upstate-ny/)
- [What is Survey Coding in Market Research?](https://rmsresults.com/tag/what-is-survey-coding-in-market-research/)
- [Duct Tape Marketing](https://rmsresults.com/tag/duct-tape-marketing/)
- [John Jantsch](https://rmsresults.com/tag/john-jantsch/)
- [Market Research Consultant in Syracuse NY](https://rmsresults.com/tag/market-research-consultant-in-syracuse-ny/)
- [The Referral Engine](https://rmsresults.com/tag/the-referral-engine/)
- [Focus Group Facility Syracuse NY](https://rmsresults.com/tag/focus-group-facility-syracuse-ny/)
- [Focus Group Facility Upstate NY](https://rmsresults.com/tag/focus-group-facility-upstate-ny/)
- [Market Research Panel Upstate NY](https://rmsresults.com/tag/market-research-panel-upstate-ny/)
- [QualiSight Focus Group Facility](https://rmsresults.com/tag/qualisight-focus-group-facility/)
- [Holiday Shopping](https://rmsresults.com/tag/holiday-shopping/)
- [Market Research Central New York](https://rmsresults.com/tag/market-research-central-new-york/)
- [Healthcare Transformation Services Organization](https://rmsresults.com/tag/healthcare-transformation-services-organization/)
- [Transformation Organizations](https://rmsresults.com/tag/transformation-organizations/)
- [Competitive Research](https://rmsresults.com/tag/competitive-research/)
- [Defining Your Competition](https://rmsresults.com/tag/defining-your-competition/)
- [Behavioral Research](https://rmsresults.com/tag/behavioral-research/)
- [Market Research Firm Upstate NY](https://rmsresults.com/tag/market-research-firm-upstate-ny/)
- [Observational Research](https://rmsresults.com/tag/observational-research/)
- [Healthcare Transformation Services](https://rmsresults.com/tag/healthcare-transformation-services/)
- [Quality Care Courier](https://rmsresults.com/tag/quality-care-courier/)
- [What is market research?](https://rmsresults.com/tag/what-is-market-research/)
- [Transcripts](https://rmsresults.com/tag/transcripts/)
- [Baldwinsville NY](https://rmsresults.com/tag/baldwinsville-ny/)
- [CNYBJ](https://rmsresults.com/tag/cnybj/)
- [Market Research Company in Upstate NY](https://rmsresults.com/tag/market-research-company-in-upstate-ny/)
- [Research & Marketing Strategies (RMS)](https://rmsresults.com/tag/research-marketing-strategies-rms/)
- [An Introduction to Market Research](https://rmsresults.com/tag/an-introduction-to-market-research/)
- [Focus Group and Interviewing Facility Upstate NY](https://rmsresults.com/tag/focus-group-and-interviewing-facility-upstate-ny/)
- [Interviewing Facility Upstate NY](https://rmsresults.com/tag/interviewing-facility-upstate-ny/)
- [Library Usage](https://rmsresults.com/tag/library-usage/)
- [Not for Profit Market Research](https://rmsresults.com/tag/not-for-profit-market-research/)
- [Case Study](https://rmsresults.com/tag/case-study/)
- [Market Research for Banks and Credit Unions](https://rmsresults.com/tag/market-research-for-banks-and-credit-unions/)
- [Healthcare Transformation Consultant NY](https://rmsresults.com/tag/healthcare-transformation-consultant-ny/)
- [How Reliable is Your Data?](https://rmsresults.com/tag/how-reliable-is-your-data/)
- [Methodologies](https://rmsresults.com/tag/methodologies/)
- [Eli Manning](https://rmsresults.com/tag/eli-manning/)
- [Football Statistics](https://rmsresults.com/tag/football-statistics/)
- [Market Research and the NFL](https://rmsresults.com/tag/market-research-and-the-nfl/)
- [NFL Market Research](https://rmsresults.com/tag/nfl-market-research/)
- [Tim Tebow](https://rmsresults.com/tag/tim-tebow/)
- [predictive analytics](https://rmsresults.com/tag/predictive-analytics/)
- [Retail Research](https://rmsresults.com/tag/retail-research/)
- [Survey Research Firm Upstate NY](https://rmsresults.com/tag/survey-research-firm-upstate-ny/)
- [SurveyMonkey](https://rmsresults.com/tag/surveymonkey/)
- [Zoomerang](https://rmsresults.com/tag/zoomerang/)
- [Market Research ROI](https://rmsresults.com/tag/market-research-roi/)
- [Survey Research](https://rmsresults.com/tag/survey-research/)
- [Do-Not-Call Registry](https://rmsresults.com/tag/do-not-call-registry/)
- [National Do Not Call List](https://rmsresults.com/tag/national-do-not-call-list/)
- [Market Research Company](https://rmsresults.com/tag/market-research-company/)
- [Mystery Shopping Upstate NY](https://rmsresults.com/tag/mystery-shopping-upstate-ny/)
- [Secret Shopping Upstate NY](https://rmsresults.com/tag/secret-shopping-upstate-ny/)
- [Business Decisions](https://rmsresults.com/tag/business-decisions/)
- [Third-Party Market Research Firms](https://rmsresults.com/tag/third-party-market-research-firms/)
- [analytics](https://rmsresults.com/tag/analytics/)
- [Focus Group Facility Albany NY](https://rmsresults.com/tag/focus-group-facility-albany-ny/)
- [Focus Group Facility Buffalo NY](https://rmsresults.com/tag/focus-group-facility-buffalo-ny/)
- [Focus Group Facility Central New York](https://rmsresults.com/tag/focus-group-facility-central-new-york/)
- [Focus Group Facility Rochester NY](https://rmsresults.com/tag/focus-group-facility-rochester-ny/)
- [Focus Group Facility Utica NY](https://rmsresults.com/tag/focus-group-facility-utica-ny/)
- [Data Visualization](https://rmsresults.com/tag/data-visualization/)
- [Graph Fail](https://rmsresults.com/tag/graph-fail/)
- [Market Research Pie Chart](https://rmsresults.com/tag/market-research-pie-chart/)
- [Market Research Consultant](https://rmsresults.com/tag/market-research-consultant/)
- [Market Research Consultant Upstate NY](https://rmsresults.com/tag/market-research-consultant-upstate-ny/)
- [Benefits of a Customer Panel](https://rmsresults.com/tag/benefits-of-a-customer-panel/)
- [Customer Panel](https://rmsresults.com/tag/customer-panel/)
- [Market Research Panel](https://rmsresults.com/tag/market-research-panel/)
- [HigherEd](https://rmsresults.com/tag/highered/)
- [Focus Group Facility in Syracuse NY](https://rmsresults.com/tag/focus-group-facility-in-syracuse-ny/)
- [Qualitative Market Research](https://rmsresults.com/tag/qualitative-market-research/)
- [Recruiting](https://rmsresults.com/tag/recruiting/)
- [e-mail](https://rmsresults.com/tag/e-mail/)
- [Email](https://rmsresults.com/tag/email/)
- [Banking Market Research](https://rmsresults.com/tag/banking-market-research/)
- [Banks and Credit Unions](https://rmsresults.com/tag/banks-and-credit-unions/)
- [Market Research for Banks](https://rmsresults.com/tag/market-research-for-banks/)
- [Landline Telephones](https://rmsresults.com/tag/landline-telephones/)
- [Customer Needs Assessment](https://rmsresults.com/tag/customer-needs-assessment/)
- [Easter Eggs](https://rmsresults.com/tag/easter-eggs/)
- [Market Research Proposal](https://rmsresults.com/tag/market-research-proposal/)
- [Customer Expectations](https://rmsresults.com/tag/customer-expectations/)
- [Walgreens](https://rmsresults.com/tag/walgreens/)
- [Wegmans](https://rmsresults.com/tag/wegmans/)
- [Healthcare Consultant](https://rmsresults.com/tag/healthcare-consultant/)
- [Practice Transformation Services](https://rmsresults.com/tag/practice-transformation-services/)
- [Market Research Scams](https://rmsresults.com/tag/market-research-scams/)
- [FocusVision Facilities in NY](https://rmsresults.com/tag/focusvision-facilities-in-ny/)
- [Human Resources](https://rmsresults.com/tag/human-resources/)
- [Traits of a Data Analyst](https://rmsresults.com/tag/traits-of-a-data-analyst/)
- [Practice Transformation Consultant](https://rmsresults.com/tag/practice-transformation-consultant/)
- [Recognition](https://rmsresults.com/tag/recognition/)
- [Summerwood Pediatrics](https://rmsresults.com/tag/summerwood-pediatrics/)
- [HIPAA Compliance](https://rmsresults.com/tag/hipaa-compliance/)
- [HIPAA Training Videos](https://rmsresults.com/tag/hipaa-training-videos/)
- [Privacy and Security Videos](https://rmsresults.com/tag/privacy-and-security-videos/)
- [Higher Ed Trends](https://rmsresults.com/tag/higher-ed-trends/)
- [ROI of a College Education](https://rmsresults.com/tag/roi-of-a-college-education/)
- [Healthcare Consulting Firm](https://rmsresults.com/tag/healthcare-consulting-firm/)
- [Improving the Patient Experience](https://rmsresults.com/tag/improving-the-patient-experience/)
- [Healthcare Consultant Syracuse NY](https://rmsresults.com/tag/healthcare-consultant-syracuse-ny/)
- [Healthcare Consultant Upstate NY](https://rmsresults.com/tag/healthcare-consultant-upstate-ny/)
- [Market Research Methodologies](https://rmsresults.com/tag/market-research-methodologies/)
- [Patient Satisfaction Surveying Firms](https://rmsresults.com/tag/patient-satisfaction-surveying-firms/)
- [Patient Satisfaction Vendor NY](https://rmsresults.com/tag/patient-satisfaction-vendor-ny/)
- [Bracketology](https://rmsresults.com/tag/bracketology/)
- [March Madness](https://rmsresults.com/tag/march-madness/)
- [Market Research Firms](https://rmsresults.com/tag/market-research-firms/)
- [Consumer Behavior Research](https://rmsresults.com/tag/consumer-behavior-research/)
- [Intercepts](https://rmsresults.com/tag/intercepts/)
- [Shop-Alongs](https://rmsresults.com/tag/shop-alongs/)
- [Customer Lifecycle Triggers](https://rmsresults.com/tag/customer-lifecycle-triggers/)
- [Customer Relationship Management](https://rmsresults.com/tag/customer-relationship-management/)
- [Health Care Social Media](https://rmsresults.com/tag/health-care-social-media/)
- [HIPAA](https://rmsresults.com/tag/hipaa/)
- [Social Media in Health Care and Patient Care](https://rmsresults.com/tag/social-media-in-health-care-and-patient-care/)
- [Client Satisfaction Survey](https://rmsresults.com/tag/client-satisfaction-survey/)
- [RMS Analytics](https://rmsresults.com/tag/rms-analytics/)
- [Client Satisfaction Surveys](https://rmsresults.com/tag/client-satisfaction-surveys/)
- [Healthcare Trends](https://rmsresults.com/tag/healthcare-trends/)
- [RMS Healthcare](https://rmsresults.com/tag/rms-healthcare/)
- [Moderator Tips](https://rmsresults.com/tag/moderator-tips/)
- [2012 Healthcare Trends](https://rmsresults.com/tag/2012-healthcare-trends/)
- [Practice Transformation Services Consultant](https://rmsresults.com/tag/practice-transformation-services-consultant/)
- [Market Research on Banks](https://rmsresults.com/tag/market-research-on-banks/)
- [Market Research on Credit Unions](https://rmsresults.com/tag/market-research-on-credit-unions/)
- [Trends in the Financial Industry](https://rmsresults.com/tag/trends-in-the-financial-industry/)
- [How to Get Started with Social Media?](https://rmsresults.com/tag/how-to-get-started-with-social-media/)
- [Social Media Assessment](https://rmsresults.com/tag/social-media-assessment/)
- [Social Media Research](https://rmsresults.com/tag/social-media-research/)
- [Focus Group Research](https://rmsresults.com/tag/focus-group-research/)
- [Focus Groups Upstate NY](https://rmsresults.com/tag/focus-groups-upstate-ny/)
- [Is there a fire in you?](https://rmsresults.com/tag/is-there-a-fire-in-you/)
- [RMS Bunker Blog](https://rmsresults.com/tag/rms-bunker-blog/)
- [Bank Mystery Shopping Vendor](https://rmsresults.com/tag/bank-mystery-shopping-vendor/)
- [Credit Union Mystery Shopping Vendor](https://rmsresults.com/tag/credit-union-mystery-shopping-vendor/)
- [Mystery Shopping at Banks](https://rmsresults.com/tag/mystery-shopping-at-banks/)
- [Mystery Shopping at Credit Unions](https://rmsresults.com/tag/mystery-shopping-at-credit-unions/)
- [Medical Office Survey on Patient Safety](https://rmsresults.com/tag/medical-office-survey-on-patient-safety/)
- [Patient Experience](https://rmsresults.com/tag/patient-experience/)
- [How to Improve Advertising](https://rmsresults.com/tag/how-to-improve-advertising/)
- [CAHPS Survey Firm](https://rmsresults.com/tag/cahps-survey-firm/)
- [CAHPS Survey Vendor](https://rmsresults.com/tag/cahps-survey-vendor/)
- [CAHPS Surveying](https://rmsresults.com/tag/cahps-surveying/)
- [CAHPS Surveying for ICH Facilities](https://rmsresults.com/tag/cahps-surveying-for-ich-facilities/)
- [ICH-CAHPS](https://rmsresults.com/tag/ich-cahps/)
- [NRAA Preferred CAHPS Vendor](https://rmsresults.com/tag/nraa-preferred-cahps-vendor/)
- [NRAA CAHPS for ICH Facilities](https://rmsresults.com/tag/nraa-cahps-for-ich-facilities/)
- [NRAA Preferred Survey Vendor](https://rmsresults.com/tag/nraa-preferred-survey-vendor/)
- [CAHPS Vendor NY](https://rmsresults.com/tag/cahps-vendor-ny/)
- [ICH CAHPS Survey Vendor](https://rmsresults.com/tag/ich-cahps-survey-vendor/)
- [What is the the In-Center Hemodialysis (ICH) CAHPS Survey?](https://rmsresults.com/tag/what-is-the-the-in-center-hemodialysis-ich-cahps-survey/)
- [How Many People Do We Survey?](https://rmsresults.com/tag/how-many-people-do-we-survey/)
- [Dee Snider](https://rmsresults.com/tag/dee-snider/)
- [Twisted Sister](https://rmsresults.com/tag/twisted-sister/)
- [adult learners](https://rmsresults.com/tag/adult-learners/)
- [Continuing Education](https://rmsresults.com/tag/continuing-education/)
- [10 Tips to Improve Strategic Planning for Your Business](https://rmsresults.com/tag/10-tips-to-improve-strategic-planning-for-your-business/)
- [Strategic Planning Consulting Firm in Upstate NY](https://rmsresults.com/tag/strategic-planning-consulting-firm-in-upstate-ny/)
- [CMS Approved Vendor](https://rmsresults.com/tag/cms-approved-vendor/)
- [CMS CAHPS Survey Vendor](https://rmsresults.com/tag/cms-cahps-survey-vendor/)
- [Reimbursement for HCAHPS Scores](https://rmsresults.com/tag/reimbursement-for-hcahps-scores/)
- [Satisfaction Survey Vendor](https://rmsresults.com/tag/satisfaction-survey-vendor/)
- [Employee Satisfaction Case Study](https://rmsresults.com/tag/employee-satisfaction-case-study/)
- [Employee Survey](https://rmsresults.com/tag/employee-survey/)
- [Employee Survey Vendor](https://rmsresults.com/tag/employee-survey-vendor/)
- [CMS Approved](https://rmsresults.com/tag/cms-approved/)
- [Improving HCAHPS Scores at Hospitals](https://rmsresults.com/tag/improving-hcahps-scores-at-hospitals/)
- [Focus Groups Facility Upstate NY](https://rmsresults.com/tag/focus-groups-facility-upstate-ny/)
- [RMS QualiSight](https://rmsresults.com/tag/rms-qualisight/)
- [CMS Approved HHCAHPS Vendor](https://rmsresults.com/tag/cms-approved-hhcahps-vendor/)
- [HHCAHPS Vendor](https://rmsresults.com/tag/hhcahps-vendor/)
- [Survey Vendor](https://rmsresults.com/tag/survey-vendor/)
- [What is Secondary Research?](https://rmsresults.com/tag/what-is-secondary-research/)
- [enrollment management](https://rmsresults.com/tag/enrollment-management/)
- [Colleges](https://rmsresults.com/tag/colleges/)
- [Education](https://rmsresults.com/tag/education/)
- [Enrollment Research](https://rmsresults.com/tag/enrollment-research/)
- [Universities](https://rmsresults.com/tag/universities/)
- [Career in Market Research](https://rmsresults.com/tag/career-in-market-research/)
- [Practice Dashboard](https://rmsresults.com/tag/practice-dashboard/)
- [How to write a focus group moderator's guide](https://rmsresults.com/tag/how-to-write-a-focus-group-moderators-guide/)
- [How to Choose a Test Market](https://rmsresults.com/tag/how-to-choose-a-test-market/)
- [Selling Syracuse](https://rmsresults.com/tag/selling-syracuse/)
- [Test Market Cities in the U.S.](https://rmsresults.com/tag/test-market-cities-in-the-u-s/)
- [Feasibility Study RFP](https://rmsresults.com/tag/feasibility-study-rfp/)
- [Market Research Feasibility Study](https://rmsresults.com/tag/market-research-feasibility-study/)
- [Key Drivers to Patient Satisfaction](https://rmsresults.com/tag/key-drivers-to-patient-satisfaction/)
- [Healthcare Newsletter](https://rmsresults.com/tag/healthcare-newsletter/)
- [Decision 2012](https://rmsresults.com/tag/decision-2012/)
- [Telephone Survey](https://rmsresults.com/tag/telephone-survey/)
- [Content Studies](https://rmsresults.com/tag/content-studies/)
- [Readership Study](https://rmsresults.com/tag/readership-study/)
- [Quick Pulse Survey](https://rmsresults.com/tag/quick-pulse-survey/)
- [Student Satisfaction Survey Vendor](https://rmsresults.com/tag/student-satisfaction-survey-vendor/)
- [Survey Vendor Syracuse NY](https://rmsresults.com/tag/survey-vendor-syracuse-ny/)
- [NHL](https://rmsresults.com/tag/nhl/)
- [sports](https://rmsresults.com/tag/sports/)
- [CAHPS Vendor](https://rmsresults.com/tag/cahps-vendor/)
- [CMS Approved Survey Vendor](https://rmsresults.com/tag/cms-approved-survey-vendor/)
- [young adults](https://rmsresults.com/tag/young-adults/)
- [Consultant to Improve HCAHPS Scores](https://rmsresults.com/tag/consultant-to-improve-hcahps-scores/)
- [HCAHPS Consultant](https://rmsresults.com/tag/hcahps-consultant/)
- [HCAHPS Vendor](https://rmsresults.com/tag/hcahps-vendor/)
- [Healthcare Reimbursement](https://rmsresults.com/tag/healthcare-reimbursement/)
- [Patient Experience Measurements](https://rmsresults.com/tag/patient-experience-measurements/)
- [Market Research Careers](https://rmsresults.com/tag/market-research-careers/)
- [Market Research Panels](https://rmsresults.com/tag/market-research-panels/)
- [Should You Embrace Panel Research?](https://rmsresults.com/tag/should-you-embrace-panel-research/)
- [What is a Quick Pulse Survey?](https://rmsresults.com/tag/what-is-a-quick-pulse-survey/)
- [The Market Research Event](https://rmsresults.com/tag/the-market-research-event/)
- [TMRE](https://rmsresults.com/tag/tmre/)
- [Are My Customers Satisfied?](https://rmsresults.com/tag/are-my-customers-satisfied/)
- [Feasibility Study Firm](https://rmsresults.com/tag/feasibility-study-firm/)
- [5 Tips to Tell a Better Story Using Market Research](https://rmsresults.com/tag/5-tips-to-tell-a-better-story-using-market-research/)
- [Storytelling in Market Research](https://rmsresults.com/tag/storytelling-in-market-research/)
- [How Important is Market Research?](https://rmsresults.com/tag/how-important-is-market-research/)
- [Mail Survey Response Rates](https://rmsresults.com/tag/mail-survey-response-rates/)
- [Budget Friendly Market Research](https://rmsresults.com/tag/budget-friendly-market-research/)
- [Low Cost Market Research](https://rmsresults.com/tag/low-cost-market-research/)
- [Consumer Behavior](https://rmsresults.com/tag/consumer-behavior/)
- [Consumerology](https://rmsresults.com/tag/consumerology/)
- [Ethnography](https://rmsresults.com/tag/ethnography/)
- [Wordle](https://rmsresults.com/tag/wordle/)
- [New Year's Resolutions](https://rmsresults.com/tag/new-years-resolutions/)
- [Focus Groups Syracuse NY](https://rmsresults.com/tag/focus-groups-syracuse-ny/)
- [Employee Satisfaction Survey](https://rmsresults.com/tag/employee-satisfaction-survey/)
- [Employee Satisfaction Survey Case Study](https://rmsresults.com/tag/employee-satisfaction-survey-case-study/)
- [Average HCAHPS Response Rate](https://rmsresults.com/tag/average-hcahps-response-rate/)
- [HCAHPS Response Rate](https://rmsresults.com/tag/hcahps-response-rate/)
- [Is Traditional Market Research Dying?](https://rmsresults.com/tag/is-traditional-market-research-dying/)
- [Sentiment Analysis](https://rmsresults.com/tag/sentiment-analysis/)
- [Social Analytics](https://rmsresults.com/tag/social-analytics/)
- [Feasibility Company in Syracuse NY](https://rmsresults.com/tag/feasibility-company-in-syracuse-ny/)
- [Feasibility Study Firm in Syracuse NY](https://rmsresults.com/tag/feasibility-study-firm-in-syracuse-ny/)
- [Feasibility Study Upstate NY](https://rmsresults.com/tag/feasibility-study-upstate-ny/)
- [Focus Group Facility in NYC](https://rmsresults.com/tag/focus-group-facility-in-nyc/)
- [Focus Groups New York City](https://rmsresults.com/tag/focus-groups-new-york-city/)
- [Focus Groups NYC](https://rmsresults.com/tag/focus-groups-nyc/)
- [2013 Higher Ed Trends](https://rmsresults.com/tag/2013-higher-ed-trends/)
- [2013 Higher Education Trends](https://rmsresults.com/tag/2013-higher-education-trends/)
- [MOOC](https://rmsresults.com/tag/mooc/)
- [Frequently Asked Questions](https://rmsresults.com/tag/frequently-asked-questions/)
- [NCQA PCMH Accreditation](https://rmsresults.com/tag/ncqa-pcmh-accreditation/)
- [PCMH Accreditation](https://rmsresults.com/tag/pcmh-accreditation/)
- [NCQA PCHM Consultant](https://rmsresults.com/tag/ncqa-pchm-consultant/)
- [NCQA PCMH™ Recognition Process FAQs](https://rmsresults.com/tag/ncqa-pcmh-recognition-process-faqs/)
- [NCQA Recognition Consultant](https://rmsresults.com/tag/ncqa-recognition-consultant/)
- [NCQA Consultant Syracuse NY](https://rmsresults.com/tag/ncqa-consultant-syracuse-ny/)
- [NCQA PCMH Consultant](https://rmsresults.com/tag/ncqa-pcmh-consultant/)
- [NCQA PCMH™ Recognition Process](https://rmsresults.com/tag/ncqa-pcmh-recognition-process/)
- [Free Online Survey Sites](https://rmsresults.com/tag/free-online-survey-sites/)
- [Survey ROI](https://rmsresults.com/tag/survey-roi/)
- [The Danger with Using Online Survey Sites](https://rmsresults.com/tag/the-danger-with-using-online-survey-sites/)
- [Restaurant Case Study](https://rmsresults.com/tag/restaurant-case-study/)
- [Restaurant Survey Vendor](https://rmsresults.com/tag/restaurant-survey-vendor/)
- [2013 CNY's Best Places to Work Survey](https://rmsresults.com/tag/2013-cnys-best-places-to-work-survey/)
- [Market Research Firm in Baldwinsville NY](https://rmsresults.com/tag/market-research-firm-in-baldwinsville-ny/)
- [2013 Banking Trends](https://rmsresults.com/tag/2013-banking-trends/)
- [2013 Credit Union Trends](https://rmsresults.com/tag/2013-credit-union-trends/)
- [New Technology](https://rmsresults.com/tag/new-technology/)
- [2013 Healthcare Trends](https://rmsresults.com/tag/2013-healthcare-trends/)
- [Importance of HCAHPS](https://rmsresults.com/tag/importance-of-hcahps/)
- [Raising HCAHPS Scores](https://rmsresults.com/tag/raising-hcahps-scores/)
- [Baltimore Ravens](https://rmsresults.com/tag/baltimore-ravens/)
- [Jacoby Jones](https://rmsresults.com/tag/jacoby-jones/)
- [Joe Flacco](https://rmsresults.com/tag/joe-flacco/)
- [Ray Lewis](https://rmsresults.com/tag/ray-lewis/)
- [CMS Preferred Vendor](https://rmsresults.com/tag/cms-preferred-vendor/)
- [ICH CAHPS Vendor](https://rmsresults.com/tag/ich-cahps-vendor/)
- [Brand Equity Survey](https://rmsresults.com/tag/brand-equity-survey/)
- [Brand Equity Survey Vendor](https://rmsresults.com/tag/brand-equity-survey-vendor/)
- [How to Assess a Company's Brand Equity?](https://rmsresults.com/tag/how-to-assess-a-companys-brand-equity/)
- [Image & Awareness Survey](https://rmsresults.com/tag/image-awareness-survey/)
- [Market Research Survey](https://rmsresults.com/tag/market-research-survey/)
- [What is my Company's Brand Equity?](https://rmsresults.com/tag/what-is-my-companys-brand-equity/)
- [Dyiads and Triads](https://rmsresults.com/tag/dyiads-and-triads/)
- [Focus Group Trends](https://rmsresults.com/tag/focus-group-trends/)
- [What is a Typical Focus Group Project Like?](https://rmsresults.com/tag/what-is-a-typical-focus-group-project-like/)
- [Skills of a Moderator](https://rmsresults.com/tag/skills-of-a-moderator/)
- [Skills of an In-Depth Interviewer](https://rmsresults.com/tag/skills-of-an-in-depth-interviewer/)
- [What are IDIs?](https://rmsresults.com/tag/what-are-idis/)
- [How to Choose Your ICH CAHPS® Survey Vendor?](https://rmsresults.com/tag/how-to-choose-your-ich-cahps-survey-vendor/)
- [Engaging Your Patients Online](https://rmsresults.com/tag/engaging-your-patients-online/)
- [Healthcare News](https://rmsresults.com/tag/healthcare-news/)
- [Patient Portals](https://rmsresults.com/tag/patient-portals/)
- [Banking Trends 2013](https://rmsresults.com/tag/banking-trends-2013/)
- [Mobile Banking](https://rmsresults.com/tag/mobile-banking/)
- [The Future of Mobile Banking](https://rmsresults.com/tag/the-future-of-mobile-banking/)
- [Fiscal Trends](https://rmsresults.com/tag/fiscal-trends/)
- [Value of a College Degree](https://rmsresults.com/tag/value-of-a-college-degree/)
- [Nursing Home CAHPS Survey Vendor](https://rmsresults.com/tag/nursing-home-cahps-survey-vendor/)
- [Banks](https://rmsresults.com/tag/banks/)
- [Closed Account Surveys](https://rmsresults.com/tag/closed-account-surveys/)
- [Healthcare Case Study](https://rmsresults.com/tag/healthcare-case-study/)
- [Usability Research Case Study](https://rmsresults.com/tag/usability-research-case-study/)
- [Website Research](https://rmsresults.com/tag/website-research/)
- [Accountable Care Organization](https://rmsresults.com/tag/accountable-care-organization/)
- [Healthcare Delivery Transformation - The Future is Now](https://rmsresults.com/tag/healthcare-delivery-transformation-the-future-is-now/)
- [What is an ACO?](https://rmsresults.com/tag/what-is-an-aco/)
- [HIPAA Consultant](https://rmsresults.com/tag/hipaa-consultant/)
- [HIPAA Provisions Providers Should Know](https://rmsresults.com/tag/hipaa-provisions-providers-should-know/)
- [Carnival Cruise Image](https://rmsresults.com/tag/carnival-cruise-image/)
- [Carnival Cruise Line Problems](https://rmsresults.com/tag/carnival-cruise-line-problems/)
- [Carnival Market Research](https://rmsresults.com/tag/carnival-market-research/)
- [Early Adopters](https://rmsresults.com/tag/early-adopters/)
- [National Committee for Quality Assurance (NCQA)](https://rmsresults.com/tag/national-committee-for-quality-assurance-ncqa/)
- [Patient-Centered Specialty Practice (PCSP) Recognition](https://rmsresults.com/tag/patient-centered-specialty-practice-pcsp-recognition/)
- [Specialty Care Practices](https://rmsresults.com/tag/specialty-care-practices/)
- [2013 Healthcare Trend](https://rmsresults.com/tag/2013-healthcare-trend/)
- [2013 Education Trend](https://rmsresults.com/tag/2013-education-trend/)
- [2013 Higher Education Trend](https://rmsresults.com/tag/2013-higher-education-trend/)
- [Student Retention](https://rmsresults.com/tag/student-retention/)
- [What is Student Retention?](https://rmsresults.com/tag/what-is-student-retention/)
- [2013 Financial Industry Trends](https://rmsresults.com/tag/2013-financial-industry-trends/)
- [Credit Union Trends](https://rmsresults.com/tag/credit-union-trends/)
- [Self-Service Kiosks](https://rmsresults.com/tag/self-service-kiosks/)
- [Qualitative vs. Quantitative](https://rmsresults.com/tag/qualitative-vs-quantitative/)
- [Subjectivity in Qualitative Research](https://rmsresults.com/tag/subjectivity-in-qualitative-research/)
- [Measuring your Patient Experience](https://rmsresults.com/tag/measuring-your-patient-experience/)
- [Call Center Facility](https://rmsresults.com/tag/call-center-facility/)
- [Choosing a Market Research Call Center](https://rmsresults.com/tag/choosing-a-market-research-call-center/)
- [Recruiting Facility in Syracuse NY](https://rmsresults.com/tag/recruiting-facility-in-syracuse-ny/)
- [Recruiting Facility NY](https://rmsresults.com/tag/recruiting-facility-ny/)
- [PCMH Consultant](https://rmsresults.com/tag/pcmh-consultant/)
- [Quality of Health Care in New York State](https://rmsresults.com/tag/quality-of-health-care-in-new-york-state/)
- [3 Barriers to Using Market Research](https://rmsresults.com/tag/3-barriers-to-using-market-research/)
- [Market Research Barriers](https://rmsresults.com/tag/market-research-barriers/)
- [Market Research Consultant NY](https://rmsresults.com/tag/market-research-consultant-ny/)
- [Reasons to Use Market Research](https://rmsresults.com/tag/reasons-to-use-market-research/)
- [Should We Use Market Research?](https://rmsresults.com/tag/should-we-use-market-research/)
- [Desk Chair Research](https://rmsresults.com/tag/desk-chair-research/)
- [Market Research Case Study](https://rmsresults.com/tag/market-research-case-study/)
- [Task Chair Research](https://rmsresults.com/tag/task-chair-research/)
- [Social Media Integration](https://rmsresults.com/tag/social-media-integration/)
- [Healthcare Marketing Consultant](https://rmsresults.com/tag/healthcare-marketing-consultant/)
- [Marketing a Healthcare Practice](https://rmsresults.com/tag/marketing-a-healthcare-practice/)
- [What is student swirl?](https://rmsresults.com/tag/what-is-student-swirl/)
- [Focus Group Moderator NY](https://rmsresults.com/tag/focus-group-moderator-ny/)
- [In-Depth Interview Moderator NY](https://rmsresults.com/tag/in-depth-interview-moderator-ny/)
- [Moderator NY](https://rmsresults.com/tag/moderator-ny/)
- [Moderator Services NY](https://rmsresults.com/tag/moderator-services-ny/)
- [Qualitative Research Moderator NY](https://rmsresults.com/tag/qualitative-research-moderator-ny/)
- [Advertising ROI](https://rmsresults.com/tag/advertising-roi/)
- [Advertising ROI Case Study](https://rmsresults.com/tag/advertising-roi-case-study/)
- [Calculating Advertising ROI](https://rmsresults.com/tag/calculating-advertising-roi/)
- [Taxi Cab Advertising ROI](https://rmsresults.com/tag/taxi-cab-advertising-roi/)
- [Girl Scout Consultant](https://rmsresults.com/tag/girl-scout-consultant/)
- [Girl Scouts Market Research](https://rmsresults.com/tag/girl-scouts-market-research/)
- [Girl Scouts Survey](https://rmsresults.com/tag/girl-scouts-survey/)
- [Choosing a Market Research Firm](https://rmsresults.com/tag/choosing-a-market-research-firm/)
- [How to Choose a Market Research Firm?](https://rmsresults.com/tag/how-to-choose-a-market-research-firm/)
- [Market Research RFP](https://rmsresults.com/tag/market-research-rfp/)
- [Picking a Market Research Firm](https://rmsresults.com/tag/picking-a-market-research-firm/)
- [B2C Surveys](https://rmsresults.com/tag/b2c-surveys/)
- [When is the best time to do a survey?](https://rmsresults.com/tag/when-is-the-best-time-to-do-a-survey/)
- [Do Not Call List](https://rmsresults.com/tag/do-not-call-list/)
- [Telemarketing](https://rmsresults.com/tag/telemarketing/)
- [2013 Education Trends](https://rmsresults.com/tag/2013-education-trends/)
- [Student Housing Research](https://rmsresults.com/tag/student-housing-research/)
- [Feasibility Study Case Study](https://rmsresults.com/tag/feasibility-study-case-study/)
- [NCQA News](https://rmsresults.com/tag/ncqa-news/)
- [New York State Healthcare Consultant](https://rmsresults.com/tag/new-york-state-healthcare-consultant/)
- [Diary of an Intern](https://rmsresults.com/tag/diary-of-an-intern/)
- [Mall Intercept Survey Firm](https://rmsresults.com/tag/mall-intercept-survey-firm/)
- [Mall Intercept Surveys](https://rmsresults.com/tag/mall-intercept-surveys/)
- [Mall Survey Firm](https://rmsresults.com/tag/mall-survey-firm/)
- [Business Tips](https://rmsresults.com/tag/business-tips/)
- [How to Think Like a Consultant](https://rmsresults.com/tag/how-to-think-like-a-consultant/)
- [Marketing Consultant Syracuse NY](https://rmsresults.com/tag/marketing-consultant-syracuse-ny/)
- [Research Supplier in Syracuse](https://rmsresults.com/tag/research-supplier-in-syracuse/)
- [CAHPS® patient satisfaction survey vendor](https://rmsresults.com/tag/cahps-patient-satisfaction-survey-vendor/)
- [Patient Satisfaction Survey Firm](https://rmsresults.com/tag/patient-satisfaction-survey-firm/)
- [Healthcare Social Media](https://rmsresults.com/tag/healthcare-social-media/)
- [Social Media in Healthcare](https://rmsresults.com/tag/social-media-in-healthcare/)
- [Air Fresheners](https://rmsresults.com/tag/air-fresheners/)
- [Automotive Air Fresheners](https://rmsresults.com/tag/automotive-air-fresheners/)
- [Benefits of Panel Research](https://rmsresults.com/tag/benefits-of-panel-research/)
- [Car Fresheners](https://rmsresults.com/tag/car-fresheners/)
- [Do Men or Women Care More About Their Car?](https://rmsresults.com/tag/do-men-or-women-care-more-about-their-car/)
- [Panel Research](https://rmsresults.com/tag/panel-research/)
- [Benefits of E-Prescribing](https://rmsresults.com/tag/benefits-of-e-prescribing/)
- [Healthcare Trend](https://rmsresults.com/tag/healthcare-trend/)
- [Physicians' Roles in Managing Patients' Medications](https://rmsresults.com/tag/physicians-roles-in-managing-patients-medications/)
- [Market Research Career Tips](https://rmsresults.com/tag/market-research-career-tips/)
- [Declining Survey Response Rates](https://rmsresults.com/tag/declining-survey-response-rates/)
- [First step in market research](https://rmsresults.com/tag/first-step-in-market-research/)
- [Respondents are time poor](https://rmsresults.com/tag/respondents-are-time-poor/)
- [What is the best time to send an online survey?](https://rmsresults.com/tag/what-is-the-best-time-to-send-an-online-survey/)
- [2013 Market Research Trends](https://rmsresults.com/tag/2013-market-research-trends/)
- [Education Market Research](https://rmsresults.com/tag/education-market-research/)
- [Higher Education Trends](https://rmsresults.com/tag/higher-education-trends/)
- [Market Research for Higher Education](https://rmsresults.com/tag/market-research-for-higher-education/)
- [Banking Trends](https://rmsresults.com/tag/banking-trends/)
- [Net Promoter Scores (NPS)](https://rmsresults.com/tag/net-promoter-scores-nps/)
- [NPS for Banks](https://rmsresults.com/tag/nps-for-banks/)
- [NPS for Credit Unions](https://rmsresults.com/tag/nps-for-credit-unions/)
- [4 Marketing Tips to Help Boost Sales](https://rmsresults.com/tag/4-marketing-tips-to-help-boost-sales/)
- [RMS News](https://rmsresults.com/tag/rms-news/)
- [How to Qualify Leads?](https://rmsresults.com/tag/how-to-qualify-leads/)
- [Lead Qualification](https://rmsresults.com/tag/lead-qualification/)
- [Concept Testing](https://rmsresults.com/tag/concept-testing/)
- [Making Online Surveys More Interactive](https://rmsresults.com/tag/making-online-surveys-more-interactive/)
- [Market Research Company Website](https://rmsresults.com/tag/market-research-company-website/)
- [Market Research Heat Map](https://rmsresults.com/tag/market-research-heat-map/)
- [Stimuli Testing](https://rmsresults.com/tag/stimuli-testing/)
- [Survey Fatigue](https://rmsresults.com/tag/survey-fatigue/)
- [Website Usability Testing](https://rmsresults.com/tag/website-usability-testing/)
- [What is a Heat Map?](https://rmsresults.com/tag/what-is-a-heat-map/)
- [Customer Satisfaction Research Firm](https://rmsresults.com/tag/customer-satisfaction-research-firm/)
- [Market Research Careeers](https://rmsresults.com/tag/market-research-careeers/)
- [Credit Union Member Surveys](https://rmsresults.com/tag/credit-union-member-surveys/)
- [Credit Union Surveys](https://rmsresults.com/tag/credit-union-surveys/)
- [Low Cost Surveys for Credit Unions](https://rmsresults.com/tag/low-cost-surveys-for-credit-unions/)
- [Member Experience Surveys](https://rmsresults.com/tag/member-experience-surveys/)
- [Market Research Big Data](https://rmsresults.com/tag/market-research-big-data/)
- [What is big data?](https://rmsresults.com/tag/what-is-big-data/)
- [Feasibility Study Company](https://rmsresults.com/tag/feasibility-study-company/)
- [New Business Feasibility Study](https://rmsresults.com/tag/new-business-feasibility-study/)
- [New Business Feasibility Survey](https://rmsresults.com/tag/new-business-feasibility-survey/)
- [Economic Impact Study](https://rmsresults.com/tag/economic-impact-study/)
- [Economic Impact Study Firm](https://rmsresults.com/tag/economic-impact-study-firm/)
- [Estimating Economic Impact](https://rmsresults.com/tag/estimating-economic-impact/)
- [How to Estimate Economic Impact?](https://rmsresults.com/tag/how-to-estimate-economic-impact/)
- [Shorten the Length of Telephone Surveys](https://rmsresults.com/tag/shorten-the-length-of-telephone-surveys/)
- [Tips to Shorten a Survey](https://rmsresults.com/tag/tips-to-shorten-a-survey/)
- [blended learning](https://rmsresults.com/tag/blended-learning/)
- [What is Blended Learning?](https://rmsresults.com/tag/what-is-blended-learning/)
- [Bank Customer Satisfaction Survey Firm](https://rmsresults.com/tag/bank-customer-satisfaction-survey-firm/)
- [Bank Survey Firm](https://rmsresults.com/tag/bank-survey-firm/)
- [Customer Satisfaction Surveys for Banks](https://rmsresults.com/tag/customer-satisfaction-surveys-for-banks/)
- [Survey Firm for Banks](https://rmsresults.com/tag/survey-firm-for-banks/)
- [Are Direct Banks Legit?](https://rmsresults.com/tag/are-direct-banks-legit/)
- [Are Direct Banks safe?](https://rmsresults.com/tag/are-direct-banks-safe/)
- [Direct Banks](https://rmsresults.com/tag/direct-banks/)
- [Online Banks](https://rmsresults.com/tag/online-banks/)
- [What are Direct Banks?](https://rmsresults.com/tag/what-are-direct-banks/)
- [Things I've Learned About Market Research](https://rmsresults.com/tag/things-ive-learned-about-market-research/)
- [Healthcare Mystery Shopping Firm](https://rmsresults.com/tag/healthcare-mystery-shopping-firm/)
- [Patient Mystery Shopping Firm](https://rmsresults.com/tag/patient-mystery-shopping-firm/)
- [Product Concept Testing](https://rmsresults.com/tag/product-concept-testing/)
- [Product Testing Research Firm](https://rmsresults.com/tag/product-testing-research-firm/)
- [Are Panels Worth It?](https://rmsresults.com/tag/are-panels-worth-it/)
- [2013 Market Research Trend](https://rmsresults.com/tag/2013-market-research-trend/)
- [Market Research Trend](https://rmsresults.com/tag/market-research-trend/)
- [List of ICH CAHPS Vendors](https://rmsresults.com/tag/list-of-ich-cahps-vendors/)
- [CMS ICH CAHPS](https://rmsresults.com/tag/cms-ich-cahps/)
- [ICH CAHPS FAQs](https://rmsresults.com/tag/ich-cahps-faqs/)
- [ICH CAHPS Information](https://rmsresults.com/tag/ich-cahps-information/)
- [Ad Testing Focus Groups](https://rmsresults.com/tag/ad-testing-focus-groups/)
- [Higher Education Focus Groups](https://rmsresults.com/tag/higher-education-focus-groups/)
- [Healthcare Market Research Firm](https://rmsresults.com/tag/healthcare-market-research-firm/)
- [Healthcare Online Survey](https://rmsresults.com/tag/healthcare-online-survey/)
- [Healthcare Research Case Study](https://rmsresults.com/tag/healthcare-research-case-study/)
- [Healthcare Survey Case Study](https://rmsresults.com/tag/healthcare-survey-case-study/)
- [Heat Maps](https://rmsresults.com/tag/heat-maps/)
- [Tele-Depth Interviews](https://rmsresults.com/tag/tele-depth-interviews/)
- [User Experience (UX) Design](https://rmsresults.com/tag/user-experience-ux-design/)
- [Website Design Research](https://rmsresults.com/tag/website-design-research/)
- [2014 Market Research Trends](https://rmsresults.com/tag/2014-market-research-trends/)
- [Market Research Panel Company](https://rmsresults.com/tag/market-research-panel-company/)
- [Panel Company Syracuse NY](https://rmsresults.com/tag/panel-company-syracuse-ny/)
- [Drug Store and Pharmacy Trends](https://rmsresults.com/tag/drug-store-and-pharmacy-trends/)
- [Homophily in Market Research](https://rmsresults.com/tag/homophily-in-market-research/)
- [What is Homophily?](https://rmsresults.com/tag/what-is-homophily/)
- [Why is Homophily Bad for Market Research?](https://rmsresults.com/tag/why-is-homophily-bad-for-market-research/)
- [Employee Survey Firm](https://rmsresults.com/tag/employee-survey-firm/)
- [Sample Employee Survey](https://rmsresults.com/tag/sample-employee-survey/)
- [Modern Healthcare](https://rmsresults.com/tag/modern-healthcare/)
- [Top Patient Satisfaction Vendors](https://rmsresults.com/tag/top-patient-satisfaction-vendors/)
- [Qualities of a Focus Group Moderator](https://rmsresults.com/tag/qualities-of-a-focus-group-moderator/)
- [Graduate Survey Case Study](https://rmsresults.com/tag/graduate-survey-case-study/)
- [Graduate Survey Firm](https://rmsresults.com/tag/graduate-survey-firm/)
- [Graduate Survey Vendor](https://rmsresults.com/tag/graduate-survey-vendor/)
- [Higher Education Case Study](https://rmsresults.com/tag/higher-education-case-study/)
- [Response Rate for Graduate Survey](https://rmsresults.com/tag/response-rate-for-graduate-survey/)
- [Focus Group Facilities in Syracuse NY](https://rmsresults.com/tag/focus-group-facilities-in-syracuse-ny/)
- [What is a Focus Group Like?](https://rmsresults.com/tag/what-is-a-focus-group-like/)
- [Bank and Credit Union Market Research](https://rmsresults.com/tag/bank-and-credit-union-market-research/)
- [Market Research for Credit Unions](https://rmsresults.com/tag/market-research-for-credit-unions/)
- [Online Graduate Survey](https://rmsresults.com/tag/online-graduate-survey/)
- [Black Friday](https://rmsresults.com/tag/black-friday/)
- [Cyber Monday](https://rmsresults.com/tag/cyber-monday/)
- [Join a Research Panel](https://rmsresults.com/tag/join-a-research-panel/)
- [New York Research Panel](https://rmsresults.com/tag/new-york-research-panel/)
- [Mobile Friendly Surveys](https://rmsresults.com/tag/mobile-friendly-surveys/)
- [Research Analyst](https://rmsresults.com/tag/research-analyst/)
- [Brand Development Research](https://rmsresults.com/tag/brand-development-research/)
- [Brand Strategy Research](https://rmsresults.com/tag/brand-strategy-research/)
- [Best Places to Work](https://rmsresults.com/tag/best-places-to-work/)
- [Best Places to Work Survey](https://rmsresults.com/tag/best-places-to-work-survey/)
- [Employee Survey Company](https://rmsresults.com/tag/employee-survey-company/)
- [Example of Employee Survey](https://rmsresults.com/tag/example-of-employee-survey/)
- [Focus Group Facility Syracuse](https://rmsresults.com/tag/focus-group-facility-syracuse/)
- [Focus Group Upstate NY](https://rmsresults.com/tag/focus-group-upstate-ny/)
- [Marketing Research Trends](https://rmsresults.com/tag/marketing-research-trends/)
- [Marketing Research Trends 2014](https://rmsresults.com/tag/marketing-research-trends-2014/)
- [Is Market Research Worth It?](https://rmsresults.com/tag/is-market-research-worth-it/)
- [Product Feasibility Study](https://rmsresults.com/tag/product-feasibility-study/)
- [Service Feasibility Study](https://rmsresults.com/tag/service-feasibility-study/)
- [Personal Finance Management](https://rmsresults.com/tag/personal-finance-management/)
- [Big Data](https://rmsresults.com/tag/big-data/)
- [Turn Big Data Into Insights](https://rmsresults.com/tag/turn-big-data-into-insights/)
- [Creating Product Backlogs](https://rmsresults.com/tag/creating-product-backlogs/)
- [Use Market Research for Product Backlogs](https://rmsresults.com/tag/use-market-research-for-product-backlogs/)
- [What is SCRUM?](https://rmsresults.com/tag/what-is-scrum/)
- [Are Test Markets Worth It?](https://rmsresults.com/tag/are-test-markets-worth-it/)
- [2014 CenterState CEO Economic Forecast](https://rmsresults.com/tag/2014-centerstate-ceo-economic-forecast/)
- [2014 Economic Forecast](https://rmsresults.com/tag/2014-economic-forecast/)
- [Market Research Insights](https://rmsresults.com/tag/market-research-insights/)
- [Certified CAHPS Vendor](https://rmsresults.com/tag/certified-cahps-vendor/)
- [CMS Approved ICH CAHPS Survey Vendor](https://rmsresults.com/tag/cms-approved-ich-cahps-survey-vendor/)
- [Achieving PCMH recognition](https://rmsresults.com/tag/achieving-pcmh-recognition/)
- [Healthcare Delivery](https://rmsresults.com/tag/healthcare-delivery/)
- [Market Research Supplier Syracuse NY](https://rmsresults.com/tag/market-research-supplier-syracuse-ny/)
- [What Should You Look for in a Market Research Supplier?](https://rmsresults.com/tag/what-should-you-look-for-in-a-market-research-supplier/)
- [8 Client Expectations from a Market Research Firm](https://rmsresults.com/tag/8-client-expectations-from-a-market-research-firm/)
- [7 Areas to Consider When Developing a Research Panel](https://rmsresults.com/tag/7-areas-to-consider-when-developing-a-research-panel/)
- [Marketing Concepts](https://rmsresults.com/tag/marketing-concepts/)
- [Approved ICH CAHPS Vendor](https://rmsresults.com/tag/approved-ich-cahps-vendor/)
- [ICH CAHPS Approved Vendor](https://rmsresults.com/tag/ich-cahps-approved-vendor/)
- [Healthcare Reform](https://rmsresults.com/tag/healthcare-reform/)
- [How to Achieve PCMH Success?](https://rmsresults.com/tag/how-to-achieve-pcmh-success/)
- [Charity](https://rmsresults.com/tag/charity/)
- [Mission Returns](https://rmsresults.com/tag/mission-returns/)
- [Rescue Mission](https://rmsresults.com/tag/rescue-mission/)
- [Gluten Free Trend](https://rmsresults.com/tag/gluten-free-trend/)
- [Gluten-Free](https://rmsresults.com/tag/gluten-free/)
- [Retail Market Research](https://rmsresults.com/tag/retail-market-research/)
- [Retail Trends](https://rmsresults.com/tag/retail-trends/)
- [Shopping Data](https://rmsresults.com/tag/shopping-data/)
- [Convenience Sampling](https://rmsresults.com/tag/convenience-sampling/)
- [Convenience Sampling Versus Random Sampling](https://rmsresults.com/tag/convenience-sampling-versus-random-sampling/)
- [Random Sampling](https://rmsresults.com/tag/random-sampling/)
- [Mall Intercept Survey Company](https://rmsresults.com/tag/mall-intercept-survey-company/)
- [ICH-CAHPS National Scores](https://rmsresults.com/tag/ich-cahps-national-scores/)
- [ICH-CAHPS® Industry Benchmark Report](https://rmsresults.com/tag/ich-cahps-industry-benchmark-report/)
- [Patient Engagement](https://rmsresults.com/tag/patient-engagement/)
- [Too Many Surveys](https://rmsresults.com/tag/too-many-surveys/)
- [Get Paid to Take Surveys](https://rmsresults.com/tag/get-paid-to-take-surveys/)
- [Market Research Panel New York](https://rmsresults.com/tag/market-research-panel-new-york/)
- [RMS ViewPoint](https://rmsresults.com/tag/rms-viewpoint/)
- [Survey Panel New York](https://rmsresults.com/tag/survey-panel-new-york/)
- [Do It Yourself Research](https://rmsresults.com/tag/do-it-yourself-research/)
- [Benefits of Market Research](https://rmsresults.com/tag/benefits-of-market-research/)
- [Marketing Research Helps Provide Business Focus](https://rmsresults.com/tag/marketing-research-helps-provide-business-focus/)
- [Changing Healthcare Landscape](https://rmsresults.com/tag/changing-healthcare-landscape/)
- [Community Health Needs Assessment](https://rmsresults.com/tag/community-health-needs-assessment/)
- [Approved HH-CAHPS Vendor](https://rmsresults.com/tag/approved-hh-cahps-vendor/)
- [HH CAHPS Survey Company](https://rmsresults.com/tag/hh-cahps-survey-company/)
- [HH CAHPS Survey Firm](https://rmsresults.com/tag/hh-cahps-survey-firm/)
- [HH-CAHPS Survey Vendor](https://rmsresults.com/tag/hh-cahps-survey-vendor/)
- [How to Start PCMH?](https://rmsresults.com/tag/how-to-start-pcmh/)
- [Steps in the PCMH Process?](https://rmsresults.com/tag/steps-in-the-pcmh-process/)
- [Fan Experience Survey](https://rmsresults.com/tag/fan-experience-survey/)
- [Minor League Baseball](https://rmsresults.com/tag/minor-league-baseball/)
- [Syracuse Chiefs](https://rmsresults.com/tag/syracuse-chiefs/)
- [Feasibility Market Research](https://rmsresults.com/tag/feasibility-market-research/)
- [Disney World](https://rmsresults.com/tag/disney-world/)
- [Intercept Interviewing](https://rmsresults.com/tag/intercept-interviewing/)
- [Vacation in Disney World](https://rmsresults.com/tag/vacation-in-disney-world/)
- [Best Places to Work Awards](https://rmsresults.com/tag/best-places-to-work-awards/)
- [CNY's Best Places to Work](https://rmsresults.com/tag/cnys-best-places-to-work/)
- [Benefits of Employee Surveys](https://rmsresults.com/tag/benefits-of-employee-surveys/)
- [Community Perception Study](https://rmsresults.com/tag/community-perception-study/)
- [rim weighting](https://rmsresults.com/tag/rim-weighting/)
- [weighting](https://rmsresults.com/tag/weighting/)
- [Hospice CAHPS](https://rmsresults.com/tag/hospice-cahps/)
- [Hospice CAHPS Vendor](https://rmsresults.com/tag/hospice-cahps-vendor/)
- [Generation Y Characteristics](https://rmsresults.com/tag/generation-y-characteristics/)
- [How to Reach Generation Y?](https://rmsresults.com/tag/how-to-reach-generation-y/)
- [Tips to Reach Generation Y](https://rmsresults.com/tag/tips-to-reach-generation-y/)
- [5 Tips to Build A Research Panel](https://rmsresults.com/tag/5-tips-to-build-a-research-panel/)
- [Building a Research Panel](https://rmsresults.com/tag/building-a-research-panel/)
- [Components of a Research Panel](https://rmsresults.com/tag/components-of-a-research-panel/)
- [3 Tips for Crisis Communication](https://rmsresults.com/tag/3-tips-for-crisis-communication/)
- [Communication Tips](https://rmsresults.com/tag/communication-tips/)
- [Data Security Breaches](https://rmsresults.com/tag/data-security-breaches/)
- [Healthcare Blog](https://rmsresults.com/tag/healthcare-blog/)
- [5 Tips to Get Started with Social Media for Business](https://rmsresults.com/tag/5-tips-to-get-started-with-social-media-for-business/)
- [Social Media Tips](https://rmsresults.com/tag/social-media-tips/)
- [Brand Consultant Syracuse NY](https://rmsresults.com/tag/brand-consultant-syracuse-ny/)
- [Brand Research Case Study](https://rmsresults.com/tag/brand-research-case-study/)
- [Brand Research Firm](https://rmsresults.com/tag/brand-research-firm/)
- [Branding Research Case Study](https://rmsresults.com/tag/branding-research-case-study/)
- [Branding Research Firm](https://rmsresults.com/tag/branding-research-firm/)
- [B2B Marketing](https://rmsresults.com/tag/b2b-marketing/)
- [B2C Marketing](https://rmsresults.com/tag/b2c-marketing/)
- [ViewPoint](https://rmsresults.com/tag/viewpoint/)
- [Hotel Feasibility Study](https://rmsresults.com/tag/hotel-feasibility-study/)
- [Hotel Feasibility Study Firm](https://rmsresults.com/tag/hotel-feasibility-study-firm/)
- [HIPAA-Like Policies Growing in Non-Healthcare Related Industries](https://rmsresults.com/tag/hipaa-like-policies-growing-in-non-healthcare-related-industries/)
- [Social Networking](https://rmsresults.com/tag/social-networking/)
- [ACO CAHPS](https://rmsresults.com/tag/aco-cahps/)
- [ACO CAHPS Survey Vendor](https://rmsresults.com/tag/aco-cahps-survey-vendor/)
- [CAHPS for ACOs](https://rmsresults.com/tag/cahps-for-acos/)
- [CAHPS for ACOs Survey Vendor](https://rmsresults.com/tag/cahps-for-acos-survey-vendor/)
- [CAHPS Hospice](https://rmsresults.com/tag/cahps-hospice/)
- [Hospice CAHPS Survey Vendor](https://rmsresults.com/tag/hospice-cahps-survey-vendor/)
- [Feasibility Studies NY](https://rmsresults.com/tag/feasibility-studies-ny/)
- [How to Conduct a Feasibility Study?](https://rmsresults.com/tag/how-to-conduct-a-feasibility-study/)
- [Downtown Residential Market Potential](https://rmsresults.com/tag/downtown-residential-market-potential/)
- [Estimating the Need for Residential Growth](https://rmsresults.com/tag/estimating-the-need-for-residential-growth/)
- [Market Feasibility Study](https://rmsresults.com/tag/market-feasibility-study/)
- [Predicting the Residential Market Potential](https://rmsresults.com/tag/predicting-the-residential-market-potential/)
- [Residential Growth Estimations](https://rmsresults.com/tag/residential-growth-estimations/)
- [TMRE 2014](https://rmsresults.com/tag/tmre-2014/)
- [Banking Convenience](https://rmsresults.com/tag/banking-convenience/)
- [Banking Market Research Firm](https://rmsresults.com/tag/banking-market-research-firm/)
- [Consumer Banking Survey](https://rmsresults.com/tag/consumer-banking-survey/)
- [Healthcare Consulting](https://rmsresults.com/tag/healthcare-consulting/)
- [Heathcare](https://rmsresults.com/tag/heathcare/)
- [Banking](https://rmsresults.com/tag/banking/)
- [Student Recruiting](https://rmsresults.com/tag/student-recruiting/)
- [CNY survey vendor](https://rmsresults.com/tag/cny-survey-vendor/)
- [PQRS](https://rmsresults.com/tag/pqrs/)
- [PQRS survey vendor](https://rmsresults.com/tag/pqrs-survey-vendor/)
- [finance](https://rmsresults.com/tag/finance/)
- [2015 Higher Education Trends](https://rmsresults.com/tag/2015-higher-education-trends/)
- [satisfaction research](https://rmsresults.com/tag/satisfaction-research-2/)
- [PCCC](https://rmsresults.com/tag/pccc/)
- [K-12](https://rmsresults.com/tag/k-12/)
- [Share of Wallet](https://rmsresults.com/tag/share-of-wallet/)

## Testimonial categories

- [Healthcare](https://rmsresults.com/testimonial-category/healthcare/)
- [Research](https://rmsresults.com/testimonial-category/research/)
- [ViewPoint](https://rmsresults.com/testimonial-category/viewpoint/)