The following blog post was written by Zach Shaw, Panel Associate at RMS. Knowing your competition is important, whether you’re starting a new business, revamping an old one, or rolling out a new service. Every good business plan should be created with their competitors in mind; it’s the best way to take a closer look Read more
Tag Archives: competitive advantage
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Know Your Competitors
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Is Price a Competitive Advantage? | Marketing Research
We recently read an in-depth article posted in the December 2010 issue of Quirk’s. The author is Mark Goodin, President of Aaron-Abrams Field Support Services in Las Vegas. Goodin makes an impassioned plea to those who recruit respondents for qualitative research to improve the quality of their service by not taking shortcuts, offering excuses instead of Read more