Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In Read more

The RMS Bunker Blog takes a closer look at qualitative research and often requested quotas in recruiting. In the end, qualitative research is a way to explore topics, not something that should be scientifically broken down into sub-segments.

The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.

This blog post discusses several tips about recruiting for qualitative market research projects. The same tips we utilize at our QualiSight Focus Group Facility in Upstate, NY.

Thinking about using a research panel in Syracuse NY, Central NY, or Upstate, NY? The Bunker lists out 5 benefits and 5 concerns to think about before you do.

Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.

The increasing senior population is creating a greater demand for senior housing and senior living options. Research & Marketing Strategies (RMS) performs feasibility studys for independent living, assisted living, nursing homes and more. The information can be used to aid healthcare systems looking expand on their continuum of care by allowing them to make an informed decision.

Looking to get paid to take surveys in Syracuse, Central or Upstate NY? Read this blog post and sign-up for our research panel.

Starting a career in market research? Bunker Author Chris C. puts together some tips to help you get up to speed.

How successful can breakfast at Subway continue to be? The Bunker presents them with something they should be researching.