Tag Archives: Market Research Firm

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  1. 3 Things to Look For in a B2B Lead Qualification Vendor

    At RMS, we define business-to-business (B2B) lead qualification as the process of ascertaining the level of interest a contact database has for our clients’ products or services. As part of B2B lead qualification projects, we rank each prospect’s level of interest to determine their likelihood of making a purchase in the near future.  There are Read more

  2. Most Preferred Survey Incentives by Research Panel Participants

    Over the past few years, Research & Marketing Strategies, Inc. (RMS) has cultivated and continually managed an internal research panel consisting of thousands of consumers.  The research panel has proven to be a cost-effective asset available to our clients. Having the panel at our disposal, we have the flexibility to recruit from a highly engaged Read more

  3. Four Marketing Tips to Help Boost Sales | Market Research Firm

    This article was featured in the latest edition of RMS News, written by Mark Dengler, President and CEO of Research & Marketing Strategies (RMS) in Baldwinsville, NY. We’re midway through the year – how’s your marketing plan working? The summer months are a time to re-charge. Often, this means re-examining and modifying your company’s marketing Read more

  4. Restaurant Survey Vendor | Case Study

    In past posts on the Research & Marketing Strategies (RMS) blog, we often discussed how often observational or ethnographic research is overlooked even though it can be critical to the market research project’s findings. Perhaps never more than in this case study blog post is that point summarized. Observational findings and research can add value to any project Read more

  5. 5 Key Components of a Market Research Feasibility Study

    One of the most preferred types of projects that comes our way at Research & Marketing Strategies (RMS) is a market research feasibility study. The request from our client usually pertains to needing research around a new program they want to offer at their institution, a new type of business they want to start in Read more

  6. Higher Education Market Research | Marketing Consultant

    Here in the Bunker, the RMS Analytics team has worked on a number of different market research projects for our higher education clients.  The types of market research for our higher education clients spans  both qualitative and quantitative – from focus groups to demand modeling.  This is a marketing piece that RMS put together related to Read more

  7. Writer's Bias on Survey Design | Surveys in Syracuse, NY

    What if I could tell you the general consensus of how respondents will answer questions in your survey, before you even fielded it?  It may sound crazy, but it’s true.  At times, the way a survey question is written has more impact on the data than the respondent’s opinion on the topic.  You wouldn’t think Read more

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