From our guest blogger Kim Cuccaro, former Business Development Specialist at RMS. Everyone is familiar with the Nike® slogan “Just Do It”.  A lot can also be said for making a decision and going through with it.  Oftentimes businesses fail to find common ground between slapdash decision-making and a lengthier drawn out decision-making process. I commonly see Read more

This post was written by our Guest Blogger Mark Dengler who is President here at Research & Marketing Strategies, Inc. (RMS). When doing market research, businesses often wonder whether they should conduct qualitative or quantitative research. Qualitative research is used to explore and understand people’s beliefs, experiences, attitudes, behavior and interactions. It generates non-numerical data – Read more

George from the RMS Research Bunker summarizes mystery shopping/secret shopping services, if your business can use it, and what you can learn from it.

Our guest blogger Brian discusses Senior Living Market Assessments and the Role in Consumer-Driven Research.

The RMS Bunker Blog takes a closer look at qualitative research and often requested quotas in recruiting. In the end, qualitative research is a way to explore topics, not something that should be scientifically broken down into sub-segments.

The Bunker did some secondary market research and put together some fun statistics about Thanksgiving Day.

Here is a quick post on our company Research & Marketing Strategies, Inc. (RMS). We are a local market research company located in Syracuse, NY. The blog post discusses our industries of focus, capabilities, and mission statement.

Guest blogger Brian Jones gives his take on the strategic planning process and how market research can support your needs. Discussing the when, why, what, and how of good strategic planning.

Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.

The Bunker discusses customer loyalty and why you should measure it with market research. Satisfied customers are more loyal, they buy more frequently, they are less price sensitive, and they offer good word of mouth. If you choose to do any market research whatsoever, choose to at least measure your customer satisfaction.