Over the past few years, Research & Marketing Strategies, Inc. (RMS) has cultivated and continually managed an internal research panel consisting of thousands of consumers.  The research panel has proven to be a cost-effective asset available to our clients. Having the panel at our disposal, we have the flexibility to recruit from a highly engaged Read more

The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing, Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) Inc. – a market research vendor in Syracuse, NY. As a small business owner, you may know you should do market research, you may want to do market research, but you think you can’t afford Read more

All businesses engage in some form of market research.  Market research comes in all forms – both formal and informal.  One example of formalized market research would be a Fortune 50 company like Johnson & Johnson conducting a series of 16 different focus groups across the country to test three new varieties of Listerine, followed by Read more

As we’ve mentioned before, one of the more preferred tasks we are assigned in our role here in the Bunker at Research & Marketing Strategies (RMS) is data analysis and reporting.  The day that the fieldwork wraps up for our online survey or telephone work is the time when we kick it in gear for Read more

Consumer opinion – we all know how important it is, but how much weight does it carry when we compare it to things like advertising and other forms of direct marketing?  The answer is: a lot.  A detailed report by Alterian titled “Your Brand: At Risk or Ready for Growth” shows that only 6 percent of U.S. consumers Read more

Have you ever heard of the term crowdsourcing? If not, you may not be aware of the term, but you are probably very familiar with the process behind the idea. With the emergence of social media and the reinvention of traditional marketing, marketers are turning to new practices to drive strategic brand development. One of these trendy Read more

Some people treat market research the same way many approach going to the dentist – they know they should do it, in theory, but ultimately tend to put it off. There are a lot of reasons research gets put off as it takes money, time and effort, things most of us like to conserve when Read more

A prior market research blog post (authored by our guest blogger, Mark Dengler, President of Research & Marketing Strategies) gave the following explanation of qualitative research. Qualitative Research is used to explore and understand people’s beliefs, experiences, attitudes, behavior and interactions. It generates non-numerical data – for example a customer’s explanation of “very satisfied” rather than a “10” rating using Read more

The Bunker had previously written a blog post regarding 5 Things to Look for in a Market Research Report, which spoke much about report content.  Market research reports are something that we are all familiar with.  The report may be the culmination of weeks, months, or even years of hard work from a research staff.  So, after all Read more