It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.

The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.

Looking to get paid to take surveys in Syracuse, Central or Upstate NY? Read this blog post and sign-up for our research panel.

How successful can breakfast at Subway continue to be? The Bunker presents them with something they should be researching.

The Bunker Authors pick their top 5 favorite blog posts from the first 4 months.

This Bunker Blog post talks about how mail surveys, (a thing of the past to some market researchers) can and are still effective for market research. The Bunker gives 7 reasons as to why this is the case.