Article by Molly Burke, RMS Research Analyst – Introduction: A regional non-profit organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct primary market research about community awareness and understanding regarding issues related to Lyme disease and tick-borne illnesses prevalent within the region. The client wanted to gain insight on how they could Read more

Article by Ryan Moore, RMS Research Coordinator – Knowing When to Conduct Market Research – Companies seek insights into their market environment to learn customer preferences and behaviors, market trends, and what competitors are offering. Conducting Market Research In-House – Conducting market research internally could increase the possibility of bias or unreliable results, but can Read more

Article by Molly Burke, RMS Research Analyst Introduction: A community college located in New York recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research about their image and brand awareness within the community. The client wanted to explore what the community thought about the programs and services they offer, as well Read more

Article by Ryan Moore, RMS Research Coordinator At a glance: What are Intercept Surveys? – A method of getting contextual, immediate feedback from participants in real-time environments. Keep it Short – Try to design the survey so that you can get useful feedback in a short period of time (Ideally 5 minutes or less). Adaptability Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics RMS Research Analytics projects serve a wide variety of stakeholders. Sometimes we talk with consumers, students, alums, patients, or association members. But the common thread across our customized research work is our commitment to turning raw data into meaningful insights. I recognize the importance of storytelling Read more

Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? – Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? – used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics One of the most popular blog posts on the RMS site describes the differences between qualitative and quantitative research. What if I told you there was a third approach to research? Mixed methods is a common approach in the program evaluation world to leverage the benefits Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics Program Evaluation and market research are closely related, some might call them second cousins. Perhaps a better analogy is that they could be siblings, where market research is the rambunctious middle child and program evaluation is the rule-following first child. Working in both fields, there is Read more

A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more

The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean? Read more