Recently, Research & Marketing Strategies (RMS) was featured in the Central New York Business Journal’s (CNYBJ) 2013 Progress Edition. Each year, the publication features businesses in the CNY area that are “works in progress.” RMS is also working closely with our valued clients such as CNYBJ, Biz Eventz and AmeriCU to manage and analyze the Read more

In many cases you probably came across this blog post through a search engine term like focus group facility in NYC or focus groups in NY. Before you go ahead and book a focus group room in New York City for your market research, you may want to consider some other options. Here at Research Read more

One of our clients recently came across a blog post written by Sensei Marketing titled “Is the Consumer Survey Dead?” In it, the author, Sam Fiorella, discusses how more insight can be garnered from observing social interactions of consumers with each other rather than speaking to a third-party through traditional market research. Here is a Read more

If you are looking for the average response rate for HCAHPS®, it stands at 33 percent based on nationwide statistics for discharges from April 2011 through March 2012. The acronym HCAHPS® stands for Hospital Consumer Assessment of Health Plans Survey (or Hospital CAHPS®). So, the national response rate average for HCAHPS® means that only one out of Read more

As Research & Marketing Strategies (RMS) heads into a New Year, our 11th in business, it’s a good time to reflect on what kinds of positive changes each of us want to make in our professional careers. With 2013 newly upon us, two members of the RMS Analytics team and one member of the RMS Read more

Our team here at RMS constantly has some sort of mail survey in the field. In the last few weeks, we feel like we’ve begun quite a few more projects that include a mail survey component. Mail surveys can be a great way to solicit feedback from your customers. They are great for reaching audiences Read more

The Market Research Event conference (TMRE) kicked off today in Boca Raton, Florida, at the Boca Raton Resort & Club. This annual conference has been called the “best” of all market research conferences by many attendees and I actually chatted with a few who stated that in years past, the TMRE has been far better Read more

Business Development Director at RMS, Sandy Baker is Recognized at Onondaga Community College Sandy Baker was recognized as a 2012 Alumni Faces Honoree, which is an Onondaga Community College initiative honoring “outstanding alumni whose achievements illustrate the transformative power of an Onondaga education and represent the promise of self-discovery that the College commits to every student, Read more

Thank you to all of our subscribers, regular readers, and new readers who come across our market research blog on a daily basis.  We are glad to be a continued source of information for the market research industry and our clients’ industries of focus.  If you haven’t already, we’d like to hear a little bit Read more

This is the latest article published in the Central New York’s Business Journal. This edition of the CNYBJ focused on local companies who have show progress over the course of the past year. Research & Marketing Strategies (RMS) is a market research company in Upstate, NY.