Here at Research & Marketing Strategies, Inc. (RMS), we sometimes encounter clients or potential clients who want to try to conduct a market research project in-house rather than hiring us for the same work. Like the person who tries to save money on a plumber by fixing their kitchen sink themselves, sometimes it works out and Read more

This blog post discusses different types of marketing research that a school district could use to assist in their strategic planning and enrollment projections. It is specifically related to market research for school budget votes.

Trying to find a focus group facility in Syracuse, New York? This post gives you a little insight on the happenings at QualiSight in the past month.

This article speaks to common online survey participants that compromise data quality and data integrity in research.

As any market research firm will tell you, the 2010 Census impacts a lot more than just Congressional representation, allocation of social services, and understanding the makeup of the nation.

Online surveys have become the mode of choice for market researchers. In this post, RMS provides you with a handful of key pointers to help boost your online survey response rate.

Negative feedback or results from a market research study is tough to come to terms with, but clients should embrace and act on this information rather than ignore it.

Introducing our new LinkedIn profile.

This article talks about 2 basic survey tips – writing mutually exclusive and collectively exhaustive questions. In addition to defining each, examples are given to aid survey design.

Welcome to the Research Bunker, a new blog from Research & Marketing Strategies (RMS).