This blog post was written by our guest blogger, Alyssa Dalrymple, summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY.

Information is a powerful thing. It is the most important tool used to answer questions and give clients the results they need to make an impact on business. Acquiring information is the only way to monitor progress within a company and analyze what needs to be done in order to improve and grow.

I am continuing to learn and observe how a constant and consistent focus on gathering meaningful information is used by RMS to take advantage of opportunities for both itself and its clients. Because RMS works with a wide variety of clients, there are always new and exciting ways to draw attention to new trends and research within any given industry. At the end of the day, it all comes down to delivering messages that both grab attention and provide information that can make a positive difference for clients and consumers alike.

What are consumer attitudes toward a certain company or type of shopping experience? How are people most likely to respond to a new product? How can a business move forward and serve its customers better? There are always opportunities to satisfy unmet consumer needs and wants.  Gathering this critical information is a back-and-forth process of asking the right questions and using the answers to form new goals and motivation for positive change.

So far in my experience here as an intern, I have assisted with many projects and have frequently observed the value that can be added to a business when impactful information is incorporated into the formation of and ultimately, the achievement of a goal. The world and its industries are always evolving, as are the people who occupy them. What opportunities could you take advantage of with the right knowledge and insight?