Privacy Policy

Privacy Policy

Research & Marketing Strategies, Inc. (RMS) is a company incorporated under the laws of the state of New York whose principal office located at 15 East Genesee Street, Suite 210, Baldwinsville, New York 13027. We provide market research and consultative services across multiple industry sectors and are a CMS-approved CAHPS® survey vendor. We specialize in qualitative and quantitative methodologies to address clients’ specific research needs.

Who We Are
Research & Marketing Strategies, Inc. operates This privacy policy informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users on the site. We use your personal information only for providing and improving the site. By using the site, you agree to the collection and use of information in accordance with this policy.

This General Privacy Notice (“Notice”) explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. This Notice only applies to personal information we collect in the usual course of business, including through our website ( (“Website”).

Please read the RMS Privacy Statement to understand how your personal information will be handled.

Collection of Your Personal Information
When a visitor requests a page of information from a website, information about the request is automatically stored in a log file. We may also collect information about your visits to our website, including the pages you view, the links you click, and other actions taken in connection with our sites and services. We also collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times, and referring website addresses. When you receive newsletters or promotional emails from RMS, we may use customized links or similar technologies to determine whether the email has been opened and which links you clicked to provide you more focused email communications or other information.

RMS ViewPoint Research Panel
Certain parts of the Research & Marketing Strategies, Inc. site require that visitors register by providing their names, email addresses, and other personal information, which is recorded and saved in secure databases on our internal servers. This information is kept strictly confidential and is not shared with or sold to other companies. It may, however, be used internally. The data may be used to send email announcements of events on the site to users who registered for similar events. The data may also be used for direct mailings to Research & Marketing Strategies, Inc. customers. If you do not want to receive such mail, when you register for one of our sections, you may opt to not be included in mailings. If a registration form does not have this option, you can send an email to Research & Marketing Strategies, Inc. at requesting that you not be included in any direct mailings. You can also use this email address if you wish to update any personal information. All requests must include your name so that we can effectively remove you from the database. Research & Marketing Strategies collects and uses your personal subscription information, provided to us during the subscription process, solely to deliver the services you have requested, for security purposes and to provide you with important communications such as website visitors; to compile aggregated statistics about website usage, to provide you with marketing and promotional communications and/or for other business purposes such as data analysis, identifying usage trends, determining the effectiveness of our marketing, and enhancing, customizing and improving our websites, products, and services.

Sharing of Your Personal Information
Except as described in this statement, we will not disclose your personal information outside of Research & Marketing Strategies, Inc. Please be aware that RMS may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Your personal information shared will not be transferred to, or processed in other countries, other than the U.S., unless you are viewing the website from another country.

Children Under the Age of 18
RMS ViewPoint research panel participation is not intended for children under 18 years of age, and we do not knowingly collect personal information for children under 18. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at

Accessing Your Personal Information
Research and Marketing Strategies, Inc. recognizes the right of individuals to access their personal information. You have the ability to edit your personal information. In order to help prevent your personal information from being viewed by others, you will be required to email RMS at to request changes to your personal information. You can stop the delivery of future promotional emails and communication from RMS by emailing

HR Data
Research & Marketing Strategies, Inc. does not share any data in the context of employment relationships.

Data Retention
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested).

When we have no ongoing legitimate business need to process your personal information, we will securely store your personal information and isolate it from any further processing.

Sharing of Your Data With a Third Party
Research & Marketing Strategies, Inc. does not share any data in the context of personal information with any outside vendor. Your data will remain exclusively with our firm.

Use of Cookies
Research and Marketing Strategies, Inc. uses “cookies” to enable you to sign in to our services more easily and to help personalize your online experience. A cookie is simply a piece of data the browser stores and passes back to the web server with future requests. The cookie typically includes a customer ID or a session ID code that allows us to identify that certain transactions belong to the same customer session. Our cookies never include personal data and are never passed along to any other websites. Cookies enable websites to “remember” your entries as you move from page to page, or when you revisit the site from time to time using the same computer. The data set that makes up a cookie will typically not have any meaning to anyone other than the party that placed the cookie. A cookie cannot retrieve other data from your computer’s hard drive or pass on computer viruses. Some cookies are essential for the session performance, others help to improve the user experience while visiting the website.

Use of Web Beacons
Research & Marketing Strategies, Inc. web pages may contain electronic images known as “web beacons,” “pixel tags” or other technologies (collectively, “web beacons”). Web beacons are used to collect non-personally identifiable data and to assist in delivering cookies on our site and allow us to count users who have visited those pages and to deliver services. We may include web beacons in promotional email messages, subscription email messages or our newsletters in order to determine whether messages have been opened and acted upon.

Third Party Websites
Links to websites outside the Research & Marketing Strategies, Inc. website, if any, are provided only for your convenience. Research and Marketing Strategies, Inc. does not endorse any third party or its products or services and no endorsement is expressed or implied by any information, material or content referred to or included on or linked from or to the Research & Marketing Strategies, Inc. website, or any of its subpages. Research & Marketing Strategies, Inc. does not endorse or assume responsibility for the privacy policies of third party websites. Third party web pages are not under Research & Marketing Strategies, Inc. control and Research & Marketing Strategies, Inc. is not responsible for the information or opinions expressed in any third party site that may be linked to the Research and Marketing Strategies, Inc. website. Access to any third-party website is undertaken at your own risk.

Automatic Data Collection
When a visitor requests a page of information from our website, information about the request is automatically stored in a log file. This information includes the address of the computer making the request (the Internet address, not the street address), the time and date of the request, the type of web browser being used, and sometimes, the page from which the request originated. The information does not contain the visitor’s name or e-mail address, since the visitor’s browser does not provide this information to the web server. Research & Marketing Strategies, Inc. analyzes these log files to learn about how visitors are using the content on the site. This information is used to allocate resources effectively and improve the content of our site.

Security Standards
The RMS website has met the PCI data security requirements by passing a SecurityMetrics® Vulnerability Assessment. The RMS website is scanned quarterly to ensure that high-security standards are maintained, which significantly reduces the risk that this site will be compromised and credit card or other sensitive data will be stolen or misused.

This website and all of its subpages are provided on an “AS IS” and “As Available” basis. Research & Marketing Strategies, Inc. makes no warranty, guarantee or promise, express or implied, as to the information presented on this website or any of the subpages that make up the site, including, without limitation, the accuracy and timeliness of any information contained herein. Information contained on this website and any of its subpages is presented for informational purposes only. Research & Marketing Strategies, Inc. assumes no responsibility for the use or application of any posted material and shall not be liable, under any circumstances, for any claims or damages arising directly or indirectly from information presented herein. This website is intended solely for the purpose of electronically providing the public with general information and convenient access to data resources. Research & Marketing Strategies, Inc. assumes no responsibility for any error, omissions, or other discrepancies between the electronic and printed versions of documents. Research & Marketing Strategies, Inc. reserves the right to make changes, corrections, and/or improvements to this website and all of its subpages and to the products, services, and information contained herein, at any time without prior notice.

More Information
For information on protecting your personal information both on and off line, see the Federal Trade Commission’s privacy pages.
The Electronic Privacy Information Center has news and resources on online privacy.


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