The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Spring Cleaning Your Message

    The following post was written by Mark Dengler, President of RMS. Spring has arrived and with it, a new found energy to refresh and organize. Most associate “spring cleaning” with their homes and yards, but this season of renewal also signifies an ideal time to polish your organization’s marketing activities, strategy effectiveness and messaging. The

  2. Selecting an OAS CAHPS® Vendor Prior to Mandatory Implementation

    The following blog post was written by Christine Benn, Business Development Coordinator at RMS. Warning: deadlines are closer than they appear. For those Ambulatory Surgery Centers (ASC’s) and Medicare-certified Hospital Outpatient Departments (HOPD’s) who will be mandated to conduct the OAS CAHPS® surveys beginning in January 2018, now is the time to get started. Become

  3. What is an IDI?

    The following post was written by Emily Palermo, Research & Social Media Associate at RMS. An in-depth interview (IDI) is a qualitative research method that gathers comprehensive information from stakeholders. Researchers often conduct IDIs in-person, over the phone, or via the web as it’s critical for the respondent and interviewer to be able to converse

  4. Higher Education Academic Program Feasibility Research – Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution in the Northeast partnered with Research & Marketing Strategies, Inc. (RMS) to conduct initial feasibility research regarding two potential academic program offerings. The college wanted to better understand the workforce demand for occupations that

  5. survey fatigue

    3 Easy Ways to Fight Survey Fatigue

    The following post was written by Tal Gordon, former Intern at RMS. Surveying is a widely used primary research method when conducting a market research project. When creating, distributing, and evaluating a survey, it’s critical to take the participant experience into consideration, and it’s key to keep participants engaged to avoid survey fatigue. Survey fatigue

  6. new website seo launch

    We ♥ our new site. We hope you ♥ it too.

    The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. February—the month when everyone is celebrating love. It’s the month of chocolates, roses and Valentines. This February, RMS is also thinking love—because we’re head over heels about our brand new website. A website is an extremely powerful marketing tool with the

  7. social media trends

    Social Media Marketing Trends for 2017

    Social media continues to grow in popularity as we trek through 2017. It is clear social media is here to stay, and has outlived the traditional thought of social media marketing being a “fad.” We’re seeing more businesses learn the value of social media marketing, and the potential for a large return on investment when

  8. Residential Living Facility Feasibility – Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization aiming to offer residential living services in New York State recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct feasibility research. The client wanted to better understand the primary market area (PMA) and

  9. The Outlook of Market Research in 2017

    In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. Below are a few tidbits from the Q3 and Q4 report, which we found particularly insightful. Mobile Surveys Are

  10. Circular Advertisement Usage – Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A national retailer recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct consumer usage research. The client wanted to better understand consumer perceptions, receipt, use, and sales drivers of circular advertising. The market research objective