The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. What are CAHPS® Surveys?

    The following blog post was written by Sara Cruz, Research Associate at RMS. Consumer Assessment of Healthcare Providers and Systems (CAHPS) standardized surveys are designed to help health care organizations use data collected from patients to identify strengths and areas of improvement, as well as track the improvement of quality care over time. CAHPS surveys Read more

  2. Higher Education—Budgets, Enrollment, Technology…Oh My!

    The following blog post was written by Erica Winters, Manager of Research Analytics at RMS. We’re officially in the heart of “back-to-school” season, and it’s shaping up to be another busy year in higher education. College and Universities nationwide continue to grapple with lean budgets, a decline in enrollment, and rising expectations among prospective students Read more

  3. Gearing Up for Going Back to School

    In a recent survey to parents, conducted by our team at Research & Marketing Strategies, Inc. (RMS), it was discovered that going back to school has its share of perceived ups and downs. With everything that goes into getting prepared for the new school year, we were eager to find out where parents across the Read more

  4. Back to School Survey Word Cloud

    Tis’ the season of going back to school. For parents and kids alike, there’s a genuine mixed bag of emotions that go along with that big day in September. Based on a recent survey our team at RMS conducted, parents across the states shared what it takes to become back to school-ready (view the full Read more

  5. How to Choose Your ACO CAHPS® Vendor

    This blog post was updated by Heather Kubacki, Graphic Designer & Marketing Coordinator at Research & Marketing Strategies (RMS). Research & Marketing Strategies, Inc. (RMS) has once again received approval from the Center of Medicare & Medicaid Services (CMS) and the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for ACOs Survey Project Team to Read more

  6. Market Research is Shaking Up the Beer Industry

    One thing we can say for sure, beer manufacturing companies know the value of market research, and finding out exactly what their customers want out of their favorite products. The key is keeping up with what their current audience and the younger generations want to experience in an alcoholic beverage. They bring their target demographics Read more

  7. Employee Satisfaction Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A healthcare provider recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to better understand employee satisfaction, loyalty, and unmet needs. Market research objectives included identifying areas where Read more

  8. Do you want to be like Nike?

    The following blog post was written by Sara Cruz, Research Associate at RMS. What do many multi-million or multi-billion companies have in common? They truly know and understand their ideal customer. They see the value in learning everything possible about what they like, don’t like, want, don’t want, as well as their struggles, preferences, and Read more

  9. 4 Tasks of a Care Manager | Patient-Centered Medical Homes (PCMH) Updated 2019

    The following blog post was written & updated by Susan Maxsween, Vice President of Healthcare Consulting & Operations With the growth of patient-centered medical homes (PCMH) and the push for VBP agreements in NYS, care managers are expected to serve an increasing role in managing high risk patients. Long-term transformation and healthcare delivery system reform will rely on the work of Read more

  10. 9 Questions You Need to Know as a Business Owner

    The following blog post was written by Sara Cruz, Research Associate at RMS. Owning a business is not for the faint of heart, the meek, the uncertain, or the unwilling. Business owners are strong, bold, driven, committed, and resilient. Starting and growing a business takes a certain type of person, and creating a successful business Read more

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