The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Qualitative and Quantitative Research: Distinctions and Uses

    Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? – Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? – used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples Read more

  2. The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 2 of 2

    Article by Patrick Fiorenza, RMS Director of Research Analytics One of the most popular blog posts on the RMS site describes the differences between qualitative and quantitative research. What if I told you there was a third approach to research? Mixed methods is a common approach in the program evaluation world to leverage the benefits Read more

  3. The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 1 of 2

    Article by Patrick Fiorenza, RMS Director of Research Analytics Program Evaluation and market research are closely related, some might call them second cousins. Perhaps a better analogy is that they could be siblings, where market research is the rambunctious middle child and program evaluation is the rule-following first child. Working in both fields, there is Read more

  4. Recruiting the Right Participants for Your Focus Groups: Best Practices

    Article by Ryan Moore, RMS Research Coordinator At a glance: The Importance of Participant Selection – Choose participants that represent the greater demographic and are comfortable expressing their views. The Selection Process – Define the Purpose of the Focus Group and conduct a recruitment screener to confirm they meet the proper requirements for participation. Participant Outreach Read more

  5. RMS Proudly Continues Partnership with CenterState CEO on 2023 Economic Forecast Report

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY.Released this week, the 2023 Economic Forecast Report by CenterState CEO is a source of strategic insight on regional, state, and national economic trends based on insight from industry leaders across the Central Read more

  6. How to Design Your Next Feasibility Study

    Article by Pat Fiorenza, Research Analytics Manager – RMS Are you thinking about strategies to grow your business? Expanding into a new market? Opening a new store? Offering a new degree program? Reimagining the way you do business? Feasibility studies are often an essential first step to getting you the data you need, particularly if you Read more

  7. Join Our Analytics Team – Hiring a Research Analyst

    Article by Pat Fiorenza, Research Analytics Manager – RMS RMS is happy to share that we are hiring a Research Analyst to join our Analytics team at RMS. RMS is celebrating its 20th Anniversary, and we are looking to grow our well-established, energetic and passionate team of analysts. The entire team at RMS would welcome Read more

  8. How to Overcome Common Barriers to Employee Satisfaction Surveys

    Article by Pat Fiorenza, Research Analytics Manager – RMS The U.S. Bureau of Labor Statistics collects troves of data on market activity, working conditions, price changes, and productivity in the U.S. economy. One of their data sets is the American Time Use Survey (ATUS). This data set gives an incredible window into American’s daily life. Read more

  9. RMS 20th Anniversary

    RMS Poised for the Future as it Celebrates its 20th Anniversary as Market Research Leader

    (BALDWINSVILLE, NY) – This year marks the 20th Anniversary of Research Marketing Strategies, Inc. (RMS) a local, full-service market research firm. Over the past twenty years, the company has delivered valuable research insights to regional and national clients, staying abreast of research innovations within the industry. With Central New York being a top test market, Read more

  10. RMS Fortifies CenterState CEO’s 2022 Economic Forecast

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Click here, to download the CenterState CEO 2022 Economic Forecast Report Released last week, the 2022 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2021, and outlines Read more

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