The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential Read more

The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers’ Peanut Butter Squared? Did you know you were watching a focus group in those commercials? Read more

This following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and Read more

The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered Read more

The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As a CMS-approved CAHPS Survey provider and healthcare consulting research firm with over a decade of patient satisfaction surveying experience, it is our job and our goal as a survey vendor and consultant to provide our clients with the tools and Read more

The following blog post was written by Susan Maxsween, Vice President of Healthcare Operations & Consulting at RMS. Positioning your practice to succeed in our ever-changing landscape of patient care delivery is vitally important. One means to achieve alignment with MIPS quality improvement activities is to attest to patient satisfaction surveying. This is an activity Read more

The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer at RMS. View the infographic here. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS), fairgoers have a lot to be excited about this year. With 87 percent of survey respondents planning to Read more

The following blog post was written by Mark Dengler, President of RMS. It’s hard to believe that it’s that time again — regulators are looking for New York counties and healthcare systems to update and refresh their local community healthcare priorities by conducting a Community Health Assessment (CHA). Additionally, many non-profit hospitals are also coming Read more

The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the Read more

The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the first blog post of a two-part series providing insider tips on selecting the right market research professionals. Picture this — you’ve just been asked to lead your department’s efforts in solving [insert problem here]. Maybe you want to improve your Read more