The Research Bunker

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  1. Quantitative vs Qualitative Research

    The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean? Read more

  2. RMS Recognized Nationally as Leader in Healthcare—Named the 7th Largest Patient-Satisfaction Measurement Firm

    We are happy to announce that Modern Healthcare has ranked Research & Marketing Strategies, Inc. the 7th largest patient-satisfaction measurement firm in the United States, according to its recent survey. For fourteen years, RMS has been a national leader in patient satisfaction surveying, growing its market research business within the healthcare industry and assisting numerous Read more

  3. What is a Pulse Survey?

    The following blog post was written by Sara Cruz, Research Analyst at RMS.  A pulse survey is a brief survey that can be utilized online or via telephone. When administered online the survey is typically 10–12 questions and has mostly closed-ended questions. A pulse survey can be completed in 2–3 minutes online and when conducted Read more

  4. What is an In-Depth Interview?

    The following blog post was written by Sara Cruz, Research Analyst at RMS. An in-depth interview (IDI) is a type of qualitative research. It involves an interview, often with just a single respondent and is conducted by a trained interviewer. The purpose of an in-depth interview is to understand thoughts, feelings, perceptions, beliefs, attitudes, or Read more

  5. Worried about getting customers in this dynamic new world?

    How market research can help you discover what your customers need and expect to keep them buying your services and products. The following blog post was written by Sara Cruz, Research Analyst at RMS. When the COVID-19 pandemic hit in March of 2020, everything changed. With stay-at-home orders, businesses closing physical locations and the abrupt Read more

  6. Have your employees gone remote? It may be here to stay.

    How Market Research Can Ensure Employee Success with Changing Office Dynamics The following blog post was written by Sara Cruz, Research Analyst at RMS. When the stay-at-home order was applied in March of 2020, millions of employees became “remote” workers. Although the change was not met without challenges, including a decrease in productivity and communication, Read more

  7. Keep Your Healthcare Practice on the PCMH Recognition Path to Success & Overcome the COVID-19 Hurdle

    In the mirage of COVID-19 uncertainty, you’ve been tasked to begin work to achieve your next PCMH Recognition…now what? With reduced staffing, regulatory changes, and the never-ending flow of “what-ifs,” you may find yourself wondering how you are going to manage preparing your organization for your 2020 PCMH Annual Report. Well, you can be assured Read more

  8. Have Your Customer’s Preferences Changed as a Result of COVID-19?

    Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer relations, but it also helps ensure you’re investing in the avenues your customers prefer and Read more

  9. Market Research in Times of COVID-19

    Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included. With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has Read more

  10. RMS Response to COVID-19

    Updated as of Monday, March 23 In response to COVID-19, the RMS team is fully functional and working remote. To contact us directly, please visit our staff page here. Currently there are local, state, and federal states of emergency where RMS offices are based that are impacting our normal business operations. Research & Marketing Strategies, Inc. Read more

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