The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. What is a Pulse Survey?

    The following blog post was written by Sara Cruz, Research Analyst at RMS.  A pulse survey is a brief survey that can be utilized online or via telephone. When administered online the survey is typically 10–12 questions and has mostly closed-ended questions. A pulse survey can be completed in 2–3 minutes online and when conducted Read more

  2. What is an In-Depth Interview?

    The following blog post was written by Sara Cruz, Research Analyst at RMS. An in-depth interview (IDI) is a type of qualitative research. It involves an interview, often with just a single respondent and is conducted by a trained interviewer. The purpose of an in-depth interview is to understand thoughts, feelings, perceptions, beliefs, attitudes, or Read more

  3. Worried about getting customers in this dynamic new world?

    How market research can help you discover what your customers need and expect to keep them buying your services and products. The following blog post was written by Sara Cruz, Research Analyst at RMS. When the COVID-19 pandemic hit in March of 2020, everything changed. With stay-at-home orders, businesses closing physical locations and the abrupt Read more

  4. Have your employees gone remote? It may be here to stay.

    How Market Research Can Ensure Employee Success with Changing Office Dynamics The following blog post was written by Sara Cruz, Research Analyst at RMS. When the stay-at-home order was applied in March of 2020, millions of employees became “remote” workers. Although the change was not met without challenges, including a decrease in productivity and communication, Read more

  5. Keep Your Healthcare Practice on the PCMH Recognition Path to Success & Overcome the COVID-19 Hurdle

    In the mirage of COVID-19 uncertainty, you’ve been tasked to begin work to achieve your next PCMH Recognition…now what? With reduced staffing, regulatory changes, and the never-ending flow of “what-ifs,” you may find yourself wondering how you are going to manage preparing your organization for your 2020 PCMH Annual Report. Well, you can be assured Read more

  6. Have Your Customer’s Preferences Changed as a Result of COVID-19?

    The following blog post was written by Erica Winters, Manager of Research Analytics at RMS. Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer Read more

  7. Market Research in Times of COVID-19

    Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included. With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has Read more

  8. RMS Response to COVID-19

    Updated as of Monday, March 23 In response to COVID-19, the RMS team is fully functional and working remote. To contact us directly, please visit our staff page here. Currently there are local, state, and federal states of emergency where RMS offices are based that are impacting our normal business operations. Research & Marketing Strategies, Inc. Read more

  9. World Kidney Day 2020: Recognizing the Importance of Dialysis Patient Experiences

    As we take a moment to recognize World Kidney Day—March 12, 2020—we are also vastly approaching the Spring 2020 cycle for ICH CAHPS® dialysis facilities. The ICH CAHPS Survey is a means to engage patients in sharing their experience with the facility and provider. As part of the national move to a value-based, outcomes-driven healthcare Read more

  10. The Impact of Social Determinants of Health on Patient Outcomes (Updated)

    The following is an update to a blog post written by Shannon Beebe, Manager of Healthcare Operations. Social Determinants of Health (SDoH) play a very important role in health outcomes of patients of all ages. The ability to influence social determinants largely falls outside of the healthcare system’s reach. Therefore, a key to address opportunities Read more

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