The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Focus Group Best Practices & Why RMS is YOUR CNY Focus Group Facility

    If you are planning Focus Groups for your clients, let us help. CNY is a top test market in the country and we know how to find the right participants! SOME FOCUS GROUP BEST PRACTICES The Importance of Participant Selection Choose participants that represent the greater demographic and are comfortable expressing their views. The Selection Read more

  2. COLLEGE SURVEYS: Get Reliable Survey Feedback from Your Staff & Students with RMS

    You can do your own surveys & you may get some answers. Let us do your surveys & we’ll get better answers. Strengthen your institution by asking those who matter most — prospective students, alumni, donors, faculty, staff & students. Surveys done by a third party are more likely to produce open and honest responses Read more

  3. Community Health Needs Assessment (CHNA) Consulting

    ARTICLE BY:Susan S. Maxsween, MHSA, VP Healthcare Operations & Consultingand Molly Burke, MPH, Research Analyst – What is a CHNA? A Community Health Needs Assessment (CHNA) is a systematic approach that aims to improve the health and well-being of a community by providing organizations with insights on the health status of the community. The CHNA Read more

  4. Get Reliable Survey Feedback from Your Staff, Parents, Community with RMS

    You can do your own surveys & you may get some answers.  Let us do your surveys & we’ll get better answers. Surveys done by a 3rd party are more likely to produce open and honest responses from your staff, parents and/or community, helping you make important decisions with confidence. Working with RMS, your respondents Read more

  5. RMS CASE STUDY: Community Needs Assessment

    Article by Analytics Staff – “We need organizations that can serve the underserved individuals in our community and continue to support and develop programs that can allow these individuals to live their best lives.” A prominent provider of services to individuals with developmental disabilities in Onondaga County, New York, collaborated with Research and Marketing Strategies, Read more

  6. RMS & CenterState CEO Release CNY 2024 Economic Forecast

    Article by Patrick Fiorenza, RMS Director of Research Analytics – Released today, the CNY 2024 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2023 and outlines opportunities and challenges for 2024 based on insights from industry leaders across our region. This year, the findings suggest a very positive outlook from Read more

  7. ICH CAHPS Spring 2024 New Vendor Deadline

    Time to think about Spring ICH CAHPS You still have time! You have until Wednesday, February 28, 2024 to authorize your ICH CAHPS® patient survey vendor for the upcoming spring cycle. We know you need high response rates, and we know you need a team of experts that can deliver above and beyond your expectations. Read more

  8. Outlining the Research Process: An Overview of Our Approach

    Article by Analytics Staff – At Research and Marketing Strategies (RMS), we take pride in our adherence to a tried-and-true approach to handling your research projects. Our approach is founded on a structured methodology which closely mirrors the process outlined by Google in their Data Analytics Professional Certificate. “Ask, Prepare, Process, Analyze, Share, Act” Here, Read more

  9. RMS is Hiring a Market Research Analyst

    Article by Patrick Fiorenza, RMS Director of Research Analytics – RMS is happy to share that we are again expanding our team and looking to hire a Research Analyst to join our Analytics team. The entire team at RMS would welcome the chance to review your resume and explore you joining RMS. This is your Read more

  10. Top 10 Most Viewed RMS Blog Posts of 2023!

    It’s hard to believe that we are fast approaching the end of 2023 and what a year it has been! If you are new to our blog, Welcome! We look forward to you joining us on an informative journey as we continue to delve into the latest trends and invaluable insights in market research. And Read more

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