The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. CG CAHPS Scores

    Results Are In: RMS Clients Scored Higher Than the National Average

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. The Agency for Healthcare Research & Quality (AHRQ) recently posted the results from their Consumer Assessment of Healthcare Providers and Systems (CAHPS) Clinician & Group Survey 2016 data submissions. How well providers communicate with patients is the highest scoring Read more

  2. Data Collection in this Digital Age

    Market Research: More Than Data Collection in this Digital Age

    The following blog post was written by Mark Dengler, President & Owner of RMS. Over the past several years, the market research industry has sought to identify relevant consumer data and turn that into decision-making, informational knowledge for clients. However, no longer is it sufficient to simply analyze data and answer questions like “Are my Read more

  3. Two Different Approaches for Consumer Product Feedback

    Case Study: Two Different Approaches for Obtaining Consumer Product Feedback

    The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more

  4. How Market Research Can Help You

    The following post was written by Josh Elander, Research Associate at RMS. Jumping into the world of market research can be a daunting idea, especially when your business isn’t accustomed to the research process. A great market research firm will be able to customize the project to suit the needs of your business, and help Read more

  5. The Annual RMS New York State Fair Survey Results Are Here. How Did You ‘Fair’?

    The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here. Picking up ‘Great’ vibrations: majority of Central New Yorkers enjoyed the new layout and are most excited for The Beach Boys—and (gasp) there’s a new favorite food, RMS NY State Fair survey shows. According to a Read more

  6. Closed Account Research in Banking – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A banking institution recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct closed account research with members who have voluntarily closed their Read more

  7. Healthcare Update! Acronyms You Need to Know!

    The following blog post was written by Christine Benn, Business Development Coordinator at RMS. As the healthcare industry continues to grow and evolve, we are finding ourselves with more and more acronyms to remember. As a research firm, we want to help you stay up to date and informed on the latest acronyms we are Read more

  8. Don’t Postpone, Move Forward with OAS CAHPS Surveying

    The following blog post was written by Mark Dengler, President of RMS.  The Centers for Medicare & Medicaid Services (CMS) has proposed delaying implementation of the mandated 2018 date for the Consumer Assessment of Healthcare Providers and Systems Outpatient and Ambulatory Surgery Survey (OAS CAHPS). As a result, many ambulatory surgery center facilities are trying Read more

  9. Hospital Revenue Management In-Depth Interviews – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A consulting company recently partnered with RMS to conduct hospital revenue management research. The client wanted to better understand the hospital merger/acquisition process as Read more

  10. Using Demographic Segmentation in Branding Strategy

    The following post was written by Josh Elander, Research Associate at RMS. Whether or not we’re aware of it, we’re always segmenting the people we encounter; how old they are, what kind of house or car they own, and whether or not they’re raising a family. The idea of using this kind of segmentation has Read more

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