The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. How to Choose Your ACO CAHPS® Vendor

    This blog post was updated by Heather Kubacki, Graphic Designer & Marketing Coordinator at Research & Marketing Strategies (RMS). Research & Marketing Strategies, Inc. (RMS) has once again received approval from the Center of Medicare & Medicaid Services (CMS) and the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for ACOs Survey Project Team to Read more

  2. Market Research is Shaking Up the Beer Industry

    One thing we can say for sure, beer manufacturing companies know the value of market research, and finding out exactly what their customers want out of their favorite products. The key is keeping up with what their current audience and the younger generations want to experience in an alcoholic beverage. They bring their target demographics Read more

  3. Employee Satisfaction Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A healthcare provider recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to better understand employee satisfaction, loyalty, and unmet needs. Market research objectives included identifying areas where Read more

  4. Do you want to be like Nike?

    The following blog post was written by Sara Cruz, Research Associate at RMS. What do many multi-million or multi-billion companies have in common? They truly know and understand their ideal customer. They see the value in learning everything possible about what they like, don’t like, want, don’t want, as well as their struggles, preferences, and Read more

  5. 4 Tasks of a Care Manager | Patient-Centered Medical Homes (PCMH) Updated 2019

    The following blog post was written & updated by Susan Maxsween, Vice President of Healthcare Consulting & Operations With the growth of patient-centered medical homes (PCMH) and the push for VBP agreements in NYS, care managers are expected to serve an increasing role in managing high risk patients. Long-term transformation and healthcare delivery system reform will rely on the work of Read more

  6. 9 Questions You Need to Know as a Business Owner

    The following blog post was written by Sara Cruz, Research Associate at RMS. Owning a business is not for the faint of heart, the meek, the uncertain, or the unwilling. Business owners are strong, bold, driven, committed, and resilient. Starting and growing a business takes a certain type of person, and creating a successful business Read more

  7. What makes a GREAT focus group facility?

    The following blog post was written by Sara Cruz, Research Associate at RMS. First, let’s define what a focus group facility means. A typical focus group facility is a space consisting of a customized setting. One example would be a conference room, where an observation room is connected to the focus group setting by a one-way mirror. The one-way mirror allows Read more

  8. What are the Steps in the PCMH Process? (Updated)

    By Susan Maxsween Updated 3/22/19 from a previous blog post Practices making the commitment to become a Patient-Centered Medical Home (PCMH) are embarking on an exciting, enlightening, and an empowering journey. Practices also recognize that this journey can be complex, challenging, and in the end, extremely rewarding. This process may require re-engineering of operating structure, development Read more

  9. 5 Reasons You Should Hire a Professional Market Research Firm Instead of Conducting Market Research In-House

    The truth is, you are completely capable of conducting your own market research in-house. For example, if you have questions regarding your company’s image, products or services, you could create a survey and email the survey to your current client list requesting they participate. If you are curious about a new product or service you Read more

  10. Member Preferences Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more

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