Tag Archives: Survey

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  1. customer experience

    3 Tips to Elevate the Customer Experience

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Years ago, customer service got a little shifty. It wasn’t uncommon that you found yourself trying to communicate your billing issues via keypad and automated telephone systems. It also wasn’t uncommon to find yourself treated as just another number Read more

  2. what type of research?

    Integrating Primary Research with Secondary Research

    The following blog post was written by Josh Elander, Research Associate at RMS. Data is everywhere these days. It’s nearly impossible not to encounter at least one form of it in the business world on a regular basis, whether you’re a client or market research supplier. But not all data is created equal – primary Read more

  3. Central New York Music Preferences

    Summer’s here and the time is right: Central New Yorkers are ready to face the music, RMS ViewPoint Poll Shows.  According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 83 percent of individuals plan to go to a concert this summer. Thirty percent of Central New Read more

  4. 7 Questions to Consider Regarding Survey Response Rates

    At RMS, we are frequently asked by our clients what kind of response rate they can expect from their survey research, or after the fact, if the survey response they did receive was “good.” Usually, the most honest answer we can give to those questions is “It depends.” The truth is that survey response rates are Read more

  5. Benefits and Concerns of Panels | Market Research Agency in Syracuse, NY

    Thinking about using a research panel in Syracuse NY, Central NY, or Upstate, NY? The Bunker lists out 5 benefits and 5 concerns to think about before you do.

  6. RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales

    It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

  7. RMS Scale Week 2010 | Scaling Mistakes & What Not To Do

    Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

  8. RMS Scale Week 2010 | Likert Scale – Market Research

    It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

  9. RMS Scale Week 2010 | Semantic Differential – Market Research

    The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

  10. RMS Scale Week 2010 | Constant Sum Scaling – Market Research

    Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.

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