Category Archives: Case Study

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  1. Member Preferences Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more

  2. Banking Preferences Research—Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches Read more

  3. Retail market research case study

    Retail Market Demand Research — Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential Read more

  4. Customer Experience Research

    Client Experience Research — Case Study

    This following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and Read more

  5. Two Different Approaches for Consumer Product Feedback

    Case Study: Two Different Approaches for Obtaining Consumer Product Feedback

    The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more

  6. Closed Account Research in Banking – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A banking institution recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct closed account research with members who have voluntarily closed their Read more

  7. Hospital Revenue Management In-Depth Interviews – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A consulting company recently partnered with RMS to conduct hospital revenue management research. The client wanted to better understand the hospital merger/acquisition process as Read more

  8. Higher Education Enrollment Process Research – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution recently partnered with RMS to conduct enrollment process research. The client wanted to better understand the follow up, efficiency, and Read more

  9. Residential Living Facility Feasibility – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization aiming to offer residential living services in New York State recently partnered with RMS to conduct feasibility research. The client wanted to Read more

  10. Circular Advertisement Usage – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A national retailer recently partnered with RMS to conduct consumer usage research. The client wanted to better understand consumer perceptions, receipt, use, and sales Read more

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