Category Archives: Case Study

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  1. RMS CASE STUDY: Using an Employee Satisfaction Survey to Improve Management Practices

    Article by Molly Burke, RMS Research Analyst – Introduction: A regional cancer treatment center recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research to gain insight about the leadership team within their organization. The client wanted to hear from their employees about what their supervisors are doing well and what they Read more

  2. Healthcare Case Study: How We Helped Understand Factors Related to Provider Engagement

    Article by Molly Burke, RMS Research Analyst – Introduction: A national behavioral health network recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research with the contracted healthcare providers within their network. The client wanted to explore why these providers within their network were not accepting or providing services to patients with Read more

  3. RMS Case Study: A School District’s Perception Survey

    Article by Ryan Moore, RMS Research Coordinator Understanding Community Needs: A Case Study of a School District’s Perception Survey Our client wanted to know: How can we provide the best level of education for our community? A School District in Central New York partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a community Read more

  4. RMS Case Study: Making Your Satisfaction Survey Matter

    Article by Ryan Moore, RMS Research Coordinator Our client wanted to know: How can we improve our workplace culture and best support our staff? When a large medical facility partnered with RMS to conduct an employee satisfaction survey, its goal was to assess the needs and values of those employed across nearly a dozen offices Read more

  5. RMS CASE STUDY: Higher Education – Image Awareness & Perception

    RMS CASE STUDY: Higher Education – Image Awareness & Perception

    Article by Molly Burke, RMS Research Analyst Introduction: A community college located in New York recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research about their image and brand awareness within the community. The client wanted to explore what the community thought about the programs and services they offer, as well Read more

  6. Employee Satisfaction Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A healthcare provider recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to better understand employee satisfaction, loyalty, and unmet needs. Market research objectives included identifying areas where Read more

  7. Member Preferences Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more

  8. Banking Preferences Research—Case Study

    The following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches are not performing as well as others. The goal of Read more

  9. Retail market research case study

    Retail Market Demand Research — Case Study

    The following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential consumer and customer profile, identify brand perceptions, and assess Read more

  10. Customer Experience Research

    Client Experience Research — Case Study

    This following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and preferences in order to provide better service, understand their brand, Read more

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