This is a case study that summarizes a recent project in which Research & Marketing Strategies (RMS) partnered with an advertising agency to determine the return on investment (ROI) on a specific channel of advertising used by one of its end-clients (Company XYZ). The market research study was designed to create a statistical model and Read more

In past posts on the Research & Marketing Strategies (RMS) blog, we often discussed how often observational or ethnographic research is overlooked even though it can be critical to the market research project’s findings. Perhaps never more than in this case study blog post is that point summarized. Observational findings and research can add value to any project Read more

This blog post is a case study for a recent feasibility study that was completed by Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. The feasibility study aimed to discover interest and demand for an auto mall being built in the state of Arizona. Objective: Our client recently acquired land in Arizona Read more

Objective: A hospitality client with hotels across the country wanted to measure satisfaction, loyalty and unmet needs as well as obtain feedback from hundreds of employees at a number of hotel properties using primary research. The survey included all departments: front desk, operations, sales, banquet, administrative and housekeeping. The research effort was aimed to identify areas where Read more

This blog post is a case study summary of a recent project we completed with a business publication client in the United States. The study was completed by Research & Marketing Strategies (RMS) – a readership study firm and market research vendor with clients all across the country. Background: A business-focused publication partnered with Research & Marketing Strategies (RMS) to Read more

The following blog post is a summary of a market research project conducted recently by Research & Marketing Strategies (RMS) – a market research firm in Upstate NY. Background: A college was interested in learning the degree to which its inquiry and enrollment process for continuing education students was a barrier to their enrollment growth. (It Read more

Background: For this study, RMS was engaged to conduct a survey among a healthcare facility’s employees to obtain primary research information regarding its employees’ satisfaction, loyalty and unmet needs. The objectives of the market research included measuring employee perception and satisfaction around several changes regarding policy and scheduling. The client also wanted to identify areas of dissatisfaction Read more