Tag Archives: Market Research Case Study

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  1. Two Different Approaches for Consumer Product Feedback

    Case Study: Two Different Approaches for Obtaining Consumer Product Feedback

    The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more

  2. Residential Living Facility Feasibility – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization aiming to offer residential living services in New York State recently partnered with RMS to conduct feasibility research. The client wanted to Read more

  3. Circular Advertisement Usage – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A national retailer recently partnered with RMS to conduct consumer usage research. The client wanted to better understand consumer perceptions, receipt, use, and sales Read more

  4. Image and Awareness Focus Groups Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An advertising firm partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness focus groups for their client, an international quick service restaurant. The end-client wanted to better understand consumer perceptions of the restaurant’s menu, Read more

  5. Retail Consumer Brand Perception Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An athletic goods retail establishment in New York partnered with Research & Marketing Strategies, Inc. (RMS) to conduct brand perception market research. The store wanted to better understand the brand perception held by its customers and non-customers from Read more

  6. K-12 Community Perception Research | Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, Baldwinsville Central School District (BCSD) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a stakeholder community perception study to explore learning concepts and identify the district’s strengths and areas of opportunity. Approach:  RMS Read more

  7. Higher Education Satellite Location Feasibility | Case Study

    This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education Read more

  8. Law Firm Mystery Shopping Case Summary

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A law firm partnered with RMS to conduct a mystery shopping competitive assessment study. The firm wanted to better understand competitor pricing, payment plans offered, and prospective client experience. The market research objective was to provide the client with Read more

  9. The True Value of Market Research | Case Study

    I came across a post from my network on LinkedIn the other day that shared the following quote from Red Adair, a famous American Oil Well Firefighter: “If you think it’s expensive to hire a professional, wait until you hire an amateur.” – Red Adair The case may never be as true as it is Read more

  10. RMS partners with CenterState CEO for Economic Forecast

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse. It was written by Lori Lichorobiec, Communications Coordinator at RMS. Fresh off the presses, the 2014 Economic Forecast report by CenterState CEO identifies trends that impacted the economy in the previous year, and Read more

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