Tag Archives: Focus Groups

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  1. Market Research is Shaking Up the Beer Industry

    One thing we can say for sure, beer manufacturing companies know the value of market research, and finding out exactly what their customers want out of their favorite products. The key is keeping up with what their current audience and the younger generations want to experience in an alcoholic beverage. They bring their target demographics Read more

  2. Banking Preferences Research—Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches Read more

  3. Retail market research case study

    Retail Market Demand Research — Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential Read more

  4. Focus Group Commercials

    Did You Know Focus Groups Are Being Featured In Commercials?

    The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers’ Peanut Butter Squared? Did you know you were watching a focus group in those commercials? Read more

  5. most popular blogs

    New Year, #NewMR: Our Best Blogs of 2018

    The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered Read more

  6. Top Market Research Companies

    Blog Series: How To Choose The Right Market Research Vendor Part II

    The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the Read more

  7. Customer Onboarding

    Are Your Customers Jumping Ship?

    3 ways to get customers on board with your brand. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. How important do you think it is to make your customers happy and keep them coming back for more? Your answer to that question is the answer to how important Read more

  8. What's the #MRX Forecast for 2018?

    The Market Research Forecast for 2018

    The following blog post was written by Mark Dengler, President & Owner of RMS. One of today’s popular business approaches is known as “agile management.” Under this business method there is a keen focus on short development cycles, continuous improvement, product scope flexibility and work team input. RMS continues to see our clients looking for Read more

  9. Our Best Blogs of 2017

    Do Your Research: Our Best Market Research Blogs of 2017

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. As we head into the new year, there couldn’t be a better time to look back at the market research trends and methods that shaped 2017. Our most popular articles of the year covered a variety of useful information, Read more

  10. Insights in the Numbers

    You Have the Research, Now Turn the Numbers into Insights

    The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant Read more

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