Tag Archives: Research & Marketing Strategies (RMS)

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  1. What are CAHPS® Surveys?

    The following blog post was written by Sara Cruz, Research Associate at RMS. Consumer Assessment of Healthcare Providers and Systems (CAHPS) standardized surveys are designed to help health care organizations use data collected from patients to identify strengths and areas of improvement, as well as track the improvement of quality care over time. CAHPS surveys Read more

  2. Back to School Survey Word Cloud

    Tis’ the season of going back to school. For parents and kids alike, there’s a genuine mixed bag of emotions that go along with that big day in September. Based on a recent survey our team at RMS conducted, parents across the states shared what it takes to become back to school-ready (view the full Read more

  3. How to Choose Your ACO CAHPS® Vendor

    This blog post was updated by Heather Kubacki, Graphic Designer & Marketing Coordinator at Research & Marketing Strategies (RMS). Research & Marketing Strategies, Inc. (RMS) has once again received approval from the Center of Medicare & Medicaid Services (CMS) and the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for ACOs Survey Project Team to Read more

  4. Market Research is Shaking Up the Beer Industry

    One thing we can say for sure, beer manufacturing companies know the value of market research, and finding out exactly what their customers want out of their favorite products. The key is keeping up with what their current audience and the younger generations want to experience in an alcoholic beverage. They bring their target demographics Read more

  5. Do you want to be like Nike?

    The following blog post was written by Sara Cruz, Research Associate at RMS. What do many multi-million or multi-billion companies have in common? They truly know and understand their ideal customer. They see the value in learning everything possible about what they like, don’t like, want, don’t want, as well as their struggles, preferences, and Read more

  6. 9 Questions You Need to Know as a Business Owner

    The following blog post was written by Sara Cruz, Research Associate at RMS. Owning a business is not for the faint of heart, the meek, the uncertain, or the unwilling. Business owners are strong, bold, driven, committed, and resilient. Starting and growing a business takes a certain type of person, and creating a successful business Read more

  7. What makes a GREAT focus group facility?

    The following blog post was written by Sara Cruz, Research Associate at RMS. First, let’s define what a focus group facility means. A typical focus group facility is a space consisting of a customized setting. One example would be a conference room, where an observation room is connected to the focus group setting by a one-way mirror. The one-way mirror allows Read more

  8. Banking Preferences Research—Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches Read more

  9. Retail market research case study

    Retail Market Demand Research — Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential Read more

  10. Focus Group Commercials

    Did You Know Focus Groups Are Being Featured In Commercials?

    The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers’ Peanut Butter Squared? Did you know you were watching a focus group in those commercials? Read more

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