Tag Archives: MRX

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. COLLEGE SURVEYS: Get Reliable Survey Feedback from Your Staff & Students with RMS

    You can do your own surveys & you may get some answers. Let us do your surveys & we’ll get better answers. Strengthen your institution by asking those who matter most — prospective students, alumni, donors, faculty, staff & students. Surveys done by a third party are more likely to produce open and honest responses Read more

  2. Outlining the Research Process: An Overview of Our Approach

    Article by Analytics Staff – At Research and Marketing Strategies (RMS), we take pride in our adherence to a tried-and-true approach to handling your research projects. Our approach is founded on a structured methodology which closely mirrors the process outlined by Google in their Data Analytics Professional Certificate. “Ask, Prepare, Process, Analyze, Share, Act” Here, Read more

  3. RMS is Hiring a Market Research Analyst

    Article by Patrick Fiorenza, RMS Director of Research Analytics – RMS is happy to share that we are again expanding our team and looking to hire a Research Analyst to join our Analytics team. The entire team at RMS would welcome the chance to review your resume and explore you joining RMS. This is your Read more

  4. Top 10 Most Viewed RMS Blog Posts of 2023!

    It’s hard to believe that we are fast approaching the end of 2023 and what a year it has been! If you are new to our blog, Welcome! We look forward to you joining us on an informative journey as we continue to delve into the latest trends and invaluable insights in market research. And Read more

  5. Non-Profit Case Study: How Data Can Help Define Outreach Strategies

    Article by Molly Burke, RMS Research Analyst – Introduction: A regional non-profit organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct primary market research about community awareness and understanding regarding issues related to Lyme disease and tick-borne illnesses prevalent within the region. The client wanted to gain insight on how they could Read more

  6. Patient Perspectives: Member Satisfaction Survey

    Article by Ryan Moore, RMS Research Coordinator – Introduction Our client wanted to know: How can we continue to provide care that aligns with members’ needs and preferences? RMS recently worked with a managed care plan to administer a member satisfaction survey. Our client wanted to identify areas where the Plan meets or exceeds expectations Read more

  7. RMS CASE STUDY: Financial Institution Perception Survey

    Article by Ryan Moore, RMS Research Coordinator – Research and Marketing Strategies, Inc., (RMS) recently partnered with a financial institution specializing in checking accounts, savings accounts, mortgage loans, and personal loans. (RMS) was to conduct a community perception survey. They used findings gathered from the study to enhance their services and develop marketing strategies and Read more

  8. 4 Benefits of Mixed-Mode Market Research

    Article by Patrick Fiorenza, RMS Director of Research Analytics – Mixed-mode research uses various data collection strategies within a single survey. This can include CATI (computer-assisted telephone interviewing), mail, text, mobile, or web survey administration. There are different ways a mixed-mode study can be designed. For example, individuals may receive an email soliciting electronic participation Read more

  9. Healthcare Case Study: How We Helped Understand Factors Related to Provider Engagement

    Article by Molly Burke, RMS Research Analyst – Introduction: A national behavioral health network recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research with the contracted healthcare providers within their network. The client wanted to explore why these providers within their network were not accepting or providing services to patients with Read more

  10. The Importance of Pre-Testing Your Online Survey

    Article by Molly Burke, RMS Research Analyst – It goes without saying – some level of pre-testing is a must before launching a full-scale survey. Survey Sampling International (SSI) defines a pre-test as a questionnaire that is tested on a statistically small sample of respondents before a full-scale study. The benefits of pre-testing cannot be overstated whether you Read more

Get A QuoteCall UsEmail Us