Article by Patrick Fiorenza, RMS Director of Research Analytics –

RMS is happy to share that we are again expanding our team and looking to hire a Research Analyst to join our Analytics team. The entire team at RMS would welcome the chance to review your resume and explore you joining RMS. This is your chance to be part of a collaborative and innovative team working in the Market Research field. If you love data, analytics, exploring new methods, survey design, balancing multiple projects and client-facing work, I hope you take the time to review the job description. Please feel free to reach out to me via LinkedIn or email with questions.

I joined RMS in February 2022. I remember the anxiety, stress, and frustration of the job search. At the same time, it is truly exciting – you’re starting a new beginning, and if your path leads you to RMS, you’ll be part of a great team. As you research us, I thought I’d give you a jump start, so here’s a behind-the-scenes look at what life is like at RMS. In the past few years, I have learned so much about Market Research, business development, leadership, management, and I have grown increasingly passionate about the field. Market Research is an amazing field with ample opportunity. I am confident the right candidate will mirror my experience.

Culture at RMS

We are constantly looking at ways to improve our culture. If you look at our social media posts, you’ll see various get togethers throughout the year, where RMS staff have celebrated the holiday season, conducted an office Easter Egg Hunt, food days, and team-building exercises during our all-staff meetings. We even played RMS Jeopardy at a team meeting.

We know that these types of events are essential to a healthy workplace and building strong relationships, trust, and accountability among colleagues. We are always thinking of ways to improve our culture. Many of our staff are actively involved on boards or volunteer with local non-profits, contributing both our time and expertise to give back to our community. We respect different work styles, and I think you’ll find that we have a warm, welcoming, inclusive team.

COVID has truly changed the way we work, and the RMS team offers a lot of flexibility on when and how we work. In the analytics department, you’ll often find me (and some analysts) in the office almost daily. However, most staff are in the office 2-3 days per week, and then work remotely.

Types of Projects

One of my favorite parts about market research is that no two projects are the same. Even if it’s a repeat client, there is always something different, fun, exciting, and challenging about the work. You may find yourself designing a customer satisfaction survey or an employee engagement survey. Or you may find yourself facilitating focus groups or conducting in-depth interviews with industry experts or participants of a grant-funded program. I’d encourage you to review some of our Case Study’s on this blog, they will give you a great idea of the types of work the Analytics Department manages.

We do both primary and secondary research, qualitative and quantitative projects (often both). Data sets can be as small as 20 cases or thousands. In this role, you’ll be expected to work on tasks across the entire spectrum of a research project. You will learn how to program our surveys and do qualitative analysis, quantitative, and mixed methods research. This is part of the collaborative approach. You get richer insights through more exposure to different projects, methods, and clients. Our industries are mostly healthcare, education, and energy. However, we’ve worked in many sectors (transportation, finance, manufacturing, retail, and non-profits). You’ll also be working directly with our clients, often managing workplans, facilitating meetings, and assuring all project deliverables are met.

Statistical Work

I have taken many statistics courses – structural equation modeling, regression, factor analysis, inferential testing, t-tests, ANOVAs (personal favorite), correlation, MaxDiff, conjoint, clustering, and segmentation. At RMS, the method or statistical analysis flows from having a firm understanding of the needs of the client, their sophistication, budget, and time. We are intentional about providing valuable and actionable recommendations, which does not always require a complicated statistical model.

What Will Make You Successful in this Role

You must like to (and want to) roll up your sleeves. There’s no task too big and no task too small. We are constantly focused on doing the best quality project. Since we are working in a hybrid setting, we focus on communication. You’ll also really have to love data and getting in the weeds. You will be coding open ended responses, cleaning data, checking data quality and document practices. You’ll also be writing reports and interfacing with clients – the work is fast-paced, so you’ll have to be comfortable prioritizing tasks. You must always be thinking about quality, and presenting ideas to the team on how we can improve our processes to ensure we present our best work, each time to a client.

If you are involved in the Market Research field or looking for a change, I hope you consider RMS. I truly believe when you can merge someone’s passion and purpose at work, you elevate the entire team. There’s ample opportunity for growth here at RMS. Please don’t hesitate to reach out to learn more (

Please see the Research Analyst job description and be sure to look at other Career opportunities we currently have available at RMS!

Relational RMS Blogs:

RMS Case Study: Print Graphics & Communications Association
Non-Profit Case Study: How Data Can Help Define Outreach Strategies
Hospital Case Study: Conducting an Image and Brand Awareness Study

About the Author – Patrick Fiorenza

Patrick brings years of market research experience to the RMS Research Analytics team. His preliminary focus encompasses designing, implementing, gathering, and analyzing results from proven research methods created to obtain credible data to help guide decision-making across a variety of industries.

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About RMS

Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. They conduct surveys, focus groups, mystery shopping, studies and analysis. Each project is customized and gets personal attention by the best in the business. RMS has a reputation for getting results and offers an independent means to conduct telephone, on-line and mail surveying, In-depth interviews, intercept interviews, and participant recruitment as well as focus group hosting through QualiSight, its onsite call center and focus group facility. Taking advantage of the region’s reputation for being a great market study barometer, RMS recruits and moderates for focus groups, community forums and town meetings.