Category Archives: Market Research

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  1. Market Research in Times of COVID-19

    Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included. With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has Read more

  2. RMS Research Featured in CenterState CEO’s 2020 Economic Forecast Report

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Download the 2020 CenterState CEO Economic Forecast Report PDF here. Released last week, the 2020 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2019, and outlines opportunities Read more

  3. Understanding Your Customers—Making VoC Research Work For You

    The following blog post was written by Erica Winters, Manager of Research Analytics at RMS.  We hear it all the time—your boss has just told you the company needs to find new ways to connect with customers. And you’ve been put in charge of doing just that (cue hyperventilation). That’s not you? How about this…you’re Read more

  4. Market Research is Shaking Up the Beer Industry

    One thing we can say for sure, beer manufacturing companies know the value of market research, and finding out exactly what their customers want out of their favorite products. The key is keeping up with what their current audience and the younger generations want to experience in an alcoholic beverage. They bring their target demographics Read more

  5. 9 Questions You Need to Know as a Business Owner

    The following blog post was written by Sara Cruz, Research Associate at RMS. Owning a business is not for the faint of heart, the meek, the uncertain, or the unwilling. Business owners are strong, bold, driven, committed, and resilient. Starting and growing a business takes a certain type of person, and creating a successful business Read more

  6. 5 Reasons You Should Hire a Professional Market Research Firm Instead of Conducting Market Research In-House

    The truth is, you are completely capable of conducting your own market research in-house. For example, if you have questions regarding your company’s image, products or services, you could create a survey and email the survey to your current client list requesting they participate. If you are curious about a new product or service you Read more

  7. most popular blogs

    New Year, #NewMR: Our Best Blogs of 2018

    The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered Read more

  8. Top Market Research Companies

    Blog Series: How To Choose The Right Market Research Vendor Part II

    The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the Read more

  9. How to conduct market research

    Blog Series: How To Choose the Right Market Research Vendor

    The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the first blog post of a two-part series providing insider tips on selecting the right market research professionals. Picture this — you’ve just been asked to lead your department’s efforts in solving [insert problem here]. Maybe you want to improve your Read more

  10. Customer Experience Satisfaction Surveys

    Here’s What You’re Doing Wrong With Your Customer Surveys

    And 3 easy ways to fix them for enhanced customer experience & brand engagement. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. It happens every day and most of us, as ever-evolving consumers, are so used to it that we think nothing of it. After you hit Read more

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