Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? – Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? – used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples Read more
Category Archives: Market Research
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Qualitative and Quantitative Research: Distinctions and Uses
The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 2 of 2
Article by Patrick Fiorenza, RMS Director of Research Analytics One of the most popular blog posts on the RMS site describes the differences between qualitative and quantitative research. What if I told you there was a third approach to research? Mixed methods is a common approach in the program evaluation world to leverage the benefits Read more
The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 1 of 2
Article by Patrick Fiorenza, RMS Director of Research Analytics Program Evaluation and market research are closely related, some might call them second cousins. Perhaps a better analogy is that they could be siblings, where market research is the rambunctious middle child and program evaluation is the rule-following first child. Working in both fields, there is Read more
RMS Proudly Continues Partnership with CenterState CEO on 2023 Economic Forecast Report
This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY.Released this week, the 2023 Economic Forecast Report by CenterState CEO is a source of strategic insight on regional, state, and national economic trends based on insight from industry leaders across the Central Read more
RMS Fortifies CenterState CEO’s 2022 Economic Forecast
This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Click here, to download the CenterState CEO 2022 Economic Forecast Report Released last week, the 2022 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2021, and outlines Read more
Understanding Feasibility Studies
A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more
What Is An Intercept Survey?
An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more
Leaning Into the Turn: Our Evolving Response to COVID-19
It’s safe to say, this year is looking brighter already than the tough times we’ve all endured throughout 2020. Our team at RMS has persevered by utilizing our greatest strengths, and stuck true to the core value that is our commitment to each and every one of our clients. It’s been imperative we stay as Read more
Worried about getting customers in this dynamic new world?
How market research can help you discover what your customers need and expect to keep them buying your services and products. The following blog post was written by Sara Cruz, Research Analyst at RMS. When the COVID-19 pandemic hit in March of 2020, everything changed. With stay-at-home orders, businesses closing physical locations and the abrupt Read more
Have your employees gone remote? It may be here to stay.
How Market Research Can Ensure Employee Success with Changing Office Dynamics The following blog post was written by Sara Cruz, Research Analyst at RMS. When the stay-at-home order was applied in March of 2020, millions of employees became “remote” workers. Although the change was not met without challenges, including a decrease in productivity and communication, Read more