Category Archives: Market Research

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  1. Focus Group Best Practices & Why RMS is YOUR CNY Focus Group Facility

    If you are planning Focus Groups for your clients, let us help. CNY is a top test market in the country and we know how to find the right participants! SOME FOCUS GROUP BEST PRACTICES The Importance of Participant Selection Choose participants that represent the greater demographic and are comfortable expressing their views. The Selection Read more

  2. RMS & CenterState CEO Release CNY 2024 Economic Forecast

    Article by Patrick Fiorenza, RMS Director of Research Analytics – Released today, the CNY 2024 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2023 and outlines opportunities and challenges for 2024 based on insights from industry leaders across our region. This year, the findings suggest a very positive outlook from Read more

  3. Outlining the Research Process: An Overview of Our Approach

    Article by Analytics Staff – At Research and Marketing Strategies (RMS), we take pride in our adherence to a tried-and-true approach to handling your research projects. Our approach is founded on a structured methodology which closely mirrors the process outlined by Google in their Data Analytics Professional Certificate. “Ask, Prepare, Process, Analyze, Share, Act” Here, Read more

  4. RMS is Hiring a Market Research Analyst

    Article by Patrick Fiorenza, RMS Director of Research Analytics – RMS is happy to share that we are again expanding our team and looking to hire a Research Analyst to join our Analytics team. The entire team at RMS would welcome the chance to review your resume and explore you joining RMS. This is your Read more

  5. Top 10 Most Viewed RMS Blog Posts of 2023!

    It’s hard to believe that we are fast approaching the end of 2023 and what a year it has been! If you are new to our blog, Welcome! We look forward to you joining us on an informative journey as we continue to delve into the latest trends and invaluable insights in market research. And Read more

  6. How Customer Lists Make Research a Snap

    Article by Ryan Moore, RMS Research Coordinator – At a glance: Recruiting Research Participants: Having an effective outreach strategy is crucial in market research, and customer lists provide a valuable resource that streamlines the process and enhances research efforts. Why Customer Lists: Using customer lists for recruiting offers benefits such as increased data integrity, targeted Read more

  7. Non-Profit Case Study: How Data Can Help Define Outreach Strategies

    Article by Molly Burke, RMS Research Analyst – Introduction: A regional non-profit organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct primary market research about community awareness and understanding regarding issues related to Lyme disease and tick-borne illnesses prevalent within the region. The client wanted to gain insight on how they could Read more

  8. HOSPITAL CASE STUDY: Conducting an Image and Brand Awareness Study

    Article by Molly Burke, RMS Research Analyst – Introduction: A hospital recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research regarding its image and awareness. The client wanted to explore the community’s perception of their hospital compared to other regional health centers. This was achieved by collaboratively developing a telephone survey Read more

  9. 4 Benefits of Mixed-Mode Market Research

    Article by Patrick Fiorenza, RMS Director of Research Analytics – Mixed-mode research uses various data collection strategies within a single survey. This can include CATI (computer-assisted telephone interviewing), mail, text, mobile, or web survey administration. There are different ways a mixed-mode study can be designed. For example, individuals may receive an email soliciting electronic participation Read more

  10. 3 Questions to Ask Before You Start Your Next Market Research Project

    Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the things that I love about market research is that it provides the opportunity to use many methods. Qualitative techniques like focus groups, in-depth interviews, observations, or intercept work. Or quantitative data like surveys or accessing secondary data resources. Then within the analysis, Read more

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