It’s hard to believe that we are fast approaching the end of 2023 and what a year it has been! If you are new to our blog, Welcome! We look forward to you joining us on an informative journey as we continue to delve into the latest trends and invaluable insights in market research. And to those who have been following our blog, Thank You! And we encourage you to keep liking/sharing our posts and offering your valuable feedback.

As we get ready to welcome in 2024, we are thrilled to unveil the…

Top 10 Most Viewed RMS Blog Posts of 2023!

#10 – 7 Components of a CHNA | Community Health Needs Assessment
In order for a healthcare organization to address the overall health and needs of their community, a Community Health Needs Assessment (CHNA) is recommended. This blog post covers the 7 common components of a successful CHNA.

#9 – Three Barriers to Using Market Research | Market Research Consultant NY
This blog post examines three common barriers to using market research and how you can overcome them internally if you understand the innate value of market research, but possibly others in your organization do not.

#8 – 6 Survey Coding Tips | Survey Research in Central NY
The survey coding process for open-end questions must be undertaken carefully and the process can be very subjective, even though one may think market research analysis is meant to be objective. This blog post offers a few tips for survey coding.

#7 – The Importance of Pre-Testing Your Online Survey
The benefits of pre-testing cannot be overstated, and it goes without saying – some level of pre-testing is a must before launching a full-scale survey. This blog post discusses some reasons why pre-testing your online survey is vital.

#6 – 5 Key Components of a Market Research Feasibility Study
Arguably, there isn’t another type of market research report that offers more in-depth and thorough analysis than a market research feasibility study report. This blog post outlines five key components to any quality market research feasibility study.

#5 – What is an In-Depth Interview?
IDIs can be used for a variety of research including branding research, customer satisfaction, new product/service interest, and customer insights. IDI projects have many similarities to other market research methods, but there are some important and beneficial differences as well. Four Key Benefits of IDIs are presented in this blog post.

#4 – How to Get the Right Participants for Focus Groups
When it comes to focus groups, it’s crucial to recruit the right participants. So how do you get the right people for the job? In this blog post, we share what it takes and how we do it!

#3 – What is Rim Weighting?
Of all the techniques used in quantitative market research, rim weighting can be one of the most useful…and one of the trickiest to apply properly. Learn what it is, when to use it and view examples presented in this in-depth blog post.

#2 – What is an Intercept Survey?
RMS has a long history of conducting intercept surveys in a wide array of settings. This blog outlines three tips when preparing for an intercept survey project.

And the #1 MOST VIEWED RMS BLOG POST OF 2023 is…

Mutually Exclusive & Collectively Exhaustive Survey Tips

One of the first things colleges teach in marketing research courses regarding survey writing is making survey questions mutually exclusive and collectively exhaustive. Remembering this fundamental tip still helps our team make surveys precise and trouble-free for our survey respondents in Central New York and across the country. This blog delves into examples and detailed explanation on what each of the two key standards indicate – and it’s a favorite among marketing research students – which makes this our #1 MOST VIEWED BLOG POST OF 2023!

For access to our upcoming blogs and company updates, follow us on Facebook, Instagram, LinkedIn, X, and YouTube.

Also, if you’re not already a member of ViewPoint – RMS’ powerful Research Panel – now’s the time to JOIN and share your insight into new products and services. Sign up is fast, easy, and — best of all — it’s free!

It’s good to know. We’re here for you.
Call us today, to see how we can help your organization.

Interested in conducting a market research project with RMS?

Contact our Vice President of Corporate Development, Sandy Baker at or call 1-866-567-5422.

About RMS

Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. They conduct surveys, focus groups, mystery shopping, studies and analysis. Each project is customized and gets personal attention by the best in the business. RMS has a reputation for getting results and offers an independent means to conduct telephone, on-line and mail surveying, In-depth interviews, intercept interviews, and participant recruitment as well as focus group hosting through QualiSight, its onsite call center and focus group facility. Taking advantage of the region’s reputation for being a great market study barometer, RMS recruits and moderates for focus groups, community forums and town meetings.