Tag Archives: Higher Education Research

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  1. The Age of Digital Learning in Higher Education

    In recent years, we’ve seen an expanding popularity in digital education options provided in higher education. This growth is due in part to increasing interest among students, as well as skyrocketing tuition prices, and declining enrollment in traditional higher education academic programs. Declining state financial support has put a larger strain on institutions, playing a Read more

  2. Higher Education Academic Program Feasibility Research – Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution in the Northeast partnered with Research & Marketing Strategies, Inc. (RMS) to conduct initial feasibility research regarding two potential academic program offerings. The college wanted to better understand the workforce demand for occupations that Read more

  3. Q2 Trends in Higher Education

    For this second installment in the higher education trends series, we revisited industry trends to determine client priorities for the remainder of 2016.  We’ve noticed interest among our higher education clients in digital investments, predictive analytics, stackable certificates, and prioritizing student retention. Through our research and interactions with clients, we’ve compiled a list of trends Read more

  4. Higher Education Competitive Analysis Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Following the completion of an occupational supply and demand research project, a higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a competitive analysis. The client wanted to better understand the Read more

  5. Adult Learner Program Interest – Higher Education Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A community college in New York State partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding adult learner program interest and geographic preference for one of the institutions two locations. The client wanted to Read more

  6. Trends in Higher Education

    Now that we’re settling into the first quarter of 2016, we are setting our sights on identifying industry trends to determine client priorities for the year ahead.  In working with our growing roster of higher education clients, our team has noticed a shift in the education landscape towards revitalization and streamlining strategies to accommodate the Read more

  7. Occupational Supply and Demand Research | Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).     Background: A higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct occupational supply and demand research related to two potential graduate-level academic program offerings. The college wanted to better understand the Read more

  8. Higher Education Satellite Location Feasibility | Case Study

    This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education Read more

  9. Higher Education Brand Awareness and Marketplace Positioning

    It’s that time of year again, students and professors are getting settled in to a new semester of college, and administrators are coming up with solutions to help their institution stay ahead of the competitive curve. Standing out among the crowd is a constant struggle for many institutions that are grappling with recent trends – Read more

  10. How to Measure Student Satisfaction

    Attrition is a growing concern among higher education institutions. Students are no longer starting and completing their college education at one institution, and competition is on the rise to keep them engaged.  According to the National Center for Education Statistics, 33% of first-time college freshmen will not return to the same institution for the following academic year.1 Read more

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