(BALDWINSVILLE, NY) – This year marks the 20th Anniversary of Research Marketing Strategies, Inc. (RMS) a local, full-service market research firm. Over the past twenty years, the company has delivered valuable research insights to regional and national clients, staying abreast of research innovations within the industry. With Central New York being a top test market, Read more
Tag Archives: Research & Marketing Strategies
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.
RMS Poised for the Future as it Celebrates its 20th Anniversary as Market Research Leader
Satisfaction Surveys for the Win
We know you care about your employees, and if you want to hear from them, all you have to do is ask. Navigating Everyone’s New NormalNow is the time to find out exactly how your team is feeling and how they’re adjusting as you all move forward and make plans for your next steps. Some Read more
Understanding Feasibility Studies
A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more
That’s a Wrap for 2020 PCMH Recognition
The following blog post was written by Shannon Beebe, Manager of Healthcare Operations. It is hard to believe that we are approaching the end of 2020. What a year it has been! COVID-19 has impacted our entire nation, including how and where we receive primary care. Telemedicine, and video conferencing, as a means of receiving Read more
Quantitative vs Qualitative Research
The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean? Read more
RMS Recognized Nationally as Leader in Healthcare—Named the 7th Largest Patient-Satisfaction Measurement Firm
We are happy to announce that Modern Healthcare has ranked Research & Marketing Strategies, Inc. the 7th largest patient-satisfaction measurement firm in the United States, according to its recent survey. For fourteen years, RMS has been a national leader in patient satisfaction surveying, growing its market research business within the healthcare industry and assisting numerous Read more
Worried about getting customers in this dynamic new world?
How market research can help you discover what your customers need and expect to keep them buying your services and products. The following blog post was written by Sara Cruz, Research Analyst at RMS. When the COVID-19 pandemic hit in March of 2020, everything changed. With stay-at-home orders, businesses closing physical locations and the abrupt Read more
Have Your Customer’s Preferences Changed as a Result of COVID-19?
Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer relations, but it also helps ensure you’re investing in the avenues your customers prefer and Read more
Market Research in Times of COVID-19
Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included. With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has Read more
World Kidney Day 2020: Recognizing the Importance of Dialysis Patient Experiences
As we take a moment to recognize World Kidney Day—March 12, 2020—we are also vastly approaching the Spring 2020 cycle for ICH CAHPS® dialysis facilities. The ICH CAHPS Survey is a means to engage patients in sharing their experience with the facility and provider. As part of the national move to a value-based, outcomes-driven healthcare Read more