Tag Archives: Market Research

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  1. Do you want to be like Nike?

    The following blog post was written by Sara Cruz, Research Associate at RMS. What do many multi-million or multi-billion companies have in common? They truly know and understand their ideal customer. They see the value in learning everything possible about what they like, don’t like, want, don’t want, as well as their struggles, preferences, and Read more

  2. 9 Questions You Need to Know as a Business Owner

    The following blog post was written by Sara Cruz, Research Associate at RMS. Owning a business is not for the faint of heart, the meek, the uncertain, or the unwilling. Business owners are strong, bold, driven, committed, and resilient. Starting and growing a business takes a certain type of person, and creating a successful business Read more

  3. What makes a GREAT focus group facility?

    The following blog post was written by Sara Cruz, Research Associate at RMS. First, let’s define what a focus group facility means. A typical focus group facility is a space consisting of a customized setting. One example would be a conference room, where an observation room is connected to the focus group setting by a one-way mirror. The one-way mirror allows Read more

  4. What are the Steps in the PCMH Process? (Updated)

    By Susan Maxsween Updated 3/22/19 from a previous blog post Practices making the commitment to become a Patient-Centered Medical Home (PCMH) are embarking on an exciting, enlightening, and an empowering journey. Practices also recognize that this journey can be complex, challenging, and in the end, extremely rewarding. This process may require re-engineering of operating structure, development Read more

  5. 5 Reasons You Should Hire a Professional Market Research Firm Instead of Conducting Market Research In-House

    The truth is, you are completely capable of conducting your own market research in-house. For example, if you have questions regarding your company’s image, products or services, you could create a survey and email the survey to your current client list requesting they participate. If you are curious about a new product or service you Read more

  6. Member Preferences Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more

  7. Retail market research case study

    Retail Market Demand Research — Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential Read more

  8. Focus Group Commercials

    Did You Know Focus Groups Are Being Featured In Commercials?

    The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers’ Peanut Butter Squared? Did you know you were watching a focus group in those commercials? Read more

  9. Customer Experience Research

    Client Experience Research — Case Study

    This following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and Read more

  10. most popular blogs

    New Year, #NewMR: Our Best Blogs of 2018

    The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered Read more

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