Article by Patrick Fiorenza, RMS Director of Research Analytics – Conjoint Analysis is a tool to help determine how people value different features of a product or service. Conjoint Analysis can be used for product design, pricing strategies, market segmentation, or in a competitive analysis. Conjoint Analysis can help reveal purchasing behaviors as well as Read more
Tag Archives: Market Research
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Explaining the Value of Using Conjoint Analysis in Market Research
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Is a Focus Group Right for Your Organization?
Article by Patrick Fiorenza, RMS Director of Research Analytics – Focus groups are a terrific research methodology. When done well, they allow for free-flowing information and the ability for individuals to build on ideas, explore new ones, challenge assumptions, and create new strategies. Ideas can be tested in real-time in a small setting and integrated Read more
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Tips for Successful Mystery Shopping & Shop-A-Long Projects
Article by Patrick Fiorenza, RMS Director of Research Analytics – Two of the research methodologies that RMS often uses are Mystery Shopping and Shop-A-Longs. These are two very effective research methodologies, and when done right, can help brands best understand customer experiences and behaviors. When you hear the term “mystery shopping,” it doesn’t always mean Read more
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Exploring Summer Adventures: Results from the RMS ViewPoint Research Panel Survey
Article by Katya Dashkevich, RMS Research Associate – The RMS team wants to share the results of our recent survey, which asked our nationwide ViewPoint panel members how they spent their summer vacations. Below are the findings from our survey, along with some tips and tricks about travel from our panel members. If you are Read more
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RMS CASE STUDY: Measuring Customer Satisfaction & Brand Awareness in the Banking Industry
Article by Katya Dashkevich, RMS Research Associate – RMS recently partnered with a bank to conduct a community awareness and financial need survey. The overall goal of this study was to understand its customers’ rate of satisfaction, loyalty, and needs as well as the community’s general awareness and perceptions of its image and brand equity. Read more
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Maximizing the Effectiveness of Intercept Surveys: 3 Essential Tips
Intercept surveys serve as invaluable tools for gathering on-site feedback from various audiences, whether at events, airports, bus routes, restaurants, conferences, or shopping malls. These surveys provide organizations with immediate insights into patron perceptions while their experiences are still fresh in their minds. However, to ensure the success of an intercept survey project, it’s crucial Read more
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Unlocking Your Influence: The Power of Joining a Research Panel like RMS ViewPoint
At RMS, we often hear the question, “How does signing up for a research panel benefit me?” Many individuals underestimate the profound influence surveys, focus groups, and secret shoppers can have on the services and products we encounter daily. Companies frequently turn to market research to fine-tune their offerings before launch, gaining insights into consumer Read more
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COLLEGE SURVEYS: Get Reliable Survey Feedback from Your Staff & Students with RMS
You can do your own surveys & you may get some answers. Let us do your surveys & we’ll get better answers. Strengthen your institution by asking those who matter most — prospective students, alumni, donors, faculty, staff & students. Surveys done by a third party are more likely to produce open and honest responses Read more
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Outlining the Research Process: An Overview of Our Approach
Article by Analytics Staff – At Research and Marketing Strategies (RMS), we take pride in our adherence to a tried-and-true approach to handling your research projects. Our approach is founded on a structured methodology which closely mirrors the process outlined by Google in their Data Analytics Professional Certificate. “Ask, Prepare, Process, Analyze, Share, Act” Here, Read more
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Top 10 Most Viewed RMS Blog Posts of 2023!
It’s hard to believe that we are fast approaching the end of 2023 and what a year it has been! If you are new to our blog, Welcome! We look forward to you joining us on an informative journey as we continue to delve into the latest trends and invaluable insights in market research. And Read more