Tag Archives: Market Research

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  1. RMS 20th Anniversary

    RMS Poised for the Future as it Celebrates its 20th Anniversary as Market Research Leader

    (BALDWINSVILLE, NY) – This year marks the 20th Anniversary of Research Marketing Strategies, Inc. (RMS) a local, full-service market research firm. Over the past twenty years, the company has delivered valuable research insights to regional and national clients, staying abreast of research innovations within the industry. With Central New York being a top test market, Read more

  2. RMS Fortifies Centerstate CEO’s 2022 Economic Forecast

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Click here, to download the Centerstate CEO 2022 Economic Forecast Report Released last week, the 2022 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2021, and outlines Read more

  3. Satisfaction Surveys for the Win

    We know you care about your employees, and if you want to hear from them, all you have to do is ask. Navigating Everyone’s New NormalNow is the time to find out exactly how your team is feeling and how they’re adjusting as you all move forward and make plans for your next steps. Some Read more

  4. Understanding Feasibility Studies

    A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more

  5. Quantitative vs Qualitative Research

    The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean? Read more

  6. Worried about getting customers in this dynamic new world?

    How market research can help you discover what your customers need and expect to keep them buying your services and products. The following blog post was written by Sara Cruz, Research Analyst at RMS. When the COVID-19 pandemic hit in March of 2020, everything changed. With stay-at-home orders, businesses closing physical locations and the abrupt Read more

  7. Have Your Customer’s Preferences Changed as a Result of COVID-19?

    Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer relations, but it also helps ensure you’re investing in the avenues your customers prefer and Read more

  8. Market Research in Times of COVID-19

    Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included. With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has Read more

  9. Understanding Your Customers—Making VoC Research Work For You

    We hear it all the time—your boss has just told you the company needs to find new ways to connect with customers. And you’ve been put in charge of doing just that (cue hyperventilation). That’s not you? How about this…you’re a leader within your organization, and you want to become or maintain your status as Read more

  10. Back to School Survey Word Cloud

    Tis’ the season of going back to school. For parents and kids alike, there’s a genuine mixed bag of emotions that go along with that big day in September. Based on a recent survey our team at RMS conducted, parents across the states shared what it takes to become back to school-ready (view the full Read more

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