Tag Archives: Market Research

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  1. Maximizing the Effectiveness of Intercept Surveys: 3 Essential Tips

    Intercept surveys serve as invaluable tools for gathering on-site feedback from various audiences, whether at events, airports, bus routes, restaurants, conferences, or shopping malls. These surveys provide organizations with immediate insights into patron perceptions while their experiences are still fresh in their minds. However, to ensure the success of an intercept survey project, it’s crucial Read more

  2. Unlocking Your Influence: The Power of Joining a Research Panel like RMS ViewPoint

    At RMS, we often hear the question, “How does signing up for a research panel benefit me?” Many individuals underestimate the profound influence surveys, focus groups, and secret shoppers can have on the services and products we encounter daily. Companies frequently turn to market research to fine-tune their offerings before launch, gaining insights into consumer Read more

  3. COLLEGE SURVEYS: Get Reliable Survey Feedback from Your Staff & Students with RMS

    You can do your own surveys & you may get some answers. Let us do your surveys & we’ll get better answers. Strengthen your institution by asking those who matter most — prospective students, alumni, donors, faculty, staff & students. Surveys done by a third party are more likely to produce open and honest responses Read more

  4. Outlining the Research Process: An Overview of Our Approach

    Article by Analytics Staff – At Research and Marketing Strategies (RMS), we take pride in our adherence to a tried-and-true approach to handling your research projects. Our approach is founded on a structured methodology which closely mirrors the process outlined by Google in their Data Analytics Professional Certificate. “Ask, Prepare, Process, Analyze, Share, Act” Here, Read more

  5. Top 10 Most Viewed RMS Blog Posts of 2023!

    It’s hard to believe that we are fast approaching the end of 2023 and what a year it has been! If you are new to our blog, Welcome! We look forward to you joining us on an informative journey as we continue to delve into the latest trends and invaluable insights in market research. And Read more

  6. How Customer Lists Make Research a Snap

    Article by Ryan Moore, RMS Research Coordinator – At a glance: Recruiting Research Participants: Having an effective outreach strategy is crucial in market research, and customer lists provide a valuable resource that streamlines the process and enhances research efforts. Why Customer Lists: Using customer lists for recruiting offers benefits such as increased data integrity, targeted Read more

  7. Non-Profit Case Study: How Data Can Help Define Outreach Strategies

    Article by Molly Burke, RMS Research Analyst – Introduction: A regional non-profit organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct primary market research about community awareness and understanding regarding issues related to Lyme disease and tick-borne illnesses prevalent within the region. The client wanted to gain insight on how they could Read more

  8. HOSPITAL CASE STUDY: Conducting an Image and Brand Awareness Study

    Article by Molly Burke, RMS Research Analyst – Introduction: A hospital recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research regarding its image and awareness. The client wanted to explore the community’s perception of their hospital compared to other regional health centers. This was achieved by collaboratively developing a telephone survey Read more

  9. How to Overcome These Four Common Grant Writing Roadblocks

    Article by Patrick Fiorenza, RMS Director of Research Analytics – This post will briefly focus on overcoming common roadblocks when working on a grant proposal. The most important takeaway is that much of the grant-writing work comes before you start writing. Keeping templates, data, and all the necessary information for a submission at hand is Read more

  10. Patient Perspectives: Member Satisfaction Survey

    Article by Ryan Moore, RMS Research Coordinator – Introduction Our client wanted to know: How can we continue to provide care that aligns with members’ needs and preferences? RMS recently worked with a managed care plan to administer a member satisfaction survey. Our client wanted to identify areas where the Plan meets or exceeds expectations Read more

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